"Thank you, Ronald, for what you did in the New York mayoral election. It was very fair and old-school electoral politics. Mr. T&T and Mrs. Rodham asked me to send a message to you. They respect your actions in seeking benefits for the people in your hometown.
This committee will not conduct any investigation into the Staten Island election..."
Ronald's former lawyer and current trade negotiator, "Grey Eyes" Mickey Kanter, called. Because of this relationship, both the commander-in-chief and the first lady wanted to communicate with Ronald privately through this channel.
Rumor poster marketing in Brooklyn and other places, and Rudy's unexpected election, aroused great dissatisfaction among the top leaders of the Donkey Party. This campaign tactic, which clearly crossed the line, was also exposed in the New York Times and other Donkey Party media.
There was a lot of criticism for a while.
At that time, observers from the Immigration Service actually came to New York to observe the election, and they were a little embarrassed by the news. The director had to make a public statement that these observers came to New York to help minorities avoid discrimination, not to arrest them.
The Department of Justice also issued a statement saying it was aware of posters posted across New York City that misled voters about the role of federal officials in today's election, and said it would form a committee of inquiry to investigate the matter.
Of course, in America, both parties play a lot of "tricks" during the election. As long as it is not obviously illegal, there is usually no real evidence to prosecute. Moreover, the new mayor will take office soon, and those who have the courage to investigate will also
He was quickly pushed out by the new cabinet.
However, this time Rudy did this because he must have been resented by the commander-in-chief and the first lady. Mrs. Rodham actually lived in New York before, and participated in the investigation against the Watergate scandal when she was young, and had a close relationship with the donkeys here.
There is also some friendship between the top leaders of the party, and it is said that there is quite an exchange of interests.
In contrast, Ronald's method of helping the election is an authentic exchange of interests between politicians and voters. Looking at the details, even the commander-in-chief admired it, so he asked Mickey Kanter to say hello as a favor.
.
"Congratulations on successfully passing the North American Free Trade Agreement in Congress, Mickey. Be sure to get together with our good friends in Hollywood when you get to Los Angeles? We have benefited so much from this agreement..."
Ronald caught up with Mickey Kantor and continued chatting with Michael Gray and TriStar's Mike Medavoy about his new marketing strategy.
"No bad exposure?" Medavoy looked at the plan handed over by Ronald and frowned.
Medavoy's wife Duff finally divorced him, immediately converted to Judaism (Although Medavoy was Jewish, he was not very religious), and married his cheating partner, a Wall Street acquisition tycoon. Now Marvel Comics
The company's owner, Ronald Perelman.
After this incident, Miles Medavoy suffered a big blow. His ambition to obtain a higher position at Sony has also been reduced. He now focuses more on real film projects rather than those illusory senior executives.
Location.
He has a lot of experience in running film projects. It is clear at first glance that Ronald is thinking of a controversial marketing method in the public relations world. Many celebrities have encountered similar situations intentionally or unintentionally.
Celebrity public relations consultants have long understood that whether it is a good thing or a scandal, the client's exposure to the media will increase explosively. As long as the intensity of the scandal can be controlled well and follow-up measures can be taken to reverse the public impression, bad things can be reversed.
become a good thing.
Therefore, some people want to take this convenient path and deliberately cause some scandals to make the news. However, this operation is highly uncontrollable. If they are not regular, they may be involved in previous scandals, which is not worth the gain.
The phrase "there is only exposure, there is no bad exposure" is more of a statement made by public relations consultants to appease their celebrity clients.
But applying this method to movies? Many previous projects that did this did not actually work well. This is because movies are inherently a product that relies heavily on word-of-mouth communication. If you have negative news at the beginning, go
There will be fewer people entering the cinema. By the time the news about your rebuttal comes out, many viewers will have stopped going to see your movie because of the negative news.
"Well, that's true, but that's where our difficulty lies. Because of the movie's subject matter, related minority orientations, and... disease themes, we can't invest in marketing and publicity. This will offend those with conservative values.
audience, causing real controversy.
The quality of the movie itself is very high. During our test screening, many viewers said that they had misunderstood this group of people. After watching the movie, they discovered that they are very kind people and felt sorry for their misfortune.
This is the difficulty in marketing this film, how do you promote its theme and arouse the audience's curiosity without naming it?"
Ronald smiled. This was what he wanted to understand when he observed the New York mayoral election. Rudy could not directly say that he could not vote without a green card, because this would violate election laws. It was similar to the dilemma faced by Ronald.
Rudy's method is to use non-foul methods, then add some controversial content, and call the real audience to understand what you mean without calling names.
"Huh? Oh, so you use this method to cause media controversy? Disguise the movie as a vague court ethics drama?"
Medavoy also understood. Saying the name directly offended conservatives without mentioning names, but it caused controversy, mobilized progressives to go to the movie, and lowered the vigilance of centrists. This way, centrists, the largest audience, would not worry about going in.
Then I saw an uncomfortable movie that glorified minorities and was too progressive.
The message they will get is that this is just a courtroom drama about discrimination against certain groups of people, and in the end the victims of the discrimination get justice because of the lawyers' fight.
This chapter is not over, please click on the next page to continue reading! "OK, I like this idea very much, and I will play the role you assigned me well." After Mike Medavoy understood the idea, he readily agreed.
Nader's idea of having him appear on stage to promote it.
…
"Mr. Medavoy, it is said that many media who tested it have a good response to this Philadelphia story. They say it is the first Hollywood movie with a positive response... The subject matter is also very good-looking, especially
What do you think of the performances of the two leading actors, Tom Hanks and Denzel Washington?"
"Terry, I appreciate your kind words about the movie, but let me first point out an error in what you said... This Philadelphia Story is not a movie about... it is not about a... patient.
scrutiny. We are not asking the public to look at people who have...
This is an affectionate movie, with deep humanistic care for the unfortunate people, but we are not here to make misery. This is to show how our American legal system, with the struggle of those righteous lawyers, provides every
Those who suffer injustice seek justice..."
Two days later, Medavoy was interviewed by reporters on ABC's "Nightline" program. He completely denied those "rumors" and said...it's just a story background, you put him in a job
Sexual harassment in the venue, racial discrimination, whatever, will not affect the expression of the film, and I highly praise the two male protagonists for their moving acting skills...
The next day, the "Hollywood Report" also published a preview report. In accordance with Ronald's requirements, it perfectly reflected the publicity effect he wanted to achieve.
"The response to the media screening was very good, and we can guarantee that Tom Hanks and Denzel Washington gave excellent performances, and the veteran actress Joan Woodward (Paul Newman's wife) did not appear much.
, but impressive.
She plays the mother of Tom Hanks' character Andy in the movie, and has some wonderful lines. It is revealed that this is the result of her improvisation on the set. The audience is expected to appreciate these good actors and good stories when it is released.
.
Since Philadelphia Story carries the burden of being the first film to focus primarily on..., it's understandable that the filmmakers took a conservative approach to the subject."
"Look, then conservatives won't come to trouble us, progressives will sympathize with us for not showing more, and centrists will just want to see a movie about Hanks and Washington..."
Ronald was very happy, did not mention his name, and accomplished the purpose of conveying the information very well. For a time, in a sample survey of moviegoers in the market about "what movies they want to see released next month," Philadelphia Story surpassed Spielber
"Schindler's List" ranked first.
He showed off to Ed Bastian who came to report on his work.
"Very good, your movie will be successful. I watched an internal screening this morning and I cried. You really shouldn't show me this. I still have to call people on Wall Street."
Ed Bastian is not a fan of such films with clear thematic orientation, but Jonathan Demme is of a very high standard, and the story seems to flow smoothly without any preaching. He also joked to Ronald
.
"Back to business, have you heard that? Redstone and Barry Diller have started the second round of bidding."
"Yes, I don't have a clue. One of them offers 8.4 billion US dollars, and the other offers 8.5 billion US dollars. How does the board of directors decide? It just depends on who offers more."
Ronald also heard some news. Barry Diller's second-round bid and Redstone's second-round bid were only slightly different in price. Intuitively, for such a large acquisition and such a small price gap,
The people on the board of directors don't decide who to sell to just because the prices of the stocks they hold are different, right?
Just like when you go to buy a box of Coke, you won't decide to buy Coca-Cola, Pepsi-Cola, or Dr. Pepper just because of the ten-cent price difference, right?
"That's right, the key person here is Martin S. Davis..."
Ronald raised his eyebrows. He had met the chairman of the parent company of Paramount Pictures (the target of the acquisition) several times. Why would he become a key figure in this bidding war?
"Barry Diller had a falling out with him back then and was forced to leave Paramount after a big fight."
Ronald frowned, and it turned out that there was another possibility. It is said that the conditions offered by Redstone's Viacom included the clause for Martin S. Davis to continue to be in charge of Paramount. And
Barry Diller on the other side was the person Martin S. Davis fired back then, and now he's back as his boss, which is a bit weird anyway.
If Barry Diller's QVC wins in the end, Martin S. Davis will not be able to stay. No matter how nice they say it, in Hollywood, the competition between men is largely due to male hormones.
Competition, I have never heard of any big boss who would endure such humiliation.
However, it is not easy for Martin S. Davis to avoid this humiliation. Barry Diller's team is obviously more professional than Redstone's, and his bid was twice as high as Redstone's Viacom
A bit higher. If Martin S. Davis still chooses Redstone, then he must convince the board of directors to accept a lower price with sufficient reasons.
Of course, it is impossible for him to say that it is because I hate Barry Diller. And other people on the board of directors also know his real reasons. In this situation, no one can give up easily. And Redstone also knows that he and Barry Diller
Diller's holiday, if he wants to stay as chairman, Martin S. Davis will have to make great efforts for this.
All in all, this is a very exciting merger and acquisition battle. All three parties know their own weaknesses and the other party's cards. How to play it will become more and more exciting.
"How about our own affairs?" Ronald then asked Bastian about the integration of Daydream and the New York Daily News Group, and the financial operations.
"Our system covers a wide range of TV stations, newspapers, radio stations, film production, distribution, overseas distribution, etc. Although it is small, Wall Street will be very interested. There is only one short version that needs to be filled in..."
The two chatted for a while, and Ed Bastian listed some potential acquisition targets in the future to enrich the company's channels.
"By the way, QVC and Viacom, are you really not going to hype this up?" Ed Bastian knew that many wealthy people in Hollywood and Wall Street were using this bid to buy Paramount.
Opportunities to make a fortune on the stock market.
"You don't need to be distracted. Someone is helping me handle it. If you have some spare money, I can help you handle it..."
Ronald smiled. He took two personal sums of money and gave them to Bannon and Donna to handle respectively. Bannon is a typical stock trader who relies on news and has made many calls to himself. But Donna used
According to the scientific formula, this merger and acquisition of three listed companies has many opportunities for drastic stock price changes, which just meets the requirements.
Anyway, for him, this little money is just for fun. Since Ed Bastian said it, he must have had an idea, so let him buy a share. His lawyer will definitely know the specific operation.
Help him handle it and it will never violate various SEC regulations.
"Ronald, the commander-in-chief is looking for you..."
As he was talking, Richard quickly ran in, pushed the phone in front of Ronald, and pressed the call button.
"I am Ronald, Your Excellency the Commander-in-Chief..." Ronald did not expect Commander-in-Chief William to come to him personally.
"It's me, William Ronald. I heard that the Philadelphia story you filmed had... a plot? Both Rodham and I really want to do something for those people. Can you give it to the White House before the end of the month?
Shall I show one? If it goes well, I will say good things about your movie at the press conference..."
"Of course, Mr. President... I will bring a copy to show you..." Ronald was extremely happy. It seems that Commander William knew that the previous two Elephants were in the White House, and they were not right...
What to do? This time he wants to use the movie to secretly criticize the Xiang Party.
"By the way, Tom Hanks and Denzel Washington are the male protagonists, right? Rodham would like to meet them..."
"I'll give them a call. They will be very happy to have an audience like the leader and his wife..."
Damn it, why does the First Lady like to meet handsome celebrities?
Ronald put down the phone and called Tom Hanks, "Have you been to the White House?"