"Hijikata-san, have you seen a commercial recently?"
"Oh? What kind of advertisement is it? I've been preparing for the latest program recently, so I don't have much time to watch TV."
"It's a product called a home entertainment computer. It seems to be aimed at children, but recently, more and more people are discussing it, both online and in public."
"Oh, you're talking about this. I know this. My children have been clamoring for me to buy it recently, but they haven't put it on sale yet, so what can I do?"
On the TV, two guests, a man and a woman, were discussing recent current events.
An advertisement seems to have become the hottest topic recently.
Home entertainment computers.
It's not expensive and the kids really want it.
Especially in the Tokyo metropolitan area, the base number is even higher.
"It is said that in some areas it is possible to experience it in advance. Maybe Hijikata-san can give it a try."
"From what Ms. Hayata said, it seems you have already experienced it?"
"Hehe, of course, let me tell you, this is very interesting and may become a new popular product."
"In this case, I have to give it a try. I'll go there after I get off work."
"Actually, it's okay to skip work."
"Haha, don't seduce me..."
People watch a man and a woman singing together on TV,
This is also an advertisement.
It's just that it's an advertisement promoted from a completely different angle, and people don't even realize it's an advertisement.
But the publicity effect was excellent.
If it were in the previous life, as soon as these two people opened their mouths, someone would immediately shout that they were caught off guard and the anchor just stopped watching.
But in this world, this form of advertising is very new.
When Zhu Youxing and the advertising department of the TV station made such a request, they all stared blankly.
Because they have never heard of advertising like this.
This really opened their eyes.
Usually the advertisements for current affairs programs are very obvious, either placing the advertiser's products in front of the camera, or asking the anchor to directly recommend them in the middle.
But this kind of completely unintentional promotional advertising has never been done before.
Of course, in order to achieve this effect, the advertising product itself also needs to have a certain degree of topicality in society.
Coincidentally, after about three weeks of publicity, the Famicom has become the most discussed product in society.
Anyone who has tried it in Tokyo is full of praise for this brand new product.
And the only thing they are looking forward to is the release date.
After all, compared to traveling to a specific place to play, it is more enjoyable to buy it and play it at home for unlimited time.
With the popularity of the topic and the promotion of advertising, although it has not become a hot topic among the people, most people have begun to pay attention to this product.
But this is not enough.
Zhu Yuxing has seen with his own eyes how people go crazy for the launch of a game.
Once upon a time, he was fortunate enough to participate in a press conference of a popular foreign game.
The moment the trailer appeared, the whole audience cheered, making people excited.
And this world still doesn't understand what that feels like.
But he believes that this situation will happen again to him sooner or later!
A stack of data sheets was piled on Zhu Youxing's desk.
That's the current production and projected output of consoles.
After more than three weeks of employee recruitment, the number of employees has reached 200, and the daily production of game consoles has reached about 4,000 units.
If we follow this pace, there should be 120,000 game consoles officially released.
For the first time, this is pretty much it.
He expects that the 120,000 units will be sold out in about one month to half a year.
There are many people who are interested, but only a few can actually spend money on a brand new entertainment product.
120,000 units plus game revenue will be a base of 1.2 billion.
At that time, the payment for goods, advertising fees, and staff salaries will be paid immediately.
At the same time, he can also immediately find a foundry to increase mass production scale.
He really didn't have much money before, so he could only temporarily slow down the final assembly process.
Most of the current employees are on temporary contracts, and it is impossible for game console companies to waste their main energy on things that can be OEMed.
If the remaining people are capable, they can be transferred to after-sales or other positions, of course the salary will be less.
"Next, it should be the promotion from the magazine." Zhu Youxing murmured to himself.
At the same time, on the title page of the latest issue of the comic magazine, the images of a giant dragon and a brave man appeared on the page.
[Teacher Tsuchiya’s latest work, highly recommended by the editor!]
[The electronic game of the same name will be released together with the fc home entertainment computer, everyone is welcome to buy it! 】
【Experience the grand world of Dragon Quest with Mr. Tsuchiya!】
【Dragon! Accept my challenge! 】
During the day, those otakus who usually buy the latest comic magazines as soon as possible have come to the bookstore.
"Good morning, store manager, has the latest Kasugasha comic magazine arrived?"
A young man wearing a mask walked in and greeted him very familiarly.
The manager of the bookstore is an old man in his sixties, and he has dedicated his life to this bookstore.
When he saw the young man coming in, he smiled and said hello.
"It's already here, and let me tell you, there is a new comic in this issue that is very interesting. I have read it in advance."
"New comics? Whose work is it?"
"It belongs to Teacher Tsuchiya."
"Tugu, I remember that his works in recent years have not been very good."
"Hey, this one is completely different and very interesting. You will know after watching it."
After finishing speaking, the old store manager said to himself: "I really want to experience that video game."
The young man walked into the bookstore and soon came to the Kasuga Magazine section.
The latest issues of magazines have been neatly placed, waiting for their owners.
The huge dragon and the brave man holding a sword and shield on the cover are very impressive.
When young people see it for the first time, their eyes light up.
At least the picture looks good. It seems that Mr. Tsuchiya finally got the idea.
He couldn't wait to tear open the plastic seal and just stood there and started to admire it.
In the comics, the storyline just begins with the king asking the brave to save the princess, and then ends abruptly when he fights the first enemy.
This makes young people uncomfortable to watch.
What about the back? Why did it stop here?
Teacher Tsuchiya, are you still a human being?
The first chapter breaks?
The young man took the comic book and returned to the counter.
"How's it going? It's pretty good, isn't it?"
"It's indeed very good. It's much better than Mr. Tsuchiya's previous works, but the break is too uncomfortable."
"This means that the work has begun to attract people, doesn't it?"
"Well...that's true, but store manager, have you ever heard of video games?"