The entire world has entered a period of economic downturn. This is beyond the control of Zhuyouxing. This is due to the general environment.
In the past, Zhu Youxing could roughly predict some signs of economic downturn, because it was similar to the time and space environment of his original world.
For example, the Internet bubble, or the economic collapse of some areas, etc.
Like the 2008 financial crisis in the original world, the cause may be complicated, but the breaking point was probably the bottom-line loans issued by the United States to its citizens.
It is said that some people can even get a loan in their dog's name and then spend it wildly, but in the end the money will basically never be returned.
Of course, these are things outside Zhu Youxing's major. The only thing he has to do now is to see how to get the video game through this temporary trouble.
In the end, the economic crisis can only be regarded as a short-term setback in the environment of the human era, or it can be regarded as a small reshuffle.
As long as the entire national machinery can continue to function, the economic crisis can always be over.
"Have you ever heard of the lipstick effect?"
Zhu Youxing suddenly asked a question without any end.
When everyone heard this, one of them quickly replied: "In an economic downturn, lipstick sales will actually increase, because the economic downturn does not mean that people's desire to consume will decrease."
This is considered basic common sense in the field of economics, and even a layman like Zhu Youxing has some understanding of it.
Zhu Youxing nodded and said: "Very good, so what I want to say now is that video games can actually replace the lipstick in the lipstick effect."
"President, compared to lipstick, the average development cost of video game masterpieces currently on sale is too high. If the price is not high enough to recoup the cost, I am afraid it will be difficult to make money."
Zhu Youxing shook his head: "I didn't say that I want to change the price of newly released video games. You don't need to think so. What I want to say is that there is more than one lipstick, and each lipstick has a different price.
, video games are actually also possible.”
"President, what you mean is..."
Zhu Youxing said: "Actually, what I want to say are just a few very simple methods. We have been doing these sales strategies before, but they are not too radical. Now in order to ensure profitability, we can make these sales strategies
Behaving more aggressively."
"President..."
"Launching game-limited machine."
"What?"
Zhu Youxing stood up and walked to a blackboard for writing next to his desk.
"More game-limited consoles. So far, game players are entering a saturation state, and our new game console will not be released until at least the next year. What can we do at this time?"
"Limited machine..." Everyone started thinking.
Zhu Youxing continued to explain: "For players who have the ability to spend, more limited machines are actually equivalent to a kind of collectibles outside the game. Many players cannot refuse this kind of additional collectibles at all, and
This is what I call lipstick, a lipstick that belongs to the players, and of course it is a kind of 'lipstick' in my plan."
In Zhu Youxing's heart, he actually has some small resentments.
This resentment comes from the original world.
Because before he traveled through time, his home had a collection of dozens of limited editions of PS4, XBOX, NS, 3DS and other game consoles.
Some of them came from his father, and some were his collections. These collections also gave him the enlightenment of video games.
And these game consoles have been meaningless since they traveled through time.
Now he still really wants to see new limited edition machines appear in this world.
Imagine that there are dozens of limited-edition game consoles that you and your father saved together in the original world. On average, each game console has at least four or five limited editions, and these are actually for ordinary players.
It doesn't make much sense.
Because the performance of each game console is the same, the only difference is that it is officially authorized and has certain modifications to the shell and shape of the game console.
Game manufacturers have made a lot of extra money on game consoles just from him and his dad. Game consoles must welcome more people like them.
In the original world, there were many people with similar hobbies and temperaments to Zhu Youxing.
The collection of video games has also reached a certain scale.
The sales of Switch have exceeded 100 million copies, but it does not mean that more than 100 million people actually own Switch.
I don’t know how many of them own at least two switches.
These will not be directly counted or announced by the official. They will only promote and show off that they have sold more than 100 million game consoles.
Zhu Youxing continued: "Next, I will arrange for people to form a new small department. This department will design the appearance of the game-limited machine based on our next and recently released games, and we can also launch games.
The appearance customization function of the machine gives players more customization opportunities, which are additional value-added means for electronic games.”
"By the way, actually, we can also launch some retro versions of game consoles at this time."
Zhu Youxing suddenly thought of something.
Famicom.
The origin of everything after I came to this world.
Even more than 20 years later, the Famicom still has at least one production line with an annual output of about one million, continuing to provide the world with this cheap game console that has not lost much fun.
Of course, today's red and white machines have also gone through several iterations. The storage devices and some specific circuit components are modern products, which also allows the overall price and cost of red and white machines to become lower.
Now this stuff is really cheap.
Even in faraway South Africa, the total cost of this thing would never exceed three dollars per unit.
As for the electronic games here, you only need to find a place with Internet access to buy and download them.
Nowadays, many games on the Famicom are often sold in packages of dozens of games for just five dollars or ten dollars, and the sales are quite good.
Originally, the Famicom Bamboo Gamer did not plan to engage in more profit-making activities, but players really liked this product and were willing to invest extra money in it. The game console itself did not make much money, and those games were bundled with it.
On the contrary, it allows Youxing Electronic Entertainment to continue to recover a few million dollars in profits every year.
But this is nothing compared to the current huge size of Youxing Electronic Entertainment.
And there may be only one person in the world, Yuxing Electronic Entertainment, who can do this. Other companies cannot follow suit if they want to, because other game companies simply cannot achieve the scale of manufacturing, publicity, and sales of the Famicom.