Chapter 66 Can You Stop Being Your Girlfriend First
Ding Shizhong is the founder of Anta Group, a leading enterprise in Jinjiang Group. Although he is young, he has a very keen judgment on the development of sports brands.
It took the three of them, father and son, to establish Anta for ten years. Even if he didn't understand anything at the beginning, he learned a lot in these ten years.
He knows that sometimes many things cannot be taken for granted.
Since the reform and opening up, my country's economy has gradually been market-oriented, and the sports industry has also developed more freely. The degree of marketization has been significantly improved, and it has received key support from the state.
The Anta brand signed Kong Linghui as its image spokesperson the year before last, launched the brand slogan "I choose what I like", and pioneered the "Sports Star CCTV" marketing model in China.
ANTA brand is involved in sports such as badminton and table tennis.
Only in basketball, Ding Shizhong has been unable to find a suitable candidate, especially in the NBA market. Domestic attention to the NBA is increasing day by day, and Anta also wants to get a share of the NBA market.
Several other domestic brands have this idea.
But no one dared to move.
At first, several brands competed for Wang Zhizhi's endorsement, but as Wang Zhizhi's entry into the NBA became problematic, everyone backed down.
No matter how attractive the cake is, it cannot make you burnt.
What the hell is wrong with the Basketball Association? Those who make sports brands all know that when Ma Jian was going to play in the NCAA in the United States, no one wanted him when he came back.
Wang Zhizhi was drafted by the Mavericks the year before last but didn't even make it.
However, the appearance of Lu Yu made Ding Shizhong unable to sit still. He inquired about it and found out that several other brands were still very secretive about the basketball market, but Ding Shizhong wanted to give it a try.
Lu Yu is different from Wang Zhizhi and Ma Jian. Lu Yu is not a player trained by the domestic system, so he is often not under the control of the Basketball Association and CBA teams.
Such players can completely follow the process of signing NBA players with Adidas abroad.
The only thing that worries Ding Shizhong is that after Lu Yu becomes famous, if the national team calls Lu Yu, will the two sides have conflicts due to conflicts in schedule or training time? If this happens, how will Anta deal with it.
There is another situation where the Basketball Association will not directly refuse to see Lu Yu.
If Lu Yu fails to play in the NBA in the end and is not welcomed back in China, wouldn't he be exactly like Ma Jian back then?
There are also two factions of opinions within the company.
Some people believe that now is not a good time to enter the basketball market. It is not too late to wait until the Basketball Association's attitude becomes clear, or when domestic enthusiasm for the NBA reaches a level that cannot be suppressed by public opinion.
The other part feels that the opportunity is too good to miss and will not come back again. When the time and market are mature, they will have to pay a huge price if they want to jump in again.
Ding Shizhong was hesitant and decided to take a look for himself.
The first half of the game is coming to an end. Lu Yu has already scored 19 points, 4 assists and 3 rebounds. Gonzaga is also temporarily ahead. Ding Shizhong is even more excited when he sees it. The scale in his heart slowly begins to tilt towards the second opinion.
.
After the timeout, the Michigan Spartans players came on the court again, preparing for the final attack.
Tom Izzo also discovered that the Gonzaga Bulldogs had made adjustments to their tactics, from the previous three-back tactics to Lu Yu's personal offense, which caught him off guard.
Fortunately, relying on Zach Randolph's advantage inside, they were still able to hold on to the score.
Zach Randolph continued to use the high post to screen Richardson, who was attacking with the ball. Lu Yu was blocked solidly and bumped into Zach Randolph. Casey Green switched to defend Jason Richard.
Dessen.
Jason Richardson dribbled the ball from his hips and accelerated past Casey Green.
He's going for a layup.
At this time, a figure quickly came over from one side, jumped high, and pressed hard on the ball with one hand.
Richardson's layup was blocked!
He glanced angrily and saw that it was Blake Stepp who blocked him. After Blake Stepp blocked him, he did not try to grab the basketball that was blocked, but showed off his biceps to the opponent.
Then Richardson shouted: "Listen, you are a parallel importer! A big parallel importer!"
There was something wrong with this man, and Richardson ignored him.
The basketball was grabbed by Zach Goode, who threw a long pass directly to the frontcourt. Lu Yu passed by like a leopard from the sideline, picked up the basketball, and gently put the basketball into the basket with a three-step layup.
The whole place burst into cheers.
Lu Yu's fast break really relied on his excellent awareness. He judged from the direction of Blake's block shot that the ball might be grabbed by Zach Goode.
Then he went straight to the fast break without looking back. This series of thoughts lasted only a moment. The players of the Michigan Spartans had no time to react and could only watch the ball and sigh.
"Lu, did you see my block?" Blake Stepp was still arrogant when he walked off the court.
Lu Yu nodded.
"It's a pity that you didn't dunk..."
Lu Yu rolled his eyes at him. If he grabbed the ball immediately after blocking the shot, the ball's fast break would be smoother. When the ball was grabbed by Zach Goode and then passed out, there would be no good chance.
When Zach Goode passed the ball, there was interference from the opponent, and the ball was not received in a good position. When Lu Yu took off, he found that he was a little far away from the basket, and the sole of his foot happened to be on the sticker area. It was really...
A little slippery.
He doesn't want to be like the bad guys in Golden State, dunking and sliding under the basket.
Gonzaga ended the first half with a six-point lead. Michigan Spartans head coach Tom Izzo found that it was difficult for the team to limit Lu Yu's offense because the player was so comprehensive.
At first glance, it seemed that his physical condition was not at the top level.
But basketball is not a sport that competes with physical fitness. Defense, consciousness, and offensive methods are also important, and these are exactly what Lu Yu is best at.
Even though we are only six points behind now, if we can't find a way to break Lu Yu's offense, it is very likely that the game will be decided here.
Damn it!
All teams have always believed that the best thing about the Gonzaga Bulldogs is the No. 10 iron defense.
No one expected that Lu Yu, who only showed a little bit of ferocity in the regular season, would be Gonzaga's secret weapon with his unlimited fire scoring mode.
Tom Izzo frowned.
If players are deployed specifically to strangle Lu Yu, then Lu Yu can continue to play with three guards and become an organizational shooting guard.
If you want to destroy Lu Yu's organization, you will definitely give Lu Yu a chance to break through the defense and score easily.
Where did Mark Foyo find such a core that can attack, pass and defend?
He suddenly felt a little envious of Mark Foyou, a rookie.
The commentator is analyzing the first half of the game. Rather than analyzing the game, he prefers to analyze Lu Yu.
"You might as well imagine that if Lu Yu enters the NBA this year, will it cause competition from NBA teams? Lu Yu is outstanding and should be regarded as one of the best players in this NCAA..."
Then he changed the subject.
"However, he should encounter greater challenges in the NBA. Compared with the NCAA, the illegal use of hands is more serious in the NBA. Defenders will encounter many difficulties, and each team prefers big players. I think Lu Yu's success
The position may not be too high.”
“Some time ago, Dominguez High School star Tyson Chandler announced his participation in this year’s draft. He has a chance to become this year’s No. 1 pick. Among international players, Spain’s Pau Gasol has also been favored by various teams.
, big players like them are the favorites of NBA teams."
"I am more optimistic that Lu Yu will be selected with the fifth to tenth picks. Of course, we also need to see which teams are selected from the fifth to tenth picks at that time..."
As Lu Yu walked off the stage and sat down, Anne Hathaway behind him immediately handed over the water.
Lu Yu smiled at her, twisted it, and unexpectedly found that the bottle cap had been unscrewed.
"New, I just unscrewed it and didn't drink it."
Lu Yu said "hmm" and asked while drinking water: "Where's Lao Lu, why didn't you see him?"
"Uncle said he went out to smoke a cigarette." Anne Hathaway replied.
During the intermission of the game, Lu Chaoyang couldn't stand the cheerleading dance anymore. He happened to be addicted to cigarettes and went out to take a sip.
"oh."
Lu Yu saw that his teammates had walked back to the locker room and joked: "By the way, did my dad ask you for the ticket money?"
Anne Hathaway was stunned for a moment, and looked at Lu Yu with wide eyes. Her peach blossom eyes were pure and charming, her red lips trembled slightly, and she whispered: "Well, I will give the money to Uncle Lu later..."
Lu Yu shook his head: "I mean you don't have to give it, Lao Lu will not accept money from his future daughter-in-law."
Anne Hathaway's cheeks turned red.
He seemed a little scared and didn't dare to look into Lu Yu's eyes.
"I, I just want to watch a game. Can I stop being your girlfriend first?"
