When we arrived at the hotel, the leaders were already there.
There were fewer people than at the morning meeting. Presidents of various associations were also there, as was Caiyun Group.
The president arranged for him to sit between Director Cheng and Teacher Qin. In addition to the leaders, there were also Director Yuan of the Caiyun Group, President Zheng of the National Park, presidents of other associations, and a group of bosses at the same table.
He Huan is the youngest and has the least seniority, but he is already used to it from meetings in Banna.
After eating and drinking, and having finished saying thank you, the president said: "We are going to make rectifications now. Can the leader give us a direction?"
Director Cheng said: "When we went to check, you were all fine. Let Xiao Bailong tell you."
What the leaders saw during the inspection was definitely different from the actual situation.
He Huan did not refuse, "I think the biggest problem is the environment first. Once you enter, it feels like a dark store."
The bosses covered their faces, and Director Cheng looked at them. Everyone looked up obediently and listened to Xiao Bailong's criticism.
"Because I've been there, and I just felt very uncomfortable. The curtains were tightly drawn, and the lights were dim. Moreover, many shops were opened on remote roads, like they were being robbed on the way."
The bosses have nothing to say.
"Like a normal shopping mall, especially a store selling high-end products such as jewelry, in addition to the bustling location, the decoration, lighting, and atmosphere inside can make customers feel very comfortable and have a sense of status.
But it’s like locking tourists up in a slaughterhouse!”
The bosses bowed their heads in shame.
Director Yuan looked at him with a smile.
He Huan smiled and said: "The one with the best environment is Caiyun Group. After all, it is still a 4A scenic spot."
Teacher and Director Cheng look at him. Is he acting strangely?
But Mr. Yuan smiled.
He Huan continued: "Some people like personal service, and more people like to watch by themselves, but you have to appear by their side in time when they need it, so that it makes people feel comfortable.
At your place, there is a customer and a shopping guide following closely behind, constantly beeping, staring at people to buy, it's like blackmail. That kind of experience is very bad. "
The bosses nodded.
"You should check out the services of those big shopping malls and big brands. Although we don't sell them at as high a price as they do, we can make use of their model.
Think about it, tourists here can experience the comfortable environment and services of big shopping malls and big brands. The products are also very good and beautiful, but the prices are not as high as those of big brands.
You can also return the goods within 30 days without any reason. What other reasons do tourists have for not choosing us?"
"Yeah!" The bosses all nodded.
Director Cheng and Teacher Qin also smiled.
"Shopping guides should also be well trained, and they should really be able to provide suggestions to tourists, instead of making up some mythical nonsense or being shady."
The bosses were very embarrassed.
"The thirty-day return policy still needs to be written into the contract. And travel agencies and tour guides must fulfill their obligation to inform."
Do the bosses look at him and still don't trust them?
“In the past, people were quite disgusted with this policy because they lacked confidence in their own products. As long as our products are of high quality and authentic, and the prices are fair, tourists will not be able to return them without any trouble.
So don't think of it as a restriction. It protects both tourists and ourselves.
Because returns are made through the official platform, we can also count the return rate of each product in each store, through which we can visually see our problems and make improvements in a timely manner."
Director Cheng looked at Xiao Bailong with satisfaction.
"Having this kind of restriction can give tourists a reassurance. Without this, even if he sees something he likes, but he doesn't understand it and doesn't know whether it's worth it, he might not buy it.
With this return policy, he can buy with confidence if he likes it. The return policy actually increases the transaction volume. In recent years, online shopping has replaced stores. In addition to the convenience of purchasing, the biggest reason is that it is convenient to return and exchange goods."
"ah!"
"It is impossible for outside stores to return goods casually, let alone through the platform. But we have this platform and we have this policy. This is our advantage."
The bosses were very happy and saw the good aspects of the return policy for the first time.
Director Cheng also looked at him with a smile, "Xiao Bailong's interpretation is very good. This policy was introduced at that time to protect tourists and also to urge businesses. Now it seems that this benefit is great."
"Yeah!" Everyone nodded.
He Huan said: "Jade is sold all over the country, but only in Yunzhou, you can return it as long as you upload the purchase receipt. We just want to publicize this policy so that tourists are willing to buy in Yunzhou, because they can buy with confidence!"
"Um!"
"Coupled with the fact that our quality has improved and our prices have come down, tourists have no reason not to choose us. You have to believe that tourists who choose quality tours are more rational and consider issues more comprehensively. They pay more attention to quality and service."
and protection.”
Shopping companies are also full of confidence.
"Another problem is homogenization. Doesn't it mean that all tourism products across the country are wholesaled from Yiwu?"
Everyone laughed.
"Really, the handicrafts sold in every place are similar. In this regard, you need to develop more products with ethnic characteristics."
Director Cheng nodded, "Yes!"
"Then there are local specialties. We have a lot of delicious things, but I don't know why we specialize in giving unpalatable ones to tourists. Anyway, the souvenirs that tourists are allowed to take away in every place in the country are all very packaged but extremely unpalatable.
"
The president of the Catering Association said: "We already invited the little white dragon before, and we knew that the little white dragon can't stand bad food the most!"
"Hahaha……"
He Huan said with a smile: "We have to make the gifts not only beautiful, but the food inside also has to be delicious!"
"Um!"
“The other issue is to integrate it.
I know that you all signed agreements with travel agencies before. Chuncheng sells Pu'er jade, Dali sells jade silverware, Lijiang sells Huanglong jade maca, Lugu Lake sells silver jewelry, Shangri-La sells Tibetan medicine silverware, and Banna sells Pu'er jade silverware.
Anyway, when a travel agency runs a line, it basically divides where to sell what. You divided it pretty well."
The president of the travel agency association and the shopping company all laughed.
"But it turns out that the tour guides and shopping guides are different in each place. When tourists buy silverware in Shangri-La, when they go to Banna, the tour guides and shopping guides say that it is better and cheaper here!"
Shopping companies are embarrassed.
"Do you know what I hate most about going to the supermarket? It's when a salesman pulls me in and tells me that other people's products are not good, but his own is good."
The bosses looked at him.
"I don't think big shopping malls will slander competitors like this. Such low-end methods should not exist in our quality tours. This will shake the confidence of tourists. You are destroying each other's signs and affecting the entire Yunzhou."
The business representatives nodded.
"So it's best to integrate them. It's not about selling what products in which places, but trying to differentiate them based on features and services, and don't arbitrarily slander your peers."
Everyone can't help but feel ashamed. Xiao Bailong seems to be against everyone at every turn, but he is really protecting the reputation of the entire Yunzhou.
"Now that it is connected, the tour guide will be less likely to slap himself. The things he bought earlier will be cheaper later, and then the shopping guide will say that you made a loss on the previous purchase. What should we tour guides do like this?"
The president of the Travel Agency and Tour Guide Association nodded.
"So there must be healthy competition and unified rebates. Our tour guides will take tourists to the best stores to buy corresponding products based on the principle of serving tourists with the same rebates."
Shopping businesses nod.
"Then we can consider building a tourist product market in one place. The local characteristics are all concentrated together, so tourists don't have to run around. It's especially convenient for a roadie like me."
A group of people laughed.
"And this has another advantage. If we become famous, individual tourists will know about this place and want to buy specialties. They will go to such a concentrated market to make a selection without turning a blind eye."
Shopping businesses looked at each other excitedly, "This is really great!"
"That's right! It's also convenient for tourists. You don't have to rely solely on tour guides."
Everyone nodded, Xiao Bailong was really considerate of them!
"We said there should be no binding or stipulations, so you have to take advantage of it yourself. If tourists come to Yunzhou, in addition to knowing which attractions, they also know which shopping spots have good things, then you will be great!"
Shopping businesses are very excited.
Director Cheng looked at Xiao Bailong with a smile.
"You can gather people by yourself. In order to attract customers, the service must be better. In addition to selling goods, such a tourist product market can also introduce coffee shops and snack bars to create a leisure shopping place."
"That's great!" said the president. Shopping companies are all shining brightly. Xiao Bailong really paid for it!
Director Cheng smiled and said: "Xiaobailong has such a large layout and creates a one-stop tourism product market. This requires active support from every place!"
"Take your time." He Huan said with a smile, "I'm just imagining it."
Director Yuan said: "Caiyun Group is a one-stop shopping mall."
"Yes, yes." He Huan smiled, "There is food and drink, various products, rockeries, waterfalls, gardens, and peacocks. So Caiyun Group has become the largest shopping group in Spring City and the entire Yunzhou."
Shopping companies are all following the industry leaders, but both Teacher Qin and Director Cheng feel that he is acting strangely.
“Tourists used to be very resistant to shopping, so pure entertainment groups had to pay zero shopping, zero expenses or even zero social interactions. I think this is going from one extreme to another.
It’s also because there were too many pitfalls in this area in the past and we couldn’t change it, so we simply told tourists that we don’t have these pitfalls. If you can really do a good job in shopping, I will take the lead in bringing shopping to Xiaobailongtuan.”
The bosses looked excited.
“Slowly, tourists will realize that shopping is not so sinful, but also fun, and they can also buy good things.
When the day comes when tourists no longer resist shopping and even take the initiative to go shopping, it will mean that we have been very successful!"
The bosses nodded, "Thank you, Xiao Bailong, we will definitely go in this direction."
"I didn't even expect that Xiao Bailong would oppose the separation of travel shopping." Cheng Ju said, "But the method you proposed is really good!"
He Huan glanced at Cheng Ju and bit his jaw to hold back his laughter, "I've always said that I support canceling designated shopping, but I don't support canceling shopping."
Director Cheng smiled and said: "We also said to cancel the fixed point."
"In the past, designated locations allowed everyone to worry about customer flow and sales, and they were poorly displayed. They abandoned the quality and services that merchants should provide." He Huan said, "Destined locations should meet a very high standard before they can be called designated locations."
"Especially the government's designated points also represent our credibility! Therefore, when this standard cannot be met, I support the cancellation of the designated points. Everyone should regard it as an honor and maintain it."
Shopping companies all nodded, and Director Cheng was very pleased.
“If one day, Yunzhou’s designated tourism restaurants and Yunzhou’s designated tourism shopping stores are no longer synonymous with pitfalls, but synonymous with distinctiveness and high quality, and tourists can safely choose to spend money in our designated enterprises, then Yunzhou
It will definitely become the first choice tourist destination for tourists.”
Everyone applauded.
"I used to think this was a myth!" said the president of the shopping association, "but now, under the leadership of the leaders and the example of Xiao Bailong, I think we will get to this day! Thank you to the leaders! Thank you.
Little white dragon!"
"Cheers!" The president raised his glass.
Everyone raised their glasses and looked forward to that day together.
After walking out of the hotel, Xiao Bailong was going to talk to the teacher about the music trip. Director Cheng was also standing by and waiting for the driver to drive over. The president was going to find the driver to send Xiao Bailong and Teacher Qin off.
Director Yuan said: "I will send them, I will send them, I have a driver, I will send them."
"Then I'll trouble you, Mr. Yuan."
"What's the trouble?"
The president walked away, and Director Yuan said: "Bureau Cheng, Director Qin, Xiao Bailong, I will treat you to a meal tomorrow."
The three of them looked at each other, and Director Cheng smiled and nodded.
Teacher Qin also nodded.
He Huan was confused and could only nod along.
When Director Cheng got on the bus, He Huan and Teacher Qin also got on Yuan Dong's Daben.
Director Yuan smiled and said: "Director Qin, our school-enterprise cooperation has been cooperating for so many years. How many talents has the Chunyuan Tourism Department provided to Caiyun Group! But in the end, your favorite student was let go from under our noses. What a pity!"
Qin Huai said with a smile: "He is a tour guide. He is born to run."
"How can talents be divided into majors? They are all in the tourism industry! I think Xiao Bailong is an all-rounder!"
"Haha, he is just a little kid. I owe you all for taking care of him, taking him with you, and pampering him. Mr. Yuan deserves it."
He Huan obediently said nothing and had no chance to speak. Director Yuan asked the driver to send him to him first and then to Teacher Qin.
He Huan didn't know what they were plotting, they were in a state of confusion.
After returning home for a while, I thought it was almost time for the teacher to arrive, so I called the teacher: "Teacher! What does Caiyun Group mean?"
"Well, even the Chengdu Bureau can't push it away, what do you think? It's true that the school has cooperated with enterprises for many years, and this face-saving teacher can't push it away. Let's talk about it tomorrow. I don't know what they are going to do. In short, it's all for you.
"
He Huan had a headache, "They are the largest shopping company in Yunzhou! They have become a group! They have been cleared! Why don't you let me go?"
Qin Huai said with a smile: "How can desire never end? Go to bed first and don't think about anything."