Originally, it was just a competition between a game company and an electronics industry giant.
But suddenly the joining of the Morgan Group turned into a confrontation between the top technology companies in the United States and the top electronics companies in Japan.
This was unexpected by many people.
But through simple analysis by industry analysts, they realized why Morgan Group suddenly started a war against Surui Electronics.
The Morgan Group quickly purchased various advertising spaces, began to promote its own multimedia software channels, and developed something similar to a TV box in a very short period of time.
Originally, someone in the company suggested developing a game console similar to PNF, but it was quickly rejected by the senior management.
They believe that the current cooperation with Yuxing Electronic Entertainment is in the honeymoon period, and Yuxing Electronic Entertainment often cooperates with them to develop the market. The two parties can complement each other. If they develop a game console, it will obviously improve the relationship between the two parties.
deterioration.
Putting aside the future, looking at the present, there is no benefit in deteriorating the relationship with Yuxing Electronic Entertainment.
Zhuyouxing has just signed several new game cooperation projects with them.
Zhuyouxing plans to develop some well-known PC games in later generations.
If the relationship between the two parties deteriorates as a result, and the world's top gaming company becomes his enemy, that would not be a good thing.
Now the power of Youxing Electronic Entertainment cannot be underestimated.
Therefore, the Morgan Group just launched its own TV box-like thing.
Surui Electronics intends to promote its own Blu-ray Disc playback standard, which is a new high-definition format standard in this era.
In Zhu Youxing's original world, Sony Electronics' Blu-ray playback standard finally won. The factors of victory were more complicated. Zhu Yousing didn't quite understand it. Anyway, the other competitor disappeared completely and stayed.
The only Blu-ray standard.
As a result, Sony has become the initiator of the Blu-ray standard and the person with absolute say in this regard.
It is precisely because of this that Sony Electronics has made huge profits by relying on this advantage.
After all, the formulation of standards is actually inseparable from interests. Whoever has the right to speak will control the upstream of money.
At this time, Zhu Youxing suddenly realized that Surui Electronics looked very strong across multiple fields, but similarly, spanning multiple fields also meant that he had different competitors in different fields.
Surui Electronics' enemies are not just Zhuyouxing. Their company is large and they face more competitors.
Zhu Yuxing, on the other hand, has stood at the pinnacle of the game industry from the beginning. As long as he does not expand the industry type, the only enemy will be the game industry.
Whether to use Blu-ray or other high-definition formats has nothing to do with Zhuyouxing.
Through the eyes of later generations, Zhu Youxing understands that it is only a matter of time before optical discs are eliminated. The optical disc driver on gs1 is just a transition. It may be equally indispensable in the future, but the more important thing should actually be the built-in and external storage devices.
Imagine that in the future, a TF card the size of a fingernail can have a capacity of 1TB, which is simply not comparable to optical disks.
The product similar to a TV box launched by Morgan Group can not only be used to watch videos on the Internet, but also has a built-in optical disc drive device that can play another company's high-definition format standard. This is a standards war between the two companies.
Instead, Xing felt like he was being ignored.
This is actually better, taking the opportunity to quickly use motion sensing games to attract users before they react.
In the second half of the year, Surui Electronics originally planned to launch a challenge to Youxing Electronic Entertainment, but it attracted confrontation from the Morgan Group. Surui Electronics successfully attracted an extremely powerful opponent to itself.
In addition to Surui Electronics' ads, the major mainstream advertising spots were all Morgan Group's ads. The two sides were fiercely fighting over the advertising spots.
Youxing Electronic Entertainment took the opportunity to acquire other advertising spaces, the largest number of which were advertising on television and online platforms.
Most of the content of the advertisements shows well-known film and television stars playing somatosensory games in front of the TV.
Relying on such advertisements, more and more people are becoming interested in somatosensory games.
You can sweat as much as you want and enjoy the fun of sports with your family.
This makes sports, a somewhat boring thing, go from being exercised by one person alone to being enjoyed by the family together.
This feeling is obviously different.
gssports is the full name of this somatosensory game. In the previous life, this game was originally called wii sports. It was a game released with the wii game console. With this game, wii originally looked very weird in the game console.
A different kind of freak has achieved terrifying success.
The low cost of game consoles and low game development costs can lead to huge profits. No one was aware of this huge market before success.
Youxing Electronic Entertainment quickly launched its own motion sensing game at this opportunity.
In some places, game consoles are even out of stock.
Obviously many games have not been sold yet, but the game consoles have been sold out first.
Those core gamers who wanted to buy game consoles and more games were the first to express their dissatisfaction. They seriously doubted that Youxing Electronic Entertainment had gone crazy and was actually slowing down the production of game consoles. Could it be that they were planning to give up on old players and replace them with old gamers?
Are you putting all your energy into the new game console?
In the first month after the somatosensory game started to be vigorously promoted, the sales volume of the GS1 game console, which was originally declining, suddenly jumped from about one million per month to more than three million per month.
Together with the increase in sales, there are also supporting motion-sensing games and motion-sensing controllers.
A motion-sensing controller sells for US$65, and the cost is US$10. A disc of the motion-sensing game sells for US$55, and the cost is only the cost of the disc packaging, which is no more than five US dollars.
This is simply a huge profit, more terrifying than the profits of any previous game.
But customers don't care. As long as this thing can bring them happiness, it doesn't matter how much they spend.
This price is exactly the upper limit that Americans and Japanese can afford. It can be said that the control is quite exquisite.
At this time, many people's attention is focused on the standards war between Surui Electronics and Morgan Group.
Both sides are losing their minds, and Surui Electronics refuses to give in on standard formulation.
As long as they succeed, they will get real profits, which actually makes them forget about the rival Youxing Electronic Entertainment that they wanted to challenge at the beginning.