The biggest advantage of newspapers is to control the mouthpiece of the media. The White-faced Ma Family is an example. If you want to take action, you must also consider whether you can bear the consequences of doing so.
The citizens of Hong Kong no longer have to focus on Zhang Zhonghua and the Yuhuang Group every day. When Zhang Zhonghua was angered, he distributed free newspapers and bankrupted all his competitors, hurting each other and whoever was afraid of the other. The money from the newspaper was just a drop in the bucket for Zhang Zhonghua.
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The newspaper serialization in Hong Kong Island is quite depressing. Nowadays, there are no entertainment activities and all the entertainment activities are to pass the time. Zhang Zhonghua does not want to be a copywriter. It is too unreliable for someone to earn tens of thousands of dollars every minute to write.
When Zhang Zhonghua is free, he wonders if he should continue writing a book since he has so much free time recently?
As for what to write? "Xun Qin Ji" is not suitable for the era and cannot be used, and "Zhu Xian" is not acceptable to modern people. "Tomb Robbers Notes" is more suitable, but there are too many words, and the length of nearly four million words is too much.
It would take more than 5 years for this newspaper to serialize 2,000 words a day. If it were a comic, it would be fine for 20 years. However, Zhang Zhonghua finally decided to write "Tomb Raiders Notes". At first, I couldn't stop reading it, so I downloaded and saved it.
in the computer.
I can only feel sorry for Uncle Nanpai, but the author, Uncle Nanpai, should not have been born yet. How can plagiarism be counted as copying a book written by someone who does not exist yet?
Zhang Zhonghua picked up the phone and asked Zhang Long, who lived downstairs, to come to the study.
"Boss, what do you want from me?"
Zhang Long looked at Zhang Zhonghua and asked.
"You send someone to buy a copy of all the newspapers in Hong Kong Island. Let me see what newspapers are available?"
Zhang Zhonghua said.
"No problem, I will divert the traffic and arrange for people to buy it."
After Zhang Long said that, he went out to the first floor and made a phone call. This job was just a matter of running to a few more newsstands.
Zhang Zhonghua put down the keyboard in his hands and went to the swimming pool to start swimming. Zhang Zhonghua planned to have a good rest these days and did not plan to go anywhere.
When the maid in the villa saw Zhang Zhonghua swimming in the water, he put the radio by the swimming pool. After turning on the radio, he immediately waited there, waiting for Zhang Zhonghua's instructions.
"As time goes by, I only care about you, and I am willing to be infected by your breath. How long is the life, it is not a pity to gain a confidant, but to lose the power of life, so I beg you, don't let me leave you."
Zhang Zhonghua was stunned when he heard the singing from the radio, then he sank directly to the bottom and took a few sips of the swimming pool water.
Teresa Teng has made her debut. This is the original "I Only Care About You". Even the accompaniment is almost exactly the same. Sure enough, what belongs to you will eventually belong to you.
"Boss, this is sung by Miss Teresa Teng from Wanwan Province. It was composed and released based on the lyrics of "I Only Care About You" written by you. The record was released last year. Now this song is extremely popular throughout Southeast Asia.
.”
When the maid saw Zhang Zhonghua swimming from the center of the swimming pool to the shore to listen to the song, she quickly explained to him that in her opinion, this was the first time her boss had heard this song, and it was inevitable that she would be a little excited for a while. After all, this song was really
sounds amazing.
"Oh, Teresa Teng, I know her. What other songs has she released?"
Zhang Zhonghua asked the servant.
"There are also "Sweet Honey" and "Walking on the Road of Life". I like "Walking on the Road of Life" the best. The lyrics are also close to China. It is the letter Qin Jingru wrote to Sha Zhu, and Ms. Teresa Teng sang it in Cantonese.
, it really sounds great.”
The servant said excitedly to Zhang Zhonghua, and then started singing.
"Mother wants to quickly appreciate the beauty around her every day, but she also wants to be sure that the beautiful scenery and good times are at her feet. She wants to cover up the pain with laughter, whether it is sadness or joy..."
"Okay, okay, okay, you sang well, don't sing it again in the future."
Zhang Zhonghua didn't hear a word before he begged for mercy.
Why didn't I find that his singing was so ugly before? The songs he sang with his tone-deaf voice were a kind of torture to the majority of the audience. If Teresa Teng could sing like this, let alone a queen, it would be great if she wouldn't be beaten to death.
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"By the way, why is Teresa Teng's song playing on the radio at this time?"
Zhang Zhonghua asked.
"Miss Teresa Teng will hold a concert on Hong Kong Island in a few days. The venue will be at the Lee Stage in Causeway Bay, and Miss Teresa Teng is in Hong Kong Island now."
The servant explained to Zhang Zhonghua excitedly.
Speaking of this servant, she felt sad. She had planned to go to the concert, but it would be impossible for her boss to come back. What a pity.
"How old is Teresa Teng this year to hold a concert?"
"Miss Teresa Teng is 18 years old this year. She dropped out of high school the year before last. Now she is very popular in Southeast Asia."
Zhang Zhonghua looked at the excited servant and complained speechlessly, you are so old, how can you be so excited?
It's not popular in Japan yet. Teresa Teng was at her peak in the 1970s and 1980s. Now her Japanese skills are probably average.
Why do you speak Japanese? Because most people there can speak Japanese. After all, Japan has occupied Japan for more than 30 years and has conducted Japanese education for many years.
"Okay, let's go see it together when the time comes."
At this time, Zhang Long came to the swimming pool with a thick stack of newspapers. Zhang Zhonghua also walked out of the swimming pool and sat on a lounge chair. The weather was really warm, and he waved to the servant to leave.
"Boss, there are now more than 60 newspapers in Hong Kong Island, most of which sell between 5,000 and 5,000 copies. The ones with better sales are "Ming Pao", "Sing Tao Daily", "Express", "Hong Kong Island Times", and "Ta Kung Pao"
", among which the supplements of "Sing Tao Daily", "Sing Tao Morning News" and "Sing Tao Evening News" are relatively popular."
Zhang Long not only bought the newspaper, but also obtained an investigation report. Based on the investigation report, he introduced the situation of the Hong Kong newspaper industry to Zhang Zhonghua.
Zhang Zhonghua looked at the names of these newspapers and found them to be of all kinds. The Hong Kong Economic Journal has not yet been established.
Zhang Zhonghua suddenly saw the "Jade Emperor Daily". He had an impression of this newspaper. It would be a very big newspaper in the future.
"Boss, this "Jade Emperor Daily" was just launched at the beginning of the year. It has sold thousands of copies now. It was founded by two brothers, Wanwan Ma Xuru and Ma Xizhen, but these two are not good birds."
This chapter is not over yet, please click on the next page to continue reading! Zhang Long saw Zhang Zhonghua noticed and Jade Emperor Daily explained.
"Hong Kong Island is not a big place, but there are quite a few newspapers."
Looking at the messy newspapers, Zhang Zhonghua couldn't help but complain.
Zhang Zhonghua listened to Zhang Long's brief introduction to the general situation, and then ordered Zhang Long to continue to investigate in detail the development history of Hong Kong Island's newspaper industry and the current development of each newspaper.
Since you want to run a newspaper, of course you need to directly acquire an existing newspaper company, so that you have a basic team. It will be easy to reorganize and recruit people on this team. I don’t know how many talents want to join the Yuhuang Group. There is no need to worry about recruiting.
Not many people.
Nowadays, Chinese newspapers in Hong Kong are all vertically typed, just like ancient books that are laid out vertically from right to left. Although Zhang Zhonghua has read them for more than two years, he is still not used to them, and they look very awkward.
Moreover, most newspapers are basically in black and white. Occasionally, some important and eye-catching titles will use red letters. Of course, all photos and the like are in black and white.
As for why newspapers are vertical instead of horizontal, this is a very simple question. Vertical printing saves money, time, and effort, not to mention that it has a history of more than a thousand years and has become a habit.
The text in newspapers is also typed by typewriters. To use the horizontal version, you must use AD software to rearrange the layout. However, the Chinese input method for computers is only mastered by the Yuhuang Group. Purchasing computers and AD software is a big expense.
, and there are no relevant talents.
The newspaper in Zhang Zhonghua's hand is also very crude. The newspaper is published in about two pages, and the vertical format wastes a lot of space in the newspaper. Some advertisements are also text advertisements.
The pictures in the newspaper are not very big, and the picture news are all fixed in certain positions, with fixed layout templates, without any new ideas or changes.
As the largest newspaper company in Southeast Asia, Sing Tao Daily has a relatively strong news gathering and editing team that can read a lot of international news every day. Sing Tao Daily has a wide range of readers.
"Ming Pao" is positioned for intellectuals and elites. It also has some international news, but it is all excerpted from "Sing Tao Daily". Then it will be analyzed the next day to see how Jin Yong saved money. Of course
There are many writers who have added a lot of highlights to "Ming Pao".
"Ta Kung Pao" used to be the highest-selling newspaper in Hong Kong Island. Jin Yong, Liang Yusheng and others all came from "Ta Kung Pao". However, after Jin Yong founded "Ming Pao", he also attracted a group of writers, leading to the gradual decline of Ta Kung Pao.
The geographical location of Hong Kong Island is very special and it is an important place for media promotion. Not only are movie theaters divided into two factions, newspapers are also serious, and the two parties are constantly quarreling.
Zhang Zhonghua has no interest in these. The newspapers he mainly reads are the newspapers under Sing Tao Press and Ming Pao, as well as the Hong Kong Government Gazette. Zhang Zhonghua knows some major international news not slower than some media, or even faster.
In the evening, Zhang Long returned to the villa with several documents and a lot of smiles on his face. It seemed that the investigation went very smoothly.
"Boss, the situation has almost been investigated. More detailed information is still being collected. There is a ready-made document introducing the history of Hong Kong Island newspapers."
Zhang Zhonghua took the document handed over by Zhang Long and began to read it. It should be an internal document of the newspaper company, and the introduction was quite detailed.
The first published newspaper on Hong Kong Island was the English "Hong Kong Island Government Gazette" founded on May 1, 1841. It has a history of 127 years and is a gazette specifically used for circulation within the Hong Kong government and British citizens.
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Some major policies, tenders, sales and other information of the Hong Kong government are all released through the "Hong Kong Island Government Gazette". Most Chinese people do not understand English and miss many business opportunities.
Huo Dong gained a lot of business opportunities from the "Hong Kong Island Government Gazette". After World War II, he purchased a large amount of materials left by Japan and resold them to make his first pot of gold. Later, he undertook the Hong Kong government's bidding project for land reclamation and so on.
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From 1841 to 1857, there was only one Chinese newspaper on Hong Kong Island, "Hong Kong Island Ship Price Paper". However, in the strict sense, this was not actually a newspaper. "Hong Kong Island Ship Price Paper"
The "First Price Paper" is essentially a price list specially provided for merchants to see.
There were no Chinese newspapers on Hong Kong Island, and people were unable to learn some information about the Qing Dynasty. It was not until 1858 that Wu Tingfang, a famous diplomat and jurist in the pre-Qing Dynasty, acquired Ningbo's "China and Foreign News".
Mr. Wu Tingfang founded the "Chinese and Foreign News" on Hong Kong Island. The newspaper was rearranged and repositioned, becoming the first real Chinese newspaper on Hong Kong Island.
Subsequently, the "Hua Zi Daily" founded in 1872 was the second Chinese commercial newspaper on Hong Kong Island. At that time, it mainly provided court news from the Qing Dynasty and published some shipping news, cargo prices, shipping schedules and other information. It has also ceased publication long ago.
After more than 100 years of gradual development, Hong Kong Island's current newspaper industry is diverse, including Ming Pao and Wen Wei Po, which are famous for Hong Kong Island, Sing Tao Daily, which is famous for foreign news, and Hong Kong Island, which specializes in reporting news on Hong Kong Island.
"Daily", there are also newspapers that specialize in reporting on the Horse Sutra and the Dog Sutra.
Of course, there are also many tabloids that make a living by publishing pornographic articles and celebrity gossip.
There are currently about 65 newspapers on Hong Kong Island. Among them, the best-selling ones are "Sing Tao Daily", "Ming Pao", "Ta Kung Pao", "Business Daily", and "Wen Wei Po". The circulation of other newspapers is very small and they can barely survive.
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The sales volume of a newspaper mainly depends on the quality of the newspaper, and the news is a secondary factor. There are also various types of martial arts, romance, science fiction, prose, etc. in the newspaper.
Small newspapers cannot invite big writers to contribute articles, so they can only publish some romantic and erotic articles, barely making ends meet.
Zhang Zhonghua was quite surprised when he saw the introduction to the history of Hong Kong Island's newspaper industry. He never expected that there would be newspapers on Hong Kong Island as early as the Opium War, and Chinese newspapers also have a history of more than a hundred years.
But it’s not unusual if you think about it. The newspapers in Yanxia have a history of more than a thousand years. There have been official newspapers in all dynasties, but most of them are official internal newspapers, which are equivalent to internal references.
"Ming Pao" was founded by Jin Yong in 1959 and has developed extremely quickly and smoothly. It has also expanded into supplements such as "Ming Pao Monthly" and "Ming Pao Weekly".
"Ming Pao" literary newspaper is the most influential, occupying the leading position in the industry. Jin Yong is the main writer of "Ming Pao", which has attracted many fame-seeking literati and street writers to publish their own prose in "Ming Pao"
》Proud of.
Of course, "Ming Pao" has always offered writers the lowest fees in Hong Kong, and Jin Yong has always comforted some writers by saying that "literati have always valued justice over profit", which is to put it bluntly, to deceive people.
"Ming Pao" has become famous, but it has also caused complaints from the poor and hungry "literati and poets" in Hong Kong. Those literati want to save face and suffer, and no matter how dissatisfied they are, they can only agree to the low royalties of "Ming Pao"
Support a family.
Even if "Ming Pao" is a black factory that exploits people, it is a pity that other newspapers have difficulty attracting outstanding writers to switch to other newspapers. Jin Yong stopped writing "The Deer and the Cauldron" after finishing it, and was surpassed by the Ma family's "Oriental Daily" and won the title of Hong Kong for 29 consecutive years.
Island newspaper sales champion.
Zhang Zhonghua is also a world-renowned writer. It shouldn't be a big problem to trick some talents into joining his own "Jade Emperor Daily". If it doesn't work, just throw money at them. If they can't succeed, it just means that the money is not enough.
