Chapter 615: Ronald Spielberg’s award-winning alliance is attacked
"Good morning, America. Commander-in-Chief William has attached great importance to the health care bill. Before his trip, he gave a speech in Congress, hoping that members of Congress can pass the bill for universal health care... And today we are honored to invite the first
Madam comes to the studio...you guessed it, she will also talk about the health care bill..."
Ronald looked at Mrs. Rodham's dress and hairstyle on TV, which was still a typical outdated Southern woman's dress. He wondered why she still pretended to be a little Southern woman when she had already arrived at the White House.
Rodham was on ABC's morning news program, talking eloquently. She has appeared a lot recently, targeting different groups, such as Catholics, blacks, other ethnic minorities, and single women in the city.
Different sales pitches were used. In short, it was just one sentence: National health insurance is for your own good.
There are also many advertisements opposing the health care bill. ABC's morning news immediately picked up one during the break after interviewing the First Lady. This was obviously a carefully chosen placement time by the opposition.
The picture obviously uses color filters to create a beautiful feeling of the past golden age. A family of three living in the suburbs, the husband said to his wife on the sofa, "Universal health insurance again?"
"Yes, this new medical insurance bill forces us to buy compulsory medical insurance again." What the wife held in her hand was the draft of Rodham Medical Insurance, a thick book.
"Another agency composed of tens of thousands of bureaucrats...Another bureaucracy with a budget of one billion..." The husband put on his glasses, and then the two of them began to complain about something that violated the right to free choice. They bought commercial medical insurance.
, you must also buy this insurance again, there are all kinds of traps in it..."
At the end of the ad, it was mentioned that this ad was funded by a PAC and was designed to monitor government corruption.
Ronald smiled, it seems that the battle is very fierce now. The news said that Commander William also threatened the House of Representatives that if the health insurance bill they proposed was too different from his wife Rodham's version, there would be no universal mandatory health insurance.
If the clauses are stipulated, the veto power of the commander-in-chief must be used to send the bill back to the House of Representatives for reconsideration.
This threat is not empty. If the president really uses his veto power, these congressmen may not be able to explain it to the voters in their own regions, because medical insurance is a major issue that affects people across the country. This year's midterm elections were angered.
Voters will regret it after taking it off.
"Zi..."
The advertisement that has been appearing on TV shows recently to discredit Rodham Medical Insurance suddenly paused and then cut. The indoor environment and furniture were still similar to the original advertisement, but the two leading actors were suddenly replaced.
"I'm looking at the Rodham health care bill..."
"Um..." Ronald also froze. The two couples on the screen were replaced by the first couple. Rodham, who was sitting on the sofa, was gesturing to Commander William to hold the book in her hand.
A draft bill thicker than a phone book.
"Health care reform, isn't this a good thing?" Commander William, who was dressed similarly to the one in the previous smear advertisement.
"It's a good thing, but there are some details in it that scare me to death..."
"What about?"
"For example, here is page 3764. It says here that under the new Rodham health care bill, we may get sick!"
"It's terrible..."
"Yeah, it's not over yet. Look at page 12655. It says that we will all die in the end..."
"Ah, you say let William and Rodham impose these new bureaucracies and taxes on us, and we will still die in the end?"
"This won't work. It's too terrible. There must be a better way..." Finally, the first couple said in unison.
Ronald was stunned. Who gave First Lady Rodham this bad idea?
"This ad was sponsored by interest groups to scare the pants off you.
"What!" Ronald saw the screen go black at the end of the ad, and neither the President nor the First Lady came out to say a word about the positive benefits of the health care bill.
"Which self-entertaining 'author' director made this? I'm afraid this advertisement will have the opposite effect on promoting medical insurance..." Ronald couldn't help but breathed a sigh of relief. Fortunately, he didn't agree to First Lady Rodham's request to help her.
Shoot commercials.
Based on the level of this advertisement, it seems that Rodham is also a superficial person. He appears to be smart, but is actually easily deceived by the people below. He has no common sense at all.
This advertisement purely makes Rodham happy. As a first lady who claims to be an intellectual woman, she angrily fought back against such ironic advertisements that discredited her.
However, this advertisement is completely counterproductive to the audience. America is a vast country with abundant resources, and many evangelicals in the South saw this advertisement and did not see the irony. Instead, they believed it to be true.
They originally believed in the economics of the former commander-in-chief Ronald Sr. When they saw Rodham and William's sarcasm, they might not be able to understand the complex rhetoric in it, and they might even think that they were just asking for it.
Besides, how can the last sentence of any advertisement say that there is a better way? The health care bill led by the First Lady is facing opposition and boycott in the House of Representatives. Aren't you giving yourself a leg up?
It is easy for political opponents to re-edit this advertisement, leaving your mocking words, and then delete the mocking content. People who don’t know the truth will see that this is not the first couple admitting defeat? Then why should we support it?
"My dear, you are not a director of commercials. What are you worried about..." Diane also watched the commercials and saw Ronald's concerns and tried to persuade her. From her perspective as an actor, Commander William's acting skills
Natural and fresh, First Lady Rodham's nervous lines were all wrong, and it was a judgment call.
"That's why I'm worried..." Ronald quickly picked up the phone and called his agent Richard, telling him that if anyone from the White House came to ask for feedback, just say that the ad made Ronald laugh.
Just add a promotional slogan for Rodham Medical Insurance, so that everyone knows who is quietly working hard to promote universal health insurance...
This chapter is not over yet, please click on the next page to continue reading! Then he thought about it and called his cousin Donna and brother-in-law Doug Jr., asking them to donate thousands of dollars on his behalf to a PAC that promotes health insurance, just in case Rodham's
The team called to inquire and knew what to say.
…
After Ronald explained the matter, he went to the banquet with Diane. As the Oscar voting was approaching, canvassing activities was an essential part.
As the chairman of a listed company, Ronald would not go to ordinary parties and banquets, but this time there were many senior executives from major studios coming, so his intervention was needed.
"Ronald..."
"Michael..."
When Ronald entered the banquet hall, he saw that Michael Douglas was there. As soon as he saw Ronald, he came over, put his arm around Ronald's shoulders affectionately, and talked and laughed all the way.
Some of the lower-level people present felt that the two big guys were going to talk about something very important.
"Why is someone spreading the word that your advertising business is being taken away?"
Michael Douglas was actually informing Ronald. In some Jewish and high-level circles, there was news that Ronald's advertising business had recently been robbed of a series of marketing and public relations related to medical insurance.
, were all pried away by a certain Jew with close ties to the White House. Just like Ronald pried away the Coca-Cola advertising order from Ovitz.
Speaking of which, although there are many directors and photographers in Hollywood who have a background in advertising, the entire circle still has a condescending attitude towards advertising practitioners. It’s just that this time the advertiser is too famous, so in the circle
caused some reactions.
"Haha..." Ronald glanced at Diane. She ran to chat with other actresses. So she could talk about some sensitive things with Michael Douglas.
"My advertising company does not accept business from politicians... This has been a principle since my company went public..."
Ronald's reason is still very convincing. In New York and some nearby states, the donkey and elephant parties are still evenly matched, especially in local elections. The two senators in New York are still one donkey and one elephant, and they have already
A fully blue-state California is not the same thing.
So it makes perfect sense for DDH Media, which is based on the East Coast, to shun some clients politically.
"So that's it. I thought someone was deliberately spreading rumors..."
Ronald looked at Michael Douglas who still didn't believe it, and added, "This advertisement is not that easy to do. If the bill fails to vote, or worse, then..."
"Really?" Michael Douglas was shocked. Ronald said something even worse, that is, if the House of Representatives could not even deliver the vote, it would really be a great loss of face to the First Lady who was leading the matter.
Even the commander-in-chief's threat to use his veto power will turn into a joke.
"My sources say that many people in the House of Representatives are dissatisfied with the first lady's public appearance, and what she has done is also a bit too radical..."
"Hmm..." Michael Douglas believed it completely. He himself had heard many similar rumors. Many people in California felt that this bill was too radical, especially forcing people who already bought commercial insurance to pay for it.
A so-called Rodham Care policy.
The vast majority of union members in Hollywood have health insurance benefits provided by the union. Spending money to buy compulsory health insurance will not bring any additional benefits. The part they pay is likely to be misappropriated to other companies that cannot buy it.
Go to the poor who have medical insurance.
Although these actors all say nice things about progress and equality, they complain a lot when they have to pay for themselves. Hollywood actors only sound good, but many people are not rich...
"By the way, Steven seemed to be looking for you just now..." Michael Douglas said casually.
Ronald nodded and said a few words into the ear of Richard next to him. Someone was spreading rumors and wanted to say bad things about himself, and this matter had to be dealt with.
Richard followed the order, and Ronald himself walked to a small hall connected to the banquet hall, where Spielberg, a private person, chatted with his friends.
"Steven, oh, Mr. Katzenberg..."
Ronald discovered that the person chatting with Spielberg was actually Disney's COO Operations Director Jeffrey Katzenberg.
"Call me Jeff, Ronald. We are also old friends. I'll leave first. You and Steven can chat slowly..." Katzenberg stood up with a smile and shook hands with Ronald. He said to Spielberg
Ge winked and resigned.
"I heard Michael said you were looking for me?", Ronald thought secretly. Spielberg asked him about the method of managing a large group a few days ago. This time he met Katzenberg, didn't he want to poach people? But his
The scale of the production company is not large, and other distribution, television, and media are not as large as DDH. Could it be that he has found investors and wants to go public or acquire a production company?
"Someone is making trouble at the Oscars. We can't let it go..." Spielberg was very direct and pulled Ronald back from his random thoughts.
"Who?" Ronald was also unhappy. This year, he and Spielberg formed an offensive and defensive alliance to conduct public relations for different awards, paying special attention to not stepping on each other's projects.
So far, they are doing very well. Spielberg's main public relations focus is on Best Director and Best Picture. Ronald's main public relations are on Best Actor and several minor awards, and everyone is on the same page.
Spielberg said this, someone must be challenging them in these awards.
"Didn't Michael tell you?"
"Harvey?" Ronald sneered, "With his little ability, he also wants to challenge our alliance?"
"I heard that he was spreading rumors that your listed company was in crisis... and he also said bad things about our movie in some private canvassing occasions..."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Ronald still looks down on Harvey Weinstein's small company. He does not have enough strength to do large-scale public relations, that medium-sized company
Miramax makes money by producing independent films.
Because the marketing budget is not enough, we work very hard on public relations at the three European awards and Hollywood awards such as the Oscars and Golden Globes. Being nominated and winning awards is free publicity to a certain extent.
It's just that most of his tricks were copied behind Ronald's back. What about sending videotapes, giving private screenings to old directors and stars, sending various coupons to these old judges, etc...
If these tactics were first used a few years ago, they would still have some effect. But today, public relations tactics have evolved a lot.
For example, public relations for old stars and old directors, a few vouchers for vintage dresses, and special screenings of movies in nursing homes have been adopted by all competitors and have no effect.
Only people like Ronald and Spielberg have the resources to restore their old films, organize re-screenings of old films, do retrospectives of certain directors or stars in film reviews, and nominate them in the academy, labor unions and other institutions, to support them.
For these old people to add an honorary award to a certain award, it is a monopoly resource for people with status and status like Ronald and Spielberg.
Coupled with the media resources in Ronald's hands, it will be easy to fight against these competitors who do not know the heights of the sky. The producer and director of "Groundhog Day" who previously attacked Ronald's production projects are no longer there.
He was thinking that the Oscar nomination was unfair. I am afraid that less than half of his pitiful assets would have been spent on legal fees for the lawsuit and responding to the union investigation.
As for Harvey Weinstein?
The two major films he participated in and invested in this year, One Day's End and One Piano Lesson, both received eight nominations.
The Long Day is nominated for several important awards including Best Picture, Best Director, Best Actor, Best Actress, and Best Adapted Screenplay. The Piano Lesson is also nominated for Best Picture, Best Director, Best Actress, and Best Actress.
Important nominations include Best Supporting Actress and Best Cinematography. The heroine Holly Hunter is the most popular actress.
As soon as Ronald returned home, he signed a check, increased public relations investment in these awards, and carried out precise attacks on Harvey. Even if the nominee of Ronald's project did not win, the other party's votes would still be diluted.
This is how Ronald does things now, using actions rather than words to communicate with the other party. When Harvey tastes the bitterness of losing multiple nominations, maybe he will reflect on himself and see if he has offended someone he shouldn't have offended.