In the survey, children under the age of thirteen clearly prefer game consoles and works of Youxing Electronic Entertainment.
Because many games of Youxing Electronic Entertainment are indeed relatively younger, children will like them more.
Youxing Electronic Entertainment also has absolute dominance in this age group.
When it comes to teenagers aged thirteen and young people in their twenties, whoever they prefer between Youxing Electronic Entertainment and Surui Electronics each occupies half of the market.
Many of these teenagers were not actually gamers at first. They were brought into the game world by other classmates or friends.
In their judgment, gameplay is still secondary, and the quality of the game's graphics is more important.
Under the influence of visual effects, Surui Electronics' two new game consoles are obviously more attractive this time.
This time Yuxing Electronic Entertainment just released a handheld product, and the home game console still has slightly worse graphics than the PS2 era.
Compared with the new pnf home console released by Surui Electronics, the gap is really big.
As for home consoles, Zhuyouxing did not insist on catching up with the graphics, but continued to concentrate on making games step by step.
Because Zhuyouxing wants to seize the final market before the rise of mobile smartphones. Once mobile smartphones completely occupy people's field of vision, handheld consoles will really decline.
And it is estimated that it will decline for at least ten years.
Now I will take advantage of this period of time to take advantage of all the bonuses of the handheld console.
After the rise of mobile smartphones, we will launch new home game consoles.
It just so happens that he has a lot of game works on hand that have enough performance for the PS2 game console. Just launching these works one by one is enough to form a strong competitiveness, so he is not particularly worried.
Now focus on the handheld game.
Moreover, your own handheld console does not necessarily have to play all the handheld games from the previous life. You can also log in to some console games with slightly poorer performance but too late to make.
At this moment, Zhu Youxing has countless game development ideas in his mind.
After the International Consumer Electronics Show, many people did not remember much of this year's era-changing electronic products, but they still remember Yuxing Electronic Entertainment's 149.
And just like that, time slowly came to February.
The advertising competition in February is particularly fierce, more fierce than before.
Surui Electronics has been crazy about buying up all kinds of advertising space to advertise.
They even put their thoughts on Facebook. Even though they know that this is the main battlefield of Youxing Electronic Entertainment, after all, Youxing Electronic Entertainment is not the one with the right to speak. If they give enough money, Bob will definitely agree to advertise.
.
However, Yoo overlapped with Facebook in some businesses, and the two parties had some vague competition, so the idea of advertising on Facebook was temporarily abandoned.
But in other places, Surui Electronics can be said to have spent a lot of money.
Especially at the most grand event in the United States in early February, the Super Bowl, which can be called the American Spring Festival Gala, Surui Electronics spent US$7 million to buy a 30-second midfield advertisement, a banner screen advertisement in the auditorium, and
For multiple advertising spaces, including halftime show ads, this price immediately set a new record for the highest price paid for a Super Bowl advertising space by a company in the Super Bowl, shocking many people's jaws.
More people have finally realized that the intensity of competition this time may be beyond imagination.
In the United States, the Super Bowl is the most watched program of the year, and can be compared to Japan's Red and White Song Festival and China's Spring Festival Gala.
And the price of inserting advertisements in such a program is sky-high.
This is an advertising space that only truly top companies can afford.
Of course Yuxing Electronic Entertainment can afford it, but Zhuyusing didn’t do this because it was equivalent to giving money away. He has already established a good reputation here. Now Surui Electronics is burning money so much that he himself is
Don't be too anxious.
Now the department store market has become its main territory, and the game consoles of Youxing Electronic Entertainment are also the most popular products. No merchant will refuse such a golden chicken that lays eggs. Instead, they will give Zhuyouxing certain advertising preferential prices and take the initiative to find them.
Bamboo Travel Star advertises.
Isn't that better than licking the ad publishers over there at the Super Bowl?
According to final statistics, Surui Electronics' investment in advertising is probably at least more than 50 million US dollars, and Yuxing Electronic Entertainment's investment is about 10 million US dollars.
The main reason is that Zhuyouxing only needs to promote one product, but Surui Electronics needs to promote two products at the same time.
The new handheld console from Yuxing Electronic Entertainment was officially released in early March. Surui Electronics was not to be outdone. It was only five or six days behind Yuxing Electronic Entertainment. Moreover, Surui Electronics relied on its sales network all over the world to decide.
Released simultaneously all over the world.
The European continent, the Australian continent, the Asian continent, the American continent, and even the African continent are also included.
This is the advantage of being large, they have a sales network everywhere.
The online and third-party platforms are fully handed over to yoo. Yoo also happens to be planning to launch an Internet shopping service. He wanted to implement it in Japan before, but the Japanese chaebols were very resistant, which made him very uncomfortable. But in
It is relatively easy to implement in other regions. Europe and the United States accept new things faster, especially new things on the Internet.
After all, they were the first to start this Internet trend.
In comparison, Youxing Electronic Entertainment is lagging behind in terms of sales network.
So far, it has only conquered the department store market and the Japanese market in the United States. In other regions, it has only just gained some scale and has not yet truly formed absolute dominance.
By the end of February, the Legend of Zelda and New Super Mario Bros. had been produced, and had already entered the stage of mass production of cartridges.
This time, the two first-party first-party games each prepared more than two million cartridges. The investment in this part of the money alone exceeded tens of millions of dollars. This does not include game development costs, transportation and store sharing.
Cost, these are things that will only be calculated after the sale.
Other cartridges are similar. The cartridges provided by Zhuyouxing to third-party launch games range from 100,000 to 500,000 boxes per game.
This kind of output is actually very stressful. Zhuyouxing wants to produce more, but the manufacturers of cassettes are already overwhelmed. Their production capacity can no longer absorb so much demand for production capacity.
In the last few days of February, Surui Electronics' advertising and distribution reached a new peak.
In this world, sometimes having a loud enough voice is also an advantage, which will make more people remember your product, and even good works may be left out in such circumstances. In the past, many people were praised but not well-received.
All games have been affected by this to some extent.