After many of Intel's top executives left, Zhang Zhonghua also began to get busy with his own affairs.
It’s not that they don’t pay attention to Intel’s stock price, it’s actually that Intel’s listing on the New York Stock Exchange is not a big deal, and it didn’t cause much of a sensation!
However, how bright the future of Intel is and how great its potential is, but for the major financial institutions and investors in America, Intel is just a rookie in the chip field and a little Calami. Intel and
Compared with established companies such as Texas Instruments, Motorola, Fairchild, and America Semiconductor, they are completely different and not on the same level.
Zhang Zhonghua is very satisfied with his trip to America. Not only did he win the sales volume at the 6th CES show, but he also invested in Best Buy, a potential stock in the future, and still controls 34.8% of the shares. This is the super-largest shareholder.
It was a huge unexpected surprise.
Of course, coming to America this time is not only good news, but also some news that makes Zhang Zhonghua feel depressed, that is, the previously arranged acquisition of 711 by Carrefour Supermarket Group failed.
People from Carrefour approached 711 and expressed their intention to acquire them. 711 directly offered Carrefour a sky-high price of 800 million U.S. dollars. Is this the case that Carrefour supermarket is being taken advantage of? This is not what you call sky-high bidding!
The 711 convenience store may be called big or small, but it is definitely not worth 800 million dollars.
The 7 Eleven convenience store was first established in Texas in 1927. It is now a subsidiary of America's Southern Continental Ice Company. Southern Continental Ice Company is also a subsidiary of Southern Company. Now Southern Company is not short of money, so I want to get it.
711 must cost more.
But spending more money is not a good idea? 711 company started to franchise in 1963. It has more than 2,000 stores in America. More than 2,000 stores may seem like a lot, but most of them are franchise stores.
711, including the brand name, is worth a little over 200 million U.S. dollars at most.
The purpose of Carrefour's acquisition is of course to gain access to 711 Supermarket's channels in America. America's territory is too big, and it is vast and sparsely populated. If you want to open a self-operated store, you really can't do it. I thought
Acquisition of 711 was done to save time, but unfortunately, it was not easy to acquire 711.
However, America does not only have 711 supermarkets. Zhang Zhonghua is already planning to acquire a few more smaller supermarkets if they are unable to do so, which can completely replace 711 supermarkets.
If not, we have to wait for Yokado. Now Japan's Ito-Yokado has established its own convenience store brand.
Zhang Zhonghua thinks that he can wait until Southern Company fails to diversify in the 1980s before acquiring 711. Now he can just find a way to block 711 so that it cannot continue to grow.
…
After resting for a few days, Zhang Zhonghua took a plane to Atlanta, Georgia, America, where the headquarters of Coca-Cola Company is located. The purpose of Zhang Zhonghua's coming to Atlanta this time was to attend the Coca-Cola Company's board of directors.
Zhang Zhonghua instructed Yuhuang Securities Company to continuously acquire Coca-Cola shares from the secondary market of the stock market and an institution, and finally acquired 8% of Coca-Cola's shares. It has successfully become the fourth largest shareholder of Coca-Cola, second only to the Atlanta Consortium, Morgan Consortium, and Rockefeller.
consortium.
Zhang Zhonghua likes Coca-Cola very much and drinks it every day, um, iced!
At the same time, he knew the future of Coca-Cola very well, so he instructed Yuhuang Securities Company to continuously acquire Coca-Cola shares from the secondary market of the stock market and an institution, and eventually joined Coca-Cola's board of directors.
The history of Coca-Cola began on May 8, 1886, when Dr. John Pemberton of Atlanta mixed carbonated water and soda water together to make a dark syrup, which had refreshing, sedative and soothing effects.
For headaches, Coca-Cola was originally sold as a medicine in pharmacies.
In 1888, Asa Chandler, the father of Coca-Cola, saw the market prospects of Coca-Cola and successively purchased all the shares of the Coca-Cola Company, and truly promoted Coca-Cola as a beverage in America.
In 1919, Woodroof bought the Coca-Cola Company from Asa Chandler's heirs for $2.5 million, and the Coca-Cola Company changed hands again.
Subsequently, the Atlanta Consortium took over the Coca-Cola Company, and the Morgan Consortium and the Rockefeller Consortium certainly did not give up and became strategic partners of the Coca-Cola Company.
In 1927, Coca-Cola also entered the Shanghai stock market, and then quickly entered various major cities. It was very popular in the 1930s and 1940s, and it soon began to seek internationalization.
The Coca-Cola Company has made many measures to internationalize, and the most well-known and important of these measures is to respond to General Eisenweil's call at the beginning of World War II and ensure that every soldier can buy 5 cents anywhere.
Get a bottle of Coca-Cola for the price, regardless of how much it costs.
Coca-Cola's bottling plants were also introduced to the world along with the US military. This move enabled Coca-Cola to gain an overwhelming market share in European and Asian countries, and this dominant position was maintained until 1991.
Coca-Cola's earliest entry into the hot summer can be traced back to 1927 in the Shanghai Stock Exchange, with a strange name: tadpole chewing wax!
However, due to Coca-Cola's weird taste and weird name, sales were naturally poor. So the next year, the beverage company publicly published a newspaper offering a reward of 350 pounds for a translation.
In the end, Jiang Yi, a Shanghai professor in the UK, defeated all his opponents and took away the prize money.
The name Coca-Cola is considered to be the best translated brand name recognized by the advertising industry so far.
This chapter is not over, please click on the next page to continue reading! It not only maintains the transliteration of the English name, but also has more meaning than the English name. Under the influence of these two points, the most critical popular factor is formed: that is, whether written or
Orally, the name "Coca-Cola" is easy to pronounce. This is Coca-Cola's first step into the Chinese market.
In 1948, Shanghai became the first overseas city where Coca-Cola sold more than one million TEUs. However, with the evacuation of the U.S. Embassy, Coca-Cola also withdrew from the Chinese mainland market. In the 30 years since then, this kind of product has never appeared in the mainland market again.
It tastes a bit like a traditional Chinese medicine drink.
If Coca-Cola enters the hot summer again, it will have to wait until 1979.
As Coca-Cola enters the hot summer again, it is loved by a large number of people in the hot summer. Therefore, various cola brands in the hot summer, such as Laoshan Coke, Very Coke, Fenhuang Coke, Happy Coke, Tianfu Coke, Shaolin Coke, Asia Coke and other cola brands have appeared one after another.
But in the end, the entire army was destroyed and disappeared in the long river of history.
The two cola giants, Coca-Cola and Pepsi-Cola, continued to acquire local Coca-Cola in the summer, through mergers and acquisitions or joint ventures, etc., and finally established the two Coca-Cola's domestic monopoly, and all Coca-Cola brands were completely hidden.
Zhang Zhonghua feels helpless and normal when he thinks of this. The Coca-Cola War is a competition of capital strength. Not only does domestic cola have insufficient funds, but the price war cannot consume Coca-Cola and Very Coca-Cola. Moreover, cola brands in various regions are fighting each other and consuming each other. Early on
Doomed to ultimate failure.
The two major cola companies acquired the Yanxia brand and established joint ventures with some Yanxia brands. They just wanted to take advantage of the channels of each cola. Spending money to save time can also save a lot of trouble. It is the same as Zhang Zhonghua's expansion of Yuhuangxingdao Newspaper.
As for operations, the money spent on acquisitions and joint ventures is just a drop in the bucket for the two major brands, and is not worth mentioning at all.
Zhang Zhonghua has no intention of entering the cola field in the future, even if he has strong channels. The competition is too fierce. It is very normal for the boss and the second boss to fight, and the third, fourth and fifth bosses to be killed at gunpoint.
And a few decades later, beverage companies began to sell a bottle of drinks that cost only a few cents for five or six yuan, and even a can can cost more than five yuan. It is really too expensive. Isn’t this a scam for consumers?
.
Moreover, he plans to look for opportunities to invest in Pepsi-Cola in the future. When Coca-Cola and Pepsi-Cola fight and kill other brands, Zhang Zhonghua will make a lot of money.
There is no way, if you can't beat it, you have to join. This is a normal thing. Even if you don't enter the carbonated beverage field and enter other beverage fields, it will not affect the development of the company at all. The potential of the future water market is extremely huge, and the profits are extremely high.
How much Coca-Cola is sold in Carrefour supermarkets and convenience stores every day, and how much Coca-Cola is sold in CFC restaurants every day, is an astronomical figure. Zhang Zhonghua has long been salivating over the beverage market.
It is now three years since America's stock market crash, so he chose to invest in Coca-Cola now. Otherwise, when Coca-Cola's stock price drops to a certain level, the competition to acquire Coca-Cola's shares will be very fierce. As for the future market value of Coca-Cola, everyone knows
, it must be a huge profit, and the investment that makes Buffett extremely proud belongs to Zhang Zhonghua.
Soon Zhang Zhonghua arrived at the Coca-Cola headquarters. When he arrived, Coca-Cola President Woodruff was already greeting Zhang Zhonghua at the door of the company. This man was also the son of Woodruff, the former Coca-Cola President.
"Mr. Zhang Zhonghua, welcome to The Coca-Cola Company. Thank you for your optimism for the future of The Coca-Cola Company. It is our honor at The Coca-Cola Company to have you join the Coca-Cola Company."
Woodruff held Zhang Zhonghua's hand tightly, feeling very happy in his heart. Zhang Zhonghua's Yuhuang Group can be said to be Coca-Cola's global super strategic partner.
CFC catering company has so many branches around the world. If the big boss of CFC joins Coca-Cola, CFC will definitely use Coca-Cola as its beverage supplier in the future. This will be a huge publicity for Coca-Cola Company and will also increase the brand value of Coca-Cola Company.
With such a huge improvement, Coca-Cola’s international influence will completely surpass that of Pepsi-Cola.
At the same time, Carrefour Retail Group, a subsidiary of the Yuhuang Group, is also one of the important sales channels of the Coca-Cola Company, and may be the most important channel in the future. Zhang Zhonghua’s investment in the Coca-Cola Company will not harm the Coca-Cola Company at all, not to mention the people of the Coca-Cola Company.
We know that America, the company in which Zhang Zhonghua has a stake, will never interfere in management work.
This is why Zhang Zhonghua dares to invest in Coca-Cola without worrying about being kicked out. If Coca-Cola dares to kick him out, CFC Restaurants and Knorr Retail Group will fully switch to Pepsi-Cola. By then, Coca-Cola will face Pepsi-Cola.
A reversal occurs.
"Hello, Mr. Woodruff, it is also an honor for me to be able to invest in the Coca-Cola Company..."
Zhang Zhonghua said politely.
Zhang Zhonghua followed Woodruff around the workshop of the Coca-Cola factory. The degree of automation in the factory is also as high as 90%. It's a shame that domestic Coca-Cola will be able to compete in the future. They are not on the same level at all.
But Coca-Cola is also very awesome. One formula can be used until the earth is destroyed. No other company in the world can do this.
Of course, Coca-Cola has changed its formula, but it failed. Zhang Zhonghua remembers that in the early 1980s, the president of Coca-Cola was replaced by Roberto Guzvita, a Cuban chemical engineer. After taking office, this Cuban chemical engineer was confident
The formula of Coca-Cola was modified, but the modified Coca-Cola formula was not recognized by the market. As a result, Coca-Cola's stock price fell a lot, and then the Coca-Cola Company changed back to the century-old formula.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Of course, it is impossible to say that the formula of Coca-Cola has not changed at all. After all, the earliest Coca-Cola contained cocaine, but cocaine later
It was banned, so it was adjusted out of the formula.
Cocaine is a drug that can treat many diseases. It is also a stimulant and is the cure for cocaine.
"Mr. Zhang Zhonghua, the board of directors meeting will be held at two o'clock in the afternoon. Do you have any suggestions?"
Woodruff asked.
"No, the representative I entrust will not participate in any management of the company. Everything will continue as usual."
Zhang Zhonghua said with a smile.
Woodruff was very happy after hearing this. Jade Emperor Group and SoftBank Capital have quite good reputations in the investment community in various countries. They will only provide assistance to the companies they invest in and then pay dividends, but they have never pointed fingers at those companies or interfered with the company.
of operations.
Zhang Zhonghua took a sip of the diluted puree of Coca-Cola. The taste was quite good, and it really tasted a bit like medicine. After all, Coca-Cola was first used as a medicine.
"Mr. Woodruff, how about I make you a dish with Coke?"
Zhang Zhonghua said with a smile.
"What? Use Coke to cook? Coke can also cook?"
Woodruff said in surprise.
"The name of this dish is Coke Chicken Wings!"
Zhang Zhonghua showed a smile!
Soon the tempting Coke Chicken Wings were ready, and Zhang Zhonghua felt quite proud when he heard the compliments from everyone.
"Mr. Zhang Zhonghua, this is simply a perfect creative advertisement. You are worthy of being a world-renowned advertising master."
After tasting the Coke chicken wings, Woodruff said excitedly to Zhang Zhonghua.
"..."
【I feel like you are mocking me!】
Zhang Zhonghua expressed his displeasure at Woodruff's praise!
