For a time, there was a wave of discussions about Shen Fei and Under Armor on major social media platforms.
Some people are interested in Shen Fei.
"I just want to ask, who is Shen Fei? It cost several billion dollars to acquire the Rockets before, but this time he suddenly became the boss of Under Armour, which cost another billion!"
"Looking at him, he looks like he's in his early twenties. Even if he started making money right from his mother's womb, he wouldn't be able to make so much? So is he from a wealthy family in China?"
"God, his wealth is bottomless. I wish I could marry my daughter to him."
"Brother upstairs, please save it. Haven't you watched the news in the past two days? Shen Fei and Ajiali are very close, and they are the apple of a billionaire's eye."
"Shen Fei's net worth should be higher than Ranadive's, right? It's so irritating that people are more popular..."
...
Some people are also curious about Under Armor's signing this time.
"I am a pure basketball fan. Can anyone introduce me to the brand Under Armor? I have never heard of this brand before."
"Brother, have you never been to a gym? There are a lot of people wearing Under Armor equipment. It is a relatively comprehensive sports brand, but it is not famous in the NBA field."
"Let me add... Under Armor's size is probably less than one hundredth of Nike's. But this does not mean that this brand is not good. It is just that in the field of sports, Under Armor is not a first-line brand. You don't have It’s normal if you’ve heard of it.”
"There was a rumor before that Curry only signed with Under Armor after the negotiation with Nike broke down. Shen Fei should have missed out at a low price this time, and the 'internal price' included two potential players in the team. Newcomers have been recruited.”
...
With all kinds of doubts, Under Armor's press conference arrived as scheduled.
Under Shen Fei's arrangement, the press conference was simultaneously broadcast live on major social media.
He even spent some money to attract traffic to the live broadcast room.
For a time, tens of thousands of fans and fans poured into the live broadcast room.
The press conference started soon. After a brief introduction by the host, Shen Fei took Curry and George into the venue together.
The three of them are all young people in their early twenties. When they appear on the stage, they give people the feeling of a rising sun and a sharp edge.
Curry is fair and clean, and has the familiarity of a boy next door.
George has a slender figure and has top-notch facial features among black people.
In front of them, Shen Fei had sharp eyebrows and firm eyes. Although he was not as tall as Curry, he could perfectly control the situation.
Anyone can see that he is the leader among the three.
Then, Shen Fei announced their sneaker contract.
When they heard that Curry and George had both received contracts with an annual salary of US$5 million, some reporters at the scene couldn't help but marvel.
Then, Shen Fei once again dropped a bombshell - as long as they win the MVP, they will build a personal brand for them.
As soon as these words came out, the whole place was in an uproar.
Establishing a personal brand means a series of tasks such as trademark design, specialized designers, research institutes, and subsequent publicity.
Unlike designing signature sneakers for players, building a personal brand means investing at least millions of dollars every year!
In NBA history, only Jordan created his personal brand "airjordan" at Nike.
And now, Shen Fei has given Curry and George such an opportunity.
As long as you win an MVP, you can build a personal brand. This is the ultimate temptation for every player!
Who doesn’t want their name to become a cultural symbol?
Who doesn’t want to be on par with industry legends?
Across the screen, many NBA players watching the live broadcast were excited!
"Soon, the excellent designer next to me, Eric Miller, and his design team will begin to create exclusive sneakers for Stephen and Paul."
"We will incorporate Chinese elements into sneakers and design works with both Eastern and Western characteristics."
"As for sneaker technology, I promise that Under Armor's future products will be at least as good as those of Nike and Adidas."
"Under Armor will also become the top player in the industry in the near future."
Shen Fei's tone was calm but firm, and he spoke slowly word by word.
There were three sentences in total. When the reporters heard the first two sentences, they were ready to applaud and cheer.
As soon as the third sentence came out, the whole audience was in an uproar again.
[Oh my god, is this a declaration of war with Nike and Adidas?]
[At least they are comparable... Isn’t this too much to brag about? This young man is really crazy!]
[It’s because I’m getting old... In all my years as a reporter, this is the first time I’ve seen such an arrogant boss.]
The reporters were all surprised by Shen Fei's words, and they were all thinking about it for a while.
They didn't recover until Shen Fei finished speaking, resulting in an eerie silence at the scene.
Fortunately, media people from China were the first to react and started applauding.
Soon, the reporters smiled and applauded, and the atmosphere at the venue became peaceful again.
............
At the same time, major social media has completely exploded!
Shen Fei's remarks once again refreshed fans' understanding of him.
A Rockets fan left a message: "What kind of god is our general manager... How can he be so crazy?!"
A Heat fan said: "To be honest, I am looking forward to Under Armor's sneakers. I hope their product quality can match Shen Fei's confidence."
Of course, there are also some more knowledgeable guys who are beginning to worry about the Rockets: "The current NBA league is actually in the hands of Nike. Shen Fei is so blatantly clamoring for Nike, the Rockets may have to receive special treatment from the referees in the next game. Take care of it."
This comment received many likes and retweets.
Many Rockets fans are worried about this. After all, injustice in the league has always existed.
Once the referees start targeting, it will definitely affect the Rockets' championship.
Unfortunately, NBA Commissioner David Stern received a call from Nike executives that night.
During the phone call, Nike was very dissatisfied with Shen Fei's remarks and asked Stern to impose sanctions.
"David, you should know how much money the NBA makes from us every year."
"Now Under Armor wants to gain momentum, and Shen Fei started his career in the NBA. If they win the championship this year, wouldn't they really step on our Nike head?!"
"You must take action to stop this from happening!"
Nike executives said almost threateningly.
The cake in the sports circle is so big, and 80% of it is divided up by Nike and Adidas.
Now Shen Fei is stepping in and seems to be trying to grab the cake. This is the most unbearable thing for Nike!
On the other end of the phone, Stern frowned.
He was so young and had been involved in the world for decades, but he was still being threatened like this, which naturally made him feel unhappy.
"Then what can I do? The Rockets now have a gap in dominance. It's not easy to prevent them from winning the championship..."
Stern said dissatisfied.
"Do you still need me to teach you this?"
"The easiest thing is to start with the referee."
"It's not just about calling the Rockets a few more fouls. Think about it, no matter how strong a team is, does it still need the players to stay healthy in order to win the championship?"
"You can still indulge the Rockets' opponents with some rough moves, right? If things go on like this, accidents will always happen."
When talking about the latter part, the Nike executive even let out a sinister laugh, which made Stern feel a little uncomfortable.
He didn't want to do this, so he didn't know how to respond.
"Why are you silent, David?"
"We have been friends for decades, but I still want to advise you, don't be impulsive and end up ruining your life."
"After all, when you were young, you still received a lot of benefits from us."
Nike executives threaten again.
Stern gritted his teeth and began to waver in his heart.
"David, you don't want those things to be known to the whole world, right?"
The executives completely broke down and issued an ultimatum.
This sentence also completely defeated Stern's inner defense.
"I see..."
Stern compromised.
After saying this, he sighed deeply, as if he had aged a lot in an instant.
"That's right! Actually, this is not possible at all. Look..."
"Beep...beep...beep..."
The executive wanted to continue making requests, but the only response he received was a blind tone on the phone.
"Hey, this old man, how dare you hang up on me!"
The executive said angrily, but the corners of his mouth raised unconsciously.
In any case, his goal was achieved!
............
At this time, Shen Fei, who was far away in Houston, did not know that someone was secretly plotting to harm the Rockets.
He is busy completing a four-way deal with the Kings, Pistons, and Wizards.
As for the king, Ajiali sent him a text message last night, saying that she had convinced Ranadive to agree to the deal.
In other words, Shen Fei only needs to deal with the Wizards and Pistons to reach a deal!
"If everything goes well, the Rockets can get top executives, Yi Jianlian, and... Leonard from this deal!"
The more Shen Fei thought about it, the more excited he became. He immediately took out his mobile phone and dialed the number of General Manager of Wizards...