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Chapter 488: Improving Marketing Plan

Ronald greeted Director Huang, Xiao Yan, and a comrade from the delegation at the door of his aunt's house in Staten Island.

"Thank you, thank you, this is a very beautiful gift." As soon as he came in, Director Huang presented several prepared gifts, including a small bag threaded with silk thread and containing spices, which were said to ward off evil spirits.

Ronald smelled it and felt a comfortable feeling. He welcomed the group in and introduced them to Aunt Karen and Donna who came back specially. Aunt Karen's boyfriend served a roasted turkey and champagne.

I opened it and specially prepared chopsticks for my friends from China.

My aunt's boyfriend Eric carefully prepared a Thanksgiving dinner, using original slices of bacon to wrap a specially selected turkey. The turkey belly was smeared with butter, black pepper, lemon, sage leaves and other special seasonings.

It is roasted in the oven twice. There is still plenty of juice in the turkey. It tastes like pork bacon and is not woody at all. With the sauce made of chestnuts and cranberries, it is a variety of dishes.

The flavors match just right.

After dinner, with Xiao Yan's translation, everyone watched TV and chatted together, getting a feel for the middle-class life in America. My aunt also took out her baked cookies and gave them to friends from China to taste.

Donna quietly chatted with Ronald. Diane had signed a contract with Paula Wagner. She was also happy for her childhood friend. However, she was a little worried when she heard that Ronald had invested in Helen Slater's film project.

.

"Is that script really good? You invested a lot in it." Donna asked.

"I don't know, who can predict the box office of a movie in advance? With the same script, changing a director or changing an actor, it may change from a hit movie to a box office bomb that no one cares about. I just think that this

The script does have some commercial potential. Even if the theater box office is not good, it can still make money in the video market."

Ronald is telling the truth. No matter how artistic a movie is, it is still a business in the end. In the end, the audience has to pay for it in order to continue the business for a long time. The famous classical oil paintings on the market now and the works of the three Renaissance masters were all from that time.

It is sold as a commodity, and the selling price is quite high.

"Do you mind if I go and see how you make movies? When I was in high school, my mother and I went to Los Angeles to see you make a movie. I thought it was amazing at the time. I kept going to the set to see it." Donna said casually.

I suggested going to the movie set hosted by Helen Slater.

"We haven't decided on the director yet, but if you want to go, we can go see it together on the weekend." Ronald didn't care and agreed. Donna had been an intern at Daydream before, and her family members were very fond of her.

Being interested in business is a good thing.

The guests were very impressed with America's standard of living, and the conversation got underway. Ronald suggested that Director Huang and the others stay at his aunt's house. Anyway, there were people from the delegation's headquarters, so they called back to ask for instructions. The team leader heard that he had been

The great director Ronald, who was favored by the domestic deputy minister, quickly approved the stay.

"What kind of TV show are you talking about? Are you just two people chatting on TV?" After chatting until late at night, Director Huang was about to take a rest and saw the program on the TV in the living room.

"Yes, this is a kind of talk show on our TV station. What you see is Johnny Carson. He hosts the Tonight Show four or five nights a week, chatting with different guests, with an average of tens of millions of viewers.

Watch.”

"Just chatting with people, and there are so many people watching?" Director Huang was very surprised. The Spring Festival Gala has the highest ratings in China, but it is an annual celebration, and all the stars and exciting programs are invited.

Just two people chatting like this and so many people are watching. American people are really laid-back.

With surprise at the very different habits of people in China and the United States, Director Huang went to the guest room upstairs to rest. Ronald went back to his room, followed by Johnny Carson's Tonight Show, and then watched the rest of the night.

Talk show, The Late Show hosted by David Letterman.

"Our first guest is an artist. He once had five songs on the top 100 at the same time. Only the Beatles shared this record with him. He is also an actor and a native of Palm Springs.

Mayoral candidate, let us welcome, Sonny Bono!"

A man wearing a floral shirt and a mustache walked up. His hair was no longer as thick as when he was young, and his walking gait also looked a little unconfident.

Sonny Bono, the pop music master who dominated the charts with Cher and Cher in the 1960s and 1970s, has been having a hard time recently. In addition to filming the super low-budget movie "Hairspray" for Ronald, his singing career has also fallen.

Bottomed out.

In recent years, Sonny Bono has been making guest appearances in movies and TV shows. In fact, his main career has turned to the most common occupation of Hollywood stars or singers after they become famous - opening restaurants.

No matter whether the food is good or not, high quality and low price, celebrities have an inherent advantage in opening a restaurant. Many fans and moviegoers will come to eat in order to support their idols. Celebrities usually have other celebrity friends. If they often come to support their idols, they will also bring them with them.

Come their fans.

In short, if you have been as famous as Sonny Bono or Cher, you can still open a restaurant for two or three years and then sell it after you have made enough. It is still a relatively reliable meal ticket for celebrities.

"You look great, and I hear you're filming a movie recently?" David Letterman began.

"Ah, yes, I played a supporting role in a musical. I just flew back from the set." Sonny Bono knew it was a promotional opportunity for "Hairspray" and immediately praised the movie.

One pass, "I think this may be a black musical version of 'Dirty Dancing' that takes place in Baltimore. You can see it next year."

"Oh, Baltimore's version of 'Dirty Dancing.' But in recent years, we have rarely seen you appear in movies or have any new songs. Instead, you often appear in political circles."

This chapter is not over, please click on the next page to continue reading! "Hey, that's right. Ever since Cher and I separated." Sonny Bono touched the pants prepared by his pregnant current wife. He is not popular now, and there are more

The name of his ex-wife has gained popularity in advance, "Since Cher and I separated, it's not that I have stayed away from the entertainment industry, but that the entertainment industry has left me. I personally still want to continue in the entertainment industry."

"Hahaha..." The audience liked this self-deprecating guest very much.

"I heard you've found a new direction in politics. Are you now running for mayor of Palm Springs, California?" Letterman's character is to guide guests to talk about various topics of interest to the audience.

"Yes, I have a hotel in Palm Springs. You know singers and movie stars all want to open a restaurant. It seems that if you open a restaurant, you can meet your old lover like Humphrey Bogart in "The Spies."

…”

"Hahaha……"

"Then why are you running for mayor?"

"I have a business in Palm Springs. I like that place, but the government there is very bureaucratic. I want to change it... The towns around us are developing rapidly, but Palm Springs seems to have stagnated..."

Sonny Bono does have a unique charm that makes people like him. Perhaps the leader gave all the past stars in the entertainment industry a little confidence, and they began to seek to continue their acting careers in front of voters.

At his restaurant in Palm Springs, people in the government made things difficult for him, and they wouldn't even let him put up a big neon sign. Sonny Bono felt that the town's population was not large, and many elderly people were retiring here.

.My popularity among them is not bad, so I might as well start preparing to run for mayor.

"Okay, let's not talk about politics." David Letterman brought the topic back, "Let's talk about something happy. What happened? How come you just overnight..."

"Hahaha..." The late-night audience liked Letterman's funny style very much, and Ronald was also amused.

"Seriously, what happened? You were still singing, performing, writing songs, and all of a sudden..."

"Well... becoming famous is very difficult for Cher and I. We write songs together, sing together, become popular together, and then we have to continue this kind of life..."

Sonny Bono was well prepared and tried his best to steer the conversation toward Cher, who was now more popular than him.

"You and Xue'er are now..."

"We are still good friends, and we will call each other when something happens, but we have a bit of a different atmosphere. We can talk on the phone about problems in life or lawyer matters, but we can't meet in person. When we meet, it's a bit awkward..."

Sonny Bono tried his best to speak tactfully. Only when Cher met his daughter and called her mother to cry and complained that her father was irresponsible, or when Bono's child support was not paid on time, would she ask the lawyer to call and threaten him not to give up.

Self-error.

"Okay, tonight we will invite the next guest. She was nominated for an Oscar for her wonderful performance in 'The Scoundrel Affair', and also won the Best Actress at the Cannes Film Festival for her subsequent 'Mask'.

Leading Role Award, and she is still in this studio, calling me Axxhole..."

"Hahaha", this kind of late-night talk show, just uses all kinds of vulgar remarks to amuse everyone.

"This is her first album 'Cher' in six years, let's welcome Cher!"

"Ouch..." Ronald yelled.

At the entrance over there, Cher rushed onto the stage wearing a leather jacket, unbuttoned, and began a live performance of the title song from the new album.

Under her leather jacket is a set of one-piece translucent leather underwear, paired with black garters and leather boots, plus Cher's instant noodle hair, it is simply eye-catching.

"Is this a new song from your new album?"

After the commercial, Cher quickly changed into a white coat, and the camera switched to a close-up shot, so she couldn't be so exposed.

"Yes, it's a new song." Cher replied with a smile. On the left is her rubbish ex-husband, and on the right is a rubbish host. But for the new song and the new movie, she has to smile.

"You sang great tonight," Letterman said sincerely. Cher wearing such a see-through outfit on her show must have high ratings.

"Thank you..." Cher turned her back to her ex-husband Bono, who was about to come over, and braced herself to deal with David Letterman. This host was difficult to deal with.

"What the fuck are you wearing today?" Letterman pretended to have just seen her outfit and shouted in surprise. This was deliberately to draw the audience's attention back in case anyone hadn't seen it just now.

to, "Did a fire break out in the hotel and burn holes in your clothes?"

"Hey, like you said, I'm dressed to go to Darth Vader's funeral." Cher had gone through it last time and now knew how to fight back.

"Hahaha……"

The two had a tacit agreement not to mention the Axxhole incident on the last show, and then started talking about Cher's new album and her new movie.

"My new movie is directed by Ronald Lee, in which I play Loretta, an Italian divorced woman... Yes, it will be released on a small scale this year. Will you go see it?

Me? I haven't seen the finished film yet, and I'm looking forward to it just like you..."

After finishing the pre-arranged chat, David Letterman was ready to release the biggest suspense of the night.

"Look at you, will this remind you of the past, the conflicts between the two of you in the past? Or..."

The biggest stunt tonight was to have Cher and Bono sing their famous song "I Got you Babe" again, which finally brought the topic to the point.

Ex-husband Sonny Bono took the opportunity to lean over, took Cher's head, and intertwined their fingers. Anyway, the host asked, so he acted as if he was cooperating, and the media will definitely mention it tomorrow.

"I don't feel it, I don't feel it at all." Xueer glanced at her ex-husband. This was the first time she had looked at him directly today. She agreed to come tonight because of her new album and new movie. She couldn't let her ex-husband take advantage of her.

to too much heat.

This chapter is not over yet, please click on the next page to continue reading the exciting content! "Do you still maintain a friendly relationship?" Letterman continued to cause trouble.

"You know David, the relationship between Sonny and I is a strange relationship. We have talked on the phone before. I think no one can understand our relationship, and sometimes I don't understand it either..."

Xueer glanced at her ex-husband again, and it was actually quite understandable. It was just for the money and the opportunity to show up. It was beneficial to both of them, so that's what happened.

"Now that you are holding hands and looking at each other, do you sometimes wake up in the morning and wonder...what if..." David Letterman seized the opportunity to continue causing trouble.

"You know what, David? I think you should pay for us to be on a late-night talk show together." Cher interrupted Letterman's question, squinting at him with her eyes, telling him to stop playing side-by-side, otherwise I will

About to get mad.

"Sometimes, I wonder, do you get up in the morning and think about getting back together?" Letterman doesn't care about this. For the sake of ratings, this question must be asked.

"Back together, what do you mean?" Xueer still managed to maintain a smile.

"Get back together and get married again?"

"I think Sonny's wife, Mary, won't be happy with what you said. She's pregnant."

"What about you? Sonny, do you think you will be sorry for Cher's boyfriend if we get back together?"

"Rob? I think he's a good guy." Sonny Bono knew not to offend Cher, so he said good things about Cher's teenage baker boyfriend, Rob Camiletti.

"Have you seen him?" Xue'er turned her head.

"I talked to him on the phone. He is a good guy, although I haven't met him yet." Sonny Bono thought to himself, why don't you act according to common sense? It was when I was having a dialogue with you yesterday, he answered

I spoke a few words on the phone, a typical Italian bull, a very arrogant young man.

"You..." Letterman still wanted to make a sidekick.

"David, I think you are a man of substance, and I expect more from you." Xueer clearly issued a threat.

"Don't do it again, don't do it again..." David Letterman understood that Cher was going to curse again. This woman should stop calling herself an Axxhole. It was all for the show's effect.

Cher covered her mouth to indicate that she would not say anything anymore. Then she turned her head to face the audience, mouthed, and softly said "Axxhole!" Isn't that the effect of the show? Who wouldn't?

"Hahaha..." Under the direction of the on-site director, the audience began to laugh loudly, helping Letterman to come to his rescue.

"You know, NBC asked me to be on another talk show, that one, Johnny Carson's Tonight Show, and I told them I wanted to be on Letterman's." Cher looked at Letterman's expression, and said

Say good things about him immediately.

"Ah haha, thank you." Letterman was about to step down and quickly turned over this article.

The show continued to talk about some gossip, and finally Letterman changed the topic back, "Is it possible for you to get back together..."

Xueer saw that this was about to explode.

"Wait a minute, am I talking about getting back together and singing a song together? We didn't agree in advance, we didn't rehearse, but the atmosphere has already reached this point, and the audience also likes it very much..."

The audience started shouting "I Got You Babe!"

"You said you didn't agree in advance? Before I came to TV, Director Ronald once warned me that Letterman would definitely let you sing. I still didn't believe it, so I told him that if he wanted me to sing, Letterman

It's better to take off your pants on the spot and show what you know..."

Cher is getting more and more experience participating in talk shows, and this time she went back to tease David Letterman.

"Hahaha..." Amid the laughter of the audience, the band played the prelude to the duo's famous song.

"Should I sing first?" Xueer hadn't sung this song for a long time and almost missed the beat.

"They said we were too young.

We only discovered it when we grew up.

We don't know if what they said is right or not,

Because I own you and you own me.”

"They say love can't pay the rent,

We spend the money we earn right away,

But I own you and you own me.”

Now that things have changed, the two former couples and partners sang this sweet song again.

After all, it is a song that describes the hardships and sweetness of that time. One of them was 27 and the other was 16. This song was composed by Sonny Bono on a piano with more than a dozen broken keys.

This is a song that belongs to the memory shared by two people. The look in their eyes has also softened a bit.



"The ratings are the highest this year. It has broken the record. More than 7 million viewers watched." The assistant sent David Letterman the latest ratings survey.

"David, how are you? I didn't trick you, did I?" Ronald heard his assistant say on the phone that the ratings were at a new high.

"Cher almost left me on stage and couldn't get up and down, but luckily it turned out well in the end..." Letterman wiped his sweat with a handkerchief. He couldn't sweat on stage, otherwise it would ruin his makeup, but he was burned by the headlights for more than an hour.

After I came down, it seemed to flow out when I brushed the floor.

By the next day, all American television stations and newspapers were reporting on Cher and Sonny Bono, who performed the song that was popular among young people in the 1960s on Letterman's Late Night Show.

things of memory.

Many audience members were interviewed and talked about their past experiences of playing this song at weddings. It was a great time for them to hear Sonny and Cher, who were already a little old, singing this song again.

A very good comfort, especially at this time when the economy has been hit hard and everyone is a little worried about the future.

"Ronald, we should adjust the marketing strategy of Moonlight", Michael Gray, the marketing consultant hired by Ronald for the movie, called early the next morning.

"Cher is very popular. Now everyone is talking about this woman, her good songs in the past, and the see-through clothes she is wearing now. It is best for our movie marketing to focus on the heroine. In this way, we can use the same

resources to achieve the best results.”

"You're right, please fax the adjusted plan over and I'll take a look."

Ronald was very satisfied with this suggestion and the consulting fee he spent was well worth it.

Like "The Last Emperor" and "Empire of the Sun", his own "Moonlight" also relies on awards to build reputation.

Originally, MGM felt that the quality of the movie was very high, and they were interested in competing for the Best Picture nomination. Now that Cher has come out to increase the popularity, they are adapting to the situation and focusing on getting Cher nominated for Best Actress. This is a good idea.

plan.

Anyway, the audience doesn't know much about the weight of Oscar awards. In their opinion, a movie queen is worth going to the cinema to see what a movie queen's performance is.

This chapter has been completed!
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