"GBA?...Oh, you mean the upcoming handheld console, right? Of course I know, how could I not know about such an interesting thing?"
On a very busy street in the United States, a TV reporter and videographer were randomly interviewing people on the street.
As the popularity of GBA gradually increases, especially after GBA has been released first in Japan, some unboxing review videos have appeared on online video platforms. People in the United States are naturally looking forward to those games with beautiful graphics.
And in the few days before it is about to be released, reporters are also very keen to take this opportunity to build up the popularity.
The reporter pointed the microphone at a young man on the road and continued to ask.
"Are you ready to buy this latest product?"
"Absolutely, because this is the most fashionable thing, and it is not expensive."
"Are you interested in other handheld consoles of the same type? For example, the handheld consoles from Suri Electronics, or the handheld consoles from Lierda."
The young man looked confused: "Ah? What are those?"
"It's like this. Youxing Electronic Entertainment is not the only company with handheld consoles. In fact, you can try more from other companies. The quality of the games is also not bad." The reporter explained patiently.
"Is that so..." The young man still didn't quite understand.
He can only be regarded as a player who has just been forced into the game by the popularity. Before this, he didn't even have a game console.
All previous gaming experiences were gained from friends.
He only knows about Youxing Electronic Entertainment.
"Hey, don't listen to this reporter's nonsense. Other game consoles are garbage and not worth mentioning at all."
At this time, the friend next to the young man pulled his companion warily.
Americans are not short of money, and even if they really spend more money to buy a few game consoles worth more than 100 dollars, it won't be a big problem.
But buying a bunch of rubbish is also causing trouble for yourself, so why ask for trouble?
The reporter was embarrassed for a while, obviously his Amway failed.
So he immediately changed his strategy: "It is true that the game consoles of other companies are not very good now, but the game industry also has a promising future. It is impossible for one company to be the only one forever, right?"
"I don't know. Anyway, I just know that I can only buy Yuxing Electronic Entertainment now."
The young man who was interviewed at the beginning still didn't quite understand what was going on, so the interview ended hastily.
The reporter then asked several passers-by on the street.
After all, there are still only a few people who truly understand the whole picture of the gaming industry, but some people really listened to his advice and were ready to try other game consoles.
The release time of this game console is very short, so short that other game consoles don’t have many opportunities to take advantage of it.
However, Yuxing Electronic Entertainment's real 3D graphics game console has not yet been officially released, and many manufacturers have begun to develop new game consoles.
If you just want to make a game console that can run 3D games, even a pseudo-32-bit game console will be enough.
Use two crappy 16-bit chips to force the frequency up and let them run 3D graphics, which saves money and fools novice players.
In the United States, many developers still pay more attention to the game console itself, or the game cartridge itself.
There are still a few people who really value content.
Because the United States has always been a country that values physical assets. Even though it has introduced the Digital Millennium Copyright Protection Act, it still does not pay enough attention to the quality of the software itself.
At this point, some people in the industry have also put forward their own opinions, hoping that American companies can adopt them.
However, most game development companies and game factories in the United States are still subsidiaries of large companies.
Whatever the attitude of the companies above is, they must have the same attitude. Even if they want to focus on cultivating game quality itself, it will be difficult to give game developers higher treatment.
At this point, small game development teams that were once popular are making a lot of money from this.
Back then, they took advantage of the chaotic era of American game development to crazily produce all kinds of cheap pirated and high-imitation games.
Many of the pirated and high-imitation games they developed at that time directly took the code from Yuxing Electronic Entertainment and reused it.
Even if Zhu Youxing reacted very quickly in this regard and quickly mobilized a team of lawyers and other forces to attack these teams, many of them still made a lot of money.
Some people even achieve financial freedom in just a few weeks. It can be said to be a very crazy era.
However, this era of chaos did not last long, and these small teams gradually came to an end due to the mature game market.
The main reason is of course that Youxing Electronic Entertainment is suing everywhere like a mad dog.
None of the teams at that time had clean hands, so they were sure to tell the truth.
In the end, these people stayed in hiding. It was not until the US government came forward to sanction Youxing Electronic Entertainment that they came out again and started to give advice. They felt that Youxing Electronic Entertainment was about to die and their era had returned.
However, before they were happy for a long time, Yuxing Electronic Entertainment used a brand new game console to knock them all to the ground.
This group of people has gradually become desperate, and some are even ready to give up on the video game industry.
Originally, they were just guys who got together out of interest to make quick money. Although their experience in game development increased, they were still a little wary.
Seeing that Youxing Electronic Entertainment is about to become bigger and stronger, and looking at some of the previous street interview programs, these people are ready to change careers.
However, at this moment, a person appeared.
He is the former CEO of Lilda, and his name is Huck Brown.
He is somewhat of a legend, and he founded Lierda alone.
However, his fate was the same as that of Myron Case of Hongguo Company, who was kicked out of the company he founded.
But a chosen person of his era would never give up easily because of one or two setbacks.
Unlike Myron who hates the game industry, he really likes the video game entertainment industry.
Before the advent of electronic games, Lierda, which he founded, had already become a small leader in the physical electronic toy industry.
Then, taking advantage of the trend of electronic games, he took advantage of the trend and established a firm foothold through Lierda's two game models.
It's just that he didn't expect that he would be kicked out because of his several violations of the senior management's policies.
But this time, he wants the king to return. He wants to truly create a company that belongs only to him, just like a company like Yuxing Electronic Entertainment. The first thing he has to do is to recruit people, those game developers who have developed garbage games.