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289 The Chain Reaction of the Video Game Industry

"Stop making video games, Zhuyou, how about following me in the film and television industry? This is more profitable than making those few games, and now the film industry is easier to become famous in the world, and the audience for movies is still larger.

, video games cannot compare to this.”

Tukarev admires Zhuyouxing and his team very much.

Their special effects development technology is very powerful, which shows that Zhu Youxing has a very unique vision. If we can cooperate with him to develop in the film and television industry, we will definitely have a bright future.

Zhu Youxing refused with a smile: "I will definitely look for opportunities to make movies in the future, but I don't plan to make it my main business. However, in the future I can consider IP derivative productions, game adaptations, and movie adaptations.

Games, aren’t they pretty good? You can also make a video game while the popularity of Xinghai Infinite is still there, and I think you can make some extra money.”

Tukarev obviously didn't particularly care about Zhuyouxing's suggestion. He really had no interest in video games.

At this time, Zhu Youxing asked again: "By the way, haven't you made bets with a few old opponents before? It seems that if you win, they will apologize to you in person. Have you made an appointment? I will also go and witness it.

.”

After hearing this, Tukarev shook his head: "Haha, how can those guys who value face more than anything else apologize to me? They will have all kinds of excuses to avoid apologizing, but it doesn't matter.

This time, they made me feel good even after being disgusted once."

Tukarev didn't care, but in his heart he definitely wanted to see those guys apologize in person.

It would be better to follow the example of Japan and make a 90-degree bow to apologize.

Of course, I'm just thinking about it.

It's impossible for these big guys to do this.

But you can't skip the fact that you won the bet.

Next, he would often use this thing to disgust those guys, and would take it out and whip the corpse when nothing happened, which was enough to make them uncomfortable.

Later, Tukarev invited Zhu Youxing to have a meal and drink a few drinks. Zhu Youxing did not refuse, but just put it aside for the time being and made an appointment another day.

Tukarev also left subsequently and no longer disturbed Zhu Youxing's work.

The turmoil in the outside world has nothing to do with Zhu Youxing at this time. He now has to concentrate on new game development.

His base is still in the game industry. He also wants to bring more excellent games to the world and doesn't want to waste any time.



At the same time, in a grand company building in a certain city in California, several executives and board members of Hongguo Company held a new shareholders' meeting.

At the end of each year, the CEO will host a meeting to report to shareholders on the year's sales.

Myron Case, then the CEO of Hongguo Company, turned on the projector with a heavy heart, and rows of data were then presented in front of shareholders.

"This is our sales performance in 1997."

The data that appears in the projection is the sales data for that year.

Overall, the sales results are pretty good, with at least a profit of more than ten percent.

However, if we compare the results of the previous few years, this is only a profit of more than ten percent, and a profit of less than 200 million US dollars is really hard to get rid of.

Myron Keys felt heavy because of this.

But as the CEO, he must be responsible to the shareholders. He must truthfully publish these data. If Fan cheats even a little bit, he will never be the CEO.

"I want to know one thing." At the conference table, a major shareholder spoke first, "Why has our performance declined again this year, and why it has declined so fast?"

All the shareholders also looked directly at Myron Keyes, their eyes were very sharp.

When Myron Case first took over as CEO, Hongguo Company's operations were booming.

Their personal computer business and newly expanded mobile player business are very good, and their products are very popular.

At that time, annual profits exceeded one billion U.S. dollars, making it one of the top companies in the electronics field in the United States.

At that time, Myron Case also had a very ambitious vision, aiming to more than triple his performance within three years.

Moreover, he attaches particular importance to the field of personal computers. He believes that this will be a potential explosive point in the future and needs to be focused on.

In his first year after taking office, he did indeed improve the company's performance rapidly, and the personal computer business also developed very well. His doubling goal in the first year is about to be completed.

But just when the doubling of performance was about to happen, the sales data for the next quarter suddenly came to an abrupt end.

Sales performance did not drop immediately. At that time, sales in the current quarter could only be the same as the previous quarter.

At that time, Myron Keyes believed that consumers should enter a short-term period of weak consumption and recover soon.

But what he didn't expect was that that quarter would be his highlight moment.

The PC business began to slowly decline for unknown reasons.

At that time, it was not only his company that was slowly declining, but the performance of the systems sold by the Morgan Group next door was also slowly declining.

For a short period of time, Myron Case could not find any reason why consumers were no longer interested in personal computers.

At this time, it happened to be the time when video games entered the United States.

The obvious answer is that the electronic game console business has affected the sales of Hongguo Company's products.

Game consoles are certainly not expensive, but people's energy is attracted by video games. Even if they have the spending power, their interest in personal computers will inevitably weaken.

When Myron Keys discovered this, it was already a period when Yuxing Electronic Entertainment began to expand rapidly in the United States.

Myron Keys was also shocked that a company that only had entertainment content could grow so rapidly.

This is hard to understand.

However, he is also a CEO with strong management skills. He immediately took action and organized people to develop games on his own personal computers.

But the computer game market at this time was really too small.

More people still regard personal computers as office supplies, and no one regards computers as entertainment products.

Entertainment is entertainment, office is office, you cannot occupy both.

Especially children, they are not interested in computers at all.

Only game consoles can make them happy.

Myron Keys made various rescue attempts, but they all failed.

Youxing Electronic Entertainment has defeated their Hongguo Company's products in disguise.

The personal computer business, which clearly had unlimited potential, had become an industry with an uncertain future. Various problems arose in his previous production line planning and various business orders.

Originally, Hongguo Company also had a product line of portable music listening devices, but this product was going downhill, and Hongguo Company fell into an endless cycle.

"Dear shareholders, I will explain the specific reasons to you next. Please let me finish reporting the data first."

Myron Keys took a deep breath, and then said in a slightly heavy tone.


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