On March 9, all major online media and magazines related to video games announced the latest first-week sales data for Titanfall.
In fact, not only media related to video games and electronic industries, but also economic news, economic magazines, and some mainstream news media have taken turns to report on the Titanfall sales data disclosed by Youxing Electronic Entertainment.
This is something that Youxing Electronic Entertainment rarely announces the sales results of some of its own products.
Most of the sales results are inferred from different directions by various media outlets using their own abilities and technologies.
Although some of the data they speculated are close to ten, they are not more convincing than the official data.
"Chiyo-san, have you heard? The first week sales of a video game reached an astonishing 7.5 million. This is just the first week sales. It is very impressive for a record to sell hundreds of thousands.
The game sold more than 7 million copies in the first week, which is really amazing!"
"Well, although this is indeed quite powerful, I want to say that this cannot be compared like this. You should calculate it by calculating the per capita output ratio. If you think about the cost of the sales of a record, it is the record production itself and the composer and composer of the record.
Singers, at most, there are only a few more photographers, and there won’t be too many people overall. Moreover, the output of records is more efficient than games. As far as I know, the development cycle of the game Titanfall alone is one
It took more than a year and a half, and more than a thousand people participated in it. This record is definitely incomparable."
"However, according to the news I know, independent records related to Titanfall are also selling well all over the world. It seems that the sales volume has exceeded one million, not to mention some of Titanfall's peripheral products. This has successfully created a great social effect.
, it can be regarded as a very successful sales miracle.”
"..."
All relevant parties were silenced by the horrific sales volume.
The media is full of complimentary words.
Originally, mecha culture could only be regarded as a relatively small circle, and it was gradually declining.
However, after the release of Titanfall, topics related to mechas increased rapidly.
Mecha-related products have experienced a surge in sales.
Manufacturers specializing in the production of mecha toys in Japan also got a little bit of the leftover soup. This can only be regarded as a little benefit, and it immediately revitalized many small mecha toy production workshops that were in sluggish business.
, many of which are sales orders from overseas.
The Titanfall IP is firmly in the hands of Youxing Electronic Entertainment.
When Titanfall became popular, I don’t know how many companies rushed to the headquarters of Youxing Electronic Entertainment to discuss business with the headquarters’ business negotiation department.
Even if you can only get a little bit of authorization related to Titanfall, you can probably make a lot of money.
Of course, Youxing Electronic Entertainment also has its own peripheral product management department.
They have also produced some Titanfall related products before, including some Titanfall models and toys.
But these models and toys were previously mostly prepared for the limited collector's edition of the game released independently.
A physical copy of Titanfall is priced at US$59, while a physical collector's edition bundled with a Titanfall BT statue is US$300.
At the beginning, about 100,000 sets of the collector's edition were prepared. During production, the marketing department was worried that there would be too many copies and they would not be able to sell them.
But I didn’t expect that this thing would sell out like crazy.
The collector's edition was almost sold out within a week of the game's launch.
The subsequent Titanfall-related peripherals were purchased crazily by many people.
Whether you have a Titanfall statue, a Titanfall badge or a blanket, we will buy them all for you.
In the future, even if you just put a Titanfall stamp on the cup, you can sell it for two to three thousand yen. In fact, the manufacturing and packaging cost is less than one hundred yen.
This is simply higher than the profit margin of the game itself.
In comparison, products like statues are more worth buying. The manufacturing cost of the thing itself is still very consistent with the sales price.
However, no matter how hard the peripheral business departments try, they still cannot meet the needs of the majority of players and users.
Orders for Titanfall peripherals flew out like snowflakes in batches.
How could the operating department of Youxing Electronic Entertainment, seeing such good IP-derived peripherals, license them to others to sell them? Wouldn't it be better to eat them all yourself?
However, according to the instructions of Yusei Electronics Entertainment General Manager Matsuhashi Minoru, the peripheral business department still authorized the production of a small part of Titanfall products.
This is actually equivalent to a smooth favor. I am feasting on meat here, and I have not forgotten you small companies. If we need to come to your place for anything in the future, please don't refuse.
Just by releasing a little bit of residue, you can gain a lot of favors, and there will definitely be a lot of benefits later on.
In addition, the Japanese government and governments around the world have also benefited a lot from the fall of Titan.
Previously, Youxing Electronic Entertainment built one-to-one Titan statues in different cities, and the Titan statues in each city were different, fully integrating the styles of different countries and cities.
This has immediately become a check-in place for many Titanfall fans. Coming here proves that I am a loyal fan of Titanfall.
If you are that kind of super core fan, you will definitely try your best to take photos with local Titanfall statues all over the world.
This kind of thing is a promotion for the tourism industry everywhere.
Although this may only be a small profit, it represents a good sign, indicating that video games can not only bring benefits to the game industry itself, but can also promote other industries.
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What's more, a state government in the United States directly established a Titan research and development team.
They actually really want to develop a mecha like Titanfall.
Because according to the research of some engineering and mechanical experts in the local state, they unexpectedly discovered that the Titan mecha in the game Titanfall is actually possible.
Of course, this kind of artificial intelligence is certainly impossible to achieve now, but it is entirely possible to create a similar mecha.
So they decisively applied for funding, hoping to seriously study the feasibility of Titanfall construction.
Of course, this is definitely unreliable, and is more of just a scam for funds, but it is enough to prove how big the circle-breaking effect caused by the fall of Titan is.
In Japan, the Tokyo government is directly planning to renovate a park and move all the Titan images in the game to that park.
They have seen with their own eyes the role of games and animation in helping tourism.
They still remember the advice Zhu Youxing gave them back then.