Within a month, Fortnite took the gaming industry by storm.
It seems that all of a sudden, games about battle royale have become the most popular games.
Other game types have to take a back seat at this moment.
No one can really explain why so many people enjoy playing battle royale games.
Maybe it's an innate sense of competition, or maybe it's just that the game itself is really fun.
The first thing Brown Entertainment did was start from the bottom up to understand why Fortnite was so popular.
First of all, this is a shooting game, and Brown Entertainment happens to have a similar game type that we can directly learn from.
You can even directly add battle royale-related gameplay functions to existing online shooting games.
However, this requires a period of analysis to analyze why Fortnite became so popular.
Why can’t other battle royale games become popular?
Then a month later, Brown Entertainment analyzed a general reason: Fortnite first deleted all the complex game mechanics in other battle royale games.
A series of values such as hunger value, gun damage value, physical strength, etc. are all discarded.
All that is left is the player's health, armor, and combat strength of different firearms.
In order to show their professionalism, other battle royale games often work hard on the details of firearms, claiming to how much they can restore the feeling of a real gun, and how much they can restore the operation and assembly logic of a real gun.
But this may be putting the cart before the horse. Most players really don't have the mood to study the subtle differences between guns.
No one is interested in surviving while considering whether the player character needs to eat or drink.
Just do it and it's done.
Simple and pure.
At the same time, other battle royale games can easily last for several hours.
For gamers with enough time, this immersion is indeed very strong.
But most players don’t have that much time.
There are only a few players who can spare half an hour to play a little bit.
And even if you really have the time, playing games that can last for several hours can easily make you tired.
These are the contents that Brown Entertainment spent a month slowly exploring.
Then their next step is to make this game non-stop without wasting time.
Brown Entertainment's response speed is extremely fast, because in just two months after Fortnite was launched, the number of players online at the same time reached two million.
Furthermore, Nintendo also took the initiative to disclose its revenue data to the public, as if to express that the first game we made became a hit, and our nouveau riche mentality made many colleagues envious and jealous.
Some game companies have been working hard for many years, but they are not as attractive as the games that Nintendo produced in three months, which is somewhat frustrating.
But sometimes video games are about creativity. As long as you have a good idea and can touch the excitement of players, then the game can become an instant hit.
Youxing Electronic Entertainment’s Candy Fun is also a very obvious example.
In just two months, it generated revenue of US$200 million, of which the operating profit was US$130 million, and the rest was labor expenses and costs such as distribution and servers.
This is simply like robbing money, and it’s no wonder that many game companies are jealous of it.
More importantly, this game will be a very long-term multiplayer online game.
It seems that players don’t need to spend a penny in the game, but if you see a costume that only costs one dollar or less, don’t you want to spend a little money to transform it if you are tired of the initial costume?
Facts have proved that there are really very few people who can endure it.
Moreover, this game also introduces the battle pass function of the game. This functional gameplay is also relatively common in other games. It is a very easy way for players to continue playing the game and pay money at the same time.
Through low prices and battle pass consumption, Fortnite has made a lot of money from the free-to-play model.
This is only the first two months, and the revenue of the game has skyrocketed exponentially.
Now Nintendo's internal employees are extremely excited.
They felt as if they had won the lottery. They came to this start-up company without any expectations. They just saw that the initial salary of this company was not bad, so they came to try their luck. They never thought that they could work in this start-up company.
The company is here to stay.
And now, each of them has received several times their monthly salary as a reward for their efforts during this period. Now that they have received the money, they do not want to squander it, because Zhu Youxing has arranged a new task for them, that is
Get ready for the game's linkage activities.
Zhuyouxing has already negotiated with well-known animation and film and television copyrights through its own internal contacts. The owners of these copyrights only need to license their game characters to appear in Fortnite, and they can get a certain share based on the sales of the corresponding game IP skins.
Proportional return.
With Zhu Yuxing's secret connections and Lorenzo's public reputation, these companies didn't take it seriously at first, but they still licensed their respective IPs to Nintendo for use.
Then in the third month after the game was released, a series of IP linkage activities appeared.
Over the years, Zhuyouxing has gained a deep understanding of various IPs in this world.
He knows that there are many IPs that are no less than the top works in the original world.
In this world, there are also superhero comics and Japanese classic comics. Regardless of whether they are new or old, all the IPs that can be obtained are brought in, and they are continuously released in the form of seasons.
Players who like these IP works will be very excited and willing to pay for their favorite IP products.
Then in the third month, Fortnite’s revenue hit a new high.
The monthly revenue is US$200 million, and this month Nintendo also announced that it will launch Fortnite on the mobile platform.
Whether it is on a computer, a home machine, or a mobile terminal, Fortnite will be available on these platforms, and the login platforms even include Mickford’s smartphone.
However, although Mickford's smartphone says it will log in, other platforms have a clear time. Only Mickford's smartphone does not give a clear time.
Now Myron Keys couldn't sit still.
A video game that has generated revenue of US$400 million in just three months would definitely make a lot of money if it could be logged into Mickford's smartphone.
And just after Mickford planned to split the game department, there was a lack of top games like Fortnite. However, before Bamboo Star was ready to acquire the Mickford department, Myron Keith