In fact, sometimes it is really necessary for players to provide some guidance.
Sometimes it’s not always the case that a fun game will be discovered and liked by people at the beginning.
The previous Dragon Quest and Pokémon are obvious examples.
These games do not have eye-catching graphics at the beginning, nor do they have interesting gameplay, and they all seem a bit boring at the beginning.
At this time, if a game company intends to fail and just give up on this type of game, it will be a big loss.
Players sometimes really don’t know what they like to play, so they have to tell them.
In the first week, thanks to Mario's fame, Mario Kart's sales successfully exceeded one million in the United States and Japan combined.
However, sales began to decline rapidly in the second week, which was not a good sign.
Zhu Youxing is once again ready to save himself.
The best way to save yourself is naturally to organize a competition.
The desire to win will make most players interested in such a game, but this time it will be different from the previous challenges. This time it is just enough to engage in real e-sports and play multiple games again.
Hold a competitive competition.
In order to build momentum, we can naturally consider holding a competition in Europe, the United States and Japan, and then have a Japan-U.S. confrontation. This will obviously be more topical.
So Zhu Youxing immediately called over the team that was usually responsible for publicity, and also used a video conference call to connect with the publicity staff in the United States.
Under the current network conditions, the delay of video conferencing across the ocean is a bit high, but it is almost usable.
At this moment, it was already seven or eight o'clock in the evening in the United States, which happened to be the time for the employees to take a rest.
But for this project, the employees in the United States could only attend the meeting together.
After everyone had arrived, Zhu Youxing glanced at the people participating in the meeting on the TV screen, and then looked at the already full conference room. They looked like they were talking and laughing.
Usually when he is in the company, Zhu Youxing is easier to talk to and has a gentler temper, so he is very relaxed even in meetings.
"Okay, now let's talk about business, please be quiet."
On the other side of the United States, everyone in the conference room immediately silenced and then looked at Zhu Youxing.
Natsume Yasutaka, who is mainly responsible for publicity and marketing, looked at Takeyusei in confusion. Normally, Takeyusei rarely has contact with the publicity department. Most of the time, he gives them a lot of free space to play as they please. This time he deliberately
Calling them over for a meeting is indeed a bit confusing, as you don't know what you want to do.
Zhu Youxing coughed twice and said, "Everyone, the recent sales of our Mario Kart are not particularly good, so I think it is necessary to change the promotion strategy."
"How to change?" Natsume Yasutaka asked directly.
"You all still remember the previous speedrunning challenge, right?"
Employees in the United States were a little confused when they heard this term, and most of them didn't know much about it.
But soon someone with knowledge began to explain it to them, and they suddenly understood.
Then they thought, can video games also be used for competition? This was really unexpected.
Speedrunning is like a speed race, a sports event in the video game industry, and it is indeed eye-catching.
Natsume Yasutaka and everyone in the Japanese conference room nodded. They had personally organized this event with Takeyusei before, so of course they knew it very well.
"I plan to hold such an event again, but this time the competitive nature of the event will be higher, and I plan to directly form it into an industry line."
Zhu Youxing walked to the projector and played the content he had prepared.
E-sports planning.
Introduction: A competition event specifically aimed at some games with certain competitive attributes, and is expected to be held every year.
Everyone watched with wide eyes, their minds now starting to work quickly.
"This e-sports project is actually similar in style to the previous challenge, but this time it will place more emphasis on the sense of honor, and the competition will be more formal. All participating players must pass certain certification conditions, and in the future there will be e-sports competitions.
Competitive teams will form a new industrial chain. Of course, all this is just a preliminary plan. Now my idea is only to stay on a local scale, and the focus is to promote the Mario Kart game."
"Excuse me, President, so the competition in Mario Kart is about who can win first place?"
Zhu Yuxing nodded: "Yes, but as I said just now, this time I plan to let the participants form a group, that is, a team, and then conduct group battles in the form of a team. In Mario Kart, the participants
There will be eight players, and these eight players will be divided into red and blue teams. Four people will form a team, and the two teams will compete, and then the final winner will be the team winner, and in addition
, we will also have individual competitions, one-to-many challenges, etc., and the game is not just Mario Kart, but there will also be two games, Street Fighter and Street Basketball, both of which are competing.
Very strong competitive attributes.”
On the projector, pictures flashed by one after another. First, it was a picture of four people fighting in Mario Kart, then it was a one-on-one battle in Street Fighter, and finally the winner was determined.
In the field of electronic games, e-sports has always been an area that cannot be ignored.
It’s not that the game industry cannot develop without electronic games, but if there are e-sports, electronic games will expand their territory again and make more people interested in electronic games.
There are really many people in this world who have a pure desire to win or lose, but don't care what determines victory or defeat.
In this case, you can win over such a group of people to also become players.
In my original world, there are actually very few real core players. There are four billion players in the world who are diverse.
If we only plan to rely on video games on consoles to reach the scale of the game industry in the original world, that would be a bit of a fantasy.
There are always people who prefer online games, there are always people who prefer competitive games, and similarly, there are always people who prefer farming games.
This time is also an attempt to broaden the field. In my previous life, several large game manufacturers also had their own different e-sports projects. It’s just that these projects are not conspicuous compared to the top e-sports, but that’s the same.