When the price of Yusei Electronic Entertainment's GSX game console was announced, Hayakawa Ueto thought of countless better ways to promote his products.
"Delete the previous copywriting to welcome the next era and change it to 'Cheaper, better, more powerful!'"
He once worked in the publicity department and has considerable experience in advertising. He also knows that sometimes the simpler the advertisement, the more touching it is.
In the last time, Yuxing Electronic Entertainment defeated all competitors with a price of 299. This price was simply unbeatable. Coupled with Yuxing Electronic Entertainment's best-selling games, Surui Electronics also relied on hard-earned money to survive.
After supporting it, other game console manufacturers all went bankrupt due to this battle.
But this time, Ueto Hayakawa thought Yusei Electronic Entertainment would do this again.
The returns at low prices are still very sweet. As long as the market opens first, you can make back the lost money later.
Suri Electronics also plans to do the same, so it plans to set the price at $299, which is the lowest cost they can control.
However, this time Yusei Electronic Entertainment suddenly changed its strategy, and Hayakawa Ueto realized that he seemed to be able to take advantage of this opportunity to seize some markets.
If Zhu Youxing really wants to lower the price, he can do it, but he will have to abandon the old games.
Compatibility of old games will affect the cost of current game consoles to a certain extent. At this time, the technology has not reached the level where all old games can be run on emulators. Part of the performance and cost must be allocated to these original games.
You won’t make much money on old games anymore.
But Zhu Youxing insisted on doing this.
Just because he is unwilling to give up those nostalgic old players, just like he missed countless old games in his previous life.
No one can understand Zhu Youxing's thoughts.
Yuxing Electronic Entertainment's press conference ended in silence. Players obviously had a strong reaction to the increase in the price of game consoles.
It's just that they don't show it too obviously now.
But on the Internet, many people have started to discuss it.
Nowadays, the Internet is very developed, and the mobile Internet also has a relatively mature market, but it has not yet reached the popularity of Zhuyouxing in his previous life.
But the real-time characteristics of the mobile Internet are fully utilized at this moment.
The price of Yuxing Electronic Entertainment’s latest game console immediately appeared on Facebook’s discussion forum.
"What? The price of Yuxing Electronic Entertainment's game console has also increased to 399? It's an extra hundred dollars, so why not continue to play the old games?"
"However, the new game consoles include Super Mario Galaxy, the latest Dragon Quest, and the latest football, basketball and racing games."
"This... this doesn't change my opinion. There are so many cheap and fun games on old game consoles. Why should I buy a new game console? Just for the first few games?"
"Yes, the price of games is already very high. A well-made work can easily be sold for US$60 or even US$69 now. It's really not cost-effective to buy another game console that expensive!"
"That's right, even if the graphics are better and the game is more fun, it doesn't matter. What is entertainment other than fun?"
Discussions like this filled the game discussion community on Facebook in just ten minutes.
Most people say they are not interested in this new game console.
For one hundred dollars, die-hard players won’t have much hesitation.
But generally, for families who don’t know much about games, if parents buy a game console as a gift for their children, the price difference of one hundred dollars will be obvious.
It is really not cost-effective to buy this game console specifically instead of buying a cheaper game console.
At this moment, Surui Electronics' press conference started as scheduled.
At this time, Hayakawa Ueto is more confident than before, and his confident smile comes from the heart.
This time, maybe they have a chance to expand their position in the game market.
As long as they make good use of this price increase of Yuxing Electronic Entertainment's game consoles, they will be able to profit from it.
He is very proud to announce his latest PN series product. They have a game console with comparable performance to Yuxing Electronic Entertainment, but the price is only $299. This is the price after they have discounted a small amount of money.
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Before announcing the prices, many of the games they announced did not arouse much reaction from players. They only thought that these games should be more fun. However, compared to the popular games displayed by Youxing Electronic Entertainment, Surui Electronics
It's 10% inferior here.
If the first-release games from Yuxing Electronic Entertainment can generally reach four stars or above, then most of the first-release games from Su Rui Electronics should be three and a half stars.
These half stars look similar, but when you really compare them, you can feel the very obvious difference.
This is a subconscious intuition that players have after playing countless good games.
But with the picture quality of this world's next generation, it is enough to attract a group of picture quality enthusiasts.
And when Surui Electronics announced the price of its game console, players finally cheered for the first time.
They feel that the price here is acceptable to them, at least it is sincere enough.
On the Internet, Surui Electronics' reputation has also increased rapidly overnight.
They think Surui Electronics' game console is full of sincerity, and they are very willing to try it if possible.
Surui Electronics is not far behind in the promotional images, so you can definitely try Surui Electronics’ latest game console.
The senior management of Surui Electronics was also very surprised when so much relevant discussion information suddenly appeared on the Internet.
They were not particularly hopeful before, because Youxing Electronic Entertainment was indeed very powerful.
But I didn’t expect that just by making certain sacrifices in the price of the game console, it would receive so many praises.
So it seems that there are still problems with many of their previous strategies. If they had known that low prices could bring about such a reaction, they would have done this a long time ago.
Surui Electronics' stock also rose rapidly under the favorable reviews. This press conference brought so many benefits that Hayakawa Ueto could not wait to carry out the next round of publicity offensive.
By the way, Youxing Electronic Entertainment is about to open its own carnival. Can we also hold a game festival of our own?
There are not many opportunities to promote yourself, so you must seize them well.