Zhang Zhonghua studied the world map for himself. It seems that the only big country that uses electric fans is Chou. As for places like India, Mexico, Latin America, and a bunch of Southeast Asian countries, forget it. Selling a small amount is okay. After all, it can
If you can't afford to buy a lot, you will sell it to others.
The summer in U.S.A. is similar to the hot summer, from June to September; in Canada, it is from May to September; and in Australia, the summer is from December to February; but Canada is similar to Europe, the summer is not very hot, so the sales volume is destined not to be very high.
good.
At present, the electric fans produced here cannot enter China. Moreover, electric fans are not something that ordinary countries can afford. What’s more, in backward areas like Africa, where there is no electricity, what kind of electric fans are used?
"President, most of the country has a continental climate, and the southern part has a subtropical climate.
The hottest area is California, which has long, dry and sunny summers throughout the state. In summer, the temperature in the Colorado Desert in the southeast reaches 54 degrees Celsius, which is close to the highest temperature on earth."
Kazuo Yoshioka introduced.
"Well, generally speaking, China is our largest market at present, followed by Canada, and Southeast Asia is last. However, summer in Canada is not very hot, and Southeast Asia's current consumption capacity is limited, so China is still the main market.
However, the humidifiers we produce can enter the European market first regardless of the season, and CFC restaurants in Europe can also use them as a display to serve as an advertisement to attract customers to buy."
Zhang Zhonghua said.
"Yoshioka-kun, how is the investigation of the supermarket situation in Chou Country going?"
Zhang Zhonghua asked.
Wal-Mart in Chou Country has not yet fully emerged, and many supermarkets have not yet been established. He does not know much about the large supermarkets in Chou Country now.
“Currently, the most famous supermarkets in Ugo are Ugo Mass Market Company, Kroger, Tesco, Target, Kmart, Wal-Mart, etc. It can be said that they are competing for hegemony.
Founded in 1930, U.S. Supermarkets is one of U.S.'s largest stores and the largest employee-owned supermarket chain. In 1940, the first supermarket was built in Florida. In 1945, 19 U.S. supermarkets were acquired.
department stores, the company gradually grew in size. In 1951, with the advent of peacetime, publix also began its reconstruction plan. The total sales of 24 chain stores exceeded 18 billion U.S. dollars. By 1955, sales reached 49 billion U.S. dollars.
, there are currently almost two hundred stores.
Tesco is one of the world's largest retail companies and a British supermarket chain. The first Tesco store opened in London in 1929. By the end of the 1930s, it had more than 100 stores, mainly in London.
.After a subsequent inspection in Ugo, he became interested in Ugo’s self-service supermarket model and decided to adopt the same model. The first Ugo-style Tesco opened in 1947, and today Tesco is the largest in Ugo.
One of the supermarket chains.
Wal-Mart is a fast-growing supermarket company in the United States, and its controlling shareholder is the Walton family. In 1950, Sam Walton opened the first special price store, which developed rapidly and gradually became a regional hegemon..."
Kazuo Yoshioka introduced.
It turns out that there are so many great supermarkets in Ugly Country now, but unfortunately they will not be there in the future. In fact, the ones in large foreign cities that Zhang Zhonghua has heard of are just a few giants such as Wal-Mart and Carrefour.
Nowadays, the supermarket industry is the real profiteering industry. Unfortunately, the supermarket industry requires too many employees and staff. Zhang Zhonghua currently has no idea of entering this industry.
"Okay, let's contact Ugly Mass Supermarket Company and Tesco first. The current temperature in California has already reached the season for electric fans to be on the market. Let's put them on the market here first."
Zhang Zhonghua said.
"No problem. Tomorrow our Yuhuang Electrical Appliances display store will start running. At that time, we will invite these supermarket chains. I believe it will interest the leaders in the supermarket industry."
Yoshioka Kazuo said with a smile.
He is very confident that the fan produced by Yuhuang Electrical Appliances will definitely beat all the fans on the market. It is not only beautiful and elegant, but also has complete functions and is easy to move in weight. It can definitely drop an atomic bomb in the fan industry.
Los Angeles is the second largest city in the United States, the second largest metropolitan area in the United States, and the center of the world's film industry. It is often called the "City of Angels." The world-famous Silicon Valley and Hollywood are not far from Los Angeles.
It has the largest Chinatown overseas, not to mention the economy.
The consumption power of Los Angeles is unquestionable, and as the second largest metropolitan area, it is the fashion vane of the whole country. Yuhuang Electric Appliances is popular here and will definitely attract the attention of the whole country.
After Zhang Zhonghua arrived in Los Angeles with Yoshioka Kazuo, they took a short rest for a day and then came to the Yuhuang Electrical Appliances flagship store located in the Grand Central Market in the core business district of Los Angeles. This opening did not involve any tricks, and it was still relatively low-key.
After all, the opening of CFC is not a store that requires a lot of traffic.
The 400-square-meter Yuhuang Electric Appliances is clean and tidy. It is of course decorated in the style of later mobile phone flagship stores, especially the store that borrowed from Rotten Apple. More than ten kinds of products are scattered on the platform, which is very empty.
The fan blows soft wind, and the humidifier continuously sprays out thick white mist. The gentle wind and moist air make the whole store very cool and humid, making every customer who walks into the store feel happy.
It's very comfortable.
Many people are attracted by the novel decoration style of the Yuhuang Electrical Appliances flagship store, and customers who walk into the store show strong interest in the small fans, table fans, floor fans and humidifiers displayed in the store.
These four products are all products with some hard demand. Small fans are used in the office, floor fans and humidifiers are used in the living room, and table fans can be used in the bedroom.
"Your fan also has a timing function? How to use this timing function?"
"How much water does this humidifier add at one time? How often does the water need to be replaced?"
"This small fan can be placed on your desk. It is not too loud and does not affect your work. You can buy one!"
"How are these sold? Give me one!"
Many customers surrounded the clerk in the store and began to ask questions they were concerned about.
"Everyone, these products in our store are for display only and will be available in major supermarkets soon..."
The clerk kept explaining the customer's problems and was very confused at the same time. How do I know how much it costs? I'm just a clerk. I don't even know the ex-factory price. You ask me the retail price.
In the afternoon, the relevant persons in charge of Ugly Mass Supermarket Company and Tesco Supermarket Los Angeles were invited to Yuhuang Electric. Kazuo Yoshioka introduced various products to the persons in charge of the two companies.
"Our fan has many gears. You can use the low gear when sleeping. The low-level wind is gentle and low-noise, which does not affect the quality of sleep. The mid-level wind is naturally cool and refreshing, suitable for hot summers. The high-level strong wind sweeps across the heat and will not harm the human body.
Cause too much harm;
Moreover, the weight of the fan makes it easy to move, and it is very simple to assemble and disassemble. It can be disassembled and stored when not in use, and it does not take up too much space;
The height of the floor fan can be adjusted freely, and the fan can also move its head to blow air... The most important thing is that our fan has a timing function!"
Kazuo Yoshioka introduced enthusiastically.
"This timing function seems to be of little use, right?"
The person in charge of Tesco said with a frown.
"Sir, this timer function is very useful. When the weather gets cooler in the middle of the night at the end of summer, it can be automatically turned off one hour or half an hour after the sleep timer, so that customers don't have to worry about catching a cold in the middle of the night..."
Zhang Zhonghua explained to the person in charge of Tesco on the sidelines.
"This humidifier you developed is really good. It can be used all year round. The moist air in the house is good for the skin and sleep."
The person in charge of Chouguo Volkswagen Supermarket praised the humidifier.
"An excessively dry environment will cause a large amount of water loss in the human body. Lack of water in the human body will worsen the skin and even accelerate the aging of life.
The humidifier we developed can increase the moisture content in the air, making the air humid and fresher;
At the same time, the humidifier can also absorb dust and particulate matter in the air, allowing these harmful tissues to settle on the ground with the water, thus improving the cleanliness of the environment and ensuring the health of the iron;
If you add perfume to the humidifier, it can not only remove the unpleasant smell but also improve the quality of sleep.
Our purpose in developing this humidifier is to create an ideal indoor environment and comprehensively protect the health of our families."
Zhang Zhonghua introduced the functions of the humidifier in detail. It doesn’t matter how much the actual effect can be advertised, as long as customers believe it, and you will make money from an ugly country, and your conscience will not hurt.
After Zhang Zhonghua and Yoshioka Kazuo boasted for more than half an hour, the heads of the Los Angeles area of the two supermarkets personally experienced it and were very satisfied, and claimed that they would immediately report to the headquarters to place a purchase order. What styles are now on the market?
The old and bulky electric fan has no way to compare with the products of Yuhuang Electric.
"What is the ex-factory price of your products?"
"Sir, the electrical appliances we produce are all made of the best materials. If purchased in Japan, a small fan costs 4 US dollars, a table fan costs 8 US dollars, a floor fan costs 20 US dollars, and a humidifier only costs 8 US dollars. If we are responsible for
For transportation, there will also be tariffs and the like..."
Zhang Zhonghua said.
.
“The price is a bit high.”
Yuhuang Group's electrical appliances use a large number of plastic parts, and the production cost is definitely much cheaper than electrical appliances mainly made of metal, but the factory prices given are almost the same as metal ones.
"Our products are lighter in weight and smaller in space, which can save a lot of warehouse space and transportation costs. Moreover, we have also registered dozens of appearance patents..."
Zhang Zhonghua's meaning is very clear. In the next ten or even twenty years, the fan market will only be dominated by Yuhuang Electric, and other manufacturers can only produce fans with old styles.
And you set the price of the food when it arrives at your supermarket. You can’t take the bulk of it and still not let us drink the soup.
"Well, the price is quite acceptable. How many goods are there now?"
asked the person in charge of Tesco supermarket.
Although the price is not cheap, it is still acceptable in developed countries in Europe and the United States. Now the only way is to grab some orders.
"Currently, there are 2 million floor fans, 800,000 table fans, only 200,000 small fans, and 1 million humidifiers, totaling 4 million units. They arrived at the port last night."
Zhang Zhonghua said with a smile.
As long as you pay, you can pick up the goods and sell them directly. Our service is still very considerate.
The country's population is now close to 200 million, and there are more than 30 million households. With this new fan, everyone can throw away the old antique fans.
"No problem, we have them all at Tesco, and we want to purchase 2 million humidifiers."
The person in charge of Tesco placed the order directly, and he believed that the headquarters would not refuse it.
"Our publix supermarket also wants it, so we'd better negotiate."
The person in charge of Chouguo Volkswagen Supermarket immediately followed suit.
This damn British guy is just crazy. He doesn’t even discuss the price. And if you take them all, I’m afraid the boss will fire you.
Zhang Zhonghua smiled when he heard this. Do both companies want it? Competition is the best. It seems that Japan will continue to recruit people to increase production capacity.
An hour later, Chouguo Dazhong Supermarket purchased 2 million fans and 600,000 humidifiers on the spot, while Tesco Supermarket purchased 1 million fans and 400,000 humidifiers. However, the person in charge of Tesco Supermarket contacted the headquarters
After that, we also purchased 1 million humidifiers for Europe.
Sales of the first batch of goods reached US$55.5 million, with profits reaching nearly US$40 million;
Tesco still has an order for 1 million humidifiers, and the advance payment has reached 2.4 million US dollars. Tomorrow, 40 million US dollars will arrive, which can be called a wave of profit.
Selling goods in the 1960s was simple and rough. Channels were king in everything, and there was no need to even advertise.
"President, should we stop the production of small fans first and concentrate on producing floor fans and table fans?"
Small fans are relatively low-profit, and the assembly is similar to table fans and floor fans.
"Produce small fans in small quantities, and fully produce floor fans and table fans. Please study the specific ratio. Overall, the number of floor fans is greater than that of table fans. You can also produce less humidifiers, focusing on stocking up. Humidification will be done after summer is over.
Device sales boom."
After Zhang Zhonghua thought about it for a while, he said that everything must give way to profits.
The two discussed the next development plan of Yuhuang Electrical Appliances. The research and development of new products must also be accelerated to seize the market. Induction cookers will not appear until two years later. This is another major business opportunity.
Zhang Zhonghua can't afford high-tech, but he can seize the mass product market, not to mention that the profits of low-end mass products are not low at all.
Thinking of the TV market, Zhang Zhonghua feels very depressed. In the next thirty years, the world will be dominated by LCD TVs. Unfortunately, he does not know what kind of material liquid crystal is. There are many types of LCDs. Zhang Zhonghua only knows that one is between solid and liquid.
A substance, an organic compound with a regular molecular arrangement, that becomes a transparent liquid when heated, and a turbid solid that appears as crystalline particles after cooling. Unfortunately, who knows what kind of substance it is, and I am not a scientist.
Two days later, the purchase money for the goods arrived in Yuhuang Electric's account. Zhang Zhonghua transferred the 20 million US dollars and the remaining 20 million was more than enough. Yoshioka Kazuo also returned to Japan, and only a few marketing personnel were left to guard the Los Angeles store.
