Aiden was single-handedly promoted by Ueto Hayakawa and is now the absolute controller of Surui Electronics' North American division. He is also the global vice president of Surui Electronics. He also has considerable power.
Of course, if Aiden didn't have the ability, Hayakawa Ueto wouldn't be able to trust him very much.
Surui Electronics' video game business can gradually develop and grow. Hayakawa's recruitment is the biggest contributor, and Aiden is the second contributor.
It was he who actively explored the North American and European markets and tried to gain a certain share and loyal fans before Youxing Electronic Entertainment entered these markets.
Later, after Yuxing Electronic Entertainment entered, although it was inevitable that a lot of shares were taken away, the foundation was already solid, so it was still able to barely compete with Yuxing Electronic Entertainment.
And Aiden is also a very patient person. He has actually been waiting for Youxing Electronic Entertainment to make mistakes.
It is normal for a company to make mistakes. On the one hand, he worked hard to maintain his video game business.
On the one hand, I have been waiting for Youxing Electronic Entertainment to make some mistakes.
For example, their game consoles have a large number of quality problems, or some of their decisions encounter backlash from players.
It's just a pity that he never waited for this opportunity.
Youxing Electronic Entertainment takes every step with great care.
As the business director of the entire company, Minoru Matsuhashi may not fully understand the pitfalls of the entire game business, but Takeyusei knows them all.
"The Sword Comes"
The three reds of death in the previous Xbox, as well as the backlash caused by high pricing, or the passive response to player dissatisfaction, are all huge pitfalls.
If Zhu Youxing hadn't been a time traveler, these pitfalls would have been inevitable.
Every time he thought about this, Aiden felt a little unbelievable.
Such a company that made its fortune in the video game industry has never failed from beginning to end.
It stands to reason that the former young boy Zhu Youxing would gradually become arrogant as his base becomes larger and larger.
But he didn't, and precisely because of this, Aiden also had a very high opinion of Zhu Youxing.
On the other hand, he was somewhat dismissive of the group of guys who were currently arguing.
In fact, they do not really consider the overall interests of the company, they only consider their own status and interests.
When the video game department was still very weak, some managers wouldn't even dare to say anything in front of other departments.
Now they are finally arrogant. This arrogance was nothing when they were still profitable before, but now there are business problems, and they don't want to solve them themselves, but they just want to maintain the status quo.
He looked down upon these guys who only looked after their own interests.
It’s easy to understand if employees want higher salaries for themselves.
But as a senior executive, you have become a part of the company, and the company's overall interests are truly closely related to you, but you have no awareness and your vision is really short-sighted.
Hayakawa Ueto remained silent for more than half an hour, just listening to these people arguing.
When the quarrel between these people gradually subsided, and it seemed that they were planning to take a break for a while, then drink some water and start fighting again, Hayakawa Ueto finally spoke.
"Tired?"
These executives and shareholders looked at Hayakawa Ueto at the same time.
Some people's eyes flashed with strange light.
In fact, some of them are not really quarreling at all, and some of them still have some foresight.
But they were arguing like this just to get Hayakawa Ueto to talk.
He is now the absolute voice in control of the entire company, and he can decide the future direction.
What others say is all in vain.
"Since you are already tired, I will directly announce the next direction now."
Everyone immediately sat up straight, and those who had just planned to pick up their cups to drink water quickly put down their cups and listened carefully.
Aiden looked at Hayakawa Ueto and thought that this guy was just like always. He had an idea in his mind for a long time, but he was just waiting for a suitable opportunity to express it.
"The electronic game business is still our second largest department after the hardware electronics department. This will not change, because the electronic game industry is indeed very profitable, but..."
Hayakawa Ueto paused: "However, there may indeed be some problems with our previous judgment on the game industry. Looking back now, why did Yusei Electronic Entertainment no longer care so much about the handheld business? Why did they have been doing this for one or two years in a row?
Hasn’t it released its own main game on the handheld console? There are actually traces of all this.”
Aiden's expression changed slightly next to Hayakawa Ueto.
Huh?
Why didn't I think of that before?
Hayakawa Ueto is right.
It seems that Youxing Electronic Entertainment stopped paying attention to the handheld business a year or two ago.
At that time, Surui Electronics' judgment was that the mainframe business was indeed very profitable, while the profitability of the handheld business was actually worse than that of home consoles.
It's really not worth it if we don't make huge profits in the home console market that currently occupies absolute dominance.
But now that I think about it carefully, it seems that it is not that simple.
Yuxing Electronic Entertainment is a company that is fully capable of multi-line operations, and their president Zhu Yuxing is simply a bug-level figure in the video game industry.
He alone holds up almost half of the video game industry.
With him here, it is actually easy to take care of the handheld and console business at the same time.
Even if the handheld business is less profitable, since it can be done casually, there is absolutely no reason to despise it.
Then there is only one reason.
This bug-level person didn't know when he realized that the handheld business was slowly shrinking.
This guy is smart and can run faster than anyone else!
Aiden's eyes gradually shrank.
This bamboo star...
Ueto Hayakawa did not notice the reaction of Aiden next to him, but continued to express his decision.
"The electronic game department is currently undergoing personnel adjustments. Eighty percent of the personnel previously invested in handheld game development and handheld game console development have been transferred to the development of home consoles. We must quickly adjust our combat posture and return to home consoles.
market."
Hayakawa Ueto realized that he was really careless.
Before, he really thought that Zhu Youxing had some disdain for the profitability of the handheld business.
However, Surui Electronics urgently needs a market growth point, so handheld consoles have become a point of importance to him.
It's a pity that my judgment was still wrong.
At the same time, he admired Zhu Youxing even more.
Zhu Youxing's market vision is always so ruthless.
He obviously doesn't have any experience in marketing. How did he develop such a vicious vision?