In the office, the young boss looked at his employees in shock.
The employee just explained the whole story to the boss, but it seemed that he still couldn't believe it.
"Youxing Electronic Entertainment has launched a cheap version of the game console. The price of the game console is only fifty dollars, and each game only costs five dollars. And if you get tired of playing, you can go to the official store and exchange it for one dollar for other games.
, it’s almost like renting different games to play for one dollar.”
"How is it possible! How could they lower the price of the game console so low? How did they do it?! They are obviously a big company, and the cost of making games is definitely higher than ours!"
"This...I don't know either."
In fact, most people here in the United States don’t know much about the history of Yuxing Electronic Entertainment.
They only know that this company comes from Japan and has launched the highly acclaimed SFC and GB game consoles.
But they didn't know what Takeyusei had done in Japan before.
Because fc's initial positioning was relatively outdated, Zhuyouxing had no plans to sell this product in the United States. At that time, he felt that it was not necessary. The games on sfc could already meet the needs of American players.
But unexpectedly, a group of troublemakers suddenly appeared and tried to destroy the game industry, so they used this cheap way to launch this game console in the United States.
Anyway, the entire FC production line is almost equivalent to waste utilization, and the profit is definitely less than that of SFC. However, Zhuyouxing believes that as the demand of players becomes higher, they will abandon FC sooner or later and switch to playing games with better graphics and more interesting quality.
game.
First, use low-priced and fun-enough games to set a standard in players’ minds.
This is a fun game, not the garbage you imagined. When you play our fun games, even if those garbage games are placed in front of you again, you will decisively abandon them. In this way, the market will return to the positive direction.
cycle.
Listening to the employee's repeated feedback, the young boss gritted his teeth.
Zhuyouxing's move is a bit of a drain, leaving little room for survival for those who create junk games.
Because Zhuyouxing’s games are already very cheap to a certain extent, it is almost difficult to make games cheaper than this.
If they want to force it, of course it's not impossible. They can also lower it to about five dollars at least. Anyway, it's just copy and paste of code.
But I am really unwilling to do so. I can obviously make more money.
He soon realized that this was Youxing Electronic Entertainment's attempt to completely squeeze out their living space.
"Damn Youxing Electronic Entertainment, they are killing our American game industry. They want the Japanese to completely monopolize our American game industry. We must not let them achieve this goal!"
The young boss moved his eyes quickly and quickly picked up the phone.
"Hello? Brother Glass, yes, it's me. Have you heard about Youxing Electronic Entertainment? What? You've heard about it too? So what do you think?"
…
"Yes! This damn company is targeting us, we must fight back! Otherwise we will all be completely wiped out!"
…
"Wait a minute, listen to me first. My suggestion is to retaliate with the same low price! We can also lower the price to five dollars per box of games, but we will make less money, but Yuxing Electronic Entertainment will definitely suppress us.
They are competing at a loss, and we can definitely compete with them hard!"
…
"That's right! That's it, my brother! Let's adjust the sales price together and let the Japanese company take a good look at how powerful we Americans are! We must not admit defeat!"
Click!
The young boss hung up the phone and his expression gradually turned gloomy.
"Tell the marketing department that we will change the sales price and make all products only five dollars!"
After the employee heard this, he said weakly: "Then should we follow up with a one-dollar redemption game?"
"You idiot, if you do that, we will die on the spot! At least we can make a little profit for a box of games that costs five dollars. If we exchange them for one dollar, we are looking for death!"
"But this way we still have no competitiveness..."
"Let's take a look at the situation first. If it doesn't work, let's lower the price of the game. We will definitely not let Youxing Electronic Entertainment succeed!"
"Okay, I'll do it now!"
The employee immediately ran out of the office to complete the boss's instructions.
But not long after, another employee ran in again in a panic.
"Boss! Oh no, we are being sued!"
The young boss's heart skipped a beat again, and an ominous premonition came over him.
"Who sues us?"
The employee who rushed in handed a copy of the court letter that had just arrived to his boss.
The boss quickly opened the package and checked it, and then felt something dark in front of his eyes.
Inside is a summons from the court and a lawyer's letter from Youxing Electronic Entertainment.
'Dear *** company, during the process of our multiple verifications and evidence collection, we found that many of your company's electronic game products have traces of our company's code. We seriously suspect that your company is making shameless copies.
Our company's game codes are used to make profits, thus causing irreparable losses to us. According to the Digital Copyright Protection Law, our company now orders your company to immediately stop digital infringement, and at the same time, you will also face prosecution from our company...'
Generally, a lawyer's letter will provide a warning in advance, and then the court summons will arrive only if the warning fails.
But this time, two documents arrived at the same time, which means that Youxing Electronic Entertainment has begun the judicial process.
"Where is our company's lawyer? Where is our company's lawyer? Contact him quickly!"
The young boss yelled loudly.
He seemed a little hysterical at the moment and was no longer as calm as before.
Soon, the lawyer hurriedly came to the young boss and personally checked the court summons and lawyer's letter.
The lawyer showed a solemn expression: "Boss, you are indeed suspected of infringement, but there is no room for change."
Hearing the lawyer's words, the young boss's eyes lit up: "Can it still be saved?"
"It can definitely be saved to a certain extent. First, delete all the suspected infringing codes, and then I will deal with the rest. In the United States, this is our territory, they are outsiders, and the courts will be more inclined to us.
, especially since we are still relatively weak, the jury can still deal with it, but the process will be very long."
"The process is very long...Does this mean that Youxing Electronic Entertainment will continue to pay huge amounts of prosecution funds?"
The lawyer nodded: "That's right, they will also pay the same price as us. Even in order to make themselves more advantageous, they will pay more than us to maintain their advantage."
"Very good, then we can delay it and keep delaying it!"
ps: Some of the legal issues involved in the article may inevitably have some loopholes. After all, I am not a professional. Everything is more for plot service, so I hope you can forgive me.