After resting for a while in New York, Zhang Zhonghua started working again.
This time he took a plane across the Atlantic from New York and flew directly to Bonn, the capital of West Germany, because Carrefour supermarkets in Europe were about to open, and West Germany was an important support for the Jade Emperor Group's European strategy.
At present, the industrial foundation of West Germany is very complete. In the steel industry alone, there are three super giants: Thyssen Steel, Krupp Steel, and Lyinmetall.
Among them, Krupp Steel and Lainmetall are military industry companies.
Both Thyssen Steel and Krupp Steel have been established for more than 60 years and have made outstanding and indelible contributions to the European steel industry and machine manufacturing industry. The two steel companies are the epitome of German heavy industry.
At the end of the century, two steel giants merged to form ThyssenKrupp Group, becoming the world's steel king.
ThyssenKrupp's product range involves steel, automotive technology, machine manufacturing, engineering design, elevators, and trade. ThyssenKrupp Group is the fifth largest industrial company in Germany and one of the top five steel companies in the world.
Daimler AG is the world's largest commercial vehicle manufacturer, the world's largest luxury car manufacturer, and the world's second largest truck manufacturer.
The company's four major business units include Mercedes-Benz Cars, Mercedes-Benz Light Commercial Vehicles, Daimler Trucks and Daimler Financial Services.
Mercedes-Benz owns Mercedes-Benz, Maybach, AMG, smart and other brands, making it a global giant car company.
Siemens AG is an absolute leader in the global electronics and electrical engineering and industrial automation fields. For more than 120 years, it has been committed to excellence in engineering technology, innovation, quality, reliability and international development.
Siemens operates globally and focuses on the fields of electrification, automation and digitalization. As one of the world's largest suppliers of efficient energy and resource-saving technologies, Siemens is active in efficient power generation and transmission solutions, infrastructure solutions, industrial automation, drives and
occupies a leading position in areas such as software solutions.
It is also a leading supplier of imaging diagnostic equipment such as computed tomography and magnetic resonance imaging systems, as well as laboratory diagnostics and clinical IT.
Germany's Volkswagen Group is Germany's largest company. In 2010, it defeated Japan's Toyota and made GM the world's largest car company.
Volkswagen is a multinational automobile group with production plants in many countries around the world, ranking first among the top ten automobile companies in the world.
There are 12 automobile brands under the Volkswagen Group, Bugatti, Lamborghini, Bentley, Porsche, Audi, Volkswagen, Skoda, Seat, Ducati, Scania, Volkswagen commercial vehicles and MAN heavy trucks. It is really not the world's number one automobile company.
Blow.
Robert Bosch GmbH is a German multinational company with engineering and electronics as its primary business. It is the world's largest automotive parts supplier.
Bosch's core products are automotive components (including brakes, controllers, electric drives, electronics, fuel systems, generators, starters and steering systems), industrial products and construction products.
BMW is a world-renowned luxury car brand. It has developed from an aircraft engine manufacturer into an enterprise group that mainly produces high-end cars and produces world-renowned aircraft engines, off-road vehicles and motorcycles. It is ranked among the world's automobile companies.
forefront.
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The BMW Group is the owner of three brands: BMW, Mini and Rolls-Royce.
Continental, the parent company of Continental Tire, is a multinational enterprise group with a century-old history. It is one of the world's leading suppliers of automotive ancillary products, one of the world's four largest tire manufacturers, and one of the five largest auto parts suppliers.
one.
The main products are tires, braking systems, body stability control systems, engine injection systems, tachometers and other automotive and transportation parts.
Carl Zeiss is a German company that manufactures optical systems, industrial measuring instruments and medical equipment, and is a world-class company that manufactures camera lenses.
As an industry-leading global international company, Carl Zeiss provides products and services to customers in the fields of semiconductor technology, industrial optics, life sciences, medical care, ophthalmology and optometry.
BASF AG is one of the world's largest chemical plants. The BASF Group has more than 160 wholly-owned subsidiaries or joint ventures in 41 countries in Europe, Asia, North and South America.
BASF produces a wide variety of chemical products, such as solvents, synthetic amines, artificial resins, adhesives, electronic chemicals, industrial gases, petrochemical raw materials and inorganic chemical reagents. Its main customers are from the pharmaceutical, construction, textile and automotive industries.
At the same time, BASF is the world's leading manufacturer of styrenic polymers and engineering plastics, which are used in various types of injection molded products, and polyurethane products also have a broad user base around the world.
Germany's Mahle Company is a leader among many international automobile and engine parts manufacturers, providing high-quality parts products for the automobile and engine industries.
Many revolutionary innovations have enabled MAHLE to successfully become a reliable partner for its customers and one of the world's top 20 suppliers. One out of every two cars in the world uses MAHLE's parts, making it a global enterprise and one of the world's top 20 suppliers.
Technology pioneer.
Liebherr is one of the world's leading construction machinery manufacturers. Its main products include cranes, large mining and excavation equipment, large trucks, aircraft parts and household appliances. Liebherr is also a major supplier to Airbus.
When China's Haier Group started its business, it introduced advanced technology and equipment from the German Liebherr Company to produce Asia's first generation of "four-star" refrigerators.
SMS Group is a group of multinational companies engaged in mechanical design and equipment manufacturing in the steel and non-ferrous metal industries. The member companies of SMS Group are world leaders in many fields such as smelting and rolling.
, is one of the world's three giant companies in the metallurgical equipment manufacturing industry.
This chapter is not over, please click on the next page to continue reading! SMS Group’s business in China can be traced back to 1904, when it provided the first set of rolling equipment to Hanyang Iron Works in China.
Since then, SMS Group has participated in the construction projects of Taiyuan Iron and Steel Plant and Wuhan Iron and Steel Plant respectively in the 1960s and 1970s. In the early 1980s, it actively participated in Baosteel as a supplier of hot rolling and cold rolling equipment for Baoshan Iron and Steel General Plant.
During its construction, it has made a lot of contributions to China's metallurgical industry quickly getting rid of its backwardness and improving the overall level of the heavy machinery manufacturing industry.
Zhang Zhonghua can only feel envious when he thinks of these super giants in Germany.
Germany's heavy industry and automobile industry are so developed that just the automobile supporting companies have spawned more than a dozen Fortune 500 companies.
Chemical companies are also very powerful, and advanced technology has given birth to many giant companies in mechanical equipment engineering, energy, chemical industry, petroleum, natural gas, and medicine.
Made in Germany is synonymous with high quality. Zhang Zhonghua thought that he and his party were going to West Germany to enter the retail industry and wondered whether his rank was too low.
Unfortunately, foreign acquisitions of heavy industry in West Germany are currently prohibited. Even if foreigners enter some other industries in West Germany, there are many restrictions.
German companies cannot be described as united. Countless companies are in the upstream and downstream industrial chain system, and there are basically no foreign companies that can be inserted into it.
The development of heavy industry can only rely on Japan. There is no shortage of scientific and engineering talents, and they are the younger brothers supported by the country. As long as they go out of Japan and develop into an international company, they can do whatever they want after becoming famous.
One day later, Zhang Zhonghua's plane landed smoothly at Bonn Airport in West Germany. He was shocked to see the dense railway network on the plane.
In this era, such a developed transportation network is extremely remarkable.
And He Rongfei brought the group's senior management and the European senior management to the airport early to greet Zhang Zhonghua's arrival. Most of the employees in Europe had not met the boss yet. They had to welcome the boss grandly to West Germany for inspection. At the same time, this was also an announcement to the European branch.
The arrival of the boss.
After some polite greetings, everyone arrived at the company branch in Bonn. The senior executives in Europe all graduated from prestigious universities and had rich retail work experience. Zhang Zhonghua was very satisfied.
"Boss, we have selected 45 branches in the major cities of West Germany such as Bonn, Munich, Frankfurt, Rhine, Stuart, Bremen, Hamburg, Cologne, Dortmund, Hanover, etc., and they are now ready to open.
Another 25 are under renovation and are expected to open one after another in a month."
He Rongfei introduced Carrefour's situation in West Germany to Zhang Zhonghua.
"Good job. How is the construction of the logistics, warehousing, suppliers and other supply chain systems?"
Zhang Zhonghua asked.
"The supply chain system has been established, and railway transportation in West Germany is very developed. We have established warehousing centers in four cities: Hamburg, Cologne, Frankfurt, and Munich, which can radiate to most areas of West Germany.
Maritime transportation has a large warehouse in Hamburg, and the warehouse in Munich is not far from Austria and Switzerland, and the transportation is very convenient."
The development of railways in West Germany is also a blessing to the previous Germany. During the two world wars, Germany built many railways to various countries, allowing post-war Germany to directly inherit the original railway system. In addition, the continued construction of West Germany after the war made the
The railway system is extremely developed.
There are successful examples in Japan, and Zhang Zhonghua is also very confident about the management of Carrefour Supermarket, which is nothing more than relying on capital to expand.
"Are there any supermarket chains in West Germany worth paying attention to right now?"
Zhang Zhonghua asked.
"Boss, there is nothing worth paying attention to. There is only one small chain supermarket in West Germany that is just okay, called Aldi supermarket, and there are not many others.
And Aldi Supermarket is a supermarket chain that mainly deals in food. It used to be a food retail store. In 1962, the store was reorganized into a discount store.
It is owned by brothers Tai O and Carl, and there are no more than ten supermarkets in total."
He Rongfei smiled and introduced that there was no one in the whole of West Germany who could fight.
Zhang Zhonghua felt relieved when he heard this. Germany is a very magical place. In the previous life, the world's retail giant Wal-Mart once entered Germany, but was beaten head-on by the German Lidl and Aldi supermarkets. After several years of entanglement, it was finally dismissed with a bruised face.
Drive out of Germany.
Aldi will be Germany's largest food chain retail company in the future, with supermarkets all over Europe and the United States, with about 5,000 stores around the world.
In 2017, Aldi entered the Chinese market by opening a cat flagship store called Aldi, which sells imported goods.
The two founders of the Aldi Group are the first and second richest people in Germany respectively.
Lidl supermarket, another supermarket that joins Aidl in defeating Wal-Mart, has not yet been established. Lidl supermarket is known as the supermarket of the poor and mainly sells food, daily necessities and small household appliances convenience stores.
Homemart convenience stores will also open in West Germany this year, but Lidl supermarkets will not appear.
The solidarity and xenophobia of German companies are too strong. Let's block Carrefour supermarkets and Homemart convenience stores at the source, and go to hell with cheap supermarkets.
Zhang Zhonghua felt happy when he thought that many European supermarket giants had not yet been established, and Carrefour was still stuck in Gaul and had not expanded externally.
There is only one competitor in Europe, Tesco, and Tesco's main market is China. If Carrefour directly attacks its base camp in Europe, will Tesco suffer setbacks in both places?
"Carrefour Supermarket needs to quickly seize the market while local supermarkets in Europe are not rising. Now is also the time with the least resistance. If you miss this opportunity, it will be difficult to enter again."
After Zhang Zhonghua figured out the current situation, he immediately told He Rongfei.
"Understood, Tesco in the UK is the strongest right now, but they are expanding in France and have no time to take care of Europe. The Carrefour supermarket in Gaul has nearly 100 supermarkets in Gaul.
We have Carrefour supermarkets, Homemart convenience stores, and CFC restaurants working together, so it is not difficult to seize the market in Europe."
He Rongfei said confidently.
"If we can launch a bank card as convenient as Japan's in Europe and launch a points business, the effect will definitely be better. It is convenient and can also increase the brand's popularity."
"The current bank cards are still too backward. The cards do not have the function of storing information. Even if they are invented, they are still difficult to use.
If that kind of magnetic card is invented and the cost is reduced, these membership cards will still be very convenient, and we can also receive a large amount of funds in advance through pre-sale of pre-sold membership cards."
There is nothing we can do if the technology cannot be realized. Everyone also knows that current computers use tape storage, which is very inconvenient. Even if it is invented, the cost is not what customers are willing to pay. Nowadays, computers are very expensive and are not suitable for large-scale use.
It is already very good to have computers for warehouse management.
Zhang Zhonghua also wants to launch three communication satellites in the future, so that all the data of banks and supermarkets around the world can be connected. The current satellites are still too backward, and there is no way to launch annoying satellites. NASA will ignore you.
Moreover, if a large amount of money is spent on global communications, it will only take a few years. Satellite technology is still developing very fast, so it is better to wait a few years.
