"Hello, my name is Ding Shizhong, and this is my business card."
Ding Shizhong smiled and stretched out his hand to shake Lu Yu's hand, then took out a business card from his body and handed it over.
Lu Yu took the business card: "Teacher Su, I didn't expect the surprise you were talking about was Mr. Ding..."
Lu Yu really didn't expect that he had met Ding Shizhong several times in his previous life, when he was still a fighting athlete. He didn't expect to see him here now, because in his memory, the domestic basketball shoe business is still in a mixed stage.
Domestic sports brands are divided into Jinjiang series and non-Jinjiang series.
The Jinjiang system refers to Quanzhou, Fujian. Jinjiang was originally the location of foundry factories for international sports brands such as Nike and Adidas. Some locals formed the first batch of domestic sports brands in Jinjiang through workshops and counterfeiting.
Their characteristic is that the boss should be named in a certain direction, such as Hongxing Erke and Peak.
There is also someone with a different name, namely Anta from the Ding Shizhong family.
The first basketball player signed by Anta in the previous life should be Battelle who signed the contract next year, that is, in 2002.
Lu Yu didn't expect that Ding Shizhong would find him in this life.
"Lu Yu, do you have time to have dinner together tonight?" Su Qun asked with a smile.
Lu Yu thought for a while and said, "Okay, let's find a quieter restaurant."
Ding Shizhong laughed heartily: "You must be quieter. Your popularity in New York is no less than that of NBA stars. You are not afraid of being surrounded by fans. I am also worried that this meal will not be safe. Don't worry, I will arrange it."
"Then why are you embarrassed..." Lu Yu smiled.
He glanced outside the dressing room. It seemed that his plan to take Lao Lu and Annie to dinner today was in vain. He could only take out his mobile phone and send a message to Lu Chaoyang, asking him to take Annie to dinner first, and then meet Su Qun and Ding Shizhong.
Went out.
Ding Shizhong decided on a Chinese restaurant, and the three of them walked directly into the private room.
While waiting for the food to be served, Su Qun formally introduced Ding Shizhong to Lu Yu, and then introduced Lu Yu to Ding Shizhong. The two of them were officially acquainted.
"We are here this time firstly to watch your game, and secondly because Mr. Ding wants to talk to you about endorsements." Su Qun picked up the teacup on the table, took a sip and said with a smile.
"Of course, I know that the NCAA is not allowed to accept endorsements. Let's just talk about our intentions first." Ding Shizhong laughed.
He was worried that Lu Yu would use the NCAA's clause that prohibited players from accepting endorsements to refuse, so he brought the matter up first to prevent Lu Yu from using this excuse to refuse.
After all, Anta is completely blank in the field of basketball shoes.
Nowadays, basketball shoes are basically dominated by hooks, aj and three stripes, which occupy most of the market share. Domestic basketball shoes use the remaining technologies of these brands in both shoe last and craftsmanship.
Lu Yu thought for a while and asked: "I would like to know Mr. Ding's layout of the basketball shoe market. Is it convenient to explain?"
"Is this inconvenient? We have been selling basketball shoes to the low-end market before. However, our sales performance in the past two years has been very good and our funds have gradually become abundant, so we want to make basketball shoes better and impact the market."
Let’s take a look at the market for foreign brands.”
“Nike and Adidas?”
"good."
“They are both industry benchmarks.”
"Just because they are the benchmark, we must find ways to surpass them. My goal is not to be China's Nike, but to be the world's Anta!"
Ding Shizhong spoke impassionedly about his dream.
He had heard the story of Hook and Michael Jordan before. Because of Jordan, Hook achieved a counterattack, and he also wanted to use this "sports star advertising" marketing model to build his own business empire.
Anta has signed Kong Linghui.
But it's obvious that the table tennis market is not Anta's ultimate goal. Compared with the table tennis market, the basketball market is larger, and he needs to find his own Michael Jordan.
Lu Yu smiled slightly.
Su Qun intervened at the right time and said with a smile: "Actually, I know that if you sign with Nike or Adidas, it will be more beneficial to your future development in the NBA, and with your current performance, it is very likely that you will get their contract, but even if you hope
Miao Miao, Mr. Ding is still willing to come and talk to you, which just shows that Mr. Ding has great sincerity."
Lu Yu knew what Su Qun meant by this.
If you sign with Nike or Adidas, two brands that have cooperation with the NBA, you will be more or less taken care of by league referees when you play in the NBA in the future.
This is almost an unwritten rule.
With the support of the brand behind him, Lu Yu can also avoid the trouble of many players causing color discrimination on the court.
But Lu Yu didn't care. The more small movements he did, the greater the learning progress of the breathing method would be.
As for whether this will affect my MVP?
That was too far away, and Lu Yu never thought about it. Even if that day came, what if he couldn't win the MVP? If he had the strength to win the MVP, if he couldn't win the MVP, then he would win the championship!
Wouldn't it be nice if all mvp's didn't win the championship?
As for FMVP, he is not the only one who does not have this honor due to brand issues. Doesn’t the Golden State Villain also affect his historical status?
If you really have the strength, you won't be afraid of these things. If you don't have the strength, there won't be any such nonsense.
"I'm quite interested in domestic brands."
Lu Yu's words made Ding Shizhong feel happy, but Lu Yu's next words made his heart sink again: "But I have a request..."
"Say." Ding Shizhong said.
"Since I am the endorsement star of Anta, I can participate in the formulation of my sneakers from the drawing design to the final sales price, and I have a veto power. Is this no problem?"
Ding Shizhong did not expect that Lu Yu would ask for this condition and ask to participate in the design of sneakers. This was no problem. He knew that many NBA stars had their own preferences and it was common for them to participate in sneaker design.
But Lu Yu even has to be involved in the sales price?
He also required a veto power on these two items, which made it somewhat difficult for him to handle.
"How about I go back first and then we can have this meal after Mr. Ding has thought about it?"
Lu Yu asked.
Ding Shizhong stared at Lu Yu for a while, then suddenly smiled and said: "No, just do as you say. I'll go back and draft an agreement."
The two of them never discussed the price from beginning to end.
Because we all know very well that the price is the last thing to be determined in this negotiation. Only when it is confirmed in advance can we have the opportunity to put the price on the table. If we can't reach an agreement in the front, there is no need to mention the price.
This is business.
At this time, the waiter served the food, and the three of them began to chat while eating.
"Lu Yu, do you plan to enter the NBA this year?"
"Yes, I will go as soon as the fight is over this year."
"That's great. Our agreement won't have to wait long to be signed."
"It won't be long."
"Have you ever thought about it, if the national team called you to play a game, would you choose to go?"
Ding Shizhong asked casually.
"national team?"
Lu Yu was startled and glanced at Ding Shizhong: "Ding is always afraid that I will cause trouble for you. Don't worry, with the bad behavior of the people in the Basketball Association, they will not sacrifice their dignity to come to me. If they are forced to do so,
Please ask me for a solution, I'll see how I feel at that time."
Ding Shizhong and Su Qun looked at each other the same way.
It was exactly as they expected at the beginning, but Lu Yu really dared to say that any domestic player would never dare to organize the basketball association.
"By the way, Lu Yu, why have you never asked us about the technology and quality of Anta's basketball shoes?" Ding Shizhong changed the subject.
Lu Yu took a bite of food and looked up at him, with a smile on his lips.
"What kind of technology does a pair of basketball shoes have? It's not like building rockets. If you can't develop good cushioning materials and suitable shoe lasts on your own, why don't you know how to copy them?"
"As for the quality, I think Mr. Ding will definitely not give me a pair of basketball shoes that can explode with my feet to play, right?"
Ding Shizhong was stunned. He suddenly felt that Lu Yu was more like a businessman than a basketball player.
Lu Yu was right, they were just sneakers, not high-tech!
Besides, what’s wrong with domestic sneakers? Are the words “domestic” so unpopular?
Ding Shizhong suddenly felt his back stiffen. He drank the water in the cup in one go and placed it heavily on the table.
I insist on making domestic sneakers not like China’s Hooks, but like the world’s Anta. If you don’t believe me, just wait and see!
