Yuxing Electronic Entertainment's handheld consoles are still being sold at a loss so far, with an average loss of more than 20 US dollars per unit.
So if you want to make a profit in the early stage, you will definitely need a sufficient amount of video game sales.
Youxing Electronic Entertainment estimates that the annual sales of GSL handheld consoles should be close to 20 million units, and even 30 million units is not unthinkable.
If there are 30 million units, that would be a machine cost loss of more than 600 million.
If you want to make money back, you have to make at least 600 million or more profits from video games.
The average profit of a million-selling first-party game is about 20 to 30 million US dollars.
Judging from the current regular sales data of Yuxing Electronic Entertainment's first party, if it were a work that Zhu Yuxing personally supervised and produced, it might directly hit tens of millions of sales.
And if it's just first-party games, the sales volume is about one million to three million at most.
Under normal circumstances, the revenue from game cartridges this year can definitely make up for some of the cost losses on game consoles.
But this is all based on the premise that the game can be released normally and the supply of cartridges is stable.
However, now, there is a problem with the production of cassettes, and this problem may directly affect three months of cassette production capacity.
Now is the high-frequency stage of the confrontation between the two parties. A slight mistake by either party may affect the future pattern.
"I'm very sorry, customer. The supply of cassettes has been tight recently. The Legend of Zelda: Ocarina of Time cassette you need will have to wait for a while."
"I still have to wait. I've already been waiting for half a month."
When the time came to May, the shortage of cassettes began to gradually become apparent.
Yuxing Electronic Entertainment has tried its best to put more cartridges into popular works such as The Legend of Zelda. This is somewhat unfair to other works, but there is nothing that can be done about it. It is now the time to prioritize games with a larger player audience.
A choice must be made.
But even so, the inventory of cassettes is gradually stretched.
This is not only to provide a region in Japan, but also to provide game cartridges to the whole world.
In response to the dissatisfaction of players, the game store promised to send free mail to these users as soon as they received the cartridge, and it also included a free digital game. In the future, they only need to go to the online mall to redeem it.
This can slightly alleviate players' dissatisfaction, but as Nagao Yu said, their demand for entertainment will not weaken at all. On the contrary, they will be even more eager to obtain the entertainment brought by video games.
In the previous life, Nintendo was very good at using hunger marketing methods in its early days, deliberately creating a situation where certain popular works were out of stock, making users even more impatient to get their games.
But this is based on absolute advantages.
If Zhu Youxing had wanted to do this in the early days, it would have been no problem, because at that time there were almost no opponents, and players could accept some of his cool moves.
But it doesn’t work now, Surui Electronics is watching eagerly.
Players walked out of the Yuxing Electronic Entertainment store a little disappointed, but the clerk of a store selling Suri electronic games on the same street immediately enthusiastically recruited players to come over.
"Guest, you can come to our house and try out our latest game titles. Some of them are not inferior to those of Yuxing Electronic Entertainment."
The player was a little disdainful, he didn't believe the clerk's lies.
However, he couldn't help it after seeing the very cool game video screens at the door of Suri Electronics.
Once people get used to the entertainment brought by video games, they can no longer easily accept the feeling of losing it.
Although old games are not unplayable, no one can refuse cool and updated games.
In the end, the player walked into the store and bought a handheld console and several games.
Because even though these games are not as good as those from Yuxing Electronic Entertainment, the overall quality is not much worse.
Because these games were all produced by the same studio that made games for Yuseijia in the past.
Youxing Electronic Entertainment is the enlightenment of the world's game industry, and it is also the Whampoa Military Academy-like existence of the world's game industry. It has cultivated countless outstanding game producers, who are also treasures of this industry.
Now Suri Electronics also has many games with quality above Samsung and a half.
Players who don’t have absolutely strict requirements on the quality of video games can also accept it.
Among the stores, players finally reluctantly chose Surui Electronics.
In the media and newspapers, Changwei Yu also became excited again.
The previous strong sales data of Youxing Electronic Entertainment really made him feel a little lacking in confidence.
But now seeing that their sales momentum is growing rapidly, but their competitors are beginning to slowly decrease due to limited production capacity, he begins to mock with a somewhat gloating tone.
I used to think it was a bit of a loss to buy Yuxing Electronic Entertainment for 10 billion, and then I wanted to use 3 to 4 billion to buy it. Now it seems that 3 to 4 billion is not necessary. A billion or so should be enough. Just look at Yuxing Electronic Entertainment
Are you willing to let go? Or, if Youxing Electronic Entertainment decides to re-use the disc carrier format to produce game handheld consoles, Surui Electronics may be able to provide a little 'technical help'
In short, in any interviews related to Nagao Rain in the media, his words are very yin and yang.
Then he would show off from time to time how much capital his online portal has received, and how many stable users his new online shopping idea has.
Under such circumstances, he did not forget to advertise and brag about himself, but he still had some sense.
At this time, Surui Electronics also took the opportunity to promote the benefits of its own optical disc standard.
The biggest advantage of CDs is that they are cheap and the materials are very convenient to obtain.
As long as it obtains authorization, even a company with little technical foundation can quickly set up a mature optical disc production line, and there will be no such thing as limited production capacity.
So if any other third-party manufacturers loyal to Youxing Electronic Entertainment are interested, they are willing to provide any technical support.
If a third party wants to directly build an optical disc production line, that's fine. Their technical staff will definitely provide the best technical service support.
For a time, there were more and more comments about the advantages of optical discs. Some experts with relevant interests also took the initiative to promote the optical disc as a carrier, saying that it is the star of the future. There are too many uncertainties in flash memory chips and the material cost is higher than that of optical discs.
, and mining is still difficult. In the end, they even used environmental protection arguments. The production process of optical discs is more environmentally friendly than flash memory chips, and it is the only choice for industrial development in many areas.