The Premier League, Bundesliga, Serie A, La Liga, etc., and a series of local competition groups in Europe collectively announced that they would license their football team brands to Youxing Electronic Entertainment not long after FIFA authorized it to yoo.
The day before, FIFA and Yoo made a high-profile announcement that they would join forces.
From live broadcasts of events to games adapted from events, many cultural product categories have begun to develop, and then achieve a win-win situation.
Then the next day, these local events gave FIFA a strong backstab.
Nagao Yu, who was very happy the day before, suddenly stopped laughing.
If you directly seek authorization from Fifa, the price could be around US$500 million.
But if you go to each team or small competition one by one, the money you spend may be more than this.
Youxing Electronic Entertainment spent more money on this.
But the result is that the team names in these small competitions are exclusive to Youxing Electronic Entertainment.
Changweiyu can hold FIFA's brand authorization, but it has lost the brand of a well-known team.
This is like the names of teams such as the Lakers, Spurs, Rockets, etc. cannot be used in NBA games. They can only be named with some homophonic or similar names.
People who know about it may not mind it too much, but they will definitely still feel awkward. This is somewhat like the difference between Li Kui and Li Gui. It really makes people not happy enough to play.
The thrust from the back of the hand was so fierce that Changwei Yu was caught off guard.
Youxing Electronic Entertainment obviously came prepared.
When FIFA just revealed that there might be changes in cooperation, Takeyusei had already asked Minoru Matsuhashi to make secondary preparations.
And this second-hand preparation of Zhu Youxing actually pays more attention to it.
After all, this game was aimed at the European market from the beginning, and it didn’t matter even if it couldn’t win the FIFA brand at the beginning.
It would be better to settle for second best now than before.
Nagaoyu’s high-profile development conference is considered big news.
However, since the event had already been announced, these reporters only came to the scene to take photos and ask some casual questions.
But the press conference held by Yuxing Electronic Entertainment was completely unexpected big news.
So once these reporters learn about it, they will definitely rush to another press conference venue as soon as possible.
And Youxing Electronic Entertainment seemed to have anticipated this and gave these people plenty of time from the beginning so that they could get here quickly.
At this moment, Minoru Matsuhashi was chatting and laughing with the management of many local sports groups. Among them, there were several team owners who were chatting and laughing with Minoru Matsuhashi.
The owners of these teams are also big capital tycoons in different industries. Their status is the same as that of chaebols in Japan and consortiums in South Korea. No, maybe it should be higher.
Generally speaking, such people rarely appear in public places and they talk about things behind the scenes.
But this time Songqiao was really very generous, or the money given was very large.
Originally, Matsuhashi prepared almost 400 million US dollars to negotiate with FIFA.
But seeing that the talks were about to collapse, Minoru Matsuhashi immediately followed the alternative plan suggested by Takeyusei and contacted local competitions.
Then there is the matter of money.
The status of individual local events is definitely not as good as that of FIFA, so brand licensing for a single event will not be too expensive. The exclusive license for ten years will not exceed US$100 million.
But as the number of local events increases, the money will increase.
Minoru Matsuhashi gave different quotes based on the fame of different events. In the end, the total payment will be about 600 million U.S. dollars. However, it does not need to be paid in one lump sum. The first year can be paid annually, and the subsequent amounts can be paid in one lump sum according to the situation.
Either make a sexual payment or continue to pay annually.
Regional competitions seemed much easier to talk to than FIFA. They didn't hesitate much about the price proposed by Minoru Matsuhashi and simply agreed without any discussion.
Then, it's time to divide the spoils...oh no, it's time to distribute the benefits.
The local tournament brought the major teams together and told them about the matter one by one. Then many of the team owners were very interested in Yuxing Electronic Entertainment itself and did not refuse cooperation.
They are not short of the distributed benefits, but they are very concerned about Yuxing Electronic Entertainment's leading position in the gaming industry.
This is an industry overlord, an existence that is qualified to be on an equal footing with them.
Matsuhashi Minoru naturally became the object of their attention.
This should be the spokesperson of Youxing Electronic Entertainment. You must have a good relationship with this lady.
They are also capital giants, and they have long wanted to get in touch with this new field of video games.
They have all learned about it, in Japan and South Korea.
Local chaebols and financial groups have benefited greatly from their cooperation with Youxing Electronic Entertainment.
Originally, the Japanese region was already in a downturn after the bubble burst, but the sudden rise of Yuxing Electronic Entertainment has slightly boosted Japan's economy, which is very remarkable.
Simply put, what they value is not empowerment.
What they value is their future relationship with Youxing Electronic Entertainment.
They also want to get on the video game train.
This cooperation with Youxing Electronic Entertainment is like a stepping stone.
Minoru Matsuhashi understood this idea immediately.
This can be regarded as both sides getting what they need.
The atmosphere among the several big figures at the press conference was very harmonious, and their eyes revealed their desire to cooperate more deeply with Youxing Electronic Entertainment.
If it can help us make more money, just licensing a team is nothing.
These capital giants can also be regarded as local snakes in Europe. Being able to establish a good relationship with these people will naturally be of great benefit to Youxing Electronic Entertainment.
At this moment, the press conference here does not feel like a serious press conference, but like a small gathering that has just been formed. These people are talking and laughing as if they are friends for many years.
Then, the reporters finally arrived.
After everyone who was chatting and laughing saw the arrival of the protagonists this time, Minoru Matsuhashi smiled.
"Everyone, it seems that the press conference is about to begin. Let's take a seat."
"Of course, of course, Ms. Matsuhashi, you have the final say here."
These people also nodded with smiles on their faces, and then sat behind the tables on the press conference stage.
The reporters also quickly entered the venue one by one during this process.
It didn’t take long for the venue to be packed with people.
Many of them are video game media who came to join in the fun.
Video game media has just emerged, but the trend has gradually become mainstream, and the number of clicks related to video games is also increasing. No one dares to underestimate the influence of video games anymore.
Then, the press conference was officially held, and Minoru Matsuhashi and others publicly announced the details of Yusei Electronic Entertainment’s next cooperation with local events.