Chapter 415 The special marketing method for the new film. Timing is indeed very important. What happened in Moscow
On the third day after Mikhail was detained at the Black Sea resort, the Emergency Action Committee lost all energy and they also lost everyone's support.
Hundreds of thousands of people gathered outside Boris's office and hailed him as a hero. Many people said what they had been holding in their hearts for years... Not to mention Coca-Cola and McDonald's, even potatoes and beef are too expensive.
Cartoons full of alliance colors also appeared on the scene. A typical Russian strong man who looked like Boris kicked the shrunken bad guy out of the house. It’s just that the bad guy changed from an American capitalist pig to a variety of people.
A cunning member of an ethnic minority.
Mikhail, who was released from the villa on the Black Sea, returned to Moscow in a relaxed mood.
Previously, he abandoned the old alliance treaty and wanted to sign a new treaty with the Union Republics. This time he made a careful calculation to liquidate the old diehards through the Union Republics. This was to wipe out the old diehards who lived in the past, and then as long as he established a new
By signing the Alliance Treaty, he can become a real leader like the Grand Commander of the United States of America, seizing all administrative power.
Mikhail was not unaware of Boris's performance in the past few days. He immediately appointed two confidants to serve as the heads of the two most important union republics, and then returned to Moscow at Boris's invitation to participate in the Russian Federation
The Federal Parliament came to explain to the members of the Russian Duma the necessity and details of the new treaty to be signed.
Who knows, Boris fully seized this fleeting opportunity and forced Mikhail in Dumali to admit that the coup had caused a loss of popular support.
Mikhail tried to argue that not all people are bad, but there are good people. But every time he tried to speak, he was booed by the MPs below. There was a stalemate for a long time, and the new alliance agreement was not signed.
At this time, Boris showed his true nature as a Russian strongman. He stepped forward and handed Mikhail a list forcefully and asked him to read it word for word. It was him, Kravchuk and Nazarbayev.
The default candidate for senior officials of the Union Republic.
After reading the list aloud, Mikhail's face turned pale. He knew that in this short window of time, Boris had received cooperation from many parties, abolishing his legitimacy as the leader of the alliance in one fell swoop.
Soon, Mikhail retreated weakly. Next, each alliance issued a declaration to withdraw from the alliance, leaving only Russia represented by Boris...
This alliance, which has put great pressure on America for decades, is actually over, and all that remains is to issue a death certificate.
"So that's it. It seems that you still need to be tough at critical moments, not weak." Ronald was chatting with a professor here in the cinema of Harvard Business School.
"Other People's Money" has an ingenious marketing technique, which is to enter the business schools of many universities in America and invite college students to watch it in advance. In theory, these people will be elites in the business world in the future, so they can best appreciate such a business war movie
, and these people generally belong to the middle and upper classes of society, and their reputation and influence can also be exerted through their families on the main market for booking this movie - large cities with developed commerce.
"It's true. Mikhail is a bit naive. Maybe it's the past seven years, no, it's the inertia of the past seventy-five years, which makes them think that the authority of the center of the alliance is innate. They didn't expect to be treated like Boris.
An experienced hand found a gap in the solid armor and struck a fatal blow..."
The professor, Lawrence Summers, had black and white hair, and Ronald could tell he was Jewish just by looking at his nose.
However, Summers liked the plot of Ronald's movie very much and praised Garfield's speech at the end, played by Tom Hanks, as very business-ethical and the only accurate depiction of corporate mergers and acquisitions he has seen in so many years.
The two chatted happily, and Summers even proposed that the movie could be used as a class assignment for the students. After watching the movie, they would write a short article as a daily score.
Ronald was also very happy and immediately expressed his intention to sponsor the elites of Harvard Business School... Of course, it is not to sponsor the business school, but the professor himself. Now Harvard University, especially the business school and the law school, have the nameplate of a chair
, the amount of donations needed is sky-high.
After learning about it, Ronald turned to sponsor Summers.
Summers laughed heartily. He had already decided to leave Harvard after the semester and go to work at the World Bank. However, he happily thanked Ronald and gave him advice on how to set up a bursary.
Ronald also had a good impression of the professor and discussed how much money he would have to donate to enable his son Roger Jr. to attend Harvard. After learning that Ronald was not an alumnus, Summers smiled and said he could think of something in the future.
Find a school in California, donate some money and get an honorary degree.
In American university admissions, many places are reserved for the children of alumni, but if you are not an alumni, you will need at least ten times more money than alumni.
Realizing that he had made a fool of himself, Ronald turned to chat with Summers about other things. Of course, the two of them naturally turned to the Suville Alliance and what happened in this week that shocked the world.
We all got along well with each other, and Summers was not the kind of professor who only focused on academics. He had many contacts with the industry.
He also told Ronald that he was an economist in his family. His uncle was the famous Nobel Prize winner in economics, Paul Samuelson, who wrote textbooks for most universities in America, and his uncle
, is another Nobel Prize winner in economics, Kenneth Arrow.
"So, your last name was Summers, and it was changed later?" Ronald immediately discovered this coincidence. Samuelson and Summers were like Garfinko in "Other People's Money"
Like Garfield, Erl changed his surname with a strong Jewish flavor into a typical white surname.
"What, you think so?" Summers became interested. The large-scale surname change among Jews was a scar in the history of America. Many more stubborn Jews did not change their surnames, just like his uncle.
Ronald talked about his worries and pressures at the time, and Summers also laughed, "No one thinks this movie is saying bad things about the Jews, right? Didn't he benefit everyone in the end? He also hugged the beauty.
Are you coming back..."
"I'm afraid that some people may think so. In fact, I think so too. The old business owners kept the factory, the workers increased their wages, and the bankers caught up with the beautiful women and made money again. Only the Japanese people paid the cost. They had to set up factories in America and increase the income.
reduced their production costs..."
"Hahaha, you are right..."
Summers is obviously much more realistic than his two elders and does not believe in the economics in those books. He is also very flexible, which is very good for Ronald, an unprecedented movie that speaks good things to bankers.
like.
Those of them who are inextricably linked to Wall Street are actually most worried about their deteriorating reputation among ordinary people. In the past few years, New York State Attorney General Rudy successfully prosecuted several Wall Street tycoons and brought them to justice.
Put in jail.
Huge wealth, public anger, and ethnic minorities, these three factors add up to a combination that creates deep worries everywhere. Summers likes film directors like Ronald who take a fair stand.
Although Hollywood and Wall Street are dominated by Jews, they are not as strong as businessmen among the artist community. You can set up various "rules" to stipulate how plots involving Jews should be compiled. But you have to make the protagonist a Jewish man.
Heroes, no matter how powerful the producer is, can't force the director and actors to create them.
In fact, they themselves don't allow it. No one would want to watch such a movie.
Ronald's "Other People's Money" is a relatively subtle hint that Garfield is Jewish, but it does not portray him as a typical Hollywood hero, but rather gluttonous, lustful, greedy, and cunning.
Ordinary people with various shortcomings did some right things in extreme circumstances.
Summers liked the movie so much that in addition to taking the movie as a class assignment, he also wrote an article for the business school magazine that was part movie review and part exposition of his economic philosophy. It mainly advocated that America does not need to do everything.
In domestic production, as long as you adhere to the Washington Consensus, you can become the leader of the world economy. (Of course, this also implies that if you do not adhere to this consensus one day...)
Harvard is truly the most well-known university in America, and its business school magazine has a wide influence. Coupled with Summers' very carefully written review articles, other school magazines have the urge to respond, and they have published articles on economics and art.
The professor requested the manuscript.
Economics and art criticism are two fields that often quarrel with each other. Soon, business schools or art schools in most well-known universities across the country have commented on the film.
Of course, it is conceivable that these comments were very controversial, and some colleges even started to settle disputes.
Among them, business schools and art schools are different.
In art departments, those on the East Coast naturally support Ronald. In addition to the hometown factor, the script of this movie is adapted from a Broadway play. This is the reason why the East Coast looks down on the West Coast in art.
A little psychological advantage.
When it comes to commercial films, Hollywood is definitely the blockbuster. But your actors are still proud to be on the Broadway stage. When it comes to dramatic art, the only one that can compete with Britain is our Broadway.
These authors who have watched the university test screenings and film critic interviews all praised the film's deep ideological nature. However, some people think that the ending is too idealistic, and it is better to adapt it into a tragic ending, a puritanical factory of the older generation.
It would be better to go bankrupt, all workers to lose their jobs, and the old factory manager to die of grief.
On the West Coast, most praised the acting skills of several protagonists, especially the big debate at the end between Gregory Peck and Tom Hanks. These two monologues were simply a head-to-head confrontation between old and new male stars that has been rare in many years.
.It is the pinnacle of male dialogue scenes since the drama between Michael Caine and Laurence Olivier.
Only people in Chicago, Detroit, and other places in the Midwest criticized the movie. There were many industrial workers there, and the movie said too many good things for the capitalists. People on Wall Street just wanted to break up the factories and sell them to Asia. No matter what
The gains of the union. And those factory managers would not care about the workers like Gregory Peck, who took the money from selling the factory and started building real estate, or moved to Florida to enjoy it.
Comments from business schools say exactly the opposite.
As a stronghold of freshwater economics in the Midwest, the University of Chicago appreciates the spirit of free trade in this movie. Only by eliminating backward production capacity can industrial progress and national welfare be achieved.
Saltwater economic schools such as MIT on the East Coast and Berkeley on the West Coast criticized the film for not caring about social fairness and the life and death of the bottom blue-collar workers, and that it completely defended entrepreneurs...
"Controversy is a good thing. We will wait for the word-of-mouth from this test screening to slowly ferment."
In front of Ronald, unlike usual, what was shown was not a movie review, but a bunch of business reviews and art reviews. The marketing of this movie was different from other marketing.
Occupying the intellectual high ground for discussion, the next step is to have major newspapers reprint it, spread the strangeness of this movie, and arouse the curiosity of ordinary viewers. What is the movie that has led to debate among the major Nobel Prize winners in economics across the United States?
What content?
"Roger Ebert's film review manuscript is here..." Richard handed Ronald a fax. Nowadays, film critics have an innate bonus for Ronald's films, which cannot be evaluated anyway.
Low.
Roger Ebert, who watched the review screening, gave Ronald's new film three and a half stars (out of four stars) in the manuscript he sent.
"Tom Hanks is the right actor to play Garfield. He doesn't have to say that he uses big money to compensate for the lack of love in his life.
We know from the look in his eyes that they sparkle when he talks about accumulating other people's money, but whenever he stares at Miss Kate Sullivan, his eyes turn into those of a spaniel who adores his mistress.
…The takeover bid culminated in a shareholder meeting inside the factory, with speeches from both Jorgensen and Larry Garfield. Gregory Peck’s phrasing and delivery here reminded me of the Frank Capra classic
A key scene in the movie, where the little guy stands up to defend traditional American values, gets a standing ovation, and the movie is over.
But in other people's money, where Pike sat down, Hanks stood up and defended greed. His argument was just brilliant."
Good guy, he actually compared himself with Frank Capra, the great director of the golden age of Hollywood, and even vaguely meant to surpass him. Ronald smiled when he saw it, "Prepare some more vouchers and see if you can go to Australia or The Japanese vacation company arranged a two-week luxury tour..."
"There's more behind..." Richard pointed to the newspaper. It turned out that the film review wasn't over yet, and there was another column below.
"This movie is very funny while being very comedic. I like director Ronald Lee's handling of it very much. It reminds me of those old Hollywood masterpieces...
However, I didn't like the last scene of the movie. The Japanese fell from the sky and everyone won. It felt like an afterthought, artificial, created by a Hollywood studio to provide a movie that was not in the spirit of the movie, and for the sake of box office. The added ending is a kind of knee-jerk Hollywood happy ending, so I am half-hearted and only give it a thumbs up recommendation...
Moreover, the shareholders’ meeting is not the place to resolve such equity disputes. The previous board of directors decided it. This seems to be the only commercial factual error in this movie.”
"Humph, if you know anything about business, you only know how to plagiarize Summers' comments." Ronald was very dissatisfied with this film critic's habit of always finding flaws in masterpieces. "Well, don't give me a voucher for a Japanese vacation." I got the coupon, let’s see if we can arrange a trip to Hawaii…”