Chapter 417 The second head-to-head confrontation with Ovitz
"The key issue is to make the voting members of the Academy remember this movie at the end of the year. Michael, I don't care what method is used. You can act freely within the budget allocated to you, but I want to
To see the effect.”
"I can't guarantee this, Ronald. Movies are like fashion. What's gone is past. Maybe someone will think of him ten years later. But at the moment when the limelight has just passed, if you want to redeem it, if it is so easy, then
Those fashion brands no longer need to launch new products every year.”
Feeling that the situation was serious, Ronald found Michael Gray and approved him hundreds of thousands of operating funds. However, Gray did not dare to guarantee that if there really was a password to win the prize, it would have been discovered by the Seven Big Seven in Hollywood and monopolized it.
.
"Okay, I understand. You still have to find a way to make it work. As for whether it will work then, it depends on luck and God's favor."
Ronald could not force this public relations expert to go too far. After working together with a working girl, he knew that this person was very capable. When dealing with talents, he could only boldly delegate authority and do not use results to measure the other person's work performance.
This is how you get good results.
In particular, film public relations is not a matter of production and cannot be fully measured by KPIs.
On the other hand, Ronald is also speeding up the acquisition and renovation of movie theaters. The main problem now is that the renovation time is too long. The facilities of the movie theater have special requirements, which are different from those of ordinary commercial center contractors.
Little Doug's own home contractor didn't have much experience and lacked the ability to expand quickly. So he began to look for a suitable outsourcing company. As long as it could be done quickly and well, it was worth spending a little more money.
Coincidentally, this time Ronald made a special trip to New York to meet with Darcy Maguire about Coca-Cola. When he was living in the house on Fifth Avenue, he happened to meet the right person.
The developer of this commercial and high-end apartment complex has recently suffered a major setback. Atlantic City, very close to New York, has always been a destination for white-collar workers to go for entertainment. But in the Taj City, which he spent a billion dollars to build,
Since the Maha Hotel opened last year, it has been unable to attract enough tourists for entertainment.
In the early 1990s, America experienced a small economic recession. For white-collar workers, the first thing that could be cut off was this kind of expenditure. In addition, Las Vegas was much cheaper and much better.
Competition means fewer people go to Atlantic City.
Just like the lines arranged by Ronald in the movie, in a declining market, often only the person who does the best can survive.
Of the funds to develop the hotel, he raised more than 600 million through the issuance of junk bonds. But now that interest rates are rising and money is tightening, just the payment of this interest can bankrupt his business.
"Don't think about paying me a penny less!"
In the elevator room, Ronald met the developer's wife, who was standing there with a divorce lawyer and scolding the developer opposite.
Ronald took a closer look and found out that it was the famous divorce lawyer Robert Cohen whom he hired to draft a prenuptial agreement before his marriage.
"Bob, what's going on?"
"Ah, Ronald, long time no see. Originally this was the content of the lawyer-client confidentiality agreement, but now the news is spreading everywhere, and you must have seen it. The two are getting divorced and are negotiating alimony. But his
The hotel is facing bankruptcy..."
"Ah, so that's it..." Ronald really didn't pay attention to the recent New York gossip. He found his own New York Daily News to check. The divorce lawsuit between these two people was very high-profile, and both parties were in the media.
It's not the one who scolds the other party...
"I said...", remembering that this was also a contractor and had experience in building large buildings like the Taj Mahal, plus he needed money now... After Ronald Cohen's lawyer and the client left,
, came forward to talk.
"I've been in business since I was fifteen and went to Wharton. They can't get another coin from me!"
Seeing that the developer was still aggrieved, Ronald calmed him down with one sentence, "I have some business in renovating movie theaters. I heard that you are the most cost-effective developer in New York..."
"In New York? I am the most cost-effective in the country. I am a natural businessman... I am not bragging. The former Mayor Koch spent five years repairing the public skating rink in New York with no progress. I only used one-tenth of his cost.
The money was spent and it was repaired in a few months..."
"Okay, okay, I'll ask my business partner to come and talk to you. Oh my, it's so timely to meet you..."
After shaking his hand, Ronald concluded that he had made an agreement with him. The developer believed in the tradition of old-school American businessmen and had a strong handshake. He squeezed it hard. Unexpectedly, Ronald had already expected it and added it.
The strength. The foundation laid by the high school wrestling team suddenly crushed the opponent's hand until it turned white...
…
"Darcy, what do you think of this ad?"
Ronald Van Fleet, the special effects supervisor, finally made the advertisement of the polar bear drinking Coke with the help of Cameron's "Terminator 2" special effects team.
The naive polar bears looked up at the sky on the ice. A late polar bear joined them, and colorful aurora appeared in the sky. It turned out that they were watching the beautiful aurora here.
The camera panned to the front, where all the polar bears took out a glass bottle of Coca-Cola and drank together. Finally, the camera zoomed in on the face of a polar bear, after making the iconic Coca-Cola swallowing and burping movements.
, fixed on the bear’s happy and toothy smile.
"Hey, isn't this a real person wearing a hood?" Darcy Maguire looked surprised. In this advertisement, these white polar bears have smooth hair, and they look very real at first glance.
"Hehe, let me tell you, this is the special effects team of Terminator 2. You have seen it. They can even make something as difficult as a liquid metal robot, not to mention these."
This chapter is not over yet, please click on the next page to continue reading! Ronald quickly boasted and used the fame of Terminator 2 to promote his company's special effects team. If Darcy Maguire's advertising company has
They can also undertake animation business like this.
"I think it's very novel. The audience, especially the children, will definitely like it." Maguire looked at the polar bear smiling happily on the TV screen. She almost wanted to buy a stuffed toy and go home.
Ronald was secretly grateful. This commercial was actually a bit ahead of today's computer special effects capabilities. When it was finally finalized, a lot of editing adjustments were made, including speeding up the front-facing shot of a group of polar bears. Adding more shots
Placed on the back and a close-up of a bear.
Because the special effects of multiple polar bears were too difficult, Van Fleet and Digital Space's special effects team had to lower the number of polygons for each polar bear to facilitate rendering. This caused the bear's face to be out of shape.
It looks like a white-furred fox.
"Our team also made a plush toy model of a polar bear..." Ronald took out a polar bear toy, a movie prop master, to make such a children's toy. It was overkill and the white fur was very smooth.
, there is a lovely whirlpool when you blow it up in one breath...
"Let's go. If we go to Atlanta, Ovitz will definitely surrender." With this teddy bear, Darcy Maguire felt that he had a chance to win.
…
"Just for that taste..."
At Coca-Cola's headquarters, CEO Keogh was not unambiguous. He directly invited the two teams of Ovitz and Ronald to the largest conference room on the top floor for an on-the-spot pitch.
Ovitz found many potential directors and filmed some commercials featuring big-name stars.
Because CAA is not only an agency for movie stars, they also represent many singers and sports stars, so the advertisements and star lineups put out by that party are really dazzling.
The first is Michael Jordan of the Chicago Bulls, his last commercial during his contract with Coca-Cola.
The flying man made the iconic flying dunk action, but in his hand was no longer Spaulding's basketball, but a glass bottle of Coca-Cola. What he wanted to dunk was not the basket, but a big
of the moon.
I saw him grabbing the Coke from the moon, making the same iconic sound of drinking Coke, and finally letting out a sigh of satisfaction.
"Very good, but our contract with him has expired. This SOB will no longer renew his contract with us and has switched to our mortal enemy..."
Keogh looked at the advertisement with a look of displeasure on his face. Why didn't Ovitz open the bottle? Jordan informed Coca-Cola that he would no longer endorse carbonated drinks because it was not good for basketball players.
But he turned around and endorsed Pepsi-Cola's Gatorade, an electrolyte sports drink. It's not like Coca-Cola doesn't have similar drinks. Two years ago, they launched the same competing product, Powerade.
).
"This is not something that cannot be achieved. Besides, their opponent in the finals, Magic Johnson, the star player of the Lakers, has no less appeal among young people than Jordan. We can find him..."
Ovitz is also looking for a suitable target for his sports agency business.
"Tsk..." Ronald sighed secretly. It is true that sports stars and Coke are the best match.
But when it comes to Jordan, he won the championship for the first time this summer, but he won the New York Knicks and the Los Angeles Lakers, two home teams in the city where Ronald has lived for a long time.
While he was thinking wildly, Ovitz placed another advertisement for a singer endorsement. Paula Abdo, who had previously officially dated Emilio Estevez, wore a white skirt, revealing two
Thigh, was singing a new song from his new album and dancing with a group of male dancers.
"Pfft...", Ronald almost laughed out loud. Ovitz probably had an old habit again and wanted to package everything. Here he used his contracted singers to win advertising orders from Coca-Cola, and there he used Coca-Cola's
Order to negotiate more customers.
But if you want to find something better, Paula Abado used to be a backup dancer for brother and sister Michael and Janet Jackson. The two siblings are both spokespersons for Pepsi.
Of course, America does not care about her origins, but after becoming famous, Paula Abado gained serious weight, her waist was severely swollen, and she looked even more bloated in a white skirt. It has reached the point where she needs a lot of editing and modification...
"What do you think?" Keogh is very good at what he does. He wants the two competitors to comment on each other. First, let Ronald, whom he likes, comment on Ovitz.
"Celebrity endorsements are of course good, but Coca-Cola needs celebrities who deserve it. If not, it's better to use ordinary people." Ronald stabbed him with a hint of saltiness, and then waved Maguire to start playing Coca-Cola.
Advertisement shot by Lars and Scorsese.
Cameron Diaz and Matt LeBlanc, two handsome men and beautiful women, really outshone Paula Abado's strong aunt. Some Coca-Cola executives at the scene were swallowing their saliva.
As Ronald said, in fact, Coca-Cola has a long history, and everyone in the country knows it. Using some ordinary celebrities to endorse it will not actually help the advertising too much. If it is not a top celebrity, it is better to find one
What about ordinary people?
"It doesn't mean much. The big-name director doesn't appear on the scene. Only a small part of the audience can receive the message that this ad was produced by a famous director."
As expected, Ovitz did not let go of Ronald's weaknesses and began to comment on them.
"What you said makes sense, look at this again..."
Ronald smiled and played the polar bear version without even arguing with Ovitz.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "Oh, this is done, you are very fast, I think the effect is very good..." Keogh saw the white polar bear appear in the
On TV, he was immediately praised for his appearance.
At this point in time, Coca-Cola wants a little bit of novelty in its advertising. Personally speaking, he doesn't like Ovitz's advertising.
Paula Abado's dance is too obvious to imitate Pepsi's Janet Jackson, and Paula Abado's popularity and singing ability are inferior to those of the Jackson brothers. Doesn't this mean that their Coca-Cola is not as good as Pepsi?
As for Ronald's advertisement, although there are no stars appearing, the two selected characters are indeed models of American men and women. Everyone who sees them will praise them for being handsome and beautiful. If you drink more Coke, you will definitely become the same.
Became so beautiful.
Waiting for this animated version of the polar bear, hahaha, Coca-Cola has always wanted to compete with Pepsi in the youth market, because the choice of young people now represents the brand of Coke they will drink in the future.
With such a cute polar bear, our Coca-Cola makes children start drinking it right away!
"We have also prepared this. In the future, Coca-Cola can be made and sold to consumers who buy enough Coca-Cola..." Maguire added another dimension and took out the stuffed polar bear from his backpack.
"Hahaha, very good, very cute..."
Now not only Keogh was satisfied, but all the female employees in the marketing department below, as well as the male managers with children, all looked coveted and wanted to go over and touch it and take it for themselves.
"This..." Ovitz was stunned. He had been secretly checking Ronald's Nicita and Richard to see if there was any action to contact big-name stars. He never saw any action.
Originally, he thought that it would be enough to just find Tom Cruise or Diane Lane. So he specially arranged for sports and singers to appear, in order to give Ronald an unexpected blow in terms of diversity.
Unexpectedly, it was Ovitz's own team's self-confidence that was hit.
Ronald, don't you play your cards according to the rules?
"Boss, we're done..." The female manager in Ovitz's advertising team said quietly in Ovitz's ear with a dark expression.
"Don't say it here..." Ovitz looked very ugly. Why did his subordinates not understand the rules... He was going to fire her when she got back.
Finally, he stood up, shook hands with Ronald gracefully, congratulated them on getting the advertising order from Coca-Cola, "See you in Los Angeles..."