The heavy armored vehicle drove into the slum and stopped at the entrance of the 'Manbach Town Tabloid Office'. It was similar to the Black Heart Grocery Store and was already one of the few landmark buildings in the slum. Moreover, the newspaper office of the 'Manbach Town Tabloid' was located in the Black Heart Grocery Store.
Diagonally opposite.
"boss!"
Hearing the sound, Zhibaige hurriedly ran out of the newspaper office, nodding and bowing to greet him with a smile.
The tabloid office is still managed and run by him for the time being. Firstly, Li Yinguang has not found a suitable replacement candidate. Secondly, before he is sure that there is a problem, removing the person in charge who was doing a good job will also make people feel disappointed.
When Zhi Baige was laughing with Li Yinguang, his eyes did not forget to look at Lan Ling who was following behind him. There was inevitably surprise and heat in his eyes.
No man would dislike such a beautiful woman.
As Li Yinguang walked into the newspaper office, he asked, "Do you know what the law enforcement team is searching for on the street?" He asked this deliberately.
Zhi Baige rolled his eyes and said with a smile: "I heard that dozens of beautiful young girls were lost in the town last night. A dozen of them were students at the Manbach College in the town. I am already writing a manuscript.
, our tabloid will publish this issue of the missing girl’s case tomorrow, and will continue to follow up and report in detail.”
A trace of doubt flashed through Li Yinguang's eyes. This matter was indeed news, but everyone knew about it. The main reason was that they didn't know who was specifically involved in the girl's disappearance.
"Recently, the distribution of small newspapers has been suspended for a while. I am going to revise the newspaper." Li Yinguang said.
Pause?
Zhibaige was stunned when he heard Li Yinguang's words, and said hurriedly: "Boss, you see that the sample newspaper of this issue is almost ready. Should we send it out first and wait for the next issue..."
Li Yinguang interrupted him and said calmly: "Okay, I'll stop when I say it. The tabloid will be upgrading and revamping its edition recently."
It's not a discussion, it's an order. In the town of Manbach, newspapers that publish newspapers for free have sprung up like mushrooms after a rain. There have been more than a dozen of them, and they no longer make much profit.
As the first free newspaper in Manbach Town, ‘Manbach Town Tabloid’ is already a household name, so its popularity is not low.
The reason for temporarily suspending circulation is because the empty and meaningless newspaper content no longer has much appeal to the residents of the town.
Upgrading, segmentation, leanness, and content are already indispensable steps. Otherwise, if it continues like this, the Manbach Town tabloid will be eliminated, and the newspapers published will only be reduced to parcel items or window coverings.
Free paper for walls.
A nameless fire arose in Zhi Baige's heart. Why do you, little bastard, have to listen to you when you say to stop the newspaper?
The "Case of a Missing Girl" is such a good gimmick. There are many people interested in it, the audience is high, and it can be reported continuously. You can even add some oil and jealousy to it yourself, and you can inevitably make some extra money.
If you say you won’t report it, then you won’t report it?
idiot!
Hopeless!
Zhibaige secretly scolded Li Yinguang half to death. Although his face was ugly, he could only force a smile.
"Is there a newspaper in town dedicated to modified vehicles?"
In the general manager's office of the small newspaper, Li Yinguang sat on the chair and asked.
Zhi Baige shook his head: "Boss, I really don't know this. How about I send someone to find out for you?"
"Um!"
Li Yinguang nodded, looked at him and asked: "During this period, what do you think are the shortcomings of our 'Manbach Town Tabloid'?"
Zhibaige's eyes wandered and he said with a smile: "I feel that our 'Manbach Town Tabloid' really has no shortcomings. You see, first of all, our tabloid office has more than forty partners in Manbach Town.
From the goblin empire craftsmen's shop to the small street shops, the circulation of each issue of the tabloid is as high as 25,000 copies. There are at least four additional pages in each issue, and it has gradually become the most famous name in the town.
, the newspaper with the highest circulation, there is nothing lacking, the 'Manbach Town Tabloid' can be said to be the rising star of the Manbach Town newspaper industry!"
This flattery made Li Yinguang feel a little uncomfortable. He didn't show any anger on his face. He looked at him and instead squinted his eyes and smiled.
"Not bad, really good!"
After chatting for a while, he sent Zhi Baige out of the office. Then he frowned and knocked on the desk twice: "This person is full of evil ideas and can no longer be used."
After saying that, he raised his hand and called the guards around him: "Let's do some research and statistics to see how many newspapers there are in the town now. Are there any newspapers that specifically introduce modified vehicles? Are there any newspapers that specifically introduce weapons? Are there any newspapers that specifically introduce them?
Newspapers with ferocious beasts in the wilderness and strange content, similar to these professional newspapers, focus on statistics."
After a slight pause, he continued: "Let's do some statistics and see how many paid newspapers are on sale in the town and how many free newspapers have appeared!"
"yes!"
The guard turned and left.
Lan Ling asked curiously: "What's the use of doing these statistics?"
"It has many uses. Since ancient times, shopping malls have been like battlefields. Only by knowing yourself and your enemy can you win every battle." After Li Yinguang said with a smile, he thought of something again and said to the other guards: "You two go to the back in person, seal off the equipment of the newspaper office, and order everyone
Workers, starting from today, no more newspapers are allowed to be printed."
"yes!"
The four bodyguards around Li Yinguang are all very young, generally in their thirties. They are all veterans who have been with Saipan. They are shrewd, slippery, experienced in many battles, and know the basics. Otherwise, they would not be sent to protect Li Yinguang.
"I don't understand why the newspaper should be stopped." Sophia looked at Li Yinguang and said.
Li Yinguang shrugged, smiled and spread his hands and said: "Every time we issue a newspaper, we have to lose dozens or hundreds of silver bull coins. If we want to make money, we will definitely continue to do it, but why do we still have to lose money?"
Sophia frowned and said, "Zhibaige didn't say that the small newspaper had great prospects just now. How could it lose money?"
"Listen to his nonsense. In the past, we made money because free newspapers were a blue ocean, but now free newspapers have become a red ocean. In the future, it will be difficult to maintain just relying on advertising to make money. We already have a reputation. Since free newspapers do not make money, then we will
Go back and do paid content." Li Yinguang said with a smile.
A wry smile appeared on Sophia's face: "Can paid newspapers make money? I heard that many newspapers in the town are going to close down because there are too many free newspapers and the paid newspapers cannot be sold!"
Li Yinguang said with a smile: "So, if we want to sell our newspapers well, we have to work hard on the content. If we have good content, there will be no shortage of people to buy it!"
Lan Ling didn't believe Li Yinguang's words and asked: "How do others know whether your content is good or bad? Are they willing to spend money to buy it?"
Li Yinguang smiled evilly at her and said, "How about we make another bet?"
Looking at his smile, Lan Ling knew that he didn't have anything good in mind. He blushed and shook his head: "I won't bet with you. I'm not a gambler!"
Li Yinguang expressed regret for this and said sternly: "In the newspaper field, content charging and free content are two completely different models. Content charging is selling content in exchange for content, so there must be depth in it.
It also needs to have something, unlike a free newspaper, where what you want to publish depends on the mood of the hot topics.
The main thing about free newspapers is that they are free, given away for free, and the money earned is commercial advertising fees, so the content is not very important. Even if someone doesn't like it, it is given away for free anyway, so the worst thing is not to read it.
But if there are too many free things like this, everyone will feel annoyed.
There will not be all free content on the market. In other words, making paid content does not mean that there is no market prospect.
Our Manbach Town tabloid seems to have a huge circulation. Each issue of the newspaper can print 20,000 to 30,000 copies. However, the sales volume is just paper. It all relies on spending money to make it for businesses. If others are willing to spend the money,
We can even produce 100,000 copies of each issue of the newspaper."
Sophia said: "Then there's no need to stop. Can't we still rely on merchant advertising to support the newspaper?"
"It's the same thing again, because it's no longer profitable." Li Yinguang smiled and shook his head: "Manbach Town only has 100,000 people and dozens of large and small newspapers. The market simply can't support so many newspapers. Do you think the entire Manbach town can support so many newspapers?"
How many merchants are there in Bach Town? Even if they are willing to spend money on advertising, how much can each of them get if they are evenly divided among dozens of large and small newspapers?"
After a pause, he continued: "The competition is too exciting and it's not very profitable, so I might as well stop and change my mind."
"What other way of thinking?" Lan Ling asked curiously.
The two of them seemed to be eyeing Li Yinguang today, and they had to find out what happened in the newspaper office.
Li Yinguang said with a smile: "If a newspaper sells for one silver bull coin, we will make more money by publishing 300 copies in one issue, or will we make more money by publishing 30,000 copies in one issue?"
Lan Ling smiled, shook his head in the negative and said, "If a newspaper sells for one silver ox coin, no one will buy it. It's so expensive. Do you think everyone is a fool?"
Li Yinguang squinted his eyes and said with a smile: "How about we make a bet?"
"What are you betting on?" Lan Ling did not refuse immediately this time, but asked in a low voice with a blushing face.
Li Yinguang said with a smile: "It's still the same bet as last time. I won. The last bet is invalid. How about it?"
Sophia, who was standing next to her, actually knew what the bet was about last time, but she just pretended not to know, because she was outside the door last time and listened to the whole process.
"Okay, I don't believe you sell a newspaper for one silver ox coin, and there are still people stupid enough to buy it!" Lan Ling blushed, gritted his teeth and nodded in agreement.
“It’s a deal!”
Li Yinguang continued with a smile: "There will definitely be a market for good content. There are 100,000 people in Manbach Town, and there are still people who are willing to spend one silver ox coin to buy a newspaper."
"I don't believe it!" Lan Ling shook her head, she still firmly believed in her idea.
Sophia said: "I don't really believe it either!"
Li Yinguang looked up at her, narrowed his eyes and said with a smile, "How about we also make a bet?"