Surui Electronics has the support of yoo, the most popular Internet portal at the moment, to jointly fight against Morgan Group and Youxing Electronic Entertainment.
Whether it is in terms of online social media or publicity, both sides are unwilling to give in to each other.
Because all the performance of the new handheld console has been leaked, Hayakawa Ueto obviously has more preparation time.
When he saw the appearance of Yuxing Electronic Entertainment's new handheld console, he realized that the dual joysticks and touch screen would probably be the highlight of Yuxing Electronic Entertainment this time.
So my new handheld machine does not have this function.
But the only thing Surui Electronics does not lack is top-level technical development talents.
If this function does not exist, it can be implemented through peripherals, and then patched to present it on the original system.
The dual joysticks are simple and can be implemented using external sockets, so there shouldn't be any incompatibilities.
But the touch screen is a bit troublesome. Unless they completely overturn the previous development plan, it will be really difficult to implement touch through peripherals.
But now that the new handheld console has been in mass production for some time, it is just to prepare for its release. If we suddenly propose changes now, I am afraid that it will cause a direct loss of hundreds of millions of dollars, and shareholders will never agree to it.
However, Surui Electronics never lacks people with fantastic ideas.
Their engineers suddenly had an idea. Since we can't change the main screen to a touch screen, wouldn't it be enough if we just connect a new external touch screen with built-in power supply as the secondary screen of the game console?
Although this is a bit far-fetched, it can still be considered as a touch function, and if Youxing Electronic Entertainment has any ideas for touch games, they can also imitate them.
This move is indeed quite powerful. After the new peripheral advertisement was announced, Zhu Youxing's eyes were a little dazed.
Why does Suri Electronics seem to be developing in the direction of Nintendo's research and development without even realizing it?
I had previously planned to launch a secondary screen to make games, but in the end I overturned this plan because I felt that dual screens were really not suitable for future game compatibility and porting issues.
You cannot innovate for the sake of innovation, but innovate to better serve the development of the game itself.
At the beginning, the nds series was not supported by third-party games, but entirely relied on the excellent nds games produced by Nintendo's own god-level game producers.
If Nintendo didn't have so many top god-level game producers, the nds era would have suffered miserably.
Unexpectedly, my dismissal of the case became Surui Electronics’ solution to the problem.
Using peripherals to realize touch functions is really your Suri Electronics.
I have to say that having technical background means being strong.
But it’s hard to say whether this thing will be successful. After all, accessories are not the main body of the game console.
This can be regarded as a stop-gap measure for Suri Electronics. No matter how you put it, at least it cannot be too different from Yuxing Electronic Entertainment in terms of functionality, otherwise it is really possible that it will not be able to catch up with Yuxing Electronic Entertainment again.
Hayakawa Ueto has very obvious ambitions this time.
For a time, the advertising space in many countries such as the United States and Japan was almost snatched up by these companies. It is estimated that each company's investment in publicity and distribution expenses may exceed tens of millions of dollars.
Anyway, billions and billions of development costs have been invested, so what does it matter if the publicity and distribution costs are more?
This time it is a real head-on confrontation. Zhuyouxing does not have any hidden killer moves, and is completely prepared to rely on the games currently being developed to stabilize its position.
As Surui Electronics once again challenges the status of Youxing Electronic Entertainment, they also have their own strong advantages.
A number of high-quality game studios suddenly appeared, as well as self-developed high-definition games. No matter how you look at it, they are all very capable.
In this way, 2001 ended in a fierce competition, and the new year quietly arrived.
However, this does not mean that competition will weaken in 2002. On the contrary, competition will become more intense.
If Zhuyouxing needs to stabilize its position, it must come up with video games that are sincere enough. As a challenger, Surui Electronics also uses its full strength.
At the same time, Surui Electronics continues to work hard to promote its own high-definition format standards.
In the new year, the main battlefield at the beginning of the year is naturally the latest International Consumer Electronics Show.
This time, several companies purchased tens of thousands of square meters of land for this year's consumer show for promotion.
Youxing Electronic Entertainment, Surui Electronics, yoo, Morgan Group.
Together, these four companies purchased nearly 70,000 square meters of this year’s exhibition area. In order to buy such a large area, they spent a lot of money.
The organizers of the exhibition simply treated these four companies as gods this year.
My eyes are almost glowing green.
In the past, about 20 to 30% of the vacant area at the Consumer Electronics Show every year would be unused.
As the world's largest electronics exhibition, the annual exhibition area exceeds 200,000 square meters.
And this year, several companies directly bought 70,000 square meters of promotional area. How could they be unhappy?
What Yuxing Electronic Entertainment is promoting here is naturally its latest handheld console.
After the previous exposure, there was not much exposure in the game. At most, it exposed a few relatively simple touch games to give players a basic impression and concept of touch games.
The two launch games, New Super Mario Bros. and The Legend of Zelda, have not yet been announced.
Just to add some gimmicks to this Consumer Electronics Show.
However, this has caused dissatisfaction among some people in the electronics and semiconductor industry.
They believe that this year's exhibition is putting the cart before the horse. It was supposed to be an exhibition promoting future technology, but now it is promoting things like video games and software.
But who told me that the money given by these four companies this time was too much.
Even though this exhibition is somewhat putting the cart before the horse, this exhibition is also full of gimmicks, and the most important thing is money.
Those who are dissatisfied can only vent their dissatisfaction angrily, and in the end there is nothing they can do.
This time, Youxing Electronic Entertainment and the Morgan Group jointly booked one of the venues for the exhibition, and then simply closed the door before the exhibition started, and the workers who built the venue lived directly inside, and used generous remuneration to shut them up.
Don't reveal any information until the moment the venue opens and the workers can leave.
For this publicity, the bosses of the four companies all came together, which is enough to prove the importance they attach to this publicity.
Zhu Youxing and Morgan Group CEO Lorenzo also stayed in the venue and did not come out. They looked extremely mysterious, making people wonder what happened in which venue.
As for Surui Electronics and Yoo, there was nothing to hide about their venue construction, or in other words, they didn't even think of hiding it in the first place.
When they saw the closure of the venue at Yuxing Electronic Entertainment, they were scratching their heads and wanted to know what was going on there.