Chapter 906 Promotional Methods for the Olympic Games
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Regarding the Olympic Games, Japan and several other countries have now reached a relatively critical time.
Japan is very active in hosting the 2020 Olympic Games, far more active than several other countries that want to host the Olympic Games.
Since the economic downturn in the 1990s, all Japanese people have been developing in a very negative social environment.
No matter how hard each government tries to boost the national economy, it still cannot make up for the serious impact caused by the bursting of the bubble.
The current Prime Minister of Japan in this world then thought of another possible way to boost the national economy.
Of course, this may be the only way Japan can think of, so Japan is doing this no matter in the original world or in this parallel world.
This may also have some historical development inevitability.
In short, the last few months are also the most critical stage. Both the Japanese Prime Minister and his ministers have been actively lobbying and promising to the International Olympic Organizing Committee that Japan is fully capable of hosting another Olympic Games.
Now it is basically confirmed, and what is left is the final voting session in July. Japan only needs to get as many votes as possible during this period to win this Olympics.
Because of this incident, the Ministry of Education, Culture, Sports, Science and Technology, which has always had close ties with Yusei Electronic Entertainment, has not continued to cooperate with Yusei Electronics Entertainment to promote Japanese culture.
Takeyusei said: "The attraction of the Olympic Games in the past was the exuberance of youth, a kind of civilized confrontation between countries. In the same way, the Olympic Games can also be regarded as an entertainment event. Minister Shizuoka should agree with it, right?
"
"You mean, you want to participate in the hosting of the Olympic Games?"
"Let Super Mario become the incarnation of the Prime Minister. As for other publicity, I will not ask for it. I just hope that when the Rio Olympics is over, we can use Super Mario as a promotional tool. And when the publicity is over, you will definitely find out.
The publicity is worth every penny.”
Shizuoka Jiro's expression became serious: "Mr. Takeyu, the Olympics are not a child's play. Japanese cultural promotion and the Olympics are two different things. We cannot use the Olympics as a promotional tool for your company."
Shizuoka Jiro is in charge of cultural communication, and he simply uses the Olympics as a cultural propaganda tool, but he really doesn't know much about the current situation of the Olympics itself.
"I know, I know, what I mean is that the promotion will not be limited to our game works, although our works are the most famous and most famous, but what I mean is that I hope that video games can become an important element of the Olympic Games."
Zhu Youxing was not in a hurry. He said: "You can think slowly. It won't be long before you know that what I said is correct. By then, I have only one hope."
Indeed, the willingness of several countries competing with Japan to host the Olympics is not really that strong.
"To make video games an element of the Olympic Games, do you want to make video games a sport? This seems to be possible..."
When Takeyusei took the initiative to approach Shizuoka Jiro, the current minister of the Ministry of Education, Culture, Sports, Science and Technology, Shizuoka Jiro thought that Takeyusei wanted him to pay more attention to the cooperation between their department and Yusei Electronic Entertainment and increase investment in publicity.
or something, but what Zhu Youxing said surprised him a little.
Zhu Youxing interrupted: "No, I am not interested in adding video games to the Olympic events. I just hope that the opening ceremony of the Olympic Games can have elements of video games. Of course, there are not only elements of video games. Now we say
I think you, Minister Shizuoka, also know what my most powerful thing is."
"It's a bit risky to use video games and animation as the main content of the opening ceremony. Originally, what we were studying was to use Japan's classic traditional culture as the opening ceremony."
They are more like a routine, and at most they are not negative. They have a dispensable attitude towards hosting the Olympics.
"Yes, this will be a good publicity opportunity." Zhu Youxing nodded.
"Well, now, Minister Shizuoka, you should see that today's Internet media entertainment is becoming more and more abundant. People spend much more time on the Internet every day than on TV and some sports programs. Even baseball, the most popular sport in Japan, is now
Compared with ten years ago, the average ratings are also falling crazily. This is a reality, and the same is true for the Olympic Games. The popularity of the Olympic Games is constantly decreasing. This can be seen from the fact that the countries that are willing to host the Olympic Games are not so active now, because
Holding the Olympics now is a loss-making business. If it were not for the purpose of demonstrating national strength and other political factors, the Olympics would be a burden."
Shizuoka Jiro thought for a moment, and then immediately responded: "You mean... animation, games, and all cultural creations related to them?"
"Yes, that's it, that's what I think."
Shizuoka Jiro nodded: "I can't deny this."
"Now we have entered the key stage of fighting for the Olympic Games. If we want to convince the Olympic Organizing Committee, I think we can find another way. Video games, animation and other cultures are the things we are most proud of in Japan, and these are also the things that young people like the most. I think
We should deeply bind these cultural products with our Olympic Games to attract young people. With young people, the Olympic Games will have a future."
"What hope?"
Zhu Youxing didn't need to say anything more.
"This...I really don't know."
"I need to think hard about this."
Shizuoka Jiro didn't feel much at first, but after hearing Takeyusei's words, he felt that there was some truth in it.
Takeyusei said decisively: "Then I will tell you, Minister Shizuoka, here. If you do this, it will be easy to dissuade more people and make them hate Japanese culture. I'm afraid, Minister Shizuoka, you will still
Don’t you know the current development status of the Olympic Games?”
This kind of thing is still far away, and he is just temporarily giving Shizuoka Jiro a big pie, making him believe that video games are one of the future development directions of Japan.
All that remains is to see whether Jiro Shizuoka can accept this inference.
After talking about this matter, Takeyusei returned to the company. Now he has other things to be busy with. As for whether he can really convince Shizuoka Jiro to use video games and other means as a way to promote the Olympic Games and his country's culture, that's all.
It's not something Zhu Youxing can control.
But if we follow the historical trajectory, Zhuyouxingjue’s own lobbying is still more likely to succeed.