"I am very happy to announce an epoch-making video game hardware. This is a product we created after a year of painstaking research. It is called Lierda Mobile Edition and was jointly developed with the well-known mobile communication equipment manufacturer Eaton.
Handheld entertainment products.”
Lilda, the young CEO, stood in one of the largest theaters in San Francisco. Under the audience were many media reporters and some business partners.
He personally announced to everyone the first game handheld console they were preparing to manufacture.
But he was not just satisfied with making a game console purely for entertainment, his ambitions were even greater.
The current mobile communications business is an industry with very good development prospects, and there happens to be a high degree of overlap between handheld products and mobile communications phones.
Full of foresight, he immediately realized that the two sides seemed to be able to merge to some extent.
Making a handheld device that can be used to make phone calls may sound a little weird.
But this era is an era full of dreams. Products of any form may be born, and then after several years of continuous exploration, the most popular product will be found by the majority of users.
Lierda's CEO obviously wants to expand his field in this area.
Eaton is a communications group from Norway.
They are also very well-known in the world, and their mobile phone products have more than 70% share in the world.
And this 70% share is a huge mobile communications market with a scale of more than one billion, not an industry like video games, which has just emerged a few years ago and has a user base of more than 10 million in Japan.
Originally, given their size, they should not be interested in the field of video games, at least for a short period of time.
But Lierda itself is backed by a capital giant.
Under Lierda's CEO's constant bragging, he promoted video games as the future star of the world. Finally, the capital giant behind him decided to be willing to match up and let Lierda and Eaton conduct a technical and commercial cooperation.
Spearheaded by Eaton's engineering team, Lierda then provided creative ideas for console production as well as game development.
The two parties tried to create a handheld device that could make calls.
Lierda's CEO looked at the people in the audience with a smile.
"Now, please take a look at the product in my hand."
He slowly took out a small and exquisite-looking electronic device from his arms.
In an instant, the spotlight was immediately focused on the hand position of Lierda CEO.
It was a bright silver device with an oval-shaped body.
You can see densely packed buttons on the left and right sides of the device.
The palm-sized body can accommodate almost all the keys of an entire keyboard, which looks very special.
The buttons of previous mobile phone products all revolved around the nine-square grid, and no one had considered having a full keyboard appear on a mobile phone.
All of a sudden, the reporters in the audience and some business people who came to watch the excitement also let out bursts of exclamation.
"Huh? This product is a bit interesting, and the concept is also very good."
“Wouldn’t it be uncomfortable with such small buttons?”
Amidst the bursts of discussion, Lierda's CEO gestured for everyone to lower their voices, and then began his speech.
He first called the person in charge of the Eaton Group who worked with him to the stage, and then enthusiastically introduced their close relationship with the Eaton Group to everyone.
The person in charge of Eaton also smiled cooperatively.
Then Lierda's CEO began to show the basic form of this product to everyone.
First of all, this full keyboard layout allows any electronic game to no longer worry about the lack of keys. Nearly a hundred keys can meet the needs of any electronic game.
At the same time, he also directly launched some electronic games developed by himself on this mobile phone, and assured everyone in the audience that there will be a game specifically for this mobile phone every month, so that those who buy this mobile phone can
People can enjoy double the happiness and use mobile phones for entertainment. This is the ultimate vision of CEO Lierda.
At the same time, he also announced that he would once again increase investment in the manufacturing and research and development of game consoles, striving to make electronic games his territory and make electronic games a new and charming industry in the world.
CEO Lierda is very good at giving speeches. Just a press conference made the people who heard it feel excited, as if this product will change the world.
Those who had previously admired Japanese game console products also looked surprised.
Before, many Americans were somewhat annoyed that only Japanese video game consoles were the most fun. Unexpectedly, Japan once again took the lead in the field of electronic products.
However, seeing that Lierda, a purely American company, is also constantly innovating, they seem to have a sense of pride again.
"How was it? How was the response?"
A few days after the press conference, Lierda CEO couldn’t wait to find the company’s statistics department to collect feedback from the Internet and society.
"We are very optimistic. Many American users have expressed their willingness to try to buy one. However, speaking of it, the quality of our current handheld mobile phone has not fully reached the standard. The yield rate is only 70%. This is possible.
It will affect product sales."
CEO Lilda frowned.
Is the yield rate so low?
It was very good when it was developed before.
However, engineering prototypes are definitely different from real mass-produced models. In real mass-produced models, parts will be reduced in some places to save costs.
“How much does it cost to make a cell phone today?”
"The total is two hundred and seventy U.S. dollars. If you include the costs of publicity, packaging, transportation, etc., it would cost at least five hundred U.S. dollars to make a profit."
Lierda's CEO was slightly relieved after hearing this.
"The price is not bad, so can we improve the quality of the product and increase the cost?"
"No, have you forgotten what the board of directors said before? Two hundred and seventy US dollars is the limit they allow. They do not allow the mass production model to cost more. Otherwise, this machine will probably not be sold.
."
The current average selling price of mobile phones in the United States has dropped to about US$300 to US$500.
People have become accustomed to this price range, and if they want to break through, they must have better products and a better reputation.
And looking at the current Lierda product, it has only just been released. Even with Eaton's endorsement, shareholders still dare not take the risk to challenge a higher selling price.
They believe that they should at least build up the reputation of this generation of products first, and then consider subsequent matters.
"What a bunch of guys without any foresight." Lierda's CEO couldn't help cursing.