Burger King, established in 1954, is one of the top five fast food chain brands in America.
Their success is largely due to the founder's pioneering use of television advertising to promote his hamburger fast-food restaurants.
In the late 1970s, Burger King successfully captured the popularity of "Star Wars" and launched glass stickers with various character scenes when "A New Hope" aired. It became a national brand.
However, after many years, the popularity and customer flow brought by "Star Wars" have tended to decline, and they urgently need new advertising ideas to tap new customers.
Burger King's new marketing director was in the conference room, discussing pitch presentations from several advertising companies with his subordinates.
Our old partners, bbdo, and another large advertising company, JWT, have very interesting proposals. Most colleagues in the marketing department support these two ideas. It seems that the final winner will be between them.
.
"bbdo's creativity highlights the customization of burgers. Attacking the fixed meals of the industry leader McDonald's, Burger King allows customers to decide whether to add cucumbers, sauces, onions and other toppings. McDonald's is very rigid, and all burgers have the same flavor."
This manager prefers bbdo.
"JWT's creativity is a home run. Starting with Burger King's unique burger-making method, the beef in the middle is grilled on a grill to ensure a fresh and juicy taste. McDonald's is fried on an iron plate.
It often becomes dry because it stays too long.”
Another prefers to find a new advertiser.
"Why did bbdo come up with an unexpected new idea this year? They just kept repeating the same old ideas for the past seven or eight years." The marketing director suddenly asked a question. After taking office, he read all the proposal documents in the past ten years.
"Ms. Darcy Maguire, the creative director who came on behalf of JWT, switched jobs from bbdo. So this time the director of bbdo does not want to lose to her past subordinates."
"It seems that Maguire was specially arranged by JWT to come to our company to poach people?"
"It seems that's it." Several subordinates looked at each other and agreed.
"Very good, it's time for us to make changes." The marketing director took out a few documents and threw them on the table. "Look, this is the question Mr. President asked me. I can't answer it."
Everyone took the document and looked at it, which was a sales statistics. In the past two months, in some cities on the West Coast, the sales of Burger King chain stores have suddenly dropped sharply. Especially in some suburbs of Los Angeles, the business of some chain stores has dropped sharply.
Very amazing.
"Can someone tell me what's going on?"
Several subordinates looked at each other in confusion. This was a question for the sales department. How could the marketing department have the answer?
"No one knows?" The marketing director saw a secretary who seemed to have something to say, "Lucy, do you know the answer?"
The secretary who was called was just here to exchange for coffee, and she was a little at a loss.
"If you know anything, please tell us."
"My nephew recently watched a movie. He said that the All-American Burger was very good to customers. The waiter said some bad things to the customers and was fired by the store manager. If there was no All-American Burger here, he would have thought
Go and taste it.”
"What kind of movie is it? 'Fast-paced Richmond High'? The effect is actually better than the TV commercials we spend a lot of money on? I suggest everyone go to the cinema immediately and watch this movie. What is the secret? Then we will discuss it
, which advertising company’s creative ideas should be used.”
"The meeting is dismissed!"
"Boss." The director's young assistant stopped him. The young man seemed to remember the name of the movie.
The assistant picked up his notebook, flipped through it for a while, turned to a page of last year's meeting minutes, and handed it to the marketing director.
"What is this?" He saw a director's name written in the meeting minutes. It was that he took the initiative to contact Burger King and hoped to place advertisements in his movie, but was rejected by last year's marketing director.
"This director, Ronald Lee, is the director of 'Fast-paced Richmond High'. This movie is quite popular now."
"Can we contact him?" The marketing director looked up.
"You can ask the advertising agency to contact you. When he recommended himself last year, he said that he had directed a Hershey's chewing gum commercial."
"Send a signal to the bbdo and jwt teams. I want to meet Director Ronald. Who can invite him..."
The assistant signaled receipt and exited the conference room.
…
Ronald stayed in New York after the audience meeting and wanted to take a good vacation.
CAA's advice to him is to continue taking vacations. The rapid growth of the box office will give Ronald more bargaining chips for his salary and say in his next movie every day.
So he stayed in New York, tried some new food every day, and usually dated Helen Slater. He completely got rid of the troubles of creation and lived a very comfortable life.
Today, Helen Slater wore a white T-shirt, a pair of jeans, and Vans black and white checkerboard canvas shoes, matching Ronald's costume as a couple.
The two came to the Museum of Modern Art in New York to see a new modern art exhibition.
This is a cultural venue that New York is proud of. Like the New York City Ballet, the New York Philharmonic, and the New York Metropolitan Opera, they all rely on private donations from wealthy people to obtain financial support. Unlike Broadway, which mainly sells tickets directly to the audience,
Income is different.
"To be honest, I still like those classic paintings in the Metropolitan Museum." Ronald took Helen's hand and complained to her.
"Giggle... why are you saying the same things as my dad, that old antique? This is a new art form and category." Helen began to introduce him to some fresh modern art works.
The two were chatting and laughing while walking through the huge modern art museum.
"Remember this place?" Helen saw the Mondrian oil painting on the wall and smiled at Ronald.
"Of course." Ronald looked back at Helen. It was the day of her coming-of-age prom, where she slipped out of the prom with him and had her first date with him.
With long brown hair and light blue eyes, Helen looks particularly charming against the backdrop of a white T-shirt.
Helen was also looking at him, obviously remembering the scene when the two of them ran out to play.
The smell of Helen's body smelled very pleasant, and Ronald was a little intoxicated by it.
The two got closer and closer, their eyes facing each other, and Ronald was reluctant to look away from Helen's eyes.
"Ronald." Helen's voice became softer, maybe because she was closer and didn't need to maintain the original volume.
A fresh scent emanated from Helen, and Ronald was attracted to her lips, which looked like thin lipstick and shone like apples.
Ronald turned his gaze back to Helen's blue eyes, and her big eyes looked back at Ronald.
Then came the lips, and then back to the eyes. Ronald didn't want to give up any of them. Her facial features were all so beautiful, with a straight nose and delicate ears.
Ronald raised his hand and pushed a piece of messy hair behind Helen's left ear.
"Well..." Helen swallowed and took the initiative to move forward and put her shiny lips in front of Ronald.
Ronald turned his head slightly, touched Helen's lips gently, and then separated. He looked at the girl in his arms, and his heart was filled with joy.
Helen's lips took the initiative to meet her, and this time the two kissed for several seconds.
The black security guard next to them looked at them with a smile.
Helen was obviously very happy too and hugged Ronald's arm.
Ronald also took advantage of the situation and hugged Helen's waist, and the two of them continued to move forward and approached Mondrian's painting.
"The red color in today's modernist painting is particularly bright and lively." Ronald felt that his whole body was bursting with energy. Looking at the geometric lines and color blocks on the painting, he felt as if they were dancing rhythmically.
.
"You're right. I just recently figured out Mondrian's technique. He used different blacks to match blue and red, so you can see the rhythm of his movement. I can now copy his colors.
.”
"Is that you?" Ronald saw that the person talking next to him was none other than Chen, a Chinese student who was copying and studying here last time.
"If you don't mind, can you draw a copy of the painting for me?" Ronald felt that this Mondrian painting had a certain fate with him. Of course, the museum's painting cannot be bought. If this Chinese student could copy a painting,
Also very good.
"His paintings seem simple, but in order to achieve this simplicity, it takes a lot of effort, which is more than twice the time it takes me to paint portraits." Chen Xiang declined politely.
"Let's do this, I'll pay you twice the price for portraits." Ronald asked Chen how much it would cost.
"No, you appreciate this painting very much, I can see it. I will paint it carefully, and you can just pay the original price." Chen was surprised that no one has come to support him in American galleries. Although he has a scholarship to pay for his tuition,
Learning oil painting is quite expensive. He sometimes paints portraits for rich people in exchange for some living expenses and money for oil painting materials.
Ronald took out his notebook, wrote down his agent's phone number, then signed a check and handed it to Chen, "This is my New York agent Eddie's phone number. You can call him and he will give you a call then."
The rest of your money."
"They are art students. In fact, this kind of copying paintings is very cheap and you don't need to spend so much money." After leaving Mondrian's paintings, Helen hugged Ronald's arm and whispered.
"I think what he said makes sense. This painting inspired me to shoot and edit movies. The replicas sold at the door don't have those details."
"I know that you saw the artist's difficulties and wanted to help him." Helen replied. She felt that Ronald had a kinder heart.
"Didi didi..."
The paging station in New York rang, and Ronald found a public phone and called back.
It was his New York agent Eddie.
"Eddie, did Chen come to you so soon?"
"What Chen? I'm looking for you with good news. Burger King wants to invite you to shoot their new Christmas commercial."
"What? My current interest is actually in film shooting." Ronald wanted to decline, because TV commercials didn't mean much to him.
"No, have mercy on your old partner. We can offer a high price. Burger King is very sincere and has hired Ms. Maguire, your old partner in Hershey's chewing gum, as the creative director. This kind of advertising is very fast, only
It will only delay you for a day or two."
"Okay, you offer them a high price, and I'll shoot it if you agree." Ronald thought about it and agreed to Eddie. He didn't make much from "Fast Pace". If Burger King could offer a high price, he would