Because of the contractual restrictions of Zhuyouxing, no matter how popular this thing is, the price of the game console must not be increased, and of course it must not be reduced in price. It must be sold at the original price.
This is something that American department stores don't understand.
This moment is just a good time to increase prices.
You see how popular ray guns are, I’m afraid even if they go up to 300 US dollars a lot of people will definitely buy them.
But Youxing Electronic Entertainment just doesn't listen to this, and the price cannot be wavered no matter what.
In desperation, these American department stores can only buy them at full price.
As a result, the products quickly sold out, much faster than Zhuyouxing expected, passively forming a short-term hunger marketing.
During the period of shortage, the inner desire of those who are eager to buy cannot be satisfied, but they are even more eager to get it.
There are certain psychological factors involved.
Otherwise, there wouldn’t be so many companies in the future that would be popular with hunger marketing strategies.
Because that is a method that has been proven to be effective.
Sell a small amount of product and then suppress people's desire to buy.
Then when the product is put on the shelves again, these people will immediately consume it in revenge, without even thinking about whether it is what they need.
In short, it is a rare thing, so you feel that you should have it, so that you can satisfy your inner desire to buy.
It's just that Zhu Youxing doesn't want this to happen. He has experienced countless hunger marketing monkey tactics in his previous life, and he really doesn't like this kind of behavior. Therefore, he has always produced excessive amounts of game consoles, but he can still get all of them.
It's just a matter of time before it's sold.
At the same time, within Hongguo Company, the financial report data for the past week have been updated, and the senior management gathered for a meeting.
As CEO, Klaus did not sit down, but put his hands on the table and stared at everyone in the conference room.
"I want to know why our personal computer sales dropped by ten percent this week? What is the reason?"
At the previous International Consumer Electronics Show, their company had just announced its latest personal candy-colored all-in-one computer.
As soon as it was launched, it was immediately widely welcomed.
Then, when they went on sale in February, their product immediately set the company's all-time sales record.
This is really something worth celebrating.
On the same day, they celebrated the company's successful sales strategy, and then prepared to increase their efforts to take the company to the next level.
Unexpectedly, an unexpected situation suddenly occurred in the first week of March.
According to the normal sales curve, their products should have a sharp increase in sales in the first week, then a decrease of about 30% in the second week, and then sales of 23% in each subsequent week.
The rate decreases.
But the sudden drop of 10% in the first week of March was really incomprehensible to him as the CEO.
"Marketing and Advertising Department, has your advertising investment decreased?"
"Of course not. We have also increased some investment. We have invested more than 10 million US dollars in marketing costs on TV, the Internet and major billboards."
Klaus looked at the R&D department again: "Is there any bad feedback on the product?"
"Absolutely not. So far, there haven't been many product complaints."
Klaus looked at some other people and asked the senior officials of each department one by one.
The result was that they had no problems.
But it happened that this week it dropped by 10%.
At this time, a senior executive raised his hand carefully and said: "Well, March should be a low period for consumption, and it is normal to drop by 10%. By the middle of the year, sales should pick up again. I think this should
It’s not a problem.”
Klaus looked at the senior executive and felt that what this guy said made sense.
Otherwise, there is no other explanation as to why sales dropped by so much as ten percent this week.
Klaus said to everyone: "Okay, you can maintain your current status. I don't want any product public relations crisis to occur."
"Klaus, don't worry, we still have some confidence."
In the high-level meeting of Hongguo Company, everyone vowed to do so.
They are all top talents in their fields, and there will be no major surprises at all.
They also feel that this week's decrease should be just an unexpected event, and it is just a slight decline in people's general consumption power this week.
But in fact, the consumption power of the United States is strong at this time, so how could it possibly decrease?
The people from Hongguo Company have not discovered this yet.
At the same time, companies such as Morgan Group and Lierda also found that their product sales were strangely declining.
They don't understand the reason.
It seems that I haven’t heard of any industry changes recently.
And I haven’t heard of any competitors emerging.
At this moment, they didn't take Yuxing Electronic Entertainment seriously at all.
Because they always thought that it was just for children, just a group of children, so how could it affect the sales of their products?
They look more like adults than little kids.
But now, in their eyes, the main consumer groups are grabbing ray guns and playing with their children in front of the TV.
"Dad, you're done with this game, it's my turn!"
"Child, don't worry, let your dad play for a while first. This dog is too cheap. I have to let this dog understand how powerful your dad is. Your dad and I are a sharpshooter who always hits the target with perfect accuracy!"
"Tch, just brag. The uncle next door told me last time that he tortured you to death at the shooting range."
"What nonsense are you listening to? Don't you believe your dad?"
"I didn't believe it at first, but dad, look at you now, you are not as good as me. I can still hit ten ducks, how many have you hit?"
The father blushed, and then said: "You brat, don't be too proud. I'm just not familiar with how to play this thing at first. Next, I'll show you your father's sharpshooting skills."
"Then dad, what if you are not as good as me?"
"Then just tell me what kind of gift you want and I will definitely buy it for you."
The child's eyes lit up: "Then it's settled."
The father and his children were having a great time. The father also forgot about the computer and other electronic products. Now he just wants to play game consoles with his children.
The child has already made a plan. As long as his father loses this game, he will let his father buy the GB game console.
He has long heard from other students that that thing is more fun than SFC. Now many children in the school have this thing, so of course he wants to have it too.