First of all, let’s not say whether Surui Electronics’ publicity strategy will be successful in the end.
But at least for now, the pn-type game console that was originally not favored by anyone has once again attracted people's attention.
The three-minute advertising campaign almost presented all the most exciting content to the audience.
You can sing, you can entertain, and it seems that you can do many more things in the future, and it is highly scalable.
This product, which people had been somewhat dismissive of before, started to attract people's attention again within two or three days of the advertisement.
No matter what, at least having the same singing voice as a singer is very attractive.
And video games also look a lot better than before.
The initial performance of the Famicom is eight-bit, while the PN game console starts with sixteen-bit.
This number can be simply determined as the strength of a performance. The larger the number, the stronger it can be, and it can also create games with better graphics.
So the PN game console was stronger than the Famicom from the very beginning.
However, like video games and cultural products such as movies and TV series, the quality of the game console (camera) itself is not decisive.
What really makes people interested is the quality of video games (movies and TV series) themselves.
So at the beginning, the PN game console was overwhelmed by the excellent games of the Famicom.
Everyone comes out as high-quality goods, but you come out as rubbish. There's no comparison, and it's useless to have more.
Especially not long after the PN game console was released, a king bomb came directly from the red and white consoles, making it impossible to play at the beginning.
It's like a person who starts with nothing and faces the final boss. Do you still expect a novice to win by relying on a small leather shield and a wooden stick to scrape?
Ueto Hayakawa, the newly appointed head of the video game division, also realized this.
And he followed his father's instructions and listened carefully to the opinions of engineers and programmers on the red and white machine.
They don’t know how the Famicom can produce so many high-quality products.
Maybe this is some kind of magical talent.
Zhu Yuxing may not be the original creator of video games, but he is definitely a pioneer.
Usually the talents of pioneers are far beyond that of ordinary people, and can even reach the level of being deified.
If you want to create a game with the same quality as the Famicom, it would take an average of at least a dozen people to do it for half a year to a year.
Super Mario 3 is much longer. Programmers speculate that it will not work without a team of more than 30 people and one to two years.
Without good games, no one will buy a game console, and no one will buy a game console, and no one will be able to play games. This seems to be an endless cycle.
Therefore, you either have to make a good game, or you have to sell the game console first. If you sell enough games, it will be easier to sell the game.
Haven’t you seen that any game on the Famicom now can sell 30,000 to 50,000 in its first week?
This is the most intuitive benefit from selling more game consoles.
A good game could not be produced in a short period of time, so Ueto Hayakawa decided to change his strategy.
When he was in the overseas business department, he often did this kind of thing when competing with other large overseas companies.
To gain popularity with powerful machine quality and performance, you must first shoot a great advertisement.
In the end, he was always able to rely on Surui Electronics' strong technical strength to seize the market, especially in cameras, portable entertainment equipment and other products.
Facts have proven that this strategy is indeed successful.
In two days, more and more customers went to major stores to inquire about pn game consoles.
Many of them have never been exposed to game consoles, which can be said to have expanded the audience of game consoles in disguise.
Those products that were originally rejected by various stores and kept in the warehouse were once again taken out and placed in the most conspicuous position, but they were still a little worse than the Famicom.
Famicom consoles can sell five to six thousand units a day, and PN game consoles can probably start to sell close to 2,000 units. This situation is much better than before.
In addition to the singing gimmick of the PN game console itself, this time it is also accompanied by video games produced by several well-known manufacturers.
These games were carefully produced in about one to two months, which is obviously much more careful than when we made three or four games in a month.
Its level and quality have basically reached the middle position, from being able to play but no one wants to play, to now being able to play and it seems to be interesting.
The average price of games has remained at 3,000 to 4,000 yen, which is generally lower than that of Famicom games. It is obvious that they can recognize the reality.
The quality of Famicom games is good, and we can't compare with it, so if we sell them at a relatively low price, and the quality of the games itself is okay, then there will definitely be people willing to buy them.
Those who originally bought PN game consoles had no choice. After seeing PN’s new games for sale, they found that they seemed to be much better than before, and they began to be willing to spend money to buy them.
In this way, it seems that pn game consoles are beginning to be gradually accepted by people.
However, it is only limited to Tokyo.
On the other hand, the Famicom is as stable as an old dog.
Now the daily sales of Famicom have exceeded 6,000.
Moreover, the sales volume in the Jingdong region is no longer the highest, accounting for only about 30%. The potential outside the Tokyo area has begun to burst out, and 70% of the daily sales come from other regions in Japan.
The Famicom is getting closer and closer to the one million sales mark.
This time, the popularity of PN game consoles does not seem to affect the red and white consoles at all, as if the two sides have become completely unrelated products.
Zhu Yuxing finally took out the Legend of Zelda that he had quietly prepared, first showed it to everyone in the company, and then gave it to the seventeen third-party people for trial play experience.
The first generation of The Legend of Zelda is very famous, but in fact it is far from as earth-shattering as the later Legend of Zelda. Now this is just a brand new IP, and its level of attention cannot be compared to the best-selling Dragon Quest.
Played the game for more than half a year.
However, internally, The Legend of Zelda has received unanimous praise. Whether it is more fun than Dragon Quest is hard to say, but this feeling of more freedom is very good.
Explore freely and fight monsters freely.
Now that players have the patience and foundation to play role-playing games, Zhu Youxing thinks there shouldn't be a big problem.
And now players have begun to gradually notice the differences between game production groups.
When the credits appear at the end of each game, the name of the production team will be the first to appear.
Initially, games produced by Zhu Youxing by himself were usually directly labeled as Yuxing Electronic Entertainment, with Zhu Youxing as the producer.
Games like this are the best among the best in the red and white consoles, and they are also among the best-selling ones.
Then, at a slightly lower level are several studios of Youxing Electronic Entertainment.
The second game development team, the third game development team, and the fourth game development team have all appeared. The first studio is still a mystery and is still patiently producing Dragon Quest 2.
The games produced by the second, third, and fourth game development teams are also high-quality and of good quality, but they are still subconsciously defined as slightly inferior game quality. This may be some kind of stereotype.
Then, the next level is the seventeen third-party game production groups. Among them, the superior ones have not yet been distinguished, but different players have different preferences.
And the current producer of The Legend of Zelda is Takeyusei himself, so with this name, it should also attract the attention of some people.