Attorney Lindsay Dole quickly gave Ronald an answer. Because America is a country protected by the First Amendment, politicians who "review, criticize, or satirize" a movie quote from it.
Typical lines from typical characters are usually considered fair use.
Since Newt Gingrich quoted some images of Forrest Gump in his speech to make comments, he quoted some of Forrest Gump's lines from the "Forrest Gump Quotations" that has been released, and they were limited to one or two sentences.
, in this case, it is impossible to be found guilty of copyright infringement.
At that time, the old Commander-in-Chief Ronald quoted the lines of "The Spy from North Africa" in his speech at the national conference, which had a very good effect on the TV audience. With such a precedent, Ronald even filed a lawsuit
, and it is also difficult to gain public support.
Anyway, Ronald's own idea is not to bring down the party whip, but to restore his influence among the voters of the Donkey Party.
But we can't sit back and ignore this kind of thing, otherwise if Gingrich takes advantage of the popularity of Forrest Gump to mobilize voters and support the Elephant Party congressmen before the mid-term elections, things will really happen.
It seems to have pleased a group of viewers, but they are not regular moviegoers. According to Hollywood standards, only those who watch a movie more than once a year can be counted as moviegoers included in statistics. There are many viewers in Forrest Gump.
They were attracted to the cinema by this movie. They usually don't go to the cinema to watch it. At most, they rent a videotape to watch it.
If Forrest Gump is truly seen as a movie representative of conservatives, then those progressives will soon hate this movie. Most of the progressives are concentrated in big cities, especially those who have not yet become independent.
Minors or college students were the main force in promoting the progressive movement and participating in the hippies.
Forrest Gump's genuine popularity among conservatives will not bring much box office revenue to Ronald's future films, but it will risk losing a lot of box office revenue.
With no other choice, Ronald called in Michael Gray and public relations crisis expert Pat Kingsley to discuss how to nip this dangerous sign before Gingrich's speech caused a storm of public opinion.
…
"All you need to do is turn the revolving door and find an angle in this story that is beneficial to you." Pat Kingsley is a very strong woman, and she was very dissatisfied when she heard Gingrich's speech. Words and action language
He had a look of disgust on his face.
Maybe she was also secretly doubting whether Ronald was filming this movie to promote conservative interests. However, professionalism is the foundation of a public relations manager, and Pat Kingsley was still able to combine his personal likes and dislikes with the client's current needs.
Separated by circumstances.
"What you said makes sense, what should I do?"
Ronald was very happy. He spent a huge amount of public relations fees to invite this person just to listen to her ideas. Before, she worked for Tom Cruise, and there were many scandals related to Scientology, all of which were eliminated.
In its infancy, there are almost no scandals about Tom Cruise circulating in the market.
"First of all, you did the right thing. You came to me and Michael before the matter spread on a large scale. The key to cutting off the spread is to take action before the crowd has formed a conclusion. Wait until... I guess there will be another three
In five days, this news will be quoted widely by hundreds of congressmen across the country who are up for election, and it will definitely be on the major news media. By then it will be too late for you to reverse it."
"It seems I'm lucky..." Ronald personally poured coffee for the two experts. At the critical moment, Corporal Li Xian was needed. The two most successful marketing experts and public relations crisis experts in Hollywood, if they were willing to plan for Ronald,
If you come up with the best response plan, then this matter can still be undone.
If they are dissatisfied due to some personal reasons or other aspects, and the optimal plan is not given at that time, they may suffer considerable losses.
"The crux of the problem is that Gingrich's speech is too easy to spread. Forrest Gump is a phenomenal movie. Thanks to the Forrest Gump pre-recording you released, even if you haven't seen it, you can still say
Two lines from the movie, "Life is like a box of chocolates..."
"You never know what kind of Shxt the next one tastes like!" Ronald was so angry that he told a joke. Things are unpredictable. At the time, it was a clever trick to promote the movie, but now it has become a burden to spread the incident.
"Ha ha ha ha……"
Pat Kingsley and Michael Gray burst out laughing. As soon as this vulgar joke came out, everyone felt a little more relaxed and less stressed. Giving advice to a big shot like Ronald also involves some risks.
. If your idea does not work well due to execution reasons, what will be spread in the industry will not be the client's execution ability, but the issue of Pat and Michael screwing up Ronald...
Ronald served people a lot of snacks, which is a characteristic of daydreams. When doing creative work, the company will provide snacks from various places to let them feel the delicious taste and let their brains find inspiration.
"First, we need to find a different storytelling angle, which is your revolving door..."
Pat Kingsley ate two slices of salami and really started talking. Everyone treated each other equally, and Ronald paid great attention to what the two experts said. This made her feel respected and respected.
With trust, we began to come up with solutions that only the best customers could hear.
It's not that she deliberately hides it, but that some Hollywood clients are not very good at themselves and don't understand some operating techniques. They also lack trust in them and are soft-hearted. They often listen to the opinions of so-called family members and friends and go back on their word.
, in the end no strategy could be implemented, and the result was embarrassing.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! People like Ronald, who run a media company and go public, communicate more like a businessman. So as long as you really
There are solutions and serving them is the happiest thing.
"I don't quite understand, what does the revolving door mean?" Ronald looked like he was asking for advice humbly, which made the two of them feel very respected.
"Suppose you are an audience member and hear Gingrich telling a story about Forrest Gump, which is related to his campaign appeal. You find it interesting, so you tell it to your friends.
But you don’t remember those professional terms, nor what promises Gingrich made. What you remember is the only meaning, we are all Forrest Gump, we have to restore common sense...
Every fact has many sides that can be used to tell a story. Gingrich found a story-telling angle that was beneficial to him and told his version of the story. We also have to find an angle and tell our version of the story.
story.
Those people, like the guests waiting to enter the hotel lobby, we and Gingrich are competing for control of the revolving door. Let's see who can control the revolving door. First, let the revolving door stop in a position that is beneficial to us.
In this way, guests will walk in through our prescribed route and then tell others our version of the story.”
"You mean to use offense instead of defense?"
"Yes, that's it..."
Ronald suddenly realized that this plan was actually very simple. He would use his own media resources to release a "formal idea" of his own to decouple Forrest Gump from conservatives, and then spend money to amplify his voice in the media, so that
People's interest shifted to other places.
This made Gingrich feel that there was no profit to be made, so he would no longer use Forrest Gump as a hot topic in this midterm election to hype up.
After all, politicians are just like producers, and Washington is also Hollywood. Everyone wants to spend a small amount of money to achieve big things. It is better to use the editorial articles of newspapers for free advertising instead of spending money to buy space.
"But, what should our story be?" Ronald couldn't think of it, and looked at Pat Kingsley and Michael Gray, as if asking, "What do you think? What can I do?"
"You have to ask yourself. Sometimes, the best solution can only come from the customer himself, because it is the most original and the most disseminable."
"Um, can you give me some tips?" Ronald had to remain polite, but if he said this again, he would be dissatisfied. I gave you so much money to solve the problem, not to ask you to ask questions.
"Okay, let's get straight to the point. Ronald, what do you personally think of the story of Jenny and Forrest? Do you really think that Jenny is a bitch who has accomplished nothing? Her behavior of going to join the hippies to protest the Vietnam War was a disgrace.
An act of responsible debauchery?" Kingsley asked, looking intently at Ronald's lips to see what he would say.
"Of course not!" Ronald denied flatly without thinking.
"I am a director, and my job is to use film techniques to tell a story. As for the audience's perception of the character, this is not something that a director should stipulate. Everyone can have their own opinion, whether it is Forrest Gump or Forrest Gump.
There is no standard answer for Jenny."
What Ronald said is also true. There are many cases where the audience finally reaches a consensus on a certain view of the character that is inconsistent with the director's expectations.
Unless you're making a Hitchcock-style film without too much plot design, don't have any extravagant expectations of being able to control all the audience's opinions about the characters.
"This is not my problem..." Kingsley was a little aggressive. She wanted to know Ronald's true thoughts. Because true thoughts would help find a suitable revolving door counterattack.
"My thoughts? Although my thoughts are not important, I can talk about it. I don't think Jenny is a bitch. In fact, due to the rating of this movie and the current social environment, I must do it on certain issues.
Hide my thoughts even more.
I originally filmed some of Jenny's plots, but they were deleted in the final copy. For example, Jenny's father was originally drunk and was used by Jenny and her sisters to start the cotton harvester. He was hanged to death with a knife.
of.
"Oh? Hanged by a harvester?" Pat Kingsley seemed to have discovered something.
"Yes, I had to make some plots obscure. You may have noticed that when Jenny was a child, she ran to Forrest Gump's house every night. What was she avoiding? Why did Jenny meet little Forrest Gump in the cotton field?
Praying, praying that one day she would leave this place like a bird? Why did the local police finally come and put her in her grandmother’s trailer?”
"Oh, God. So that's what it means..." Pat Kingsley didn't think about it. Now the film director personally explained it. Immediately, Jenny's series of insecurities and psychological reasons for always wanting to fly away became apparent.
.
"Is this the same story as the Pulitzer Prize-winning novel 'A Thousand Acres'?" Pat Kingsley quoted from a Jane Smiley adaptation of Shakespeare's "King Lear"
’s novel, which moves King Lear to the story of a large planter in modern Iowa.
"I don't know..." Ronald said that I haven't read this kind of novel yet. Would you like to return to our main topic?
"That's our revolving door, Ronald. We could take that theory you told me, that the director doesn't determine what the audience thinks of a movie, and make it something you said in an interview, and start a social movement.
Speculate why Jenny repeatedly left Forrest Gump’s discussion…
Then no one will pay attention to Gingrich’s nonsense.”
…
"The guest below is a director of a recent hit movie and the boss of a listed company. He is known as the leader of the next generation of directors in Hollywood, Ronald Lee..."
This chapter is not over yet, please click on the next page to continue reading the exciting content! "Hi, David, long time no see, I actually miss your show..."
Ronald ran to David Letterman's Late Night Show on CBS for an interview.
"So, do you think that Forrest Gump represents himself and it's not your design? I know some people still want to say that recently." After making two jokes, David Letterman asked a pre-arranged question.
"The audience has the right to make any interpretation of the characters in the movie. This is a right that the director cannot limit..."
"Okay, we know, Ronald, like Forrest Gump, is not as smart as the audience, hahaha..."
The interview went very smoothly, and the ratings of Current Affairs proved that Ronald's words that the audience is smarter than the director pleased many viewers who had watched the movie.
Everyone thinks this movie is very interesting. It seems to have a lot of details that were not noticed before. They have to rent or buy a video to take home and enjoy it slowly.
Unless the director went on TV to personally explain it, we wouldn't have known that there were so many metaphors, and that the things A-Gump encountered actually happened in real history.
"Okay, here's another question that many of our audience would like you to answer.
Ronald, why does Jenny always leave Forrest Gump? Does she love him after all?"
"Of course she loves him, just like he loves her." Ronald replied with a smile, "Do you remember that Forrest Gump just had a fight with Jenny and told Jenny in the heavy rain that he was going to the Vietnam War? Although Jenny was still angry,
She still turned back from the rain and told Forrest Gump to remember to run... But Jenny's childhood was not as happy as Forrest Gump. Although they were both single-parent families, Forrest Gump received much more love than Jenny..."
"Then why does she leave Forrest Gump again and again?"
"I guess everyone has their own explanation..."
"So, you're not going to tell us your explanation?"
"No, I don't want to ruin the fun for everyone. This is a very interesting movie, and I think everyone can come up with their own ideas after watching it once."
"Okay, let me tell you what I think. Is Jenny afraid that Forrest Gump won't be able to find a job and support his family?"
"Like I said, everyone has their own explanation. I'm not going to give a standard answer. After all, you are right. Sometimes the audience is smarter than the director..."
"Okay, thank you Ronald Lee, director of Forrest Gump!"
After the show was broadcast, the last dialogue was replayed several times in other programs, causing a big discussion among movie fans. Soon, those who had not watched the movie had their own guesses and answers based on their own life experiences.
.
For a while, everyone seemed to be discussing why Jenny and Forrest Gump didn't get together from the beginning. The free pages that Gingrich finally got through touching Forrest Gump were no longer popular. After all, ordinary people are still more willing to get some
From a short-term perspective of understanding the love story of the two protagonists, no one anymore thinks about the influence and promotion of conservative and progressive trends on American history.
Ronald's interpretation of the childhood happiness of Jenny and Forrest also attracted attention. Many women's rights and charity organizations have noticed that Ronald hinted that a "Thousand Acres"-style tragedy also happened to little Jenny.
.And expressed his views in the media, believing that the historical background of Forrest Gump is very profound, and that everyone viewing it as an entertainment film is greatly underestimated...
For a time, progressives in big cities also began to feel that Ronald was on their side and agreed with the progressive trend of thought.
Ronald, who had everything he wanted, laughed at home. This kind of thing didn't happen often. He signed a check to Pat Kingsley. The money was well spent.
"Ronald, this is Shirley (Lansing), can you come to Paramount?"
Ronald, who was having fun, was interrupted by a phone call.
"What's the matter Shirley?"
"It's not convenient to say on the phone, but a letter and a videotape were forwarded from the White House..."