Without waiting for the official results the next day, that night, Weintraub pressed the CinemaScore manager's neck and asked him to give him an answer overnight.
Rating sheets were faxed back from theaters in various states across the country. They were then summarized and filled in the form, and a staff member used a calculator to calculate the average score.
After reviewing twice, the average scores were added up and then converted into a scoring system from a to f, which was finally filled in by the staff in the large space at the bottom of the form.
This final score summary was faxed from the headquarters in Las Vegas to Weintraub's hotel in New York.
"a, a, uh, uh..."
Weintraub took the fax and kissed it passionately, regardless of the unique smell of the fax machine still remaining on it.
"Ronald, it's an A. It's the first movie in four years to get an A rating from CinemaScore! We are about to succeed, hahaha..."
Ronald, who was forced to stay by Weintraub, was actually not very happy. He wanted to go home with Aunt Karen to bake some cookies and talk about family life and Donna's MIT studies.
.
However, Weintraub is very good at making women happy. He told Ronald's aunt that the next rating will be related to whether Ronald can make another breakthrough. The aunt heard that it is related to Ronald's career future.
, also advised him to stay.
CinemaScore's ratings are completely randomly selected from cities in several states, and then staff travel to do the sampling. Therefore, the ratings can completely represent the audience's perception of the movie.
"Is this rating important?" Ronald actually didn't know the company's rating system very well. He only remembered that "ET Alien" also received an A rating back then. This time, the second part of Long Wei Boy can be
It also received good reviews from the audience, and it seems that I did a good job.
"You are not a company executive, Ronald. CinemaScore is now highly valued in Hollywood. Because their ratings can be seen as predictions of box office to a large extent. Anyone who gets an A or above will achieve great success at the box office."
success.
So now CinemaScore's ratings have been bought out by the seven major Hollywood studios, and they cannot immediately publish the ratings publicly in the media. The real rating numbers can only be released to the studios first, and can only be given to the news media after they agree, and some
Key data will not be released."
"Well, is your evaluation accurate?" Ronald asked the CinemaScore staff.
The staff explained it. It seemed like he did this job often.
CinemaScore will conduct a survey in five randomly selected cities for each movie. It will only target opening day audiences. The survey card will ask about age, gender, and the rating of the movie ("a", "b", "c", "d "
or "f"), whether they will rent and purchase videotapes, etc.
There were also questions directed at the publicity, such as why they chose this film and whether they thought the film lived up to its marketing.
"For a movie we get an A rating, the first weekend multiplier of the total box office is more than 5 times. If we get an A, it may exceed 8 or even 10.
The total revenue of a film with a C rating is about three times its opening weekend.
So generally speaking, A is good, B is average, and C is terrible. D and F ratings indicate that they should not have made this movie, or they have promoted it to the wrong group of people.
The wrong kind of people came to see the movie."
"I remember et got a"
"In fact, when ET was released in 1982, there were two other movies, 'Gandhi' and 'Rocky 3' that got A. However, because ET was so successful, the total box office was more than 30 times that of the first weekend, so we revised
grading criteria.
After more than three years, no movie has met the new A rating standard. Your "The Dragon King Part 2" was the first movie to get an A rating in four years, and even your "Top Gun" also
I just got an A.
So, congratulations, Director Ronald, Mr. Weintraub, based on our experience, your movie will definitely do well at the box office."
"Thank you, so we can use a for announcements, right?"
Weintraub asked the CinemaScore staff.
"Of course, we have no objection to that."
Although CinemaScore scores are generally not announced to the public, some movies will receive an A-level score and be included in their own publicity packages.
Some posters, newspaper ads, and TV ads will be marked with a CinemaScore score of A.
"Dragon Boy Part 2" received an A that he had not seen for a long time. Of course Weintraub would not let it go. He hurriedly called the Colombian publicity department and urged them to immediately revise the publicity materials and propose
Additional budget.
Although Weintraub has joined MGM/United Arts, Columbia will not be troubled by money.
In addition to this "The Dragon King Part 2", which will bring them huge returns, Columbia also holds the distribution rights for the sequels in the series of movies.
In addition, two consecutive films have embedded product advertisements for Coca-Cola, the parent company of Colombia. For such commercial films, the director is very cooperative in including advertisements, instead of refusing commercial implants for the sake of art like some directors do.
Columbia's distribution department acted quickly. By the evening of that day, the new scoring publicity materials had been distributed in New York City.
The cinemascore A-rated advertisement was made into a patch style and was pasted on the Long Wei Boy posters in major movie theaters.
There's a big A with the word Cinemascore on the background. There's a person next to it giving a thumbs up to show that it's very good.
"This seems to be the gesture of the two film critics in Chicago." Ronald, wearing sunglasses, came to a cinema in Manhattan to see the new posters.
"They didn't apply for a patent anyway." Weintraub didn't wear sunglasses. In the world of movies, audiences rarely care about the appearance of the producer. Although he is the big boss, he still enjoys being on the front line and does not care about the mistakes of the staff.
Point and correct them for fun.
"That's right." Ronald saw the crowd queuing up to buy tickets at the box office.
In addition to Ronald's "Top Gun" and "The Dragon King Part 2", some people are buying "Spring Is Not a Day to Read", while the rest are buying tickets for another new movie.
"Legal eagles?" Ronald looked at the celebrity faces on the poster, one male and two female, three big stars that were very pleasing to the eye.
The position of stars on movie posters is also a symbol of their status in the industry.
In the middle is Robert Redford. He is lying on the ground, occupying the largest space by himself. As an actor, he is the golden boy of Hollywood. As a director, he won an Oscar for his directorial debut in 1980's "Ordinary People".
Best Director. In that movie, there was also actor Timothy Hutton, whom Ronald hated.
Therefore, he had the best card and was placed in the best middle position.
The one on the left is Debra Winger. She starred in "An Officer and a Gentleman" and "Mother and Daughter" and was nominated for an Oscar. However, the latter one was lost to Snow who played her mother in the same movie.
Leigh McLean.
The black-haired beauty wore a white sweater and exposed one right hand.
Her card is the second highest, so half of her body is leaning out from Redford's side. Redford's body is also slightly sideways to her, and the audience's eyes will be guided by Redford, and they will see her second.
The one on the right is Daryl Hannah, who starred with Tom Hanks in the blockbuster film "Mermaid". However, she has no blockbuster films since then, and she has not been recognized by awards.
So she only showed her face and blond hair on the poster, and her body was blocked by Redford.
"I want to see it, will you come with me?" Ronald thought about watching this main competitor's movie, and he asked Weintraub if he wanted to watch it.
"I'm not interested. We have an A rating and we will definitely win."
"Okay then, I'll see for myself."
Ronald's eyes stayed on the face of Deborah Winger. Although she is a black-haired beauty who is traditionally considered in America to have a bigger brain than her body, Ronald prefers this kind of beauty with temperament and intellectuality. Than
Daryl Hannah, who only has blond hair and a tall figure, attracts his own attention more.
"Are you attracted to her? But you're too late. Deborah is already having a shotgun wedding." Weintraub made a round gesture on his stomach with his hand.
"What?" Ronald didn't understand at first.
"She is pregnant. She belongs to Timothy Hutton. Hutton is a famous playboy in Hollywood. If he can agree to get married, he must have a child.
Rumors are spreading in Hollywood circles that her agent is yelling at Hutton. All of Hutton's films after "Everyone" failed at the box office. No one is asking him to submit scripts anymore. He is with Wenger just to deliberately gain popularity with her.
.
Now Debra Winger is taking at least a year off. It is very bad for an actress who was originally on the rise to be pregnant and have a baby now, which is very bad for her career."
"Hey, it's really difficult for female celebrities."
Ronald shrugged, bought a ticket, and a large can of popcorn and Coca-Cola combo, and carried it into the screening room.
"French Condor" is surprisingly good-looking. Redford plays a prosecutor and Debra Winger plays his rival lawyer. The two defend Daryl Hannah, unexpectedly involving a twenty-year-old.
Deliberate arson for many years.
The movie has romance, unexpected explosions, and conspiracy revelations. In the end, the character played by Redford did not choose Daryl Hannah, who inherited his father's huge fortune of world-famous paintings, but chose DeBo, a like-minded man who opened a law firm.
La Wenger.
The whole movie is quite satisfactory, and the script can be seen to be very well written in line with the specifications of a commercial blockbuster film.
Ronald noticed that the screenwriters on the subtitles were Jim Cash and Jack Epps Jr. This screenwriting duo was also credited as the screenwriter of "Top Gun". Of course, the script of that movie was very thin, mainly relying on
The director plays.
In addition to this, they also wrote the script for "Secret of Success".
However, the plot of the movie was too conventional, and the stars also performed fairly well. As a Hollywood person, Ronald had all the twists and turns that he expected, and the actors did not have any scenes, and they gave unexpected performances.
After watching the entire movie, Ronald couldn't even recall a single scene that was most impressive.
"How exciting! Deborah Winger is so beautiful."
"Daryl Hannah isn't bad either, she has a really nice figure."
Ronald came to the bathroom and found that the audience did not talk about the plot, but talked about the performance of the beautiful actors.
"It seems that he is also a strong enemy and should not be underestimated."
Although the plot was not discussed, Ronald believed that the reputation would not be bad if the appearance and temperament of the heroine were discussed in this way.
Maybe Robert Redford is also being discussed in the ladies' room.
"Audiences love stars, and producers rely on stars." Ronald understood this sentence deeply.