Written on the cover of the documents that Hayakawa Ueto threw on the table was the Yusei Electronics Entertainment Market Research Report.
These market research reports are something that has always been done.
From the popularity of discussions on Youxing Electronic Entertainment's online forums to the offline stores of Youxing Electronic Entertainment, almost everything will be recorded down to the smallest detail.
However, there is really a lot of information. On average, there are thousands of various information reports about Yusei Electronic Entertainment every day. Hayakawa Ueto now manages the entire company, and it is impossible to read all of them, so he
Leave this job to someone you trust.
However, what made him slightly disappointed was that the people he trusted were also lazy.
Obviously he still remembers that when he recruited this subordinate, he was full of enthusiasm. However, after he rose to the middle and high-level management, he became a little slack and no longer took the work he assigned seriously.
There hadn't been any big problems because of this before. Considering the other party's past achievements, he didn't care about it.
It's not too much trouble to just ask him to check the intelligence information of Youxing Electronic Entertainment. He only needs to spend half a day every day to look at it carefully, and he can do whatever he wants with the rest of the time.
But even he can't do such a job now.
Hayakawa Ueto was very disappointed.
If he hadn't gone through some information today, he wouldn't have known how terrifying Youxing Electronic Entertainment was in other aspects.
The few pieces of dusty information on his desk were gathered together to report the information about Yuxing's physical store.
The daily survey records the characteristics of people who buy game consoles and games every day, as well as their tendency to buy games.
This kind of information is particularly important when Yuxing Electronic Entertainment does not have public financial reports.
This is a great opportunity to gain insight into your competitors.
On September 13, 2001, the Yuxing official store was crowded. Today was the day when a new game was released. It was really popular. The sales of this store on this day probably exceeded 10 million yen. It was really scary.
, most of the buyers are children in their fifteenth or sixteenth year, followed by adult men aged 20 to 30, and some housewives and elderly people with children.
On November 11, 2001, the Yuxing official store held a special event, calling this day Singles’ Day. It’s such a sarcastic name, aren’t you afraid of being scolded by the majority of male gamers... Okay, I’m just superficial, I didn’t expect today
On the contrary, more players came to visit. It seems that the effect of the promotion is really good. There were more young women coming in to buy today, accounting for about 45% of the total number of people throughout the day. They seemed to be buying the motion-sensing games equipped with gs1.
, probably the reason for the recent advertising.
January 6, 2002, another new game was released today. Male players still account for the majority, but compared with previous records, the number of female buyers is gradually increasing, and there are also more elderly people, and it seems that they are not for
It was bought by a junior or a friend, but it was really intended to be played by oneself. This seems to be something worth recording, and may require further investigation.
On April 17, 2002, the GSL handheld console has been extremely popular since it was released. People ask about the handheld console almost every day. This handheld console has never been worried about selling, and I have noticed that there are more and more female buyers. These
People should not have been interested in video games in the past. This is also a piece of information worthy of attention and has been documented.
September 6, 2002. Recently, I have noticed that more and more women are entering the game console every day to ask about casual games. They cannot understand what is so fun about such casual games. It should not be difficult to develop such casual games.
Why do so many people like this kind of thing with no technical content? But because it is quite special, I think the company should investigate it more carefully and hope that the company can take it seriously.
November 2002…
These documents look like diaries, recording some of the investigators’ on-site sales at the official Youxing Electronic Entertainment store.
These sales data will certainly not be made public, but some clues can still be found through observation.
Some investigators have found that as time goes by, more and more female gamers and non-core gamer age groups are increasing.
And they are all interested in the same type of games, which are casual games and somatosensory games.
The former is mostly purchased by young women, while the latter is mostly purchased by middle-aged women, men and the elderly.
These are the results of daily observations.
And this information should have been taken seriously a long time ago.
However, there is also a reason why Zhuyouxing deliberately let Surui Electronics ignore this information. In the past, advertisements would always be played quietly, but they always hit the pain points of many non-core player groups.
For example, the somatosensory game advertisement directly shows a bodybuilder using a somatosensory game to exercise.
The bodybuilder shed tears and looked very healthy.
At the same time, there are occasionally some advertisements about the elderly using somatosensory games to exercise, and then the elderly look radiant.
While having fun, it can also make the body healthier. Even if these advertisements only appear occasionally, it is still very easy to seduce this non-core player group.
Originally, this thing was not expensive, and many of them would want to buy it and give it a try. If it was not fun, they would probably give it to their juniors or friends. Many people would not refuse this kind of gift now. How could it be?
A product that you won’t lose money buying.
Advertisements for casual games are more simple and crude.
A group of young boys and girls gather together to play casual games together. They will laugh because of some feedback in the game, and they will act coquettishly to the people around them because of their failure in a game, etc.
This warm and slightly sweet scene is very touching to the hearts of girls.
They are just at that age where they like to fantasize, thinking that they can use this thing to laugh with a boy they like, and it seems that they can't help but smile knowingly.
Anyway, this thing is not expensive.
And once they buy it and start to seriously try to play it, they will find: Huh? This thing is quite good. It seems that it can not only be used to enhance the relationship with the person you have a crush on, but it is also very fun to play it by yourself.
Then, they become loyal consumers.
They will first buy some relatively cute casual games. Anyway, it is only the price of an ordinary meal, which is still affordable.
However, casual games are designed to be large-volume and full. The average game costs 500 yen to 200 yen, and the more expensive ones do not exceed 1,000 yen. With Takeyusei as the final supervisor, as long as he allows the production
Almost all of the casual games are of good quality.
There is now a dedicated team within Youxing Electronic Entertainment that continues to develop various casual games. Now it takes ten days to come up with a good idea, and then it takes fifteen days to develop a game and sell it directly.
As a result, this team has rapidly improved its experience in rapid game development.
After some of the employees gain experience, they can be transferred to other positions to carry out more difficult game development work.
The development of casual games is a springboard that allows you to improve yourself more quickly.
For players, they also get affordable, cheap and playable casual games. With some cute elements, they can gain a certain fan base.
Then after a while, there will be a small game collection, and the price will not be too high, usually no more than 2,500 yen. The collection has about ten or twenty casual games.
Under such a combination, the spending power of female players is rapidly increasing.
Then on this basis, offline stores began to launch game console customization services. Simply put, they can customize the appearance of game consoles for players. As long as they pay a customization fee, they can be made into any appearance.
Among them, the pink appearance is very popular, which gives these handheld toys that were originally the privilege of boys a new audience, and girls are becoming more and more accepting of such game consoles.
Who can not love pink things?
These are all recorded in investigation materials like the investigator's diary.
These materials should have been placed on his desk a long time ago, but he did not expect that these materials had been thrown into dust in a certain office data warehouse.
If it hadn't been for my own whim, I'm afraid these information would have been completely buried.
It is precisely because of this that he is very disappointed.
Disappointed in the subordinates he once trusted.
It’s too late now to realize the amazing offensive of casual games and somatosensory games.
Damn it, why would a freak like Youxing Electronic Entertainment pop up in this world? Traditional business methods are no longer effective, and any information is not timely. This kind of thing is really a headache.
"I don't want to hold you accountable right now. Now I want to ask you if you have any ideas? Don't tell me that I need to prompt you for the connected plans."
Hayakawa Ueto's tone was already a little angry.
One of Hayakawa Uehito's subordinates immediately said: "Immediately start research and development on casual games and somatosensory games. According to my observation of casual games, the development difficulty of such games is very low. We can quickly produce a batch of quality games without any difference."
There are too many works competing for the market, which should be able to reverse the decline to a certain extent."
Hayakawa Ueto nodded: "Then do it immediately, don't stay here, I need to produce results within a month."
Several people left one after another, leaving Ueto Hayakawa alone in the office.
He rubbed his temples with a helpless expression.
He just thought about holding some guys accountable. These guys were really lazy.
But when he thought about it, he seemed to realize that Zhu Youxing had been deliberately misleading him all along.
Recently, Zhuyouxing has always been promoting his works with great fanfare and huge investment in production.
For example, The Legend of Zelda, and a mysterious high-investment game to be released next, even use a motion capture system that no one has tried before, which has only appeared in a few movies in the past.
These high-profile publicity attracted most of my attention, so that I didn't notice the shadow under the light.
He couldn't help but sigh.
This bamboo star is really cunning.
I was misled and followed Zhu Youxing into large-scale production and game development.
Although this can indeed accumulate very stable users, and they are very loyal, it does not make much money.
It is a large enterprise that is responsible to its shareholders and pursues interests. Maximizing interests is what a traditional enterprise pursues.
In the past, I completely ignored some easier paths to success. This Bamboo Youxing is really a thief.
He began to consider whether to adjust his strategy.
No, what if this is what the guy from Zhuyouxing wants to see?
Therefore, we still cannot abandon the model of large investment and large production, but we cannot miss the genre of casual games. We must grasp it at the same time, and we cannot give up on any development direction.
I never expected that at my age I would find myself at a disadvantage when it comes to playing tricks with a young man.
Is this guy really only thirty years old?
Now that he is in his forties, it is really hard for him to believe that Zhu Youxing is only thirty years old.
In the next period of time, Yusei Electronic Entertainment will definitely work hard to promote the so-called carnival. Hayakawa Ueto really wants to have a head-on confrontation, but that will easily lead to losses for both sides, which is a huge loss. He has not invested too much manpower and material resources.
Reason, I'm afraid the shareholders won't agree easily.
Seeking good fortune and avoiding misfortune is also the most common tactic used by a company.
Forget it, avoid the edge for the time being and let Yuxing Electronic Entertainment have a good time during this period. When the carnival is over, Yuxing Electronic Entertainment's momentum will have weakened, and he will launch a new offensive.
Of course, the launch of the game is still indispensable in this process, at least we cannot completely give up the fight at this stage.
…
In the following period, Surui Electronics just maintained its regular publicity efforts and did not deliberately compete head-on with Youxing Electronic Entertainment.
As a result, Youxing Electronic Entertainment began to gradually take the initiative in the topic.
Not only in Japan, but also in many countries, many people are discussing this carnival.
From the very beginning, this carnival has been promoting an event that is player-oriented and everything is held for players.
First of all, it is a world-class e-sports event, which is officially organized and divided into teams based on countries. The winners are as if they have won national honors, and the rewards are also very generous.
Then there is the main venue of the carnival. The main venue is open to all players. The ticket price is 5,000 yen, which is almost the price of a game. However, surveys show that there are many people who are interested in buying it. There are already many foreigners.
Players rushed to Japan by plane. They really wanted to experience for themselves an entertainment carnival that belonged entirely to the players. There would be countless like-minded people here, and they would not be aliens here. They would all