Chapter 639: The one-in-a-million ability to carry goods
Anthony Zolazzi was of Italian descent, and he came prepared. He brought a booklet filled with photos of various shrimp-containing foods he had tried out and showed it to Ronald.
“This is my recipe for Bab Gump Shrimp, this is fried shrimp, this is lime marinated shrimp, beer steamed shrimp, shrimp mac and cheese…”
Zolaqi listed more than ten kinds of shrimp-based dishes in one breath, which was similar to the one he reported when he was washing the floor with Forrest Gump in the movie.
Of course, Babu in the movie only reported how to make various shrimps, but Anthony Zolucci has a proven recipe. The photos in the booklet are very good, with a white background and deliberate typing.
Light makes people appetizing just by looking at it.
"It looks good, but I don't know how it tastes..." Ronald liked the way this Italian seafood dish was made. The shrimps were paired with green spinach and thistles, red peppers and tomatoes, plus
Some white cheese and salad dressing make people want to taste it on the spot.
"I can make one for you on the spot. My ingredients are in the car outside, and there are frozen shrimps in it..." Anthony Zolazzi saw that there was something going on, and immediately geared up and started to prepare.
"You can use what I have in the kitchen, the ingredients are all there..." Ronald would not eat the ingredients of unknown origin that he brought, but just gave his bodyguard a wink and asked him to take this gentleman to the kitchen to choose.
Use suitable raw materials and make a trial dish for everyone to try.
"Are these all with shrimp?"
Diane looked at the set of dishes that were brought out not long after, from salads to staple dishes, each dish had prawns, which actually carried out Babu's ideas in the movie.
"Hello, madam. That's not the case. I just want to show off my creativity. If you don't like shrimp as an appetizer, I also have fried squid here. You can dip it in this shrimp sauce."
"Hey, isn't this still related to shrimp?" Ronald shook his head, then nodded. Such a gimmick is still very important in the early stages of a restaurant's opening.
After trying these dishes, the combination of ingredients is rich and complementary. The cooking method makes the taste rich and colorful. The bright colors make people appetizing. The main people who came to the party ate a lot at once.
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When Anthony Zolucci saw that both Ronald and Diane loved to eat, he immediately went back to the kitchen and made several more portions.
The guests at the scene also had a great time. Sinise, who played Lieutenant Dan, also held a plate of fried shrimp and munched on it while cheering to Tom Hanks and Michael Williamson who played Barb.
Shout: "Forrest Gump, Babu's dream has come true, Forrest Gump!"
This made the troops look over, and everyone put their hands into their plates to eat the food that was said to be invented based on the Forrest Gump movie.
Now Anthony Zolucci's newly developed food for Babu and Forrest Gump's shrimp restaurant was consumed at a much faster rate. He had to work in the kitchen for more than an hour before these Forrest Gump cast and crew
They all ate his dish which was all about shrimps.
Anthony Zolazzi finally finished cooking all the shrimps at Ronald's house. The staff behind the scenes had big appetites to begin with, and these new dishes were all uneaten, so he was so busy that he was almost tired in the end.
broken.
But after being tired once, the reward is actually very big. Ronald promised him personally and agreed to rent the license to him. As long as Paramount's Shirley Lansing also likes it, Anthony Zolazzi can be near Hollywood in Los Angeles.
, opened his first Babu Gump shrimp restaurant.
…
A few days later, at Paramount Studios, Ronald and Anthony Zolazzi visited Shirley Lansing. The prepared ingredients were placed on the dining cart outside the door for outdoor filming.
Inside, the first team of chefs recruited by Anthony Zolazzi are busy, and he no longer has to cook himself.
In order to satisfy Shirley Lansing this time, he also specially developed a set of women's set meals, in which the vegetables were changed to broccoli, kale, avocado, macaroni was changed to brown rice and quinoa, and fried squid was changed to
Make a snack with salmon, chicken breast and shrimp.
"How do you feel?" Ronald looked at Shirley Lansing, and together with her team, they all ate the ladies' special meal with Greek yogurt that was said to be good for ladies.
Quite a few.
Because there are no fried foods or unhealthy starchy foods in it, these ladies just eat it and enjoy a rare delicious food. After all, those diet foods like kale and avocado are paired with low-calorie shrimp and healthy shrimp.
After making the sauce, it tastes much better.
"Let me tell you, this is the best working lunch I've had since I started working in Hollywood, and it's also very healthy..." Shirley Lansing definitely knows what's going on. She understands Ronald's intentions and wants to make everyone happy.
Every dish includes shrimp, which is a major selling point of this restaurant chain.
If Paramount Pictures can earn more licensing fees from Forrest Gump, it will open up a new source of income. For Shirley Lansing herself, under the new boss Redstone,
Definitely a good performance.
"Don't you think so, Andrea?" Shirley Lansing looked across at another woman who was eating well.
This is Andrea Hein, the president of Viacom Consumer Products. After Redstone acquired Paramount, he made many internal structural adjustments.
It turns out that this company under Paramount Corporation is now independent and directly under the leadership of Viacom.
This is a very profitable company, because Paramount also owns the derivative rights to the movies and TV series Star Trek. Andrea Hein is in charge of all movies and TV series with copyrights for Paramount, including this cash cow.
Sales of derivative products and co-branded products with other brands.
Because the copyright name of the derivatives of Forrest Gump is nominally jointly owned by the distribution company Paramount and the production company Daydream. The two will share the profits according to the proportion of their investment in this project.
Therefore, if Viacom Consumer Products wants to produce and sell these derivative products, it must pay the copyright owner.
Of course, because Paramount is also part of the Wellcome Group, the licensing fee for this copyright will be relatively low.
Of course, they won't go too far, because Ronald and Paramount Pictures still have a lot of important cooperation to do, so at least this part of the licensing fee for Daydream will be a price that makes both parties feel comfortable.
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In addition, Ronald does not care about anything here except collecting licensing fees. All trial production costs, production costs, and the risk of derivative products not being sold belong to Viacom. So Ronald
I am quite satisfied with this seemingly disadvantageous agreement.
Not to mention anything else, the risk of unsaleable products is actually very high.
For example, when the movie "The Last Action Hero" was released by Paramount last year, starring Schwarzenegger and starring many action stars, his derivatives business lost a lot of money.
This is because the release cycle of movies is very short. Except for the top five box office hits of the year, which can last for 20 or even 30 weeks, most movies will be released within ten weeks.
After this release cycle, the audience will no longer pay too much attention to the characters in this movie.
After the movie was released, the video tapes went on sale, and most of them were sold to video rental stores. As a true die-hard fan of the movie, buying one for your collection does not actually account for the middle of the total video tape sales.
A big part.
When an audience buys derivatives of a movie, they basically have to wait until they have watched it before they buy it. Therefore, basically for a movie that is capable of selling derivatives, its actual peak sales cycle is eight
About a week.
In order to achieve this eight-week sales period with high sales, film companies need to produce and stock up long in advance. And because the sales of movie derivatives will drop to almost half after the movie is released, the total output will not
Very high.
Then the cost of a single product is unlikely to be reduced. Therefore, we cannot follow the path of large-scale manufacturing and small profits but quick turnover. We must also make every derivative product very exquisite so that the audience is willing to spend as much as possible.
Spend a lot of money to buy one and take it home as a collection.
And this brings a very high risk. If a large number of these high-cost derivative products cannot be sold after the movie is released, all these products will have to fall into the hands of the distribution company.
For example, "The Last Action Hero" and another Paramount comic book adaptation movie "The Supremes" have high hopes. Because one is a collection of all the action heroes of the 1980s, and the other is originally intended for comic fans.
, experience shows that it is the type of movie that sells derivative products (mainly dolls) the best.
Who would have known that two consecutive movies had poor box office, and no one bought the accompanying derivatives. They couldn't be sold at reduced prices like ordinary commodities, because in that case, the fans who had purchased these commodities at the original price not long ago would be very dissatisfied.
Andrea Hein's original boss, the former president of Paramount Consumer Products Company, was ruthlessly fired by the old man Redstone because he lost money on the merchandise of these two movies.
After Andrea Hein took office, she modified her predecessor's policy. Her idea was that the sales of movie derivatives were more unpredictable than the movie's box office.
In this case, she took the unpredictable route. She first looked at the box office performance on the first weekend and the audience's love for the film, and then used relatively high production costs in exchange for lower risks.
Although the cost of manufacturing these Forrest Gump and Jenny dolls in a short time is much higher than stocking up in advance. However, because the fans of Forrest Gump are middle-aged people with great purchasing power, these very high selling prices are completely
Didn't scare them.
Andrea Hein, because these dolls were so popular that they were sold out in some places, she also stopped the production of Star Trek and devoted more resources to the production of Forrest Gump dolls.
Sales also show that Forrest Gump's doll is the best-selling among the dolls in this movie. Andrea Hein continued to launch various versions of Forrest Gump, such as the football player Forrest Gump and the table tennis player.
Forrest Gump, Forrest Gump running, Forrest Gump in military uniform, and the most classic Forrest Gump sitting on a bench telling stories to others.
Among them, the most expensive set of dolls, but sold out, is a family portrait of Forrest Gump with his mother, Jenny, and their youngest son, Little Forrest Gump.
It was the sales of these dolls that allowed Andrea Hine to be remembered by Redstone.
But the very delicious Babou Gump shrimp set meal brought by Ronald today gave Andrea Hein new inspiration.
"I said this gentleman..." She didn't know Anthony Zolucci, but she was satisfied with his food. "In fact, many people want to try the shrimp-related foods that Babu told Forrest Gump.
The taste. And not all of them have the opportunity to come to Los Angeles to visit your restaurant and try it for themselves. Don’t shake your head, your restaurant will definitely be full of guests. The restaurant where I danced with wolves last time was opened by Ronald.
Business is very good..."
Andrea Hein put the plate down and wiped his mouth with satisfaction. Then he continued, "Why don't you make pre-made semi-finished products of these foods and sell them in supermarket channels? Just like I tasted this Babu today
After the taste of Ms. Forrest Gump's lunch, I really want to buy ten packs and fill my refrigerator..."
"What do you think?" Ronald asked Anthony Zolucci.
"Of course it's good. I'm just a little worried. The restaurant hasn't opened yet. Will anyone like these semi-finished products?" Anthony Zolucci scratched his head, but he didn't expect that the business would expand all of a sudden.
This chapter is not over, please click on the next page to continue reading! "I told you, I am just giving you a priority, whether you do it or not. I heard that you are a seafood restaurant operator and have rich experience, so you give it
This is your chance. Whether you do it or not, I am going to launch this Babou Gump shrimp set meal. For ladies’ lunch, men’s lunch, family dinner, I have to add a few to the supermarket’s freezer..."
"I'll do it, I'll do it..." Anthony Zolucci immediately stated that he will definitely contact his suppliers and use the best shrimps and the best factories to produce at full capacity..."
"Very good, don't forget to prepare a Babou Gump shrimp Christmas set. This is our key product. Your level of research and development of new dishes is very high. I hope you can come up with a Christmas that will satisfy us more."
Here comes the shrimp.”
"Isn't this too risky?" Ronald was stunned. Now he is preparing Christmas merchandise. Will the movie fans still buy it then?
"Of course, this is our survey report. 63% of housewives think that trying shrimp food is a very good new idea for Christmas dinner." Andrea Hein presented the data.
The distribution of movie derivatives is similar to that of movie box office, with the top few winners taking over 80% of the market.
The box office of Forrest Gump returned to the top in its third week. This is a very, very strong signal. Hollywood has not seen such a long-term box office winner for many years. Everyone within Paramount is ready.
Make enough money from this movie.
"Look, this is a new derivative product we have prepared. We are ready to launch it next week, in addition to cinemas, at the same time in all other Paramount and cooperative commercial outlets.
Ronald took a look and saw that a small cart her colleague pushed in was densely covered with a lot of Forrest Gump derivatives.
In addition to the common T-shirts, jackets and baseball caps, and Forrest Gump's co-branded running shoes, there are also many unusual products that you can't usually see in movie stores.
For example, "Forrest Gump", a best-selling book that compiles aphorisms spoken by the character Forrest. There is also a table tennis set inspired by his table tennis game, which has a racket with the face of Tom Hanks, just like in the movie.
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There are also some completely crazy products, such as "Forrest Gump Chocolate" that is about to be launched in stores, with the famous motto on the packaging, you never know what the next one will taste. Chocolate also has a special lover
Festival and Christmas packaging for movie fans to choose from at different points in time.
"By the way, do you want us to publish another cookbook?" Andrea Hein suddenly thought, "Mr. Anthony Zolazzi, do you want to publish a book, Babu Gump Shrimp Cookbook?"
A taste from Alabama?”
Seeing Andrea Hein's crazy look, Ronald also swallowed, "Is this okay?"
"Why not? Forrest Gump, for derivative products, is a good sales movie that can only be released once in ten thousand movies. The last movie with such a sales ability was Star Wars..."