Chapter 448: Also ranked first on the record sales list
The editing of the two versions of the commercial was completed quickly. For the commercial that imitated the 007 scene starring Pierce Brosnan and Diane, Ronald asked Corey Yuen to be responsible for the editing, and he personally edited the Demi Moore version.
In the screening room, Ronald and two martial arts stuntmen from Xiangjiang watched the sample film.
"Very good. This is an action scene that has never been seen in Hollywood. You guys did a good job and it was very efficient. I was very surprised. There is a great need for stunt directors like you here. Have you ever thought about staying in Hollywood?"
"I'm married, and I came here to make some money for my family. Director Luo, you've been very kind to us, but I still have to go home and take care of my husband." Yuen Qiu said that he should return to his family.
"Why? Women can work even if they are married? If you look at stunt directors in Hollywood, many are husband-and-wife teams."
"My husband is also a director, I have to go back and take care of him." Yuen Qiu replied.
Ronald shrugged. He knew that directors usually stay away from home for several months before filming, so it was really difficult to persuade this rare female stuntwoman to continue working.
"They are a very loving couple." Corey Yuen explained beside him.
"What about you, Corey? Are you interested in staying in Hollywood? My company will soon invest in some small-budget movies, each with a scale of one to two million US dollars. If you are willing, you can submit the script to me." Luo
Nader reached out to Corey Yuen.
This time, I saw that his directing, action design, and post-editing were all very efficient. Ronald became interested in talent.
"Corey is one of the top five or six action directors we have there. He is nominated for Best Action Designer at the Academy Awards every year." This is Yuen Qiu's introduction to Ronald.
Corey Yuen certainly wants to make a career in Hollywood. The small productions here also have budgets of millions of dollars, which is much larger than the big productions over there.
He pondered for a moment and said, "I have to go back and help Brother Long. He will come back to film this year and he will need me in a lot of ways."
"Well, when you are free, you are always welcome to bring a script to try." Ronald knew that he had the ambition to be a director, and his knowledge and experience were sufficient.
"Thank you, Brother Luo, I think so highly of you. When the sequels of Plan A and Police Story are filmed, come and give it a try." Yuen Qiu spoke quickly and saw that Corey Yuen wanted to come over and give it a try, so he took up the conversation.
"If you have any ideas, just call me and I will talk to Brother Long." Ronald smiled at them and gave his promise, "And you, Sister Qiu, want to come back to relieve your boredom, or give some advice in the future.
Remember to come to me if your kids want to earn some pocket money, there is a shortage of good female stunt people in Hollywood."
"Thank you, Director Luo, for your appreciation." The two stuntmen are considered well-educated, and Ronald can win them over.
"I will ask my company's assistant, Ms. Chen, to accompany you to Los Angeles today, take some photos, buy some souvenirs, and put them all on the company's account." Ronald called the translator, Ms. Chen, and gave the explanation.
He took out a credit card and handed it to her.
The two happily went out with the translator. The moment they opened the door of the screening room, a strong man walked in.
"Hi, Ronald, we meet again."
It turned out to be Bruce Willis.
"Bruce, Demi is not here today. Her scenes have been filmed." Ronald wanted to hide when he saw him coming.
This Bruce Willis, during the filming, fully demonstrated the extent to which a male star would go to pursue an actress.
During the filming, hundreds of roses were sent to the filming location every day, and there was a special person to wait on Demi Moore, using the mineral water and food he specially ordered.
And because he is a TV star, he also breaks the rules by going to the filming site himself and giving tips to the staff on site. Especially the dragon and tiger warriors who help protect Demi Moore, Willis is every
People handed out hundreds of dollars in tips.
"You all must work hard to protect Miss Moore and never let her get hurt. I'm here to watch you..."
In the end, Ronald couldn't stand it anymore, so he acted like a director and drove him away.
Today he broke the rules again and came to the screening room where no one other than the director or editor could come, and he didn't know what excessive demands he would make in order to please Demi Moore.
"Tell me, what do you want?" Ronald knew what Bruce Willis wanted to do as soon as he saw his evil smile.
"Hey, I want to see Demi's finished film."
Ronald rubbed his head. He knew Willis well, and he was very thick-skinned. However, the commercial was actually very short, unlike movies that needed to be kept secret, so it didn't matter if he showed it to him.
"Oh, she is really very attractive, what do you think?" Bruce Willis looked at Demi's image on the screen, his eyes lit up.
"Who says it's not?" Ronald curled his lips.
"Brother, I have never been like this before. She is really charming. Can I..."
"Here you make a copy." Ronald quickly called the editing assistant to give Bruce Willis a copy of the videotape.
This man was so obsessed with picking up girls that he felt a little upside down, as if he had really fallen into Demi's trap.
"Thank you, Ronald. I have to go back. The progress at Blue Moonlight is very slow due to Sybil. I have to go to the studio."
"Bye..." Ronald quickly sent this simple-minded TV star away.
…
The finished films of the two advertisements were screened in front of Coca-Cola's marketing director Mellett.
"Put aside the one that looks like 007." Mellett liked Brosnan's advertisement more and looked at it again and again.
This is a bit beyond Ronald's expectation. Judging from the storyline, action scenes, and protagonist's performance, Demi Moore's version is more complete and smooth, and more in line with Diet Coca-Cola's products, but Mellett seems
Save the male version of the commercial for the Super Bowl.
"I like this version of the ad very much. James Bond fights the Japanese ninja. 007 should actually be played by this actor. Let's use this version of the ad as the Super Bowl halftime ad version. The version with the actress, we will next
It will start playing in the month.”
"You are the boss." Ronald was very happy to know that the other party had approved both advertisements.
"If I may, I would like to ask, why did you choose the version with the male protagonist to save for the Super Bowl?"
"The main customers of Coke are men. Although the heroine in that version is very good, I'm afraid it won't arouse the reaction of many customers." Melette was in a good mood and explained a few words to Ronald.
"Thank you," Ronald thanked Coca-Cola's marketing director and sent him out.
"Is his idea true?" After returning to the screening room, Ronald found Darcy Maguire, the creative director of the advertising company, for advice.
“That’s actually not true,” Darcy Maguire curled her lips. “Many six-packs of Coke are purchased by housewives. They are the decision makers for household purchases.
This kind of fast-moving consumer goods with large shipments actually has the most important impact on mothers and wives. So I think the Demi Moore version should be used."
"Gender issue?" Ronald asked Darcy Maguire.
"Pretty much, this industry has been male-dominated in America for 80 years, and there are many rules in the industry that have been passed down from that time. Now that professional women and housewives in America have become more and more powerful, some old rules have also come to an end.
It’s time to make amends.”
"Maybe next time, but this time the male version has the upper hand."
…
A meeting was quickly held at Coca-Cola, and Ronald's commercial film passed the review. Coca-Cola was very happy to pay, and Ronald took the check and was watching it under the desk lamp.
As long as I go to the bank to cash the check tomorrow, the dilemma of having no money this year can be greatly alleviated. In the first half of 1987, I only had normal expenses and did not buy myself any expensive toys.
While admiring the presentation of his creativity, Ronald heard the phone ring.
"Hey, Ronald."
"Ronald, I'm Demi."
On the other end of the phone was Demi Moore's husky and sexy voice.
"Demi, I was about to call you. Coca-Cola has approved the commercial. Contact your agent and he should get the check soon."
"Thank you, Ronald, thank you." Demi was excited on the other end of the phone. She hadn't received a new film for a long time, and she had to borrow money to buy new clothes. With this advertising income, which is equivalent to half of the salary, her
The economic situation will be greatly alleviated.
"I didn't call to say this." After thanking Demi, she resumed her lazy voice, "I can't thank you in the old way this time."
"Don't worry too much, we are friends." Ronald thought to himself, had he made any inappropriate hints? Originally, the matter had been cleared up, and there was no need to hold on to Demi Moore. He was not that kind of person.
The kind of producer who can control an actress just by showing him a favor once.
"Yeah, I know, I know, you are very good to me..." Demi still said what she wanted to say.
"Bruce showed me the video he got from you today, and he took the opportunity to ask me to live in his home."
"Are you sure?" Ronald thought, why is it that in just a few days, the woman will move into the man's house and live together?
"I'm sure. On the one hand, I like Bruce, and on the other hand, he is the kind of man I dream of. I have no one to protect me in this industry, and I dream of such a man every day."
"Um, then, congratulations?" Ronald didn't know what to say.
"Thank you, you are the only close friend I have in Hollywood with whom I can talk about these things." Demi Moore is working in various camps in Hollywood, and she really doesn't have any real friends.
"Don't say that, I'm happy for you.
"Thank you...well, I have one more thing...our previous ones..."
"Your secret ends with me, it's safe with me." Ronald heard the implication of Demi Moore. She used to abuse drugs, kept changing boyfriends, and secretly acted as her own traitor, defrauding others.
Ex-boyfriend Emilio Estevez’s secrets to himself.
These things are all huge detractors for a simple-minded chauvinist like Bruce Willis.
Ronald was very cautious about this kind of thing. Apart from his manager, he never told anyone else, not even his family. So in order to reassure the other person and keep their secrets safe, the two of them made a tacit agreement to keep each other's secrets secret.
…
At six o'clock on Monday morning, Ronald was making breakfast at home and talking to Michelle Cannold on the phone.
The box office results of the second week were also summarized by Daydream Pictures. The screening scale was expanded to 1,400 theaters, the box office of a single theater only dropped 5%, and the total box office performance has exceeded 15 million. "Dirty Dancing" continues to
Ranked No. 1 on the box office charts.
"Cinema Score's analysis shows that female viewers account for the majority of moviegoers, accounting for more than 60%. Among them, female viewers over the age of 23 also exceed female viewers aged 17-23. They say this is unprecedented.
Phenomenon."
"It's a great thing for us."
Ronald clamped the phone around his neck, then cut the sandwich into two triangles and carried it into the living room with the milk.
"Yes, the effect of word-of-mouth is very obvious. In the Midwest of the Great Lakes, the Deep South, and some states in the West, the box office figures of Star are better than the box office ratio of other movies in these places. Our word-of-mouth strategy has been successful."
"Dirty Dancing" goes against the rule that if a musical is a hit in big cities, it won't work in small cities, and if it's a hit in small cities, it won't work in big cities. It works in both big cities and small towns.
Originally, the values and appreciation tastes of these two groups of people are very different, and they are even opposite. However, the female audience aged 23-58 has smoothed out all the urban-rural gaps.
For older people, watching "Dirty Dancing" is to reminisce about their youth. For younger people, watching "Dirty Dancing" is to appreciate the seductive mambo dance.
The underage audience, on the other hand, purely came to see Patrick Swayze, the sexy dream lover.
Therefore, although the box office performance among adult male audiences is very poor, the female audience group, those housewives who usually go to the cinema with their families to watch family movies once or twice a year, are crazy about telling each other about appointments.
Let's go to the cinema to watch this rare and good movie.
There are also many families where mothers and daughters go out together.
While these data surprised Cinema Score, it also began to make them examine their own evaluation standards. "Dirty Dancing" is a movie that breaks the rules no matter how you look at it.
In the past two decades, almost no movie in Hollywood relied on adult female audiences to support its box office.
Their usual entertainment is to watch TV dramas broadcast during the day to relieve their boredom. Over time, Hollywood studios rely on data analysis and are less and less able to make movies that suit the tastes of these female audiences.
The result of driving while looking in the rearview mirror is a vicious cycle. There are fewer and fewer movies suitable for adult women, and female audiences are less and less willing to go to the cinema to watch movies.
But those desires for a good story are still there. Ronald's movie "Dirty Dancing" is like unlocking a basement that has been dusty for decades, and all the desires spurt out like a flood that bursts a dam.
.
The desire they had accumulated for so many years suddenly made them rush to tell each other, contact their classmates in high school, college, best friends at that time, handkerchiefs, and all the women in the current social circle. Everyone must watch this movie about women.
Such a beautiful movie with a story.
Patrick Schwytz and Cynthia Rhodes began to add many more stops to their fan meeting schedule. Even Jennifer Gray ignored her injured neck and began to travel in some cities around New York in the east.
Before "Dirty Dancing", everyone was an unknown actor. This opportunity suddenly pushed them to the edge of A-list stars. Everyone was very excited and wanted to seize this rare opportunity to add to their star status.
Kick the accelerator.
With the remuneration from the advertisement, Ronald began to have a little more money. The loan from Bannon had also been received, and he began to invest in the production of video tapes, additional copy costs, as well as advertising and marketing on TV stations and various places.
The first batch of video tapes and records leaving the factory have been sent to the Nashville fan club by Ronald's assistant. Those lovely female fans received Ronald's gifts and specially wrote back to thank them. They watched 100
The progress of completing Dirty Dancing has begun to move toward 30 times.
In short, the situation is not generally good, it is unexpectedly good. It is clear that every dollar invested now can be exchanged for three to five dollars in income next year.
After Ronald had breakfast, he drove to the office and started processing some documents.
"Morning, Ronald."
Michelle Cannold arrived at half past eight and came to the office early.
He knew that Ronald had a lot of things to do. He would usually come to the office two to three hours in advance to handle his work as the boss of Daydream Pictures. When everyone started coming to work at nine o'clock, he would still have to go home to do his work as an artist.
"Morning, Michelle."
The two said hello and started chatting about the production of the video tape.
"We are now accumulating a large amount of inventory. Three months after the release, our first batch of goods can be sold to those video rental stores. After that, we will enter supermarkets, department stores, grocery stores and other retail channels."
"Very good, you are an expert in this area, so I'll leave it to you." Ronald listened to the video tape sales plan and thought it was okay.
"Then I'll go first..." Ronald said goodbye to Michelle Cannold.
Just in time to see Jimmy Lehner, who was in charge of recording, rush in.
"Ronald, congratulations, you came first."
"I know, we ranked first in the box office." Ronald wanted to give him a high-five to celebrate.
"No, no...it's not about the box office, it's about your record sales being number one on the best-selling album list."
Jimmy Lehner turned on the radio and tuned it to Los Angeles' KAMP channel, (97.1 FM).
"Okay, just now it's a song 'Do You Love Me?' from the soundtrack of the movie 'Dirty Dancing'. I strongly recommend all our listeners to buy a record. This has ignited my desire to dance.
.
The movie is also a very good movie. My mother also went to watch it with my aunt. Guess what, she started dancing in the kitchen today when she was making scrambled eggs for me.
This movie and this record have a great magic power that can make people's soles itch.
Let’s take a look at today’s number one single, MJ’s ‘Bad’. His new album of the same name also ranks second on the sales list..."
"Shxt! Our album sells better than MJ's new album that just came out?"
…
"Yes, yes, this is completely beyond our expectations at RCA."
A few hours later, RCA's senior vice president rushed to Ronald's office with new information.
"MJ will call me and cause trouble for me...hahahaha..." Ronald laughed endlessly.
"No, no, although our sales are very good, the songs in it, except for the theme song and the one sung by Mr. Schwytz, are all old songs, so it is impossible to challenge MJ's position on the charts."
"Oh?" Ronald thought, so that's it. No wonder the DJ on the radio just spent the second half of the show touting MJ's new song.
"The sales volume of our album has actually exceeded that of MJ's new album. After all, our movies are crazy attracting audiences in the market. However, after the promotion of MJ's new songs, it is normal for our sales to be surpassed by theirs."
"No problem, with this sales volume, we can get a platinum album, right?" Ronald looked at it happily and was thinking of a good thing.
When he visited RCA's headquarters in New York, he found many metal medals certified for platinum albums hanging on the wall. It would be awesome if his own film company could have one of these. Who would have thought that film companies can also sell records?
Can it create miracles?
"There is no problem at all. I expect that the sales volume of 1 million copies will be reached soon. In time, double platinum or even triple platinum is also possible."
The vice president of RCA is very happy. This movie soundtrack album will soon make up for the huge losses caused by the company's release of new albums for Diana Ross in the past two years. The stock price will look much better at the end of the year.
"cheers!"
Ronald took out some good wine and poured it for those sitting there.
"cheers!"
Let's raise a toast to celebrate this rare miraculous moment when both movie and record albums reach the top.