In the host market, Surui Electronics seems to have given up its struggle.
In other words, they no longer pursue a certain position in the home machine market.
So they turned to the handheld platform, because Yuxing Electronic Entertainment seems to have no more development plans in this area recently, only updating some fixed games on time.
Just because of this, Surui Electronics believes that it can win more markets in the handheld market.
Therefore, the recent competition between Surui Electronics and Youxing Electronic Entertainment no longer seems so fierce.
However, when the trailer for the Titanfall game was released, Surui Electronics still showed a very high priority.
This smooth CG picture quality can be said to have set the benchmark in the industry, which is really amazing.
They have also seen the actual gameplay demonstration of the game. According to the feedback they observed on the Internet, there are many players who are looking forward to it.
Hayakawa Ueto also asked his team to find a way to develop a similar work, but it was just a bit imitative, and it would be a fantasy to produce a work of the same quality as Titanfall in a short period of time.
Nowadays, a normal large-scale production usually takes at least two years to start.
Yuxing Electronic Entertainment is a unique pervert, always producing a top-notch large-scale game within two years. Are they just taking detours?
Fortunately, this game is only available on home computer platforms and Yuxing Electronic Entertainment’s home game console platforms.
The handheld market itself seems to be doing well.
However, in this generally positive environment, there are still some things that give Hayakawa Ueto a headache.
That is the mobile Internet market that is gradually becoming popular recently.
In the past, handheld consoles were the entertainment electronic products that most people used for outdoor leisure.
Due to Surui Electronics' strong multi-industry chain development capabilities, their latest handheld console has very rich multimedia functions.
It's just that the mini-disc standard they pushed for was not particularly successful.
In this regard, Youxing Electronic Entertainment has the advantage.
If the performance is the same, Youxing Electronic Entertainment can conquer players with a smaller size, because the memory card occupies a much smaller space than a mini-disc standard optical drive.
This also makes Surui Electronics sometimes wonder whether it has taken the wrong path.
But that's just suspicion.
Until Mickford released the world's most complete smartphone, this suspicion was slowly turning into a certainty.
It seems that in the field of handheld entertainment, it is really stupid to get a CD system.
A small memory card can store a massive amount of content, but an optical disk system takes up a huge amount of space.
In terms of cost, optical discs may be cheaper, but in the mobile field, people prefer to trade money for reduced space and increased functionality.
The most common and threatening discussion Surui Electronics has heard recently is the smartphone called mk1.
Because it is fashionable, because it is portable, and because it can take on multiple functions.
Games, music, videos, photos, calls, and real-time access to the Internet are the biggest strengths of smartphones.
Handheld consoles may have better game graphics and performance, but how many people are really passionate about games?
More people still prefer entertainment products with more functions.
And making phone calls is a function that everyone needs, and this is the most important thing.
Multifunctional entertainment products are gradually eroding the handheld market, which makes Surui Electronics even more vigilant. Therefore, they have developed more functions for the handheld, and have plans to directly cut off the seemingly useless optical disc system, while adding more
Many entertainment functions.
But this has not slowed down the expansion and erosion of smartphones.
Of course, this is just a headache for Hayakawa Ueto, while Takeyusei continues to promote the new console step by step.
After the first wave of finished Titanfall trailers were released, the popularity of the Internet topic jumped to a high level.
The marketing and publicity department of Youxing Electronic Entertainment naturally began to pursue the victory and used all possible means to increase publicity efforts.
According to their survey, Titanfall is the most popular game discussed online in the history of Yuxing Electronic Entertainment.
If we go by this speculation, Titanfall may break through various existing sales records of Yuxing Electronic Entertainment.
For example, first week sales record.
This has always been firmly controlled by Mario. The top one is Mario Galaxy, which quickly exceeded 5 million sales after the launch of the game console.
This is no longer simply about promoting the game one after another, but more about hoping that game sales can once again break through their own records and reach a new peak.
But it is definitely very difficult, but if it is not difficult, it is not really challenging, and it makes people lose their energy.
In the three major sales battlefields of the United States, Asia, and Europe, the promotional materials for Titanfall are almost promoted on the highest scale.
From the most simple and direct promotion to advertising on major TV stations, the cost of this alone has reached 100 million US dollars, which is really a big deal.
However, this little money is nothing. As long as the sales volume can really meet expectations, the publicity costs can be fully recovered.
The most important thing is the game development progress.
According to the current development status, the game has entered the final stage, which is about 80%. The rest is to adjust the overall game and eliminate bugs. If this cycle is short, it can be completed in another half a year.
.
Exactly half a year is also a very suitable publicity rhythm and can be coordinated with various media.
So Zhu Yuxing directly set the release date for Titanfall.
Early 2007.
And the trial demo of the game was officially released before Christmas at the end of 2006.
The trial demo will include a complete training level, as well as a multiplayer battlefield online game that can provide multiplayer play.
Titanfall is not only impressive in terms of storytelling, but its online mode is also timeless.
Zhu Youxing believes that if done properly, the multiplayer mode of Titanfall may become a new competitive event. Recently, e-sports is worried about the lack of more competitive events, especially in the first-person shooting game. There is only one counter-terrorism game.
A World War II online battle game from Elite and Brown Entertainment has too few choices for players. Multiple first-person shooter online games in the futuristic sci-fi style can be said to be just right.
After Yuxing Electronic Entertainment announced the release rhythm of the next Titanfall, players became even more excited.
Before, we could only wait a few months for news, but recently there have been more and more moves about Titanfall. This is also a very good sign, which means that the game may be released soon.
And the most important thing is, we finally have a trial demo!
So, is it possible to drive the Titan mecha inside?