In the gaming industry, the biggest news of 2015 was the mid-year summer sales.
Through this special sale, many game companies that have been in difficult situations have received a huge boost of blood.
This allows them to regain the courage to launch a new game development plan and prepare for the next round of game investment.
This is the biggest boost to the gaming industry.
Youxing Electronic Entertainment won the favor and support of many game developers by not charging any commission in the first summer sale, which also made them more willing to bind themselves to Youxing Electronic Entertainment.
Even if Surui Electronics offers a better sharing agreement, it will be difficult to completely impress them.
At least these game companies will not give up Yuxing Electronic Entertainment's platform easily because of Surui Electronics' more attractive deal.
The most I can do is log in to Suri Electronics' platform, sell another copy of the game, and earn a little more.
But the big head is definitely Yuxing Electronic Entertainment.
Another big news in 2015 is that Yuxing Electronic Entertainment finally announced the true appearance of its latest generation of home living room game consoles.
Youxing Electronic Entertainment chose to announce its own game console this time in the annual game selection program at the end of the year, which can also be regarded as a platform and support for the annual game selection program.
The overall appearance of this game console is like a boxy square box. It is about the same size as the PS4PRO in the original world, but its performance is stronger and has surpassed the next-generation game consoles PS5 and XSX in the original world.
This is also due to the fact that the computer semiconductor technology in this world has developed faster and earlier than in the original world.
And this time, a new AI computing chip has been installed in the game console.
In the future, this will be specifically designed to provide support for the AI computing unit of new games. It will no longer be the simple and crude use of a central processor or graphics processor to calculate AI logic as in the past.
Professional AI computing chips are also more suitable than graphics processors and central processing units, and have smaller power consumption, noise, etc.
This can be regarded as one of the biggest features of this new game console.
The announcement of this game console also represents the official start of a new round of competition.
Surui Electronics actually inquired about the trends of Youxing Electronic Entertainment from many sources at the beginning of this year. It is impossible to know the precise research and development direction of Youxing Electronic Entertainment, but it can still get a rough idea from some clues in the supply chain.
Surui Electronics is also sharpening its skills this time. The two parties are in a cooperative relationship in the game. Both parties have a common enemy, which is Mickford. However, the two parties are also in a competitive relationship. Everyone wants to completely control all discourse on the home game console.
right.
Even now, Surui Electronics has always been ambitious.
After all, if you have the absolute right to speak, you can eat the biggest cake. No capital will give up on this.
As for Mickford, they continue to cultivate their own area.
Myron Keys knew that it was impossible to seize the home console platform, and he didn't have that much energy and money.
It would be better to continue to increase investment in mobile games and your own PC computer system.
Give more game developers money and let them port games to their own platforms. We can't lag behind others.
Originally, Myron Keys wanted to temporarily reduce his investment in games because the entire society had entered an economic downturn.
But when he saw the terrifying money-attracting ability of the summer sales, he immediately realized that society had indeed entered an economic downturn. However, people's entertainment and spiritual needs did not weaken due to the economic downturn. On the contrary, they were still rising rapidly.
If things are slowly getting worse in real life, then it is better to put more energy into virtual things to bring yourself spiritual satisfaction.
2015 was a sad year for electronic games, but because of the summer sales, the electronic game industry seemed to have new vitality and vitality.
In the follow-up, two more sales were held in 2015.
The autumn sale is scheduled for early November.
This time the sale will introduce thematic content. Games related to autumn will become the most recommended sale games with more discounts. Based on the experience of returning blood last time, the game developers have no reservations this time and let Youxing Electronic Entertainment enjoy it.
Adjust game discounts, just don't make them too exaggerated.
Then there are the winter Christmas sales.
This winter sale is similar to the summer sale and is the biggest sale.
Even if the economy is in a downturn, people are still willing to spend more money to satisfy themselves at Christmas, so there will be more game participation discounts in the winter sales. In order to attract players, some game manufacturers also deliberately use some ancient games as bonuses.
Put it in the game discount package to give players a more affordable feeling.
These two sales brought in revenue of US$4.2 billion and US$7.3 billion respectively.
Throughout the year, Youxing Electronic Entertainment's total profits increased significantly, and it seemed that it was not affected by the economic downturn at all.
Then came 2016.
At the beginning of the year, the International Consumer Electronics Show opened as scheduled.
At this exhibition, Upstream Electronics Entertainment showed more details about its latest game console.
Among them, the focus of promotion is the AI computing chip.
With the blessing of AI computing chips, Assassin's Creed Revelations, the first game to be equipped with AI computing NPCs, has become the best showcase.
Assassin's Creed Revelations, which previously required very high configurations to achieve a better gaming experience, has a comparable experience on the new game console.
The AI computing chip plays an important role.
Semiconductor manufacturers also showcased their latest AI computing chips at this exhibition.
In the field of traditional CPUs and graphics processors, the industry has reached a peak and there is almost no more cake to divide.
But this time Youxing Electronic Entertainment has opened up a brand new chip category, which is equivalent to creating a new cake. These semiconductor chip manufacturers can't wait to kneel down and kowtow to Youxing Electronic Entertainment.
Now they are already happy in their hearts.
In the second half of the year, orders for AI computing chips began to surge.
First of all, as a competitor of Youxing Electronic Entertainment, Surui Electronics cannot lag behind others, and at least put AI computing chips into its own game consoles.
No matter whether it is easy to use or not, you must at least install it first, otherwise the gaming experience will definitely be much worse than that of your opponents.
In business competition, a slight difference can make a huge difference, which Hayakawa Ueto cannot accept.
After the International Consumer Electronics Show is the Gamestar Carnival.
This is a gamer's day.
A number of first-party games have been announced one after another, and they will all be released when the new game console is released.
The benchmark for linear cinematic game narratives: the latest Uncharted 4th installment has been released, and this will be Drake’s final film in Uncharted.
A classic stealth game with a cinematic narrative: Metal Gear Solid: Peace Walker.
There is also the open world game that players are most looking forward to: GTA: Liberty City Chapter.