Due to the release of several outstanding first-party games in succession, GSX's sales have also experienced a surge.
Before, many people just thought that video games were just for children and did not have any profound connotations.
But when they began to learn about video games from NieR Automata, they were surprised to find that video games had already evolved to a whole new level without even realizing it.
Today's video games are no longer limited to simple adventure levels and saving the princess.
As early as the early days of Dragon Quest, it actually began to add some scenes of human nature and conspiracy struggles that only adults would understand.
As long as children play the game they will know who the bad guys are and then immerse themselves in the fun of the game.
Adults can also experience a deeper dimension in this game. It is truly suitable for all ages and everyone can find different fun.
After Dragon Quest, Final Fantasy has completely moved away from the traditional princess-rescuing drama.
Love, family affection, family and country, sense of mission, etc.
The story content that video games unknowingly tell is no less than that of some excellent film and television works.
July is a rare quiet time in the gaming industry.
Many game companies did not release any new game titles during this time.
Surui Electronics released the latest series of Sun Riders earlier.
July is not a good time to release well-known works.
At least according to statistics from professionals in the consumer field, people's desire to consume entertainment is the lowest in July and August. Or is it because the weather is too hot and most people just want to escape the summer heat?
Generally speaking, the hottest time in the field of video game consumption is the period after Halloween until the New Year.
However, although there are no new masterpieces in video games this month, new capital has entered another field.
That is the field of smartphones.
Facebook has finally officially announced that its first smartphone product is about to be released. The specific time is scheduled for mid-July. The people invited include many well-known people in the field of consumer electronics, including Zhu Youxing himself.
"Myron, have you heard? Facebook is also planning to release its own mobile phone product!"
In the headquarters of Mickford in the United States, Myron Case listened to his subordinates reporting on the latest industry news. Among them, the news that Facebook was going to release its first smartphone should be considered a detail worthy of attention.
"Well, I understand."
Myron Keys didn’t seem to take it too seriously.
It’s not that he doesn’t care too much, it’s just that no matter which manufacturer releases its latest smartphone, it has not shaken Mickford’s status so far.
Mickford should be regarded as having discovered the first pot of gold in the field of smartphones. At the same time, it can be regarded as blocking the way for latecomers, allowing Mickford to occupy an absolute dominant position in the smartphone industry.
And one of the most important things is that Mickford can only deal with the MK series, which has a very scary gross profit margin.
Excluding a series of costs such as research and development, manufacturing, publicity, packaging, transportation, etc., each MK series mobile phone can have a net profit of about 40 to 50%.
If this kind of data were released, it would make many manufacturers jealous to the point of explosion.
But it doesn’t make much sense to be jealous now. The quality of the MK series mobile phones themselves is also top-notch, because their stylish appearance and rich functions are their biggest advantages.
Even if the smartphones produced by some manufacturers are far more cost-effective than the MK series phones, most users will still choose the most fashionable and stylish products.
In terms of style, Myron Keys is indeed a genius. His rigorous smartphone development and design make the MK series unique.
How big is the Morgan Group? This is an individual PO1. Their computer operating system has more than 90% installed, and their dominance is evident.
But even for such a top company that started out as an operating system, when they tried to develop a smartphone and launched it, there was not much improvement.
Later, several telecom giants also tried to launch their own smartphones.
To this end, they even did not hesitate to use a little monopoly-like means, such as making some communication technologies available only to mobile phones developed by themselves.
But even so, they still did not shake Myron Keys' status.
It’s not surprising that Myron Keyes had no reaction to Facebook’s decision to stop making mobile phones.
Compared with electronic communication giants and operating system giants, Facebook is still very young.
Myron Case is now more concerned about the progress of his latest product development: "How far is the development progress of our desktop operating system?"
During the meeting, the technical person in charge said: "More than half of it has been completed. The next step is the testing phase. Perhaps our own PC operating system will be released to the public soon."
Myron Keys nodded with satisfaction: "Very good, you have done a good job. Keep working hard and try to shorten some time. Don't worry about bonuses or anything else. As long as you can complete the task perfectly, the money will be enough."
Satisfactory remuneration is the ultimate reason why people are willing to stay here and develop products willingly.
With the boss's words, the technical person in charge had no other problems. The next step was to urge his subordinates to speed up the research and development progress.
"What about the latest chip progress? I hope that when the MK3 mobile phone can actually use our own developed chip, can you do it?"
The person in charge of chip research and development quickly promised: "Boss, please rest assured, I promise to completely conquer mobile chip research and development in the last six months, and strive to successfully develop it before the release of MK3."
"Then I'm waiting for your good news."
Myron Keys inquired about the details of each company's operation progress one after another.
Now Mickford has begun to prepare to expand his ambitions, from smartphones to personal PC operating systems, and then to personal PCs, and then to some lightweight mobile office equipment.
But all this requires money.
Don't look at the high gross profit margin of Mickford now, but Myron Keys doesn't actually have much salary. He mostly uses all the money he earns and then invests it in the development of new products.
Almost every time, he invests the funds on hand into new research and development progress like a stud.
If the MK series of smartphones hadn't been really popular and continued to bring them abundant cash flow, Myron Case would have been heavily in debt by now.
But Myron Keys is not really a gambler, he also studs with a purpose.
He knew very well that it was now a racing process, and it must not be slow, it must be fast, so fast that others could not react.