Driving him back to the hotel, He Huan thought that he would be kidnapped by Dali tomorrow and didn't have time to go to the Wetland Park. He Huan said: "I'll get down at the door. I have to leave tomorrow. The Wetland Park is so close, so I'll go go and have a look."
.”
Bureau Chen asked the driver to stop the car and get out with him, "I'll walk with you."
"Okay." He Huan nodded.
The two of them went into the Wetland Park. During the day, many citizens were strolling around, walking their children and pets, and it was very lively. But it was far from the city, so there were very few people at night.
It was very quiet. Bureau Chen walked with him, "Xiao Bailong, if we want to build a tourism distribution center in western Yunnan, we need to do publicity. You have planned three routes for us, which is really good. However, we still need an overall
A slogan that people will remember.”
“What is Baoshan’s tourism slogan now?”
"Warm and moisturizing Baoshan, beautiful jade divine soup."
"How many people know?"
Director Chen shook his head helplessly.
“The most successful city in Yunzhou is Fenghuaxueyue, and everyone knows it is Dali.” He Huan said, “The slogan Baoshan does not highlight its own characteristics at all.
Yunzhou has many places with a mild climate. Beautiful jade. Many people know that Yunzhou sells jade. Indeed, jade is sold in many places. Baoshan does not highlight its own characteristics.
What are the divine hot springs? There are hot springs in Anning, hot springs in Nujiang, and hot springs in Maitreya. There are also many hot springs outside Yunzhou."
Bureau Chen covered his face, "This was selected after collecting many slogans!"
"Although warmth, beautiful jade, and divine soup are indeed the characteristics of Baoshan, they are not unique characteristics. At least they are not reflected in this slogan. For example, if it is romantic, everyone will know that it is Dali, and other places cannot copy it."
Director Chen nodded, "Xiao Bailong, please provide us with one. You know our history, culture and natural resources very well."
"Most people think that Yunzhou's natural scenery is beautiful and come to see the scenery. But Baoshan only has Tengchong, and apart from autumn when the ginkgo trees turn yellow, how can they attract tourists in other seasons?"
Director Chen nodded, "Yes! This is the difficulty for us. Many tourists come here just to see the ginkgo, which is a bit like an internet celebrity attraction. Then they don't care much about other things."
“Baoshan’s climate is suitable for traveling in all seasons.”
Director Chen looked at him excitedly.
"Even if the natural scenery is beautiful, how can ginkgo, which can only be seen in autumn, compare to Gaoligong? Dali has Cangshan Mountain and Erhai Lake, and Baoshan has Gaoligong and Baoshan Basin.
Moreover, Cangshan Mountain is Zhongyue Mountain and Gaoligong Mountain is Xiyue Mountain, but no one knows it. This is because there is little publicity, or it is only publicized from the perspective of natural scenery and not from the perspective of history and culture.
Without history and culture, it is easy for Internet celebrity attractions to appear, the same, ruined, and nothing. Only by starting from history and culture can we dig out more things and retain people.
Now that Yunzhou’s advocacy of quality tourism has become the mainstream of the market, don’t lose its profound historical and cultural foundation.”
Director Chen nodded.
"Precisely because there are very few records about Yunzhou in the history books of the Central Plains, many people think that Yunzhou was a barbaric land before liberation, and the ethnic minorities were backward barbarians living in the mountains.
The understanding of our ethnic minorities remains superficial and only based on curiosity. So we need to let more tourists understand Yunzhou. We are all human beings, and we all evolve and develop together."
Director Chen laughed.
"The Shu Shen Poison Road was formed earlier than the Hexi Corridor. Nowadays, it is often said that Yunzhou will be built into a bridgehead facing Southeast Asia, and Baoshan has always been an important border town.
It was not until the Anti-Japanese War that the Shu Shen Du Road became the Burma Highway and today's National Highway 320. It has never been interrupted. But tourists don't know this.
Even the more well-known Tengchong, Heshun Ancient Town, and the hometown of overseas Chinese are too hazy! If you just talk about it like this, it will float in the air. Tourists will have questions: Hey, why is this the hometown of overseas Chinese?
When tourists come, the tour guide tells them to experience Han culture in the border town of Yunzhou. I don’t think many tourists come to Yunzhou to experience Han culture.”
Director Chen nodded helplessly, "Yes! That's why I always said that we are not attractive and don't have much ethnic minority customs."
"Then we have to go back. Han culture, Han culture, it was the Han envoys who discovered a piece of cloth in Afghanistan and discovered the Shu body poison road. It was in order to find this Shu body poison road that the Central Plains and Yunzhou met
Already.
Although the ancient Dian Kingdom disappeared in the Western Han Dynasty and the Ailao Kingdom disappeared in the Eastern Han Dynasty, it was indeed a very powerful country during the Warring States Period when the heroes of the Central Plains were divided.
It was also because of this country that the Nanzhao Dali Kingdom, Jinglong Jindian Kingdom, Guozhanbi Kingdom, and Luchuan Kingdom were born, which had a profound impact on the pattern and culture of Southeast Asia, and also affected the history of the Central Plains for more than two thousand years.
In the Central Plains, finding the location of the border town of Baoshan has been a battle for defense in the past dynasties. In South Asia, these kingdoms have all made small countries in Southeast Asia, South Asia and even India their vassals. They are truly the central country, the old power, and the kingdom of dragons.
With such an awesome status, why do you think of a beautiful jade soup? It’s like a club.”
Director Chen covered his face. Fortunately, during today's lecture, he had already learned from Xiao Bailong that being polite is polite, but his tongue is also really venomous.
Bureau Chen looked at him and was also very excited, "This is a great angle! Your style and status are instantly uplifted! But if you use any country as your propaganda slogan now, it will easily cause ambiguity and is not in line with the border friendly policy!"
He Huan nodded. These sensitive issues cannot be touched. According to the previous status, wouldn't the surrounding neighbors have to be vassals?
"So be a little softer." He Huan said, "The place where the eyes are focused - the heart is in Baoshan, and the dream is back to Yongchang."
Director Chen's eyes brightened.
"Ailao Kingdom was originally called Daguang Kingdom, which means the place where eyes are gathered." He Huan explained, "When everyone sees this place where eyes are gathered, they can't help but look over, become curious, and their eyes are indeed gathered.
Then you can explain to them the profound history, culture and important position of Baoshan.
From the beginning, Zhang Qian's eyes were attracted by a piece of cloth in a distant foreign country, and the Ailao Kingdom came into the Central Plains' sight. Then the mystery was gradually unveiled, until during the Anti-Japanese War, the whole world was staring at the Burma Road.
I think you can make a promotional video based on this, and let the Shu Shen Du Road, the Burma Highway, and the 320 National Highway run through it."
"Ah!" Director Chen hugged him excitedly.
He Huan was dumbfounded. Bureau Chen let go of him sheepishly and looked at him expectantly, "You continue talking!"
"It starts with a piece of cloth, which leads to the poisonous road of Shu. The tinkling bells ring on the mountain road. Then, the country riding an elephant appears vaguely.
In short, the Southern Silk Road runs through the whole situation, but this road changed from Shushendu Road to the Burma Highway and then to today's National Highway 320.
As far as the changes surrounding this road are concerned, it gives the audience an overall impression. Don't do a little hot spring, a little volcano, and a little ancient town. The camera wanders around, leaving the audience feeling lonely.
The same road runs through it from ancient times to the present, and everyone can feel the history, development and important position of Baoshan. Others wait for tourists to come and let them experience it slowly.
This promotional video should not be too long or too complex, but it should focus on this road. Today's important city along the Belt and Road, the city on the edge of two thousand years ago, and the glory of the original central country will be revealed.
Why is Baoshan the place where attention gathers? Everyone will understand, because it is a border town, the gateway to the country, the center of South Asia, and the historical birthplace of Yunzhou! Everyone will have a strong interest in Baoshan."
"Ah!" Bureau Chen suddenly shouted in annoyance.
He Huan thought she had stepped on dog poop and quickly lowered his head, "What's wrong?"
"I forgot to record!"
He Huan was speechless.
"Xiao Bailong, don't leave. The city leaders are on a business trip. I'll report it. Can we discuss this promotional video?"
"Well……"
After sending He Huan back to the hotel, Bureau Chen immediately called the city leaders and explained the slogans, videos and promotional ideas proposed by He Huan. The leader excitedly said: "I'll book the tickets now! Come back tomorrow! Bring Xiao Bai
Keep the dragon here! Let’s discuss it carefully!”
Although He Huan is going to give a lecture in Dali tomorrow, He Huan did not do PPT.
To be honest, leading a group for ten days and then giving lectures is still very tiring.
It's not about physical strength, it's mainly because I can't stop thinking about it. I keep thinking about it.
He forced himself to fall asleep, and when he got up to have breakfast, Dali came to pick him up and drove to Qinghuahai.
He specially asked team leader Cangshan Gao, who was familiar with him, to accompany him. Leaders of the state party committee and tourism bureau came in person, and He Huan was also very moved.
Eating breakfast surrounded by their kindness.
"You look at me and feel embarrassed. How about you eat some more?"
Several people looked at him with smiles and said, "It's okay, you can eat slowly."
Just as he was talking, Director Chen walked in. When he saw that Dali's people had arrived, he immediately became nervous. He greeted them and looked at He Huan, "Xiao Bailong, don't leave. The propaganda slogan you gave us yesterday and
As for the idea of shooting the promotional video, I reported to the leader, who is already on the plane, taking the earliest flight, you just wait."
The few people from Dali all looked at Xiao Bailong, full of sadness. They also looked at Bureau Chen jealously, as if they had been betrayed. He Huan was very embarrassed, as if he had really done something wrong.
"You actually shot a promotional video for them! Proposed slogans! Planned routes! Ah! Little White Dragon!" Several people in Dali were so jealous that they almost fainted on the spot.
He Huan said: "Because Baoshan's tourism development is relatively slow and there is no accurate positioning, so I would like to give my opinion. You are already a mature tourist destination, why are you excited?"
Director Chen said: "That's right! We haven't started promoting it yet! You have been popular for so many years!"
"What slogan?" the Dali people asked curiously.
He Huan smiled and said nothing, Bureau Chen also smiled and shook his head, does this offend people? Are you saying that Nanzhao and Dali are the origins of our Baoshan? We are a small tribe in a big country, oh, oh, so angry!