Chapter 692 The affirmation of the SAG Actors Guild
"NBC Channel 12 really agreed to broadcast it? Interesting, how did you do it?" Ronald's assistant Yang Yanzi has some business acumen. She also worked as a production assistant for Oliver Stone.
, we know very well that these TV stations will not do business at a loss.
In the past, the main reason why the SAG Screen Actors Guild could not award a union award was that there was no benefit in awarding awards.
Apart from the Oscars, which are guaranteed to make money, there is only one Golden Globe Award that has received a broadcast contract from NBC. Obtaining this contract makes the Golden Globe Awards the second most profitable award ceremony in the United States and even the world.
As for the amateurism of the awards, it has nothing to do with the broadcast contract. The awards scandal in the 1980s caused the Golden Globe Awards to lose its broadcast rights for several years, and it immediately declined, had it not been resumed later.
The contract and the Golden Globe Awards may also be suspended or even disappear.
The biggest feature of the Golden Globe Awards is that celebrities who agree to come will usually win the award. The reason for this unspoken rule is that celebrities are the guarantee of TV ratings.
Ordinarily, SAG is full of movie stars. If they come to attend the award ceremony, it should not be broadcast by TV stations.
However, here is the subtlety of this matter. In addition to SAG, there is also a actors union, AFTRA (American Federation of Television and Radio Artists), which also represents many actors.
And if the SAG Awards are only awarded to film actors, it will not be able to gather the number of viewers required for broadcast. The most ideal situation is definitely for the two major actors' unions to unite and establish a Screen Actors Guild Award to get the best of both worlds.
This is what happens in America. If there is one person who takes the lead and the possibility of making money, it is easy to accomplish. But if there are two people who take the lead, it is often not easy to accomplish.
The two major unions originally had conflicts. The Screen Actors Guild SAG has its own charter. Those who are not in publicly released movies and have performance contracts of more than one week cannot join the union. A large number of actors from AFTRA (American Federation of Television and Radio Artists),
Most of them are in TV dramas or radio dramas and have no chance to join SAG.
Some agents even consider having a SAG union card as a prerequisite for signing contracts with actors and representing them.
With such contradictions and mutual disdain, alliance is unlikely. In addition, the main function of the two major trade unions is to collectively negotiate with the employer for wage and dividend distribution once every few years, so the two major trade unions still have constraints.
Therefore, after 47 years of awarding the Directors Guild and Writers Guild Awards, the SAG Screen Actors Guild clarified the contradictions and conflicts of interest and belatedly established its own award.
"Of course it's your boss and my influence..." Ronald laughed and made a joke.
"Boss, if you say yes, I will take it seriously." Yang Yanzi heard the tone in Ronald's words. This guy didn't seem to be joking.
"Even though it's really good, I won't admit it publicly anyway..."
Ronald did use his influence to promote the establishment of the SAG Screen Actors Guild Awards. He used his influence in the television industry to send a message to NBC, saying that the first awards ceremony would definitely receive Golden Globe-level broadcast ratings.
share.
Seeing that he was so confident, NBC wanted to try it to see if it could increase the chances of celebrities appearing on the TV station.
Another key to the establishment of the first Screen Actors Guild Awards was also contributed to by Ronald's influence.
If SAG wants to be the organizer of the Screen Actors Guild Awards, it has to bring in TV stars to present the awards. If it is just a movie award, then NBC may not be willing to do it. Although the box office appeal of movie stars and the price of advertising are higher,
But TV viewers may not be familiar with them.
Many times, they can just recognize the faces of movie stars and remember a certain role they played in the movie. And most of the time, only those viewers who watch movies more than once a year are familiar with the stars and will specifically turn on the TV to watch them.
They receive the award.
TV stars, on the other hand, have so many opportunities to meet the audience, once a week or even multiple times, that everyone is more familiar with them than movie stars.
In addition, the fan audience of TV stars is also much larger. Whether it is the three wireless TV stations or cable TV stations like HBO, the audience is tens of millions. The audience share of the awards ceremony attended by them is actually very considerable.
For example, last year's Oscars and Primetime Emmys had more than 40 million viewers and more than 20 million viewers respectively. Without viewers who only like TV stars, these awards would not be awarded.
Therefore, the key obstacles for SAG to establish this award are actually two. One is that it will be broadcast by a television network, which Ronald has helped solve. The other is to allow TV stars who belong to the AFTRA union to participate in the SAG awards.
, this is difficult to solve.
The difficulty is that when TV stars come to participate in an award given by the Screen Actors Guild, they are naturally at a disadvantage. Winning a SAG award will not bring them any glory, and it will easily cause AFTRA to backlash against them.
In particular, in order to prevent this problem, AFTRA (American Federation of Television and Radio Artists) has made a special rule that does not allow their union members to receive any performance awards that are not recognized by AFTRA.
In other words, if anyone wins a non-AFTRA certified award for a role in a TV series, they cannot go to receive the award on site, otherwise they will be punished by AFTRA (American Federation of Television and Radio Artists).
However, Ronald was one of the earliest producers of "Seinfeld". He used his connections to request the leading actors to participate. As for AFTRA, he worked with many producers to persuade...
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"The first SAG Screen Actors Guild Awards is an award for actors to select actors. The stars attending tonight are, Jason Alexander, Julia Louis-DeVries, Michael Richards, and Jerry Song
fly……"
On the day of the awards show, sure enough, the four leading actors from Seinfeld and many supporting actors came to the NBC studio center in New York and sat among a group of movie stars.
"Also attending the scene are Tom Hanks, Paul Newman, Halle Berry, Patrick Stewart, Helen Slater, Helen Hunt... all the stars are gathered..."
Because Helen Slater also got a guest role in "Seinfeld" and the industry knew who was behind her, she was also invited to attend this awards ceremony. Her best friend Helen Hunt was even
Because of the TV series "Crazy About You", she was nominated for Best Actress in a Drama Series.
This award is full of the atmosphere of a grass-roots team. The film awards imitate the Oscars, with only four awards: Best Actor and Actor, and Supporting Actor and Actor.
But the TV awards, which imitate the Emmy Awards and Golden Globe Awards, have many categories. Actors and actresses are not divided into leading roles and supporting roles, but are divided into three major categories: drama, mini-series and TV movies, and comedy.
category, with a total of six awards.
Ronald and other film and television producers have also achieved results in their negotiations with AFTRA. AFTRA no longer insists on punishing union members who violate regulations to participate in the competition, but it will not recognize it either.
This is tantamount to neither admitting nor denying the legitimacy of the award. As long as you want to go, you can go. AFTRA will not punish you, but it does not say that doing so is legal and you can still do it in the future.
This ambiguous attitude has also resulted in the fact that the protagonists of many popular TV series did not come to the scene, such as Kelsey Gramma, the star of NBC's own hit series "Frasier", and the star of the TV series named after herself.
Actress Sybil Shepherd.
It can be said that none of the main hit dramas of major wireless TV stations sent the biggest stars to participate. However, the supporting roles of these main hit dramas and the protagonists of second-tier hit dramas all came to the scene.
This can be regarded as a compromise by AFTRA. They believe that this approach will not be very interesting to the audience. If the ratings are average, they will not be able to hold it next year. By then, AFTRA may be able to hold its own awards.
"Best Actor in a Motion Picture, winner Tom Hanks..."
Helen Slater was the presenter, and she stepped aside after the winners were announced. This time she was able to attend such an awards ceremony and appear on a national broadcast, which once again reminded the audience who she was.
She was smiling from ear to ear.
However, this Screen Actors Guild trophy is much larger than the Oscar. It is a bronze trophy. A person's two hands are spread out, which is very similar to the Oscar that is placed on the chest. It can be seen that it is a
A poor imitation.
However, this imitation still makes the remaining four nominees who did not win very depressed. They are all old acquaintances and old faces. Morgan Freeman from The Shawshank Redemption, John Travolta from Pulp Fiction, no one is the same.
The only new addition to Paul Newman's cast is Tim Robbins, who played Andy in The Shawshank Redemption.
When it comes to this Screen Actors Guild Award, it still has a certain degree of professionalism. Those who vote are members of the Screen Actors Guild, which means they all have SAG membership cards and have starred in movies.
For them, although the voice-over of The Shawshank Redemption brings the audience into the perspective of Morgan Freeman, the black prisoner Ryder, the main axis of the drama still revolves around Andy, played by Tim Robbins.
of.
Tom Hanks was so relieved that he stood up and kissed his wife Rita Wilson with a smile on his face, and then proudly went on stage to receive the award. Rita Wilson also smiled very happily. Many people who don’t know the industry say what the Golden Globe Awards are like.
It is the vane of Oscar.
In fact, the biggest indicator is the major trade union awards. Because the judges of these awards and the Oscars are highly overlapped. In the past, the Screen Actors Guild did not have awards, so the best actors and actresses often failed to win. But after today, there will be a Screen Actors Guild Award, and Hanks
Maybe there will be a chance to win the Best Actor Oscar.
The other four nominees sitting in the audience, except for Paul Newman who had already won Best Actor (he had already won Best Actor), all looked ugly. They could think of anything that Rita Wilson could think of.
Morgan Freeman is black, and the change in his face is hard to see. John Travolta’s smile over there is very stiff. Weinstein has made a lot of promises and done a lot of public relations work, and Travolta almost covered it all
All local film critics society awards.
But this most important Screen Actors Guild Award before the Oscars was actually taken away by Tom Hanks.
"Don't worry, he won the Best Actor award last year, and it's unlikely that he will be awarded another award this year." Travolta's wife, fellow actress Kelly Preston, comforted her husband.
This time she wore a strapless dress with a one-piece chest, but the TV cameras were all given to Rita Wilson. However, she still held out hope that she could beat him at the Oscars and get the actor to kiss his wife.
Close-up.
"Thank you, thank you all. I like this trophy very much. This person holds comedy in one hand and tragedy in the other. The two seem to be mirror images of each other. They can both keep you awake at night and make you doubt yourself.
, makes you wonder why you chose the profession of acting in the first place...
However, if you are really crazy enough to take the first step and become an actor, then in addition to your eternal image on the screen, there is also a small thing that represents the difference between you and others...
…
This chapter is not over, please click on the next page to continue reading! That is this Screen Actors Guild card..."
With that said, Tom Hanks took out his SAG union card and waved it, "We all have our own first steps. I got this card for playing a supporting role in the movie, and my wife Rita got this card.
I got this card for playing a cheerleader in another movie, and by the way, my wife was Miss SAG Screen Actors Guild in 1982..."
"Ha ha ha ha……"
This acceptance speech made the actors sitting below very emotional. Everyone had experienced the excitement of appearing in a movie for the first time. Tom Hanks's acceptance speech showed that he did not forget his roots.
I still put myself together with many less famous actors.
This little design made the actors on the scene like him even more.
"If you're lucky enough and do well enough, your name will be listed alongside actors like Morgan Freeman, Paul Newman, John Travolta, and Tim Robbins.
Fellow actors agree that this is really a blessing..."
"Hua Hua Hua..." Even the defeated ones had to applaud at this time. These words were very level and gave the four losers enough face. Their humble attitude was also recognized by many actors in the audience.
Hanks is one of them.
"The award for Best Ensemble Performance in a Drama Series goes to Seinfeld..."
The last two awards of the night were the ones that Ronald helped SAG come up with. Since AFTRA was dissatisfied with actors receiving awards alone, they changed them to the group performance award.
Everyone from Jerry Seinfeld to Jason Alexander lined up on stage, and they all delivered speeches after receiving the award.
In this way, the winners of the first SAG Awards include not only actors from second-tier hit shows, but also the hottest hit show Seinfeld and another TV show that reflects the life of the NYPD, NYPD Blue.
Also won the Group Performance Award.
It's a good start. In the second edition next year, the stars of these popular dramas will no longer have the burden. What's wrong with having one more opportunity to be exposed?
Anyway, not many people in the TV audience know that Hollywood actors belong to two unions. Actors who belong to the AFTRA union also have the idea of entering the film industry, and this SAG award is a win-win for them.
In the future, for SAG awards, actors from the AFTRA union will also come, but not the other way around. Gradually, if this situation continues, SAG will gradually overtake the AFTRA union...
Ronald pressed the remote control and turned off the TV. The performance of the first awards show exceeded expectations. The ratings and viewership share were 60% of the level of the Emmy Awards. Forrest Gump was recognized again in the acting awards, and the Oscar
With nominations coming soon, Ronald feels that this time he has the best chance of being nominated for an Oscar.