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Chapter 606: The Lion King’s warm-up

"New young media tycoon takes over historic Madison Square Garden..."

This deal for New York's largest sports venue and professional team was quickly completed at Redstone's urging. Ronald privately and several private investment funds headed by Doug Jr. joined forces together, and the original

The Dolan family, the broadcaster, together invested one billion dollars to buy the largest sports temple in New York.

The New York Times, Wall Street Journal and other national newspapers also published important news. In their view, such investment in traditional assets does not seem like what a young media tycoon should do. Everyone thinks that maybe

Douglas Hansen Jr., who hails from a wealthy Staten Island family, is more likely to be the driving force behind it.

Nowadays, young people are generally more interested in emerging industries. For example, Microsoft Chairman William Gates, who got married in Hawaii at the beginning of this year, is not yet 40 years old. The rising momentum of Microsoft's stock this year is enough to put him on Forbes' list of the world's best.

The throne of the rich.

Moreover, Ronald's company's listing this time and some of his private wealth exposed by the acquisition of Plaza Garden will undoubtedly be on the Forbes list at the end of the year, surpassing Barry Diller, whose QVC stock price fell due to the failure of the acquisition, and becoming the film and television industry leader.

One of those on the list.

Yes, the acquisition of Paramount ended up being a three-loser farce. Redstone’s worth almost dropped by half, and Paramount was forced to sell multiple assets to raise cash to pay back the bank. Barry Diller

After entering the market, not only did he fail to win Paramount, but it was ultimately considered a bidding error. He was successfully attacked at the last moment by Redstone. The market's doubts about his management capabilities increased, and QVC's stock price also began to fall.

It's like Barry Diller only did a flattering job, allowing former Paramount Chairman Martin Davis and many shareholders to cash out at high prices.

Only short sellers like Ronald made money from this acquisition.

"Hey, Ronald, you have to invest a little bit. The Knicks are very promising this year. The Bulls can't beat them at all."

Spike Lee, sitting in the best courtside position, expressed dissatisfaction with Ronald next to him. Although Ronald gave him a year-round courtside ticket, he seemed to be still thinking about something.

He seemed very enthusiastic about the game. He didn't even stand up and cheer for Ewing's dunk.

After Jordan retired this year, the Bulls' strength has been greatly reduced. Under the leadership of Pippen, their performance has declined compared with the previous three consecutive championships, while the Knicks' strength has become stronger than last year.

"Sorry, I was just thinking about something." Ronald just learned about some of Disney's new trends and was thinking of countermeasures.

"This year that man retired to play baseball. The Knicks can finally defeat the Bulls in the Eastern Conference playoffs and will definitely win the finals. I tell you, we are defeated by that man every year. As long as we get over this mountain,

The West is no match for us."

"That's not necessarily..." Ronald thought so in his heart, but he couldn't bear to dampen Spike Lee's enthusiasm. He changed his words, "Even if Coach Riley wins the championship, the fans will still say, we are

I took advantage of Jordan's absence to steal a championship, and I hope to defeat the Bulls clearly in the Eastern Conference finals..."

"Hey, Man, that's what you said..."

In the end, the Knicks won the game. After the game, Ronald was still there with Dolan and other new shareholders, attending a symbolic ceremony and announcing that he would give more support to the Knicks...

In order to celebrate, Ronald also used his own money to give each of the audience a piece of thin-crust pizza and a glass of beer, plus some coupons as gifts. The fans were very happy, cheered for a long time at the scene, and left reluctantly.

However, when the New York Rangers of the Hockey League played a game later, Ronald couldn't understand it. The ice hockey venue was fast and the hockey puck was small. If you weren't a sports fan, you could only watch the fun. Ronald sometimes

Can't find where the ball is.

However, the Rangers' level seems to be better than that of the Knicks. At least their aggressive spirit during the game is stronger than that of the defensive-oriented Knicks, and the game is also good to watch, especially captain center Mark Messier.

And offensive guard Brian Leach, after the game, came over to ask Ronald, Dolan and others not to favor one against another...

Of course, Ronald followed the good example and gave away free pizza to the audience. Now his popularity in Manhattan, New York, immediately caught up with the new mayor Rudy. Not only did he promise better support for the team, but he also watched at the scene.

During the game, the team won and there was free pizza and beer. It was like a saint.



"The Knicks suffered two consecutive losses, losing to the Seattle SuperSonics and the Houston Rockets respectively. Fans called on the new owner Ronald Lee to come to watch the game, hoping to bring good luck and free pizza..."

Some sports news was shown on the TV, and Ronald, who had returned to Los Angeles, actually saw news about himself.

"Do you often go to watch games? In Britain, many team owners go to the boxes to watch games, and some fans and owners never miss a game..." The person asking the question was a friend of Ronald's who flew in from London.

British musician Elton John stayed at Ronald's house when he was in Los Angeles.

"I don't go often, I only watch one game in the finals or something. My friend Doug likes it. He often takes the ferry to the Plaza Garden to watch football. By the way, he can put some pressure on the new mayor to implement the free Staten Island ferry as soon as possible.

.”

Ronald waved his hand. He was not interested in the Knicks' boring style of play. Even if he could win, he would fall asleep watching it.

"It seems you are not a real fan."

"I like to play games with passion and skills, which can inspire me. A good game is like a piece of art. I am always interested in good art, just like the new song you made for Disney. It's simply

It’s a masterclass work.”

This chapter is not finished yet, please click the next page to continue reading the exciting content! What Ronald said is the theme song Elton John composed for Disney’s new animated film “The Lion King” this year, “Can you feel it tonight?”

Are you in love?"

"So you also support my opinion, right?"

"Of course, your version is the best. This is the tradition of Disney cartoons. The people at Disney have no idea what they are doing now..."

The conflict between Elton John and Disney that Ronald mentioned was aimed at this theme song. In The Lion King, Disney's animators originally wanted two comedy characters, Pumbaa (warthog) and Ding, for this song.

Man (meerkat) came to sing.

I don’t know why they want to change the tradition since the founder Walt Disney. The theme songs in every animated feature film are great passionate love songs, but two dramatic characters are required to sing a funny song similar to a harlequin.

Song.

Elton John expressed very strong dissatisfaction and even flew to America in person. Under his strong protest and the threat of not licensing the copyright to Disney, Chairman Eisner finally intervened personally and modified the song "Tonight".

Can you feel the love?" is sung by a voiceover, with Pumbaa and Timon singing only a few harmonies.

Finally, Elton John was invited to sing his own version at the end of the film as the film's ending song. He was satisfied with this and stayed to record.

Elton John didn't really like living in America, but he was quite interested in the garden at Ronald's house. There was no paparazzi harassment when he lived here. They were all surrounded by the open space outside the private house and the tall trees.

The bushes blocked the view, and even with a telephoto lens it was impossible to capture the activities inside.

"Papa, I want a McDonald's Happy Meal..."

Little Roger ran in happily. He had just seen the commercial jointly released by The Lion King and McDonald's on TV. He watched The Lion King, ate Happy Meals, and drew mysterious gifts.

Although there are many toys of various sizes in Ronald's home, and the Lion King has released many plush toys in advance, Diane also bought many for him. But when little Roger saw the TV commercial, he still wanted to eat it very much.

Toys provided with children's meals.

"Do you like McDonald's?" Ronald asked him.

Little Roger shook his head.

"Then why do you still say you want to eat this children's meal?"

"I want toys..." Little Roger made a gesture taught in TV commercials.

"Christ Jesus, this advertisement is really magical..."

Ronald had no choice but to cover his face and hold his son to coax him for a long time before agreeing to find him a variety of children's toys to choose from.

Maybe what children like is not those cheap plastic toys, but the excitement of not knowing which one they will get when eating children's meals. This is the nature of human beings, especially children, right?

It can be said that people like Disney have thoroughly studied the psychology of children, and by the way, they have also thoroughly studied the psychology of parents.

Give the children some toys as gifts to plant the seeds in their minds that "The Lion King" must be good to watch, and then use the children to "coerce" their parents to watch it together when it is officially released in the summer.

No matter who is in charge of the marketing of "The Lion King" this time, it is very successful. It was preheated six months in advance. Not only did it launch co-branded set meals in major restaurants, and started selling toys of Simba and Nana from The Lion King, but also

Advance screenings have also been launched across the country.

As long as you cut out the lottery ticket from the local newspaper, or if you are a VIP card holder of a certain cinema, you have a chance to win and get the qualification to watch the movie several months in advance.

It’s not like no one in Hollywood has done this before, but it’s the first time that such a large-scale, six-month-in-advance marketing is done.

This caused a lot of media competition for coverage, and several rounds of pre-heated advertising came for free.

"I want a McDonald's Happy Meal...hey..."

Little Roger was still there clamoring for children's meals. Diane, who came over after hearing the news, grabbed his overalls and lifted them up, and then he stopped making noise. He went to play elsewhere with his mother.

Ronald then took back control of the remote control and tuned to the NBC news program. Elton John couldn't help but say, "You really love your child."

"Hahaha, I can't see him when I'm filming. I miss him and Diane very much... I'll play with him more when I get back..."

"First Lady Rodham calls on hospitals and state governments to support the reform of medical insurance and change the status quo of America being the only country in the Western G7 group that does not have universal health insurance, so that all citizens have comprehensive medical insurance."

Ronald was attracted by the news on TV. Rodham was different from the previous two first ladies. She was not willing to be lonely in the White House, but also had to hold an executive position and promote legislation. It seemed that she was not the wife of Commander-in-Chief William.

, but seems to be one of his business partners.

Universal health insurance has always been a big issue in America. Successive Donkey Party governments have tried to promote the project, but have failed miserably. Rodham wants to make a breakthrough from here, and he obviously has the idea of ​​accumulating political capital for himself.

Maybe, she also wants to be the commander-in-chief in the future? America’s first female commander-in-chief.

"Oh, don't do it as badly as Britain's NHS..." Elton John expressed his opinion.

"Why do you say that?"

Although Elton John is a rich man, the poorness of the NHS has become a consensus among the British people. Chronic diseases require waiting in line for several months. After the public hospital opened, there were no patients for more than a year. This is a plot only found in TV comedies.

It's all become a reality.

This may be one of the reasons why America’s universal health insurance cannot be promoted.

The basic card of the Elephant Party, especially the people who benefited from the economic development during the tenure of Ronald Sr., generally has the idea that fierce competition among private sector enterprises must be maintained so that the people can enjoy the benefits of competition.

To these people, universal health insurance is tantamount to heresy. Unexpectedly, the alliance has been disbanded for several years, and America is still learning this kind of thing.

This chapter is not over yet, please click on the next page to continue reading! And the medical insurance plan created by Rodham (it is said that it will be named Rodham Medical Insurance after Congress passes it) has several points that make many people feel uncomfortable.

Although they are constantly promoted in the federal media, their reputation among local people is not very good.

For example, Rodham Medical Insurance requires small and medium-sized enterprises to provide comprehensive medical insurance coverage for their employees. This makes many working people generally worry that their bosses will lay off employees due to rising costs, and good things will not happen to them.

For another example, many people living in small towns and low-income people in big cities are worried that the medical insurance is too complicated and they do not understand how to get cheaper medical treatment. Instead of getting the benefits, they will have to pay more.

money.

The two biggest issues are what experts on TV are discussing right now.

First, this medical insurance requirement is implemented at the federal level, and each state is not of the same mind. Everyone is worried that they need too much supporting funds to pay, or that other states will steal the money and misappropriate the medical insurance funds of people in their own state.

Another concern is also the concern of the states. Rodham proposed to conduct a national bidding for medical equipment, drugs, and medical insurance, so that the relevant households in each state will not receive the most generous orders for medical drugs and medical insurance.

The most fierce opposition now are the Elephant Party legislators in various states. In the past few months, they have interviewed countless people and expressed their opposition to this kind of big-pot medical insurance.

Even her own Donkey Party is not without its opponents. For example, Rodman Medical Insurance requires a medical insurance card to enjoy insurance and medical treatment. Such medical insurance with universal coverage requires each insured person to apply for a card with their own private information.

Medical insurance card.

What the Donkey Party is most opposed to is this physical identity document, but they may not be able to say it out loud, so they can only use other reasons to oppose it. They were suppressed by Commander William for a while, and they still supported the first lady's legislative breakthrough.

"Ronald..." Michael Gray, Ronald's marketing consultant, knocked on the door.

"You go and do your work first..." Elton John offered to let Ronald do his work.

"How's it going? Is there anything you can think of?"

When Ronald arrived in his study room, he sighed. Disney's combination of punches made him a little nervous.

According to the scheduled plan, Forrest Gump and The Lion King will be released about a week apart. Now the other is still more than three months away from a large-scale release. Is the popularity so high?

"I have a plan here. Forrest Gump has experienced many hot events in America in the past thirty years. We can edit a series of trailers. There will always be one or two things that the audience has experienced, which will slowly attract them.

Interest…”


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