These two commercials were just aired on TV Tokyo this morning.
The two advertisements are about GB game console and SFC respectively.
In the advertisement, a child excitedly took out a small box about the size of a matchbox and inserted it into a data interface on the back of the SFC.
Surui Electronics has also noticed this data interface before.
However, that interface was more like a general-purpose additional interface. At that time, Hayakawa Ueto and others thought it should be used to connect additional controller peripherals, but they didn't take it seriously.
They also produce controller peripherals, and there are a wide variety of them, so they have expectations for Youxing Electronic Entertainment to prepare in this regard.
only
That matchbox-sized box is obviously not a handle.
Because the child was standing at an angle that blocked the line of sight, this was obviously intentional, making it difficult to see what the box was for at first.
After placing the box at the end of the SFC, the child happily opened the SFC machine. As a familiar startup sound sounded, the child sat down in front of the TV seriously.
Then, a prompt screen appears.
'It has been detected that the machine is connected to the Internet. Please ask if you want to connect to the network service.'
The child chose the 'Yes' option without hesitation, and then entered the main interface of game selection.
In the upper right corner of the main interface, a mark that looks like a network connection has appeared.
'Let your entertainment computer have the function of networking. The Internet can allow you to update your ranking data at any time, and jointly hit various records and achievements in the game with people all over the world.'
‘The sfc network module is now on sale for only 100 yen. Players are welcome to purchase it.’
Hayakawa Ueto suddenly had a bad feeling.
Can sfc be connected to the Internet?
How come you never knew this?
He immediately looked at the engineering and development personnel: "Didn't you disassemble the SFC game console? Have you ever discovered this networking module before?"
"This... this is something we didn't expect at all, because this is also an external peripheral device."
Ueto Hayakawa said: "However, this also requires a relevant network module in the game console, right? Just an external network socket is definitely not enough, and the system also needs to prepare network-related programs.
"
Being in Surui Electronics, a top international electronics company, of course he also understands some basic electronic product production structures.
If a device wants to install an Internet port, it must at least prepare some reserved capacitors for network services or a separate network module in the motherboard in advance.
Desktop motherboards sometimes come with their own motherboards, and sometimes they are implemented through a separate network card. This is what happened in early computers. In later generations, network modules have long been fully integrated and are rarely separated separately.
The engineers were a little ashamed.
They were really careless at first and did not find that there was a reserved network plug-in in sfc.
Hayakawa Ueto also understood what was going on, but he did not reprimand the employees for their poor performance. He just asked: "Can our game console do it now?"
The engineer immediately replied: "Yes, but we have not made any reservations in the software and hardware in advance, so the cost of producing our network module may be higher."
"How much higher?"
"More than two hundred yen."
Hayakawa Ueto was speechless for a while.
The cost of our own network modules is twice as high as other people’s retail prices. How can we deal with this?
However, Hayakawa Ueto feels that Yusei Electronic Entertainment's network module should be sold at a loss, 100 yen, which in Japan is the price of a bottle of cheap drink, or the price of a cheap rice ball. If you want to buy an electronic product, that's it.
Really losing money.
The production cost alone is 200 yen. If you include transportation and other packaging costs, the total cost is more than 300 yen. So if you want to make a profit, you have to exceed 300 yen.
This is a bit of a headache.
Currently, they have sold 700,000 PN game consoles. If they sell them for 100 yen at a loss, and all 700,000 units are equipped with network modules, they will directly lose 140 million yen.
Now the company is already dissatisfied with the game division's frequent publicity at a loss. The subsequent profits have only just covered the previous marketing costs. This will have to sell a certain product at a loss, which may be hindered to a certain extent.
But now they have no choice, they have to follow up.
At present, the performance of their game consoles is no longer comparable to that of SFC. If they can't even match the service, then their players will probably abandon them quickly.
While Hayakawa Ueto was thinking, the employee who reported before said cautiously: "Um... Minister, we still have a second advertisement that we haven't read yet."
Hayakawa Ueto reacted and said: "Then what are you waiting for? The second advertisement will also be released."
The employee immediately operated the computer and played the second recorded advertisement.
The advertisement this time is for the GB game console which was just announced.
At the beginning, it was a scene of a group of children gathering together to play gb.
However, there is nothing special about this, it just looks like an ordinary promotional advertisement.
But at this moment, a child said boredly: "Oh, it's really boring to play like this. Each of us can only play by ourselves. How nice would it be if we could play together?"
Seeing this, Hayakawa Ueto felt as if he had anticipated something, and his eyes slowly opened wide.
And then, a child smiled slightly and took out a data cable from his pocket.
"Come on, we can connect now. We just need to connect this line and the data between us can be communicated immediately. We can play Tetris and Super Mario together!"
After saying that, the child took the data cable and plugged one end into an interface on the side of his gb handheld device.
Logically speaking, that interface should be a charging interface, and Surui Electronics engineers thought so at the time.
Until now, they were a little unbelievable.
This interface is not used for charging, but for transmitting data?
Earlier when gb was released, it also launched its own dedicated rechargeable battery. This rechargeable battery will have a longer battery life. At the same time, there is no need to spend money on additional batteries. It seems to be quite cost-effective, and the interface seemed to be just
It's just for charging.
But now, they suddenly realized that this thing had other functions besides charging, and this function was obviously more important.
At this time, Hayakawa Ueto couldn't bear it anymore.
"Didn't your engineering team even notice this?"
The head of the engineering team is now breaking out in cold sweat.
Where did he find such a thing? No one had ever made a handheld console in the past, and they didn't know that the charging port could also be used to transmit data. If no one told them, it would be difficult for them to think of this.
It turns out that when this thing is plugged in and connected to other handheld consoles, it can still be played online?
This is really a great experience, I have never thought about this before.