"Jennifer Tilly called and said that she had followed your instructions and bought space to make her own advertisement worthy of a Golden Globe and even an Oscar nomination..."
Michael Gray, the consultant in charge of public relations for the awards, entered the office and handed Ronald a copy of The Hollywood Reporter with a smile.
Although Ronald asked Jennifer Tilly to find a way to split Miramax tickets, after talking to Michael Gray, he didn't have much hope.
This is of course because Jennifer Tilly doesn’t have enough money. To publish a quarter-page advertisement to solicit votes during the awards season in the Hollywood Reporter, which has the largest circulation in the industry, and the most influential variety magazine, it would cost at least 2,000
US dollars, if it is a better layout or a larger advertisement, the price will go up.
Moreover, this kind of advertising requires continuous bombing. In addition, during the most critical period of the awards season when striving for ranking, all the big-name newspapers and magazines have been booked long in advance. The prices at that time were even higher than those at ordinary times.
There is an increase of several times to more than ten times.
Now that Ronald has spoken, Jennifer Tilly certainly knows what is good and must finish it. She feels that Ronald seems to have overestimated the income that an actress like her, who stars in B-level movies and plays supporting roles in A-level productions, can make.
money received.
As a female star of this level, although she has some fans, she rarely gets recognized on the street and asks for autographs. Whether she is the heroine of a B-level exploitation film or a supporting actress in an A-level production, she can get it.
The pay for the film is generally only one-tenth or even less of the heroine.
Therefore, let alone saying that it is impossible to buy a space during the awards season, even if you spend your money to buy one, it will definitely be forgotten by then.
But Ronald has already spoken, and Jennifer Tilly knows that this is a rare opportunity to interact with industry leaders. So she must strictly follow Ronald's instructions, do this well, and do it well.
Let the results be presented in front of Ronald and try to leave an impression on him.
When it comes to how to attract men from twenty to seventy years old, Jennifer is not as good as her sister Meg, but when it comes to her ability to analyze things and her grasp of the world, Jennifer is several levels higher than her sister.
Therefore, since he wants to make an advertisement to tell Ronald that he has complied with his instructions, it actually doesn’t matter when to publish it. Therefore, it is better to take advantage of the current opportunity of cheap space in industry newspapers and magazines and do it first.
.
Moreover, if she could implement what Ronald just said just now, wouldn't it look like she was afraid of Ronald?
Of course, Jennifer Tilly still wanted to save money as much as possible, so she only bought a quarter of the page. And she only used black and white printing, which saved half the cost at once. Moreover, the current advertising space of the Hollywood Reporter
He was dissatisfied with the photos, so Tilly found an intermediary and bought the ultra-cheap layout with leaks and gaps at a further 40% discount. One advertisement only cost 400 US dollars.
The so-called "checking for omissions and filling in gaps" means that every newspaper issue may not necessarily be able to fill in all the advertising space. If the advertising space in a certain issue is not satisfied, then this kind of intermediary can get it at a very low price on the eve of publication.
Go to this page that was originally going to be open to the skylight, and sell it to customers who are willing to endure the uncertainty of when the advertisement will be published, and just want a bargain--such as Jennifer Tilly.
So a few days later, Ronald actually saw such a self-proclaimed "please review" advertisement.
The so-called For Your Consideration advertisement is a special format of advertisement during the awards season.
Because the Hollywood Academy expressly prohibits advertisements for soliciting votes, major award-winning studios can only use flexible methods to solicit votes while complying with the regulations. The true meaning of "please review" is actually to beg the judges to look at me.
If your acting skills are suitable, please fill in my name on the nomination ballot.
The first person to do this on the sidelines was John Wayne, an older generation of Hollywood western movie star. In 1960, the year he starred in the movie Bloodstained, John Wayne hired a publicist to do it for the first time in a newspaper.
An advertisement asking for review.
Although he did not successfully win the award, such an actor known for his lack of acting skills actually attracted the attention of many judges before the awards season.
Since then, such advertisements have become popular during the awards season, and many people will also write about asking you to "specially judge" the Oscars.
For example, this advertisement for Jennifer Tilly says, "This actor injects belief into the role... Please judge, Golden Globe Award for Best Supporting Actress."
Because it's still early for Oscar nominations, Jennifer Tilly was very smart to write the name of the Golden Globe Award. She knew that fighting for a Golden Globe Award was both within the tolerance of Harvey Weinstein and able to deal with it.
The past revealed by Ronald.
You know, in Harvey Weinstein's previous movies, there were times when both actresses' performances were worthy of awards, but in his movies, only the designated one could be nominated.
"Okay, you've passed this test."
Ronald looked at the black and white advertisement and smiled. This eldest sister is really good at observing words and emotions. Back then, he persuaded his sister to leave him because he didn't like him. Now, he doesn't feel anything wrong about it at all. He should be flattering and flattering.
When you should cry about your difficulties, just cry.
"This is not a passing test. We did a poll and the effect of this advertisement was surprisingly good." Michael Gray corrected with a smile. He did not show Ronald this advertisement just because he wanted to make him laugh.
"It really works? Why?" Ronald looked at the advertisement in front of him. Compared with other advertisements for the Golden Globe Awards, it was very inconspicuous. There was only a still of Jennifer Tilly herself, plus two
The layout of line fonts and black and white is simple.
The ad next to the Golden Globe Awards is printed in color and has a better layout. It also has the names of multiple awards listed one by one, as if it is a declaration after winning the award.
"The likely reason is that most of the judges for these Oscars are unsuccessful actors like Jennifer Tilly. They can't afford advertisements. Seeing black and white simple advertisements will cause them to have doubts about their careers.
of empathy.”
"That's it..." Ronald looked at it several times, then picked up the phone and asked his assistant to get through to Jennifer Tilly.
"Do you want to actually get nominated for an Oscar?" Ronald asked.
"Ah, Ronald? Of course I want to." Tilly replied without hesitation. The opportunity finally favored her. Now, when she goes to the director to audition or promote herself to the producer, she only has thirty seconds.
Time to get the other person's attention.
As long as he fails to arouse the other party's interest within thirty seconds, he will ignore her as if she were nothing.
If I can get nominated for an Oscar, I will definitely have a lot of time to chat with the big directors.
"Hahaha," Ronald said, not disgusted with actresses like Jennifer Tilly who are honest about their ambitions. "It won't be much longer. If you have an Oscar nomination, you will have three minutes."
Then Ronald proposed his own plan to Jennifer Tilly. Don't continue to do this advertisement for the time being. Let it be an incidental event. On the eve of the Oscars, Ronald will help her buy enough space.
, let’s amplify this advertising and marketing again.
"But I have a request. You must add the Miramax logo."
Ronald put it down after saying this. If Jennifer Tilly did this, it would be equivalent to privately using Miramax's endorsement. This would make a very controlling person like Harvey Weinstein angry.
?
But thinking about the various benefits she would get from being nominated, Jennifer Tilly wanted to give it a try. If she won, she would be able to go further without Weinstein's platform. However, although Ronald promised her to pay, this kind of
Things don't have a 100% success rate. I'm afraid that after doing it, I don't get nominated, which means blocking the only way I have.
"Jennifer, John invites you to his home."
At this moment, Jennifer's sister, Meg Tilley, who was hooked up with John Kelly, called and began to semi-show off herself by inviting her sister to her home.
After marrying or living together and having children with the son of a big shot in the industry, a handsome actor with no foundation, Meg Tilly made her third important decision and chose an old man who was twenty years older than she was. After all, handsomeness cannot be
They are a living thing, and the son of a big shot is indeed not as good as the big shot himself.
"Okay, I'll go."
Jennifer Tilly put down the phone and made up her mind to give it a try. If she succeeded, she would be on equal footing with her sister in terms of acting skills.
Just like the two sisters Olivia de Havilland and Joan Fontaine back then, it was not until Joan Fontaine also won an Oscar that she could gain the upper hand in the battle with her sisters.
…
Ronald continued to call Sally Field, who played Forrest Gump's mother.
"Ronald, are you really going to help me publicize Best Supporting Actress?" Sally Field was a little surprised when she received a call from Ronald, asking her to help her strengthen public relations and win an Oscar nomination for Best Supporting Actress.
After all, Sally Field is already a two-time Oscar-winning actress, but for such a supporting role, generally speaking, no one will take the initiative to publicize a middle-aged actress like her. For example, the news she heard before was that Forrest Gump would
Unsolicited recommendation for publicist Robin Wright.
"I don't want to lie to you, Sally. The crew did want to make Robin a main contender for the nomination, and she had a high chance of winning. But, as you will know later, Robin screwed up."
"Oh, I didn't pay much attention to it."
When Sally Field heard what Ronald said, she felt secretly happy. If a female star is not jealous of other female stars in the same movie, she must be lying. Now Robin Wright has been in the media because of the fight with her boyfriend.
Nonsense, basically out of the game, now the director finally thinks of himself, right?
"Sally, we won't talk about that. We will maintain the illusion that we will be happy that you and Robin Wright won the Best Supporting Actress at the same time, and we will say the same in interviews with reporters, but in terms of the company's resources, we will
I give you my fullest tilt and I hope you can understand."
"Of course, of course..." Sally Field said that she understood and fully cooperated. In any case, this was a good thing.
After Ronald said these things, Daydream's public relations operation began.
"Can Ronald Lee repeat Working Girl's feat of two actresses being nominated for Best Supporting Actress at the same time?"
"Sally Field and Robin Wright both fall at the Oscars. Which one will Tom Hanks support?"
For a time, the trend in the media gradually shifted towards Forrest Gump. Uma Thurman and Dianne Wiest, who were both supported by Weinstein, had their exposure in the media greatly reduced.
"Hmph...damn Ronald...we have to invest more money and compete with him for space."
Harvey Weinstein complained to his brother Bob that he was not a person who backed down. When faced with an active attack from Ronald, all he wanted to do was fight back.
"Harvey, our company has no extra money to spend on Oscar public relations..." Bob Weinstein is in charge of the company's finances. The company has raised more than 10 million in public relations for this year's Oscars and Golden Globe Awards.
Budget.
These were major PR projects, with Tarantino's Best Director nomination, Uma Thurman's Best Supporting Actress nomination, and Dianne Wiest's Best Supporting Actress nomination, and John Travolta's Best Actor nomination.
He and Samuel L. Jackson won the Best Supporting Actor and Best Picture awards.
This chapter is not over yet, please click on the next page to continue reading! These projects have already consumed all the budgets, and none of them can fail. For example, although Uma Thurman and Dianne Wiest jointly publicize each award, but
Uma Thurman was promised a nomination from Weinstein, while Dianne Wiest was promised a win.
Missing either target could have jeopardized Harvey's own reputation as a cast member, or Miramax's ability to attract stars for its next project.
In order to counterattack a public relations interview for Forrest Gump, the already tight budget must be used. In short, Bob completely disagreed.
"What about Disney? Are they willing to pay a little bit?"
"Disney is prohibited from investing any more bonus funds in us. I heard from people in their marketing department that it was an order directly from the chairman's office."
"Damn it, Fxck Eisner..."
"Fxck you, Harvey, Fxck you, Miramax, Fxck you, you're not even worthy of Tom's toes!"
At this time, bursts of yelling came in. Brothers Harvey and Bob looked at each other, which one was this? They opened the curtains and opened the windows. Suddenly, the protesters below noticed this change, and the volume suddenly rose.
high.
"Harvey, you damn fat man! Harvey, go back to your pigsty and don't taint our Tom with your pig's mouth!"
I saw many female protesters below, holding handsome posters of Tom Cruise in Top Gun, and then signs insulting Harvey Weinstein.
"Fxck!" Now it was Harvey's turn to curse. These die-hard fans of Tom Cruise are very capable. They didn't bother too much about what Harvey and Quentin said about Cruise. They just insisted that this
The two disrespected their closest idol, Tom Cruise.
"Harvey? What happened? Why are people protesting in front of my house? Oh, I was careless."
There was also a group of protesters in front of Quentin Tarantino's house, and they were throwing eggs through his windows.