With the size of Surui Electronics, they don't care how much sales the products sold by a small company will have.
But when a product generates a certain amount of topic heat, it's different.
Especially when this is a completely new product.
The president of Surui Electronics is Kentaro Hayakawa, who is over sixty years old this year.
In the early years, Surui Electronics was a company built by my father, who started out by making televisions.
Their first product was a TV, which was a big seller in Japan, and then they began to expand their business, from radios to traditional home appliances, then to portable walkman devices, and then to the film and television industry.
Whatever field they enter, they can become the leader in a short period of time, unstoppable.
After Kentaro Hayakawa succeeded his father's company, Surui Electronics developed even more rapidly under his leadership.
Nowadays, it has become an international giant, especially in the electronics field, and has few competitors.
Even when Japan's economic bubble hit them, the impact on them was not as serious as expected. They are considered to be one of the few large companies in Japan that have done well.
The information on Yusei Electronic Entertainment Co., Ltd. on his desk is very detailed.
From its launch a few months ago, to the launch of its first product called a home entertainment computer.
First, the topic gradually emerged in the Tokyo area, and then expanded to the surrounding areas of Tokyo. The popularity of the topic is also increasing.
Newspapers and magazines have begun to launch relevant sections, and the response has been enthusiastic.
Once anything related to electronics becomes a topic, it will immediately become the object of Surui Electronics' attention.
"Video games, game consoles, what is the name of this product on the market?" Kentaro Hayakawa asked.
Kentaro Hayakawa's assistant stood directly opposite the president. When faced with the president's question, he immediately replied: "Yes, a home entertainment computer should be a gimmick. This thing has almost no functions that a computer should have. The only function is
There’s only one: video games.”
"What kind of content is this video game about?"
"This...it's hard to say. It should be an electronic image that can be manipulated through specific buttons."
He paused, and then the assistant suddenly thought of something, so he added: "By the way, this kind of entertainment has appeared before, but it didn't cause much response. People still preferred watching TV programs at that time."
This world can only be regarded as a depression in the game industry, and no one has truly established standards for the game industry.
But if we really talk about video games, there are indeed some traces.
The assistant said: "President, you can look at the back of the document. There are details about the so-called electronic games at the back."
After hearing this, Kentaro Hayakawa turned to the next few pages and saw a brief introduction to a video game called Airplane Battle.
That was a video game produced on a very rough radar imaging screen, and the display effect was not particularly good. It is said that it was popular in the United States for a while, and then the popularity gradually subsided, and there is no sign of it in Japan.
"What do you think of the potential of this company's products?" Kentaro Hayakawa raised his head and asked.
The assistant replied respectfully: "The potential is very good. According to our secret statistics, this game console called a home entertainment computer is already owned by more than 100,000 households in the Tokyo area alone."
"And this was achieved by a start-up company in just three months."
"Assign people from the R&D department to dismantle their products to see if they can be easily copied."
"It has been disassembled. The people in the R&D department said it is not difficult at all. Many of the components inside are even antiques from 17 or 18 years ago."
Kentaro Hayakawa's eyes widened slightly.
"Something from seventeen or eighteen years ago?"
"Yes, it can be said that the technology is quite backward, but it is incredible to create such a popular product."
Kentaro Hayakawa thought for a moment and then said in a deep voice: "It is understandable that the user acceptance of a new category of products is low, it is not a big deal."
Then he asked: "So if we make a better product than them, where should we start?"
"People in the R&D department now believe that we can start by improving the hardware standards of game consoles, such as upgrading the same type of chips, memory and other components to a higher level. This is what products in the electronic field have done in the past."
"Then let's try it first and make some samples. How long will it take to make them?"
"With the strength of our R&D team, we can do it within a week."
"Okay, let's do it."
At the same time, some other companies have also noticed the new entertainment products on the market.
Especially companies that used to deal in dancing machines or pachinko are doing the same thing as Surui Electronics.
Hope you can get a piece of it.
In one of the stores selling red and white consoles, the store manager was counting the latest game consoles and game inventory.
"Store manager, our store now has more than 500 boxes of Dragon Quest, but not many people are buying it."
As soon as the store manager heard about Dragon Quest, his heart suddenly ached.
According to the contract, if they want to order game consoles and games, they must now bundle them all, and Yuxing Electronic Entertainment will decide how many boxes of game cartridges to give them.
And they don't have any bargaining rights.
This is tantamount to an overbearing clause, but it is an overbearing clause that cannot be refused.
But they thought that since Dragon Quest was not easy to sell, they would simply sell it at a lower price. For example, they would sell it directly at the purchasing cost of Dragon Quest, which was 2,500 yen.
This certainly won't cost you much.
However, the contract also has clear requirements for the sales price of each game.
Promotions can be carried out to a certain extent, but they cannot be less than 10% of the retail price.
If the price is just reduced by 10%, people who don't like it won't buy it at all.
Then, the inventory has been backlogged until now.
If there was a second way to choose, this store manager would never want this disliked Dragon Quest.
"Put it in the back of the warehouse. I don't want to see this thing."
"But store manager, this game is actually quite fun. I bought a box and haven't slept for two days and two nights, but I just don't understand why so few people actually bought it."
The clerk had a fairy-like look on his face and a puzzled look on his face.
Fortunately, he was young and energetic, and he was able to get up and go to work for two days and two nights. If he had been a little older, his body would have collapsed long ago.
But Dragon Quest is really fun!
"What do you think is fun? You can't buy multiple boxes of games." The store manager said angrily.
jingle.
At this time the door of the shop was opened.
"Hello, welcome." The clerk heard the doorbell and walked out of the warehouse quickly.
"Hello, is there any Dragon Quest for sale here?"
Today I will update the book at 8,000 yuan, try to finish this plot, please recommend and collect it~ It is very important to follow the new book issue, you can decide to recommend it later, thank you all readers.