Of course, the plan to expand the U.S. market cannot affect Japan's domestic expansion plan.
When Halloween comes, it can be regarded as a small celebration in Japan.
In other countries, Halloween is usually a time when people just put on makeup and dress up as some ghosts.
But in Japan, y exhibition shows, whether they are costumed as ghosts or not, can be shown on this day.
The most popular one is naturally the image of Superman in the old tokusatsu drama Koshien.
Then, the second to fifth most popular cosplay characters are all taken over by characters from Youxing Electronic Entertainment.
The first place is Brave Lotto, the second place is Mario, the third and fourth place are the two protagonists of Contra, and the fifth place is Ash Ketchum from the now very popular Pokémon animation.
It has to be said that a company dominates the second to fifth positions, which is a feat.
This is a good publicity opportunity, and Youxing Electronic Entertainment will naturally not miss it.
Taking advantage of Halloween, the price of the Famicom once again received a wave of price reduction announcements, driving the price of the Famicom down to 3,000 yen.
This price can already be said to be a massacre level.
Even people who are not interested in video games are willing to buy one just to be able to socialize with others and because it is really cheap.
The cost of Famicom consoles has also been reduced to a very low level. Including packaging and transportation, which does not exceed 1,000 yen, each game console can still make a net profit of more than 1,000 yen, which is quite scary.
Relying on its low-price strategy, Surui Electronics cannot compete with it.
They may indeed be able to attract players through a low-price strategy.
But they can't offer it at such a low price as Zhuyouxing. After all, their game console is 16-bit, so the cost cannot be reduced. Reducing it to about 6,000 is considered the limit.
At the same time, they did not have the idea of selling machines at a loss and making money from software games like that of later generations.
However, Zhuyouxing has already made money by relying on this routine, and its cash flow has always been quite healthy.
At the same time, Zhuyouxing also held a limited Halloween event.
During Halloween, players who own Pokémon can go to Pokémon restaurants to redeem exclusive Pokémon as long as they complete designated Halloween check-in tasks in the Tokyo area, Japan.
This is also a routine operation in Pokémon games. It increases the interactivity of players and is actually equivalent to a realistic version of holiday missions in later online games.
For children, the temptation to get exclusive Pokémon is great.
Some people even come all the way from Hokkaido just to get Pokémon, which shows how popular Pokémon is right now.
In addition to these collection activities, there are also some brand-new activities carried out in several initially authorized stores.
On the Friday morning of the first week after Halloween, several stores put up several huge promotional posters in front of their doors.
On the poster, there are game screens of Mario, Tetris, and Metroid.
At the bottom of the screen, it says: "Recruiting the fastest challenger, the winner will receive the grand prize of a seven-day family trip to Hawaii Island and a bonus of 10 million yen."
As soon as the promotional posters were put up, a group of people immediately gathered around and discussed curiously.
Before that, they only regarded video games as a kind of entertainment.
Just like movies and TV shows, enjoy the fun brought by video games.
But now it's surprising to hear that we can get some real-life benefits from video games.
Film and television dramas require professional actors and professional people to do professional things.
Sports competitions require professional athletes.
What about video games?
"Hello, I would like to ask what the challenger on this poster means?"
When the clerk who was receiving customers heard the voice of inquiry, he looked back at the poster and said: "The competition is to see who can clear these games in the shortest time. Then the player who clears each game fastest in the competition will receive rewards."
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People stared wide-eyed and asked in disbelief: "Do you only need to clear the game as quickly as possible? There are no other requirements? Isn't this too simple?"
"It can't be that simple." The clerk shook his head and said, "Only the first place person can win the biggest prize. This is not bad at all compared to athletes, but speaking of it, anyone can participate, and participate
Everyone can also receive at least one participation award.”
"What's the participation award?"
"It's just some prizes like keychains. Anyway, if you are interested, you can come and participate tomorrow. This event will last for half a month. In half a month, everyone can challenge three times, and then wait for half a month.
Once the month is up, we will announce the strongest player in each game."
Ten million yen is no longer a small amount in Japan today. Many people are eager to give it a try. Even if they are not gamers, they will be very tempted by this bonus and want to practice.
"Tomorrow? When can we officially participate tomorrow?"
"Look here." The clerk pointed helplessly at the bottom of the slogan on the poster.
At nine o'clock tomorrow morning, the speed challenger competition officially begins.
As for the completely specific content of the competition, players will need to come in person tomorrow to have a more detailed explanation.
If I explain it here for a long time and let others understand it, then the number of people who come with curiosity tomorrow will probably be reduced by half.
This is a good publicity opportunity, and it is natural to make the most of it.
People who got the answers left with satisfaction and were ready to come back tomorrow to take a closer look at the situation.
And some people who don't know why will stay a little longer and want to ask for specific details.
A young man in his early twenties was staring blankly at the content on the poster.
There was a look of longing in his eyes.
Ten million yen, which is almost the annual salary of a middle-level employee in a large company, and a seven-day family trip to Hawaii, which is also an attractive reward.
His name is Ohno Yue, and he is an otaku commonly known as an otaku.
He used to be a positive person, but after breaking up with his girlfriend of ten years, he was completely depressed and had no interest in anything.
Fortunately, his family situation was pretty good, and his parents' savings allowed him to live comfortably, which made him even more decadent. Until he came into contact with video games, he felt a long-lost sense of joy while playing video games.
It expands more and more in the process.
Depressed, he rarely found happiness in video games.
But he realized that this was not a long-term solution after all, happiness could not last forever, and his family's savings were not unlimited. Sometimes when faced with the slightly disappointed look in his parents' eyes, he could only dodge in shame, but could not do anything.