"He said he was not a nationalist, but he left the best industry in China and brought a financial war to the United States."
"He was only 27 years old. When most of his peers were still looking for jobs and adapting to society, he personally set off a financial crisis that was about to sweep the world."
"Real estate Internet finance, these three industries are called the most potential and explosive industries in the 21st century. When everyone was ignorant of the unknown, he had already completed the industry layout in the East."
"In five years, this man came from nothing and stood at the top of the wealth pyramid. This is him, the cover figure of this issue of Time Magazine, the controversial man, Li Jin."
This motto is called the most profound text sketch of Li Jin in the Western world.
From the top to the bottom, from the grassroots to the rich, from the bosses to the common people, everyone has focused their attention on this photo and this cover.
There is no doubt that this time's annual special issue of Time Magazine has become a hit.
Civilians wanted to know how Li Jin did it.
And the rich also want to know how Li Jin did it.
But they have different levels, different structures, and completely different purposes.
The former wants to imitate and become the second Li Jin.
The latter gritted his teeth and wanted to kill Li Jin.
As the motto of the cover magazine says, a controversial figure rose up in the 21st century and became the first businessman to truly spread his name around the world since China's reform and opening up.
If foreign public opinion is mixed, then domestic public opinion is one-sided in praise.
From financial news to entertainment news, from local reports to CCTV roll calls, all media have the same tone, and that is to praise Li Jin.
This kind of praise, controlled by an invisible hand, reached an unprecedented peak.
During this publicity, Chinese media obtained all the detailed information about Li Jin's fortune that foreign media could not obtain.
From the beginning of selling houses and stock trading, until now the establishment of the Jinqing system.
Naturally, there are inevitable elements of beautification. For example, Li Jin's initial selling of houses and stock trading was publicized as a decision-making move, a unique vision, and an astonishingly keen intuition for the stock market.
Almost all of Li Jin's grievances and grievances throughout his rise were not mentioned, leaving only the image of an outstanding entrepreneur who was clean and thorough and got rich through his hands.
This one-stop propaganda was interpreted by China's elite as a tentative move by Yanjing to fully support Li Jin's rise to power as a benchmark figure of the times.
After all, no one had ever received such treatment before Li Jin, and even Yanjing is still hesitant now.
No one dares to say that once such an image is truly established, whether society can accept it, whether the people can accept it, and whether Li Jin himself can maintain his true nature amidst such endless glory and aura.
Especially the last point, if Yanjing spends a lot of effort to establish Li Jin, but Li Jin pulls his hips from behind and starts to behave randomly, then Yanjing will be slapped in the face, which is also an extremely serious damage to social resources.
waste.
In this process, public opinion on the Internet has truly entered the upper-level vision for the first time.
People were surprised to find that most of the cornerstones of the domestic Internet today are Li Jin's industries.
Teng Xun, the undisputed overlord in the social field, Ahri in the online shopping field, and the new wolf in the gaming field.
These three domestic giant-level Internet companies have exploded with eye-catching power in this publicity campaign.
At the same time, it also allows people to see the advantages of new era online media over traditional media.
What's more, this is to promote your own boss, whether it is Teng Xun or the new wolf Ahri, there is no reason not to work hard.
"Ajin, look at this quickly."
Li Jin, who had just gotten up and was about to regain his composure and rush to the trading center, was pulled back by Su Wanqing.